Aromas Coffee Roasters
Aromas Coffee Roasters is a Brisbane-based specialty coffee roaster founded in 1981, selling roasted coffee beans, capsules, teas, syrups, and cafe equipment direct-to-consumer online and through wholesale supply to cafes and hospitality businesses across Australia.
- Company typePrivate
- Founded1981
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Aromas Coffee Roasters does
Aromas Coffee Roasters is a Brisbane-based, privately held specialty coffee roaster founded in 1981, operating from a headquarters in Loganholme, Queensland with a headcount of 11-50. The company roasts premium coffee beans — espresso blends, single origins, omni blends, and Swiss Water processed decaf — and sells them through two channels: a direct-to-consumer e-commerce storefront (aromas.com.au, hosted on BigCommerce) and a wholesale channel supplying cafes and hospitality businesses across Australia.
Its product range extends well beyond roasted coffee into coffee capsules and pods, an extensive loose-leaf and silk-pyramid tea assortment (green, black, chai, herbal, fruit/iced), the Organic and Fairtrade-certified Zoetic tea bag line, flavored coffee syrups, cafe equipment and barista tools, and curated gift sets. Supporting assets include an educational blog, a monthly giveaway-driven email program, and a Jotform-powered interactive coffee quiz that guides product selection. Pricing is pay-as-you-go and ranges from roughly $10 for entry-level teas to $60 for premium decaf beans, with bulk weight options (100g to 1,000g).
The business is operated by founder/management and has no disclosed institutional investors, parent company, or external capital backing. The only named internal operator surfaced in the data is Head Roaster Andrew Scrivens. Revenue is not publicly disclosed, no funding rounds, acquisitions, or strategic partnerships are recorded, and the company shows no mobile app, public API, or AI/ML capabilities. Its core technology differentiators rest on craft — the Swiss Water decaffeination method, a proprietary post-roast degassing and resting protocol, and four decades of roast development — rather than on software or data assets.
Aromas Coffee Roasters firmographics
Firmographics- Name
- Aromas Coffee Roasters
- Legal name
- Aromas Coffee Roasters
- Website
- https://aromas.com.au
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aromas Coffee Roasters is a Brisbane-based specialty coffee roaster founded in 1981, selling roasted coffee beans, capsules, teas, syrups, and cafe equipment direct-to-consumer online and through wholesale supply to cafes and hospitality businesses across Australia.
- Ownership category
- akta.pro rank
Aromas Coffee Roasters industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
- akta.pro secondary industries
- Coffee Blending & Flavoring (AFAFADAC), Coffee, Espresso & Tea Appliances Retail (CRACADAC), Coffee & Tea Concentrates (Liquid, Extracts, Syrups) (AFAFAGAC), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
Keywords
Where Aromas Coffee Roasters is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Aromas Coffee Roasters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Online retail sales of roasted coffee beans, teas, capsules, pods, and cafe equipment directly to consumers through the Aromas website.
- Wholesale Coffee Supply: Bulk wholesale supply of coffee products to cafes and hospitality businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Coffee Blends - $52.00 |
| Unit Pricing | Pay-as-you-go | Coffee Beans and Teas - $10.00 to $60.00 |
| Unit Pricing | Pay-as-you-go | Pyramid Tea Bags - $15.95 |
| Unit Pricing | Pay-as-you-go | Zoetic Tea Bags - $6.85-$16.30 |
| Unit Pricing | Pay-as-you-go | Coffee Syrups - $20.85 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Aromas Coffee Roasters product offering
Product offeringCore offering
Aromas Coffee Roasters roasts and sells premium specialty coffee beans (espresso blends, single origins, omni blends, and Swiss Water decaffeinated coffees) under its own brand, alongside an extensive range of loose-leaf teas, pyramid tea bags, capsules and pods, coffee syrups, and cafe/barista equipment. The company operates its own direct-to-consumer e-commerce storefront (aromas.com.au) and supplies cafes and hospitality businesses through a wholesale coffee channel.
Product overview
Aromas Coffee Roasters is a Brisbane-based specialty coffee roaster with over 40 years of experience, offering a comprehensive coffee and tea portfolio built around its core roasted coffee bean products. The product lineup centers on premium coffee beans (espresso blends, single origins, omni blends, decaf) and extends to capsules/pods, an extensive loose-leaf tea collection (green, black, chai, flavoured, fruit & iced, herbal), silk pyramid tea bags, coffee syrups, and cafe equipment. The company operates an e-commerce platform for direct-to-consumer sales across Australia, supplemented by wholesale options for cafes. Supporting services include a coffee quiz tool to help customers select products suited to their preferences.
Differentiator
Problem solved
Functional benefit
Products and services
- Coffee Beans Premium roasted whole coffee beans including espresso blends, single origin, omni blends, and decaffeinated options sourced from Colombia, Brazil, India, PNG, Nicaragua, and other origins for home brewers and cafes.
- Capsules and Pods Aromas-branded coffee capsules and pods, including 10-gram decaffeinated pods and 14-gram standard pods, for convenient single-serve home brewing.
