Big Apple Car

What Big Apple Car does

Big Apple Car Services LLC is a New York City-based ground transportation operator founded in 1983, operating under TLC Base License #B00272 and led by President Diana Clemente since 1989. The company provides black car and chauffeured transportation services across the NYC Tri-State area, with nationwide coverage delivered through an affiliate and consortium network. Its customer base is concentrated in enterprise corporate accounts including financial services (Goldman Sachs, Bank of America), legal (Weil Gotshal), media (Condé Nast, AMC Networks), aviation (Lufthansa), and institutional clients (West Point, the U.S. Military Academy at West Point). The company is WBENC-certified as a Women-Owned Business, a procurement-relevant differentiator for corporate supplier diversity programs.

The company operates a cloud-based reservation and fleet management platform accessible via iOS and Android mobile apps and a web portal, featuring real-time driver tracking, custom reporting, and corporate account billing. Its premium sub-brand, VIP Gold (launched 1997), offers dedicated chauffeurs with 10+ years of professional experience, luxury vehicles, and enhanced service levels targeted at C-suite and high-value travelers. Distribution is dual-channel: direct corporate account relationships supplemented by integrations with global travel management platforms including Amex GBT and Carlson Wagonlit.

Big Apple Car's revenue model is transaction-based, with corporate account billing cycles, premium pricing on VIP Gold services, configurable auto-gratuity options, and a 1.5% monthly interest charge on past-due invoices. The business is asset-light, with a small in-house team (11-50 employees) supplemented by a contracted driver base. Pricing is structured around per-ride, hourly, and dedicated-chauffeur engagements, with bespoke rate negotiations for enterprise accounts. The combination of long-tenured customer relationships, regulatory certifications, and integrated booking workflows creates a defensible but modestly scaling service business.

Name

Big Apple Car

Legal name

Big Apple Car Services LLC

Website

https://bigapplecar.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Apple Car is a New York City-based black car and chauffeured transportation operator founded in 1983, serving enterprise corporate clients across the NYC Tri-State area with nationwide coverage via an affiliate network. It offers a premium VIP Gold sub-brand and operates a cloud-based reservation platform with mobile apps.

Ownership category

akta.pro rank

Product category

Executive Ground Transportation / Chauffeur Services

NAICS

Limousine Service (485320), Limousine Service (48532)

akta.pro primary industry

Executive / Corporate Chauffeur Services (THADAEAF)

akta.pro secondary industries

Premium Black Car Services (THADAEAL), Chauffeured / Black Car & Executive Car Services (THACAIAC)

Keywords

• Executive transportation
• Airport transfer services
• Corporate chauffeur service
• Black car service
• VIP ground transportation

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Corporate Account Transportation Services: Transportation services billed to corporate accounts with payment due upon receipt of invoice. Services include airport transfers, point-to-point rides, corporate events, and VIP Gold premium chauffeur services. Accounts can add automatic gratuity (20%, 15%, 10%, 5%, or no gratuity) per ride.
2. VIP Gold Premium Chauffeur Services: Premium transportation service with dedicated chauffeurs, luxury vehicles (Mercedes S550s, Lincoln MKTs, Cadillac Escalades, Chevy Suburbans), and personalized service. Features personal chauffeur matching where clients can have preferred chauffeurs for all service requests.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Big Apple Car provides chauffeured black car ground transportation services across the New York Tri-State area, with nationwide reach via affiliate operators. Core offerings include corporate executive transportation, airport transfers to JFK/LaGuardia/Newark, corporate event transportation, and the premium VIP Gold chauffeur service featuring handpicked chauffeurs with 10+ years of experience and a luxury fleet of Mercedes S550s, Lincoln MKTs, Cadillac Escalades, and Chevy Suburbans. Booking and management are delivered through proprietary iOS/Android mobile apps and a web reservation portal with real-time driver tracking and custom reporting.

Product overview

Big Apple Car operates as a first-class ground transportation service comprising a core black car service with multiple integrated offerings: the standard Big Apple Car service for corporate travel and airport transfers, the premium VIP Gold sub-brand featuring elite chauffeurs with enhanced training and luxury vehicles (Mercedes S550s, Lincoln MKTs, Cadillac Escalades), and a technology platform including iOS/Android mobile apps and web reservation portals for real-time booking, driver tracking, and fleet management. Additional service modules include corporate event transportation with on-site dispatch capabilities and affiliated nationwide coverage through partner operators.

Differentiator

Problem solved

Functional benefit

Brands

• VIP Gold: Premium chauffeur-level transportation service for discerning clients, featuring handpicked chauffeurs with minimum ten years of experience, professional attire (black suits, white shirts, black and gold ties, gold nameplates), and a fleet of late model Mercedes S550s, Lincoln MKTs, Cadillac Escalades and Chevy Suburbans.

