What Battleview Orchards does

Battleview Orchards is a family-owned farm and retail operation headquartered at 91 Wemrock Road, Freehold, New Jersey, cultivating fruits and vegetables across its historic home farm and a second production site in Millstone, NJ acquired in 2020. The business operates two integrated channels: a Pick Your Own program — billed as the oldest in New Jersey, established in 1972 — covering strawberries, sour cherries, peaches, nectarines, apples, and pumpkins, and a year-round Country Store selling fresh baked pies, breads, apple cider donuts (capacity 220 dozen per hour), fresh pressed apple cider, produce, and custom gift baskets starting at $35.99. Supporting offerings include seasonal events (Easter Egg Hunt, Customer Appreciation Day, hayrides), an extensive recipe library on its website, a school tour program, and a fundraising product line for community organizations.

The company makes money through direct, on-site transactions: per-unit pricing on picked fruit, a $5 per person strawberry patch entry fee that includes a $5 produce credit, retail sales of baked goods and gifts in the Country Store, and special-pricing fundraising orders. Picking locations are cash only; the Country Store accepts cash and credit. Marketing is conducted organically through Facebook and Instagram to communicate picking dates, crop availability, and events. There is no e-commerce, no shipping (gift baskets are pickup only), no wholesale channel, and no proprietary technology stack — operations are built on traditional cultivation, on-site bakery and cider pressing, and small-scale retail.

Battleview Orchards is a private, family-held corporation (Battleview Orchards, Inc.) currently in its fifth generation of Applegate family operation, founded in 1908 and led today by Scott and Lisa Applegate alongside their son Kyle. The business employs between 11 and 50 people, with revenue not publicly disclosed.

Name

Battleview Orchards

Legal name

Battleview Orchards, Inc.

Website

https://battlevieworchards.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Short description

Battleview Orchards is a fifth-generation family farm in Freehold, New Jersey operating a year-round Country Store and a seasonal Pick Your Own orchard — the oldest in New Jersey — selling fruits, vegetables, baked goods, cider, donuts, and gift baskets directly to consumer visitors.

Ownership category

akta.pro rank

Headquarters

HQ city

Freehold

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Pick Your Own Fruit Sales: Customers pay for all fruit they pick in the orchard. Cash only at picking locations. Strawberries have a $5 per person entrance fee that includes a $5 credit toward strawberries picked.
2. Country Store Retail Sales: Year-round retail sales of fresh baked goods (pies, breads, donuts), produce, fresh pressed apple cider (seasonal), and gourmet items.
3. Gift Baskets and Sweet Stacks: Custom-made fruit gift baskets and sweet stacks sold for various occasions. Made to order. Starting price $35.99.
4. Fundraising Products: Special pricing offered to groups and organizations on selected pies and baked goods for fundraising purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Battleview Orchards operates a Pick Your Own fruit farm and a year-round on-site Country Store in Freehold, New Jersey. Visitors harvest strawberries, sour cherries, peaches, nectarines, apples, and pumpkins directly from orchards, and purchase fresh baked pies, breads, apple cider donuts, fresh pressed apple cider, produce, and custom gift baskets from the Country Store.

Product overview

Battleview Orchards operates as a family-owned pick-your-own fruit farm and retail operation in Freehold, New Jersey. The core offerings center on two interconnected experiences: the Pick Your Own program allowing visitors to harvest Strawberries, Sour Cherries, Peaches, Nectarines, Apples, and Pumpkins from designated orchard areas, and the year-round Country Store retail operation. The Country Store serves as the primary retail channel for fresh baked pies, breads, homemade apple cider, cider donuts, produce, and custom gift baskets. Supporting offerings include seasonal events (Easter Egg Hunt, Customer Appreciation Day, hayrides), a collection of family recipes, and fundraising programs for local organizations. The business emphasizes vertical integration between its agricultural production and retail presence, with all major products either grown on-site or made in the Country Store bakery.

