OptiSoft

What OptiSoft does

OptiSoft GmbH is a German IT system house headquartered in Neuhausen in the Nordschwarzwald (Northern Black Forest) region near Pforzheim, founded on April 1, 1994 by Uwe Dieckmann and Tilo Köppe as Dieckmann & Köppe and renamed to OptiSoft on July 1, 2000. The firm operates as a family-run, founder-owned company with a team of 16 employees, and the two founders continue to actively work on projects and serve as managing directors (Geschäftsführer). Its customer base spans two cohorts: small and medium-sized enterprises (SMEs) in the greater Pforzheim region requiring comprehensive IT infrastructure support, and selected unnamed enterprise customers in the Automotive, Mechanical & Plant Engineering, Measurement Technology, and Telecommunications verticals. OptiSoft is privately held with no external investment, no parent, and no subsidiaries.

The company operates three business pillars. First, custom software engineering services spanning the full stack from firmware and device drivers through middleware to web applications, mobile apps, and M2M solutions, developed using agile methodologies including Scrum, FDD, and Crystal. Second, its proprietary workforce scheduling product PEP Balance, which generates optimized shift plans for retail businesses by applying user-defined variables such as market demand and individual employee agreements. Third, value-added resale and implementation of third-party platforms: the SelectLine ERP suite (Warenwirtschaft, Rechnungswesen, Lohn & Gehalt, plus add-on modules) and the STARFACE IP telephony system, available in appliance, virtual machine, and cloud deployments. OptiSoft's stated technical differentiator is its ability to develop software across all layers from devices to applications—a capability it cites for projects with high security requirements such as security messaging systems for hospitals, prisons, and call centers, and demonstrated in a 900-agent call center installation.

The firm generates revenue through a combination of professional services (time-and-materials or monthly flat-rate billing for custom software development and managed network services), recurring subscription revenue from SelectLine ERP deployments, one-time licensing on PEP Balance sales, and resale margins on STARFACE telephony hardware, software, and managed service packages. Customer engagements are won primarily through direct field sales, complemented by referral leads from its authorized partner network spanning SelectLine, STARFACE, Microsoft, VMware, DATEV, and Gigaset. OptiSoft maintains a deliberately regional focus in Baden-Württemberg, with no disclosed international expansion, and markets itself as a 'family-run IT system house' (familiär geführtes IT-Systemhaus) without external capital.

Name

OptiSoft

Legal name

OptiSoft GmbH

Website

https://optisoft.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

OptiSoft is a family-run German IT system house in Neuhausen providing custom software engineering, managed network services, and SelectLine ERP and STARFACE IP telephony resale, serving regional SMEs plus enterprise customers in Automotive, Mechanical, Measurement Technology, and Telecommunications.

Ownership category

akta.pro rank

Product category

Custom Software Engineering and IT System House Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (5132), Software Publishers (51321)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling) (HDAHAFAE)

akta.pro secondary industry

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

Keywords

• Custom software engineering
• IT system house
• Network management
• ERP software distribution
• IP telephony solutions

Headquarters

HQ city

Neuhausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Custom Software Engineering: Individual software development services from idea conception through product maintenance. Development covers web applications, rich clients, mobile apps, and firmware. Projects span from idea to production support following modern methods and industrial quality standards.
2. ITK Services (Network Technology): Network support from planning to ongoing maintenance including complete IT services for SMEs. Services include IP telephony integration (STARFACE), commercial software solutions, and customer relationship management.
3. Software Products (PEP Balance): Sale of proprietary personnel deployment planning software PEP Balance to retail businesses for optimizing workforce scheduling and reducing labor costs.
4. SelectLine ERP Distribution: Resale and implementation of SelectLine ERP software (Warenwirtschaft, Rechnungswesen, Lohn & Gehalt) as authorized partner to SMEs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

OptiSoft is a full-service software engineering and IT system house that builds custom software (web, desktop, mobile, firmware, embedded) for industrial clients and operates managed IT/network services for regional SMEs. It also develops and sells proprietary workforce-scheduling software (PEP Balance) and resells/implements SelectLine ERP and STARFACE IP-telephony products.