Products and services

• Big Apple Car (Core Black Car Service) Core black car transportation service offering corporate travel, airport transfers, point-to-point rides, and corporate event transportation across the New York Tri-State area and nationwide via affiliate operators. Target customers are corporate accounts, C-level executives, and travelers needing professional chauffeured service.
• VIP Gold Premium Chauffeur Service Premium chauffeured transportation service with handpicked chauffeurs having a minimum of 10 years of industry experience, dressed in black suits with gold nameplates. Features a black-on-black fleet of Mercedes S550s, Lincoln MKTs, Cadillac Escalades, and Chevy Suburbans, with dedicated preferred chauffeur matching and no automated call attendant. Targeted at discerning VIP clients and corporate executives.
• Airport Transfer Services Airport transportation services to and from JFK, LaGuardia, and Newark airports using sedans, SUVs, Mercedes Sprinter Vans, and coaches with professional chauffeurs. Targeted at business travelers and corporate accounts needing reliable airport ground transportation.
• Corporate Event Transportation Specialized transportation services for corporate events including partner dinners, holiday celebrations, conferences, and group transfers. Features pre-arranged vehicles, optional on-site dispatchers, event location pre-inspection, and coordination for groups. Targeted at corporate event planners and travel managers.

Quantifiable outcome

• 40+ years in business since 1983
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Black Car Assistance CorporationcoreOthersDiana Clemente serves as President of the Black Car Assistance Corporation, an industry association of her peers. The organization supports the black car industry and its operators.
• NYC Black Car Operator's Industry Compensation FundcoreOthersDiana Clemente serves as a Board Member of the New York Black Car Operator's Industry Compensation Fund. Additionally appointed by Mayor De Blasio to the City's Black Car & Livery Task Force.
• Ferals in PerilminorOthersBig Apple Car provided space at no cost in its building to Ferals in Peril, a 501c corporation. During the partnership, spay neuter services were provided to more than 14,000 cats.
• NorthShore Animal League AmericaminorOthersBig Apple Car donates 15% of the first $500 of business, and 3% thereafter for the life of the relationship, to NorthShore Animal League America.
• Consortium PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of consortium partners enabling nationwide transportation services. The company collaborated with consortium partners during a Muslim holiday when many drivers were unavailable, ensuring successful event execution for a client.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Blacklane: Global app-based chauffeur service operating in 50+ countries with pre-booked, fixed-price executive rides. Comparable on premium chauffeur positioning and airport/executive use cases, but with broader geographic coverage and a tech-native platform challenging NYC incumbents.
• Revel: NYC-based all-electric ride-hail and chauffeur service with a focus on premium driver experience and Tesla fleet. Targets the same executive/corporate rider base in NYC with a modern, app-first product and competing for the same TLC-licensed driver pool.

Direct peers

• GroundLink: Pre-booked ground transportation platform connecting travelers with chauffeured car services in cities worldwide. Comparable to Big Apple Car on airport transfers, executive transportation, and corporate accounts, with a tech-driven booking layer.
• Carey International: Established chauffeured ground transportation company serving Fortune 500 corporate accounts, with a premium fleet and nationwide/international affiliate network. The most direct large-scale analog to Big Apple Car's corporate-account + affiliate-network model.
• Noble Black Car Service: NYC black car operator serving corporate and individual clients with executive sedans and SUVs. Comparable in target customer base, TLC-licensed operations, and focus on airport and corporate transportation in the Tri-State area.
• Carmel Car & Limousine: One of the largest NYC-based black car and livery operators, providing chauffeured transportation to corporate and individual clients across the Tri-State area. Directly comparable to Big Apple Car in service mix (airport transfers, corporate accounts, luxury fleet) and target customer (executives, corporate travel managers).
• Dial 7: NYC black car and taxi operator with proprietary mobile/web booking, real-time tracking, and corporate accounts. Closely mirrors Big Apple Car's model combining a digital-first platform with TLC-licensed chauffeured service for enterprise and individual riders.
• Empire CLS (Empire Limousine Service): NYC-area chauffeured transportation provider serving corporate clients with executive sedans, SUVs, and vans. Comparable in target market, vehicle classes, and emphasis on corporate travel and event transportation.

Regional players

• Echo Limousine: Regional chauffeured ground transportation company (Chicago-headquartered) serving corporate accounts and airports. Comparable on enterprise ground-transportation model and premium chauffeur positioning, though primarily serving the Midwest rather than the NYC market.

Broad incumbents

• Uber Black / Uber for Business: Ride-hailing giant with Uber Black (premium chauffeur service) and Uber for Business (centralized corporate billing). Indirectly competes for the same executive and corporate-travel wallet but offers global scale, dynamic pricing, and a broader vehicle mix that legacy black car operators cannot match.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bigapplecarservice
• LinkedInlinkedin.com/company/big-apple-car-inc
• Xx.com/bigapplecar

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Apple Car