Terra Zoo

Pet Retailterrazoo.com.br

Company typePrivate
Founded1980
HeadquartersSão Luís, Brazil
Headcount101–250
GTM typeB2C
OfferingServices

Terra Zoo firmographics

Firmographics

Name: Terra Zoo
Legal name: Vieira Brasil Distribuidora S.A
Website: https://terrazoo.com.br
Company type: Private
Founded year: 1980
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

Terra Zoo industry classification

Industry

Product category: Pet Retail
NAICS: Pet and Pet Supplies Retailers (45991)
SIC: Retail-Misc General Merchandise Stores (5399)
akta.pro primary industry: Pet Supplies Omnichannel (CRAFAEAJ)
akta.pro secondary industries: Pet & Animal Supplies Marketplaces (CRAFABAH), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL)

Keywords

Pet retail stores
Pet supplies e-commerce
Gardening products retail
Agricultural supplies store
Pet subscription service

Where Terra Zoo is headquartered

Location

Headquarters

HQ city: São Luís
HQ country: Brazil
HQ region: Latin America

Offices1 record

Markets served

Terra Zoo business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

E-commerce Retail Sales: Direct online sales of pet supplies, gardening products, agricultural products, and camping/leisure items through terrazoo.com.br and mobile applications. Products are sold at varying price points with discounts for subscribers.
Terra Zoo Assinatura (Subscription): Recurring subscription service offering automatic delivery of pet products (dogs, cats, birds, fish, rodents) with up to 10% discount, free shipping within 5km of nearest store, and flexible cancellation. Subscription is free with no additional fees.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Terra Zoo Assinatura - Subscription with up to 10% discount on pet products

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Terra Zoo product offering

Product offering

Core offering

Terra Zoo operates an omnichannel retail business selling pet supplies (food, medications, accessories, hygiene, toys) for dogs, cats, birds, fish, and rodents, alongside gardening, agricultural/livestock, and camping/leisure products. Sales are conducted through an e-commerce site, mobile apps, physical stores, and WhatsApp ordering, anchored by a recurring subscription program (Assinatura Terra Zoo) and a loyalty program (FideliZoo).

Product overview

Terra Zoo is a Brazilian omnichannel pet shop, gardening, and agricultural products retailer operating both physical stores and an e-commerce platform. The company offers a unified product portfolio across eight main categories: products for dogs (3,227 items), cats (933 items), fish (310 items), birds (200 items), rodents (77 items), gardening (1,038 items), agro/livestock (516 items), and camping/leisure (55 items). The core offering includes pet food, accessories, medications, hygiene products, toys, and grooming supplies from over 500 brands. Terra Zoo complements its retail operations with two key services: an annual subscription program (Assinatura Terra Zoo) providing recurring deliveries of pet products with up to 10% subscriber discounts and free shipping, and a loyalty program (FideliZoo). The company also operates a mobile app offering 15% discount on first purchase.

Differentiator

Problem solved

Functional benefit

Brands

FideliZoo: Loyalty program offering discounts and special offers to registered customers.
Assinatura Terra Zoo
Terra Preta Quixaba

Products and services

Assinatura Terra Zoo Recurring subscription service offering automatic delivery of pet products (dogs, cats, birds, fish, and rodents) with up to 10% discount, free shipping within 5km of the nearest store, and flexible cancellation. Subscription is free with no additional fees and is billed monthly.
Aplicativo Terra Zoo Mobile application for iOS and Android providing product browsing, subscription management, order tracking, and a 15% discount on the first purchase.
FideliZoo Customer loyalty program offering exclusive discounts and special offers to registered customers.

Companies that use Terra Zoo

Customer profile

Segments4 records

Ideal customer profiles4 records

Terra Zoo technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Terra Zoo partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered minor.

