Great People Inside

What Great People Inside does

Great People Inside is a privately held psychometric assessment and talent-management software vendor operating the GR8PI platform — a JAVA-based, cloud-delivered system hosted in Germany and offered on subscription terms globally across 13 countries. The platform's defining feature is full customisability: a Standard Customisation tier lets buyers compose assessments from an existing library of hundreds of dimensions, while a Full Customisation tier enables bespoke assessment development tied to a client's own KPIs, values, and competencies. The product portfolio comprises 20+ specialised modules covering behavioural traits (GR8 Big5 Behaviors, GR8 Values, GR8 Wellbeing), cognitive ability (GR8 Cognitive, GR8 Cognitive Plus), occupational interests (GR8 Interests, cited as grounded in 60 years of research), role-specific assessments (GR8 Sales, GR8 Customer Service, GR8 Managers, GR8 Blue Collars), remote-work solutions (GR8 Remote Employee, GR8 Remote Manager, GR8 Remote Teams, GR8 Leader in a VUCA World), and team/leadership development tools (GR8 360°, GR8 Teams, GR8 Productivity Gap).

The company serves HR departments and talent management functions across SMB, mid-market, and enterprise clients, with named customer Phonak (hearing-aid manufacturer, ~15,000 employees in 100+ countries) representing the largest disclosed account. Revenue is generated through monthly subscriptions, multi-year contracts on bespoke engagements, and a two-tier channel programme — GPI Service Centres (distributors) and GPI Partners (resellers) — that both receive unlimited internal usage rights. Go-to-market blends product-led growth (free trial, free demo on the website) with consultant-led enterprise sales and channel partners. The company maintains an annual international HR (R)Evolution conference in Romania (14 consecutive years) and an active blog of 731 posts, and has received EuroCloud and Top Sales Awards recognition across 2016 and 2019-2021. No external funding rounds, revenue figures, or management team disclosures appear in the source material, suggesting a bootstrapped, founder-led operating posture.

Name

Great People Inside

Legal name

Great People Inside

Website

https://greatpeopleinside.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Great People Inside operates GR8PI, a fully customisable cloud-based psychometric assessment platform hosted in Germany, offering 20+ modules for hiring, talent management, and leadership development to HR functions across SMB through enterprise clients in 13 countries.

Ownership category

akta.pro rank

Product category

Talent Assessment Software

NAICS

Other Computer Related Services (541519), Computer Systems Design and Related Services (5415)

SIC

Services-Employment Agencies (7361), Services-Prepackaged Software (7372)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI), Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

Keywords

• Psychometric assessment platform
• Talent assessment software
• Employee development tools
• Pre-employment assessments
• Behavioral assessment solutions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based Assessment Solutions: Recurring subscription revenue from market-leading assessment solutions sold to businesses globally. Partners pay monthly fees and build recurring business based on subscription-based assessment tools.
2. Custom Development Services: Full customisation service with development of measures assessing organizational-specific values, behaviours, and competencies, typically spanning a couple of months.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Great People Inside operates the GR8PI cloud-based psychometric assessment and development platform, which organisations use to evaluate candidates and employees across the talent lifecycle. The platform is fully customisable to client branding, content, and KPIs, and is delivered with 20+ specialised assessment modules covering behavioral traits, cognitive ability, occupational interests, sales, customer service, leadership, remote work, team dynamics, and 360-degree surveys. A dedicated full-customisation service builds bespoke assessments tied to organisation-specific values, behaviours, and competencies.

Product overview

Great People Inside offers GR8PI – a fully customizable cloud-based assessment and development platform. The platform operates as a unified system with a core GR8PI platform supplemented by 20+ specialized assessment modules covering hiring, performance, engagement, team dynamics, and talent management. The assessment portfolio spans behavioral assessments (GR8 Big5 Behaviors, GR8 Values, GR8 Wellbeing, GR8 Engagement), cognitive assessments (GR8 Cognitive, GR8 Cognitive Plus), occupational interests (GR8 Interests), role-specific assessments (GR8 Sales, GR8 Customer Service, GR8 Managers, GR8 Blue Collars), remote work solutions (GR8 Remote Employee, GR8 Remote Manager, GR8 Remote Teams, GR8 Leader in a VUCA World), comprehensive solutions (GR8 Full Spectrum, GR8 Full Spectrum Plus), team and development tools (GR8 Teams, GR8 360°, GR8 Productivity Gap). The platform supports standard customization (choose from existing dimensions) and full customization (create unique assessments). Platform is hosted in Germany with customization capabilities including branding, video, and social media support.

Differentiator

Problem solved

Functional benefit

Brands

• GR8PI Platform: The primary assessment and development platform offering customizable psychometric assessments for hiring, talent management, and employee development.
• GR8 Remote Employee
• GR8 Remote Manager
• GR8 Remote Teams
• GR8 Leader in a VUCA World
• GR8 360°
• GR8 Big5 Behaviors
• GR8 Blue Collars
• GR8 Cognitive
• GR8 Cognitive Plus
• GR8 Customer Service
• GR8 Engagement
• GR8 Full Spectrum
• GR8 Full Spectrum Plus
• GR8 Interests
• GR8 Managers
• GR8 Sales
• GR8 Values
• GR8 Wellbeing
• GR8 Teams
• GR8 Productivity Gap

Products and services

• GR8PI Platform Cloud-based, fully customisable psychometric assessment and development platform sold to HR and talent-management teams for hiring, performance management, team dynamics, leadership development, and employee engagement. Includes Standard and Full Customisation modes; supports any-organisation branding, content, and KPI alignment.
• Full Customisation Development Service Professional services engagement for organisations whose competency frameworks, values, or KPIs require unique assessments not covered by the standard GR8PI dimensions; produces tailored assessments and reports tied to the client's specific success metrics.

Quantifiable outcome

• Making the right hiring decisions is up to 10 times more likely to positively impact sales results
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• TestGorilla: Modern PLG-first assessment platform with transparent pricing and self-serve trials — competes with GPI on the SMB/mid-market side and embodies the PLG motion GPI only partially adopts.
• Pymetrics: AI-native assessment platform using neuroscience-based games and ML to evaluate candidates — represents the AI-driven competitive vector GPI currently lacks.

Direct peers

• Hogan Assessments: Personality-based assessment provider widely used for selection and leadership development; comparable to GPI's behavioral assessments (e.g., GR8 Big5 Behaviors, GR8 Managers).
• Thomas International: Provides psychometric and behavioral assessments for hiring, leadership, and team development globally — directly comparable to GPI's full-spectrum assessment portfolio.
• Caliper (now part of Assessio): Personality and behavioral assessment provider focused on hiring, talent management, and coaching — directly comparable to GPI's behavioral and role-specific modules.
• SHL: One of the largest global psychometric assessment providers; offers pre-packaged and customizable talent assessments across hiring, leadership, and development — directly overlapping GPI's enterprise assessment focus.

Regional players

• Criterion Partnership: European-focused psychological assessment consultancy offering customized talent assessments — closely comparable to GPI on customization and European market focus.
• Assessment Solutions International: Provider of psychometric and competency-based assessment tools with strong EMEA presence — comparable to GPI's customization-heavy, European-anchored approach.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a substantial assessment, succession, and leadership development practice — competes with GPI's 360 and leadership modules at the enterprise tier.
• Aon Assessment Solutions: Aon's assessment solutions business delivers enterprise-scale talent assessments and selection tools as part of a broader HR consulting portfolio — overlapping with GPI's enterprise field sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GreatPeopleInside
• LinkedInlinkedin.com/company/great-people-inside

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great People Inside