Differentiator

Problem solved

Functional benefit

Products and services

• Pick Your Own Seasonal on-farm u-pick fruit experience allowing visitors to harvest their own Strawberries, Sour Cherries, Peaches, Nectarines, Apples, and Pumpkins directly from the orchards at multiple designated picking areas on the Freehold farm (cash only at picking locations).
• Country Store Year-round on-farm retail store selling fresh produce, fresh baked pies, breads and pastries, fresh pressed apple cider (seasonal), apple cider donuts, gourmet items, and gift baskets. Located at 91 Wemrock Road, Freehold, NJ; open 9am-6pm daily (closed Tuesdays) May-December and 9am-5pm January-April.
• Fresh Baked Pies Homemade pies sold year-round at the Country Store, including everyday varieties (Apple, Dutch Apple, Blueberry Crumb, Cherry Crumb, Coconut Custard, Lemon Krunch, Peach, Very Berry, No Sugar Added Apple) and seasonal varieties (Apple Cranberry, Pecan, Pumpkin, Sweet Potato, Cherry Lattice, Peach Melba, Strawberry).
• Gift Baskets Custom fruit and gift baskets and sweet stacks made to order at the Country Store for any occasion, including holiday seasons. Starting price $35.99; pickup only (does not ship).
• Apple Cider Fresh pressed apple cider made in-house at Battleview Orchards and sold seasonally from the Country Store, available approximately mid-September through mid-May.
• Apple Cider Donuts Freshly made apple cider donuts produced daily year-round at the Country Store bakery. Battleview operates multiple donut machines with a combined production capacity of up to 220 dozen donuts per hour.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Wightman's Farms: Morristown, NJ family-owned orchard offering PYO apples, peaches, and pumpkins plus a farm market. Direct regional peer in the New Jersey PYO orchard category.
• Stony Hill Farms: Chester, NJ family farm with PYO operations, farm market, and seasonal activities. Comparable direct-to-consumer PYO and on-site retail model in the New Jersey/Northeast market.
• Donaldson Farms: Hackettstown, NJ multi-generational farm with PYO fruits and vegetables, farm market, and seasonal events. Comparable family-run PYO and direct-retail operation in the New Jersey market.
• Johnson's Locust Hall Farm: Jobstown, NJ family farm offering PYO produce, on-site farm store, and seasonal events. Comparable New Jersey family-operated PYO and agritourism business.
• Alstede Farms: Chester, NJ farm offering extensive PYO fruits and vegetables, on-site farm market, bakery, and CSA programs. Direct competitor in the New Jersey PYO and farm retail space, with a broader product range.
• Terhune Orchards: Family-owned New Jersey orchard in Princeton offering Pick Your Own fruits, on-site farm store, bakery, and seasonal events. Closely comparable multi-generational PYO + retail model with similar crop mix and agritourism positioning.

Regional players

• Indian Ladder Farms: Altamont, NY family farm with PYO apples, berries, and pumpkins plus farm market, bakery, and on-site cidery. Comparable Northeast PYO + farm market + value-added product model.
• Weaver's Orchard: Morgantown, PA family-owned PYO orchard and farm market with bakery and educational programs. Comparable multi-generational PYO and direct-retail operation serving a neighboring regional market.
• Solebury Orchards: New Hope, PA PYO orchard selling apples, blueberries, peaches, and pumpkins. Comparable PYO orchard model operating in the adjacent Pennsylvania market with overlapping customer base in the greater Philadelphia/central New Jersey corridor.
• Bechdolt Orchards: Hellertown, PA PYO apple orchard and farm market. Smaller-scale regional peer offering PYO apples, pumpkins, and farm market products in the Northeast PYO category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bvorchards
• Instagraminstagram.com/bvorchards
• Xx.com/bvorchards
• LinkedInlinkedin.com/company/battleview-orchards-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Battleview Orchards