Product overview

OptiSoft is a German IT company (founded 1994) offering a dual offering: (1) custom software engineering services covering web, desktop, mobile, firmware, and embedded software for industries including Automotive, Machine & Plant Engineering, Messtechnik (measurement technology), and Telecommunications; and (2) a portfolio of proprietary and third-party software products. Its proprietary products include PEP Balance (workforce scheduling for retail) and Rahathlon (no detail available). OptiSoft also resells and implements the SelectLine ERP suite — comprising SelectLine Warenwirtschaft (inventory management/ERP core), SelectLine Rechnungswesen (financial accounting), SelectLine Lohn & Gehalt (payroll), plus add-on modules SL.mobile (mobile access), Plantafel (production planning), RMA (returns management), and CRM (customer relationship management) — and the STARFACE IP telephony system (available as Appliance, VM Edition, or Cloud), with cloud-hosted managed services. Supplementary offerings include Music Message audio branding and network/IT services (network planning, maintenance, remote support).

Differentiator

Problem solved

Functional benefit

Products and services

• PEP Balance 2030 Professional workforce scheduling (Personaleinsatzplanung) software for retail entrepreneurs. Generates optimized shift plans for full-time and part-time employees based on user-defined variables such as market demand and individual employee agreements, reducing labor costs and improving employee satisfaction.
• SelectLine Warenwirtschaft Modular ERP/inventory management software resold and supported by OptiSoft as authorized SelectLine partner. Features address management, article management, pricing/discounts, document management, warehouse management, open-item management, payment processing, reporting, and scales modularly.
• SelectLine Rechnungswesen Financial accounting module of the SelectLine ERP suite resold and supported by OptiSoft. Supports multiple booking modes with predefined business transactions, foreign currencies, automatic bank-statement processing, dunning, open-item management with SEPA, customizable chart of accounts, and electronic balance sheet creation.
• SelectLine Lohn & Gehalt Payroll module of the SelectLine ERP suite resold and supported by OptiSoft. Handles payroll processing including Kurzarbeitergeld (short-time work) calculations, garnishment calculations, partial retirement (Altersteilzeit), electronic reporting via ELSTER, ELStAM, and DEÜV, and provides guided wizards with plausibility checks.
• STARFACE IP Telephony (Appliance, VM Edition, Cloud) Multi-award-winning IP telephone system 'Made in Germany' resold by OptiSoft, available as hardware appliance, virtual machine (VM Edition), or cloud-hosted single-tenant service. Integrates CRM and ERP, operates across Windows, Linux, and macOS, scales from 20 to 3,000 extensions, and supports automatic provisioning of Gigaset/snom endpoints.
• Music Message Audio branding solutions co-delivered with Music Message AG, ranging from service-oriented mobile mailboxes to individually composed corporate songs serving as acoustic business cards via telephone systems.
• OptiSoft Custom Software Engineering Custom software development services covering web applications, rich clients, mobile apps, firmware, and embedded software using agile methodologies (Scrum, FDD, Crystal). Projects span from idea conception through product maintenance across Automotive, Machine and Plant Engineering, Measurement Technology, and Telecommunications.
• OptiSoft Managed ITK / Network Services Complete IT/network services for SMEs covering network planning through ongoing maintenance, IP telephony integration (STARFACE), commercial software rollout, and customer relationship management. Billed via monthly flat rate or time-and-materials.

Quantifiable outcome

• Largest call center installation operates approximately 900 agents with the software

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SelectLinecoreChannel Partner/ Reseller/ DistributorOptiSoft is an authorized SelectLine partner distributing SelectLine Warenwirtschaft (inventory management), Rechnungswesen (accounting), and Lohn & Gehalt (payroll) software to SMEs. Complete ERP implementation and support services provided.
• STARFACEcoreChannel Partner/ Reseller/ DistributorSTARFACE is a multi-award-winning IP telephone system 'Made in Germany' that OptiSoft resells and implements. Available as hardware appliance, virtual server solution (VM Edition), or cloud service. Integrates completely into company IT and communication structures.
• Music Message AGminorStrategic or Co-development PartnerJoint partner for professional telephone voice and music solutions including service-oriented mobile mailbox to individually composed corporate songs for acoustic business cards.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• CANCOM: Large German IT services and solutions provider covering managed services, cloud, and software. Comparable business mix to OptiSoft (IT services + vendor partnerships), but operating at enterprise scale.
• GFT Technologies: German-headquartered IT solutions firm focused on custom software development and digital transformation. Comparable custom software engineering services for industrial verticals.
