Recreogo
Recreogo operates an online two-sided marketplace connecting recreational equipment rental owners (Business Partners) with consumers seeking to rent items like kayaks, bikes, boats, paddleboards, snowmobiles, and ATVs, primarily in Minnesota. It earns a variable service fee on each booking processed through Braintree Payments.
- Company typePrivate
- Founded2016
- HeadquartersVictoria, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Recreogo does
Recreogo, LLC is a privately held Minnesota limited liability company that operates an online two-sided marketplace for recreational equipment rentals. On the supply side, rental equipment owners — termed Business Partners — publish listings for items such as bikes, kayaks, boats, paddleboards, snowmobiles, and ATVs, and set their own pricing and cancellation policies. On the demand side, individual consumers search, compare, and reserve equipment through the Recreogo website. Recreogo itself does not own, manage, or insure any of the listed equipment and is not a contractual party to the underlying rental transactions; it positions itself as a neutral platform layer. The company has been operating since 2016 and is headquartered at 8375 Gallery Parkway in Victoria, Minnesota, with a current headcount of 1-10 employees.
The core product is the Recreogo Platform, paired with a Business Partner Dashboard for listing management and a consumer-facing reservation interface. The technology stack disclosed is minimal: payments are processed via Braintree Payments (with escrow during the rental period and disbursement to Business Partners one hour after rental start), and Google Maps APIs are used for mapping. There is no mobile app, no disclosed proprietary technology stack, and no AI/ML components referenced in the source material. Marketing is limited to organic channels — a website, a blog, and social media presence on Facebook, Twitter, and Instagram.
Recreogo's business model is a pure transaction-fee marketplace: it charges Customers a variable Service Fee calculated as a percentage of the total reservation amount, displayed at the time of booking. Business Partners retain the rental fee net of payment processing costs. The company has not raised any external funding rounds, has no disclosed investors, and operates only within Minnesota. The Terms of Service were last revised in June 2018, and the website's copyright notice extends to 2026, indicating continued but minimally evolving operations.
Recreogo firmographics
Firmographics- Name
- Recreogo
- Legal name
- Recreogo, LLC
- Website
- https://recreogo.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Recreogo operates an online two-sided marketplace connecting recreational equipment rental owners (Business Partners) with consumers seeking to rent items like kayaks, bikes, boats, paddleboards, snowmobiles, and ATVs, primarily in Minnesota. It earns a variable service fee on each booking processed through Braintree Payments.
- Ownership category
- akta.pro rank
Recreogo industry classification
Industry- Product category
- Online Recreational Equipment Rental Marketplace
- NAICS
- Recreational Goods Rental (532284), Consumer Goods Rental (5322)
- SIC
- Services-Prepackaged Software (7372), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)
- akta.pro secondary industry
- ATV / Quad Rentals (THADAHAG)
Keywords
Where Recreogo is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Recreogo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Service Fee (Marketplace Commission): Recreogo generates revenue by charging a variable Service Fee to Customers who book Rental Items via the Recreogo Platform checkout. The fee is calculated as a percentage of the total reservation amount and covers the use of the platform including user support. Payment processing is handled by Braintree Payments, with funds held in escrow until the rental begins. The Service Fee is disbursed to Recreogo one hour after the rental period starts. Business Partners are responsible for credit card fees on manual rentals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable marketplace fee based on reservation amount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Recreogo product offering
Product offeringCore offering
Recreogo operates an online rental marketplace that connects third-party rental equipment owners (Business Partners) with individual customers seeking short-term recreational equipment rentals, including bikes, kayaks, boats, paddleboards, snowmobiles, and ATVs. Customers use the platform to discover, compare, and reserve rental items, while Business Partners use a dedicated dashboard to list and manage inventory. Recreogo monetizes each completed booking by charging a variable Service Fee to the customer, with payments processed through Braintree.
Product overview
Recreogo operates as a unified online marketplace platform for recreational equipment rentals. The core Recreogo Platform connects Business Partners (rental equipment owners) with Customers seeking to rent items like bikes, kayaks, boats, snowmobiles, paddleboards, and ATVs. The Business Partner Dashboard provides rental operators tools to publish listings, manage inventory, and handle transactions. Users can search, compare, and reserve rental equipment directly through the platform, with payments processed via Braintree Payments.