KelcominorOthersBrand partner supplying cat litter products (Pipicat) and other pet supplies sold through Terra Zoo platform.
OrgannactminorOthersBrand partner supplying agrochemical and pet health products sold through Terra Zoo platform.
OurofinominorOthersBrand partner supplying veterinary pharmaceuticals and pet health products (Leevre, Banni) sold through Terra Zoo platform.
Nexgard (Boehringer Ingelheim)minorOthersBrand partner supplying antiparasitic products (Nexgard, Nexgard Spectra, Nexgard Combo) for dogs and cats.
Premier PetminorOthersBrand partner supplying pet food products (Golden, Gran Plus, Gran Plus Choice, Dog Chow) sold through Terra Zoo.
FarminaminorOthersPremium pet food brand (N&D Prime) supplier for cats and dogs sold through Terra Zoo.
MSD Animal HealthminorOthersBrand partner supplying veterinary products including Scalibor antiparasitic collars and Bravecto.
Pet NextminorOthersBrand partner supplying pet accessories and supplies including toys, feeders, and aquariums.
QuixabaminorOthersBrand partner supplying gardening products including Terra Preta soil, fertilizers, and organic compost.
ChalescominorOthersBrand partner supplying pet toys, feeders, and accessories for dogs and cats.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Terra Zoo competitors and assessment

Company assessment

Broad incumbents

Magazine Luiza: National Brazilian omnichannel general-merchandise retailer with online + physical-store presence. Comparable on omnichannel distribution, marketplace-style catalog, and installment-payments financing model used in Brazil.
Americanas: Large Brazilian e-commerce marketplace selling a broad assortment including pet supplies. Comparable on Brazilian e-commerce retail scale and marketplace dynamics, though pet is not its focus.
Carrefour Brasil: Large Brazilian supermarket and general-merchandise retailer offering pet supplies alongside groceries. Comparable on broad retail assortment, Brazilian consumer base, and omnichannel operations.
Telhanorte: Brazilian building materials and home improvement chain with garden and outdoor assortment. Comparable to Terra Zoo's gardening, agriculture, and camping categories.
Mercado Livre (MercadoLibre Brasil): Dominant Latin American marketplace with major Brazil presence. Comparable as a multi-category e-commerce platform aggregating many third-party pet, garden, and outdoor brands.
Leroy Merlin Brasil: Brazilian home improvement and gardening retailer. Comparable to Terra Zoo's gardening, agriculture, and outdoor leisure categories, though it does not focus on pet supplies.

Direct peers

Cobasi: Brazilian omnichannel retailer combining pet, garden, agriculture, and camping products with subscription services. Closest comparable in scope to Terra Zoo's multi-category pet + garden + agriculture + leisure positioning.
Petlove: Online-focused Brazilian pet supplies retailer with subscription/autoship, large SKU catalog, and mobile app. Comparable to Terra Zoo on online retail, subscription model, and Brazilian pet-owner customer base.
Petz: Brazil's largest specialty pet retailer, operating omnichannel (physical stores + e-commerce + subscription) across pet food, accessories, veterinary services, and live animals. Directly comparable to Terra Zoo on product category, omnichannel model, and Brazilian customer base.

Others

Vieira Brasil Distribuidora: Diversified Brazilian distribution conglomerate that is the legal entity and parent of Terra Zoo. Directly comparable as the wholesale/distribution backbone behind Terra Zoo's supply chain and multi-category breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Terra Zoo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Terra Zoo leadership team

Management profile

Number of profiles

Terra Zoo funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Terra Zoo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terra Zoo

What does Terra Zoo do?

Is Terra Zoo a public or private company?

Terra Zoo is a private company. It is classified as corporate owned and is currently operating.

When was Terra Zoo founded?

Terra Zoo was founded in 1980. It employs 101 to 250 people.

Where is Terra Zoo based?

Terra Zoo is headquartered in São Luís, Brazil, in the Latin America region.

How does Terra Zoo make money?

Two revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are terra Zoo Assinatura (Subscription).

Who are Terra Zoo's main competitors?

Broad incumbents on record are Magazine Luiza, Americanas, Carrefour Brasil, Telhanorte, Mercado Livre (MercadoLibre Brasil) and Leroy Merlin Brasil. Direct peers are Cobasi, Petlove and Petz. Vieira Brasil Distribuidora is listed as an others.

Does Terra Zoo have an API?

No public API is recorded for Terra Zoo.

What industry is Terra Zoo in?

Terra Zoo's product category is Pet Retail. Its primary akta.pro industry code is CRAFAEAJ, Pet Supplies Omnichannel, with a secondary code of CRAFABAH, Pet & Animal Supplies Marketplaces. Its NAICS code is 45991 and its SIC code is 5399.