- Loose-leaf and Pyramid Tea Range Extensive tea catalogue including loose-leaf black, green, chai, detox, exotic, flavoured, fruit and iced, herbal teas, plus silk pyramid tea bags for home brewing.
- Coffee Syrups Aromas-branded flavoured 750ml coffee syrups used to flavour coffee and other beverages in cafes and at home.
- Cafe Equipment and Barista Tools Barista tools, biscuits/frappe/sugars, drinking powders, and other cafe necessities supplied for both wholesale cafe clients and home baristas.
- Gift Sets Curated Aromas gift sets such as Delightful Teas and Top Coffees selections for gifting consumers.
- Urban Infusion (Chicago Dark) Espresso Blend Triple award-winning medium-bodied espresso blend with chocolate, nutty and earthy tasting notes, blended from Colombian, Brazilian, Indian and PNG green beans.
- Swiss Water Decaf Coffee Beans Decaffeinated coffee beans processed using the Swiss Water method to remove only caffeine while preserving flavour compounds; Colombian origin with citrus and dark chocolate notes.
- Wholesale Coffee Supply Service B2B bulk supply of Aromas roasted coffee, capsules, syrups, and cafe equipment to cafes and hospitality businesses, with dedicated wholesale ordering options.
Companies that use Aromas Coffee Roasters
Customer profileSegments3 records
Ideal customer profiles3 records
Aromas Coffee Roasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Aromas Coffee Roasters partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Aromas Coffee Roasters competitors and assessment
Company assessmentBroad incumbents
- Grinders Coffee: Large Australian coffee roaster with broad retail and hospitality distribution, offering overlapping products but at national scale beyond Aromas' niche.
Direct peers
- Pablo & Rusty's: Australian specialty roaster offering online bean subscriptions and wholesale coffee, closely aligned with Aromas' DTC and B2B offering.
- Toby's Estate Coffee: Established Australian specialty roaster selling beans, equipment and wholesale supply, overlapping strongly with Aromas' premium coffee positioning.
- Campos Coffee: Australian specialty coffee roaster selling beans direct-to-consumer online and wholesale to cafes, mirroring Aromas' business model at larger scale.
- Coffee Supreme: Roaster with DTC online store and cafe wholesale across Australia and New Zealand, comparable in model and specialty-coffee focus.
- Single O: Sydney-based third-wave roaster with strong DTC e-commerce and cafe wholesale programs, directly comparable in product category and channel strategy.
- Five Senses Coffee: Australian specialty roaster supplying cafes and consumers with beans and brewing equipment, matching Aromas' dual DTC/wholesale approach.
Regional players
- Blackstar Coffee Roasters: Brisbane specialty coffee roaster and cafe operator serving the same local market with roasted beans and wholesale supply, a direct territorial competitor to Aromas.
- Merlo Coffee: Brisbane-based coffee roaster supplying cafes and consumers, directly comparable to Aromas in geography, roasting model, and wholesale-plus-retail channel mix.
Others
- T2 Tea: Australian premium loose-leaf tea retailer; adjacent to Aromas' extensive tea range and shares specialty beverage retail customers, though it does not roast coffee.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Aromas Coffee Roasters social profiles
Digital presenceAromas Coffee Roasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aromas Coffee Roasters leadership team
Management profileNumber of profiles
Profiles3 records
Aromas Coffee Roasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aromas Coffee Roasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aromas Coffee Roasters
What does Aromas Coffee Roasters do?
Aromas Coffee Roasters roasts and sells premium specialty coffee beans (espresso blends, single origins, omni blends, and Swiss Water decaffeinated coffees) under its own brand, alongside an extensive range of loose-leaf teas, pyramid tea bags, capsules and pods, coffee syrups, and cafe/barista equipment. The company operates its own direct-to-consumer e-commerce storefront (aromas.com.au) and supplies cafes and hospitality businesses through a wholesale coffee channel.
Is Aromas Coffee Roasters a public or private company?
Aromas Coffee Roasters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aromas Coffee Roasters founded?
Aromas Coffee Roasters was founded in 1981. It employs 11 to 50 people.
Where is Aromas Coffee Roasters based?
Aromas Coffee Roasters is headquartered in Brisbane, Australia, in the Oceania region.
How does Aromas Coffee Roasters make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Coffee Supply.
Who are Aromas Coffee Roasters's main competitors?
Grinders Coffee is listed as a broad incumbent. Direct peers are Pablo & Rusty's, Toby's Estate Coffee, Campos Coffee, Coffee Supreme, Single O and Five Senses Coffee. Regional players are Blackstar Coffee Roasters and Merlo Coffee. T2 Tea is listed as an others.
Does Aromas Coffee Roasters have an API?
No public API is recorded for Aromas Coffee Roasters.
What industry is Aromas Coffee Roasters in?
Aromas Coffee Roasters's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories), with a secondary code of AFAFADAC, Coffee Blending & Flavoring. Its NAICS code is 311920 and its SIC code is 2080.