Differentiator
Problem solved
Functional benefit
Products and services
- Recreogo Online Rental Marketplace Online marketplace platform that lets individual consumers search, compare, and reserve short-term rentals of recreational equipment including bikes, kayaks, boats, paddleboards, snowmobiles, and ATVs from third-party Business Partners, with booking payment processed through Braintree.
- Business Partner Dashboard Dedicated dashboard for Business Partners (rental equipment owners) to create, manage, and update their rental inventory listings on the Recreogo marketplace.
Companies that use Recreogo
Customer profileSegments2 records
Ideal customer profiles2 records
Recreogo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Recreogo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Braintree PaymentscoreBraintree Payments is the payment processor used by Recreogo to process all payments made on the platform. Braintree holds rental payments in escrow until the rental takes place, then disburses funds to Business Partners and Service Fees to Recreogo one hour after the rental period starts. This is a critical infrastructure partnership for the marketplace's payment operations.
Recent moves6 records
Expansion highlights3 records
Recreogo competitors and assessment
Company assessmentDirect peers
- RVshare: RVshare operates a peer-to-peer RV rental marketplace, enabling RV owners to monetize idle inventory while providing renters with a wide selection. Comparable to Recreogo in its focus on outdoor recreational equipment rental through a marketplace transaction model.
- Outdoorsy: Outdoorsy is a peer-to-peer marketplace for renting RVs, campervans, and outdoor adventure vehicles from private owners. It is the most direct competitive analogue to Recreogo's model of connecting rental equipment owners with consumers seeking outdoor recreation equipment.
- Spinlister: Spinlister is a peer-to-peer rental marketplace for surfboards, bikes, skis, and snowboards. Highly comparable to Recreogo given the overlap of recreational equipment categories and similar asset-light P2P marketplace mechanics.
- GetMyBoat: GetMyBoat is the world's largest peer-to-peer boat rental marketplace, connecting boat owners with renters across categories like kayaks, pontoons, and yachts. Directly comparable to Recreogo's marketplace model for watercraft and broader recreational equipment.
- Fat Llama: Fat Llama is a UK-based peer-to-peer rental marketplace that lets individuals lend items including recreational and outdoor equipment. Comparable to Recreogo in offering a wide category marketplace for occasional-use rentals between private individuals.
- Boatsetter: Boatsetter is a peer-to-peer boat rental marketplace with on-water experience options. Comparable to Recreogo as a two-sided marketplace facilitating recreational watercraft rentals with similar booking, payment, and trust dynamics.
Broad incumbents
- Turo: Turo is the largest peer-to-peer car rental marketplace in North America with hundreds of millions in funding. It is comparable to Recreogo as a reference peer-to-peer vehicle/equipment rental marketplace, though operating in the passenger car category rather than recreational equipment.
Regional players
- Peerby: Peerby is a Netherlands-based peer-to-peer rental platform for everyday and recreational items between neighbors. Comparable to Recreogo's asset-light marketplace approach, though operating primarily in Europe rather than North America.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Recreogo social profiles
Digital presenceRecreogo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recreogo leadership team
Management profileNumber of profiles
Profiles1 record
Recreogo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recreogo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recreogo
What does Recreogo do?
Recreogo operates an online rental marketplace that connects third-party rental equipment owners (Business Partners) with individual customers seeking short-term recreational equipment rentals, including bikes, kayaks, boats, paddleboards, snowmobiles, and ATVs. Customers use the platform to discover, compare, and reserve rental items, while Business Partners use a dedicated dashboard to list and manage inventory. Recreogo monetizes each completed booking by charging a variable Service Fee to the customer, with payments processed through Braintree.
Is Recreogo a public or private company?
Recreogo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Recreogo founded?
Recreogo was founded in 2016. It employs 1 to 10 people.
Where is Recreogo based?
Recreogo is headquartered in Victoria, United States, in the North America region.
How does Recreogo make money?
One revenue line is on record: service Fee (Marketplace Commission).
Who are Recreogo's main competitors?
Direct peers on record are RVshare, Outdoorsy, Spinlister, GetMyBoat, Fat Llama and Boatsetter. Turo is listed as a broad incumbent. Peerby is listed as a regional player.
Does Recreogo have an API?
No public API is recorded for Recreogo.
What industry is Recreogo in?
Recreogo's product category is Online Recreational Equipment Rental Marketplace. Its primary akta.pro industry code is CRAFAGAM, Peer-to-Peer (C2C) Resale Marketplaces, with a secondary code of THADAHAG, ATV / Quad Rentals. Its NAICS code is 532284 and its SIC code is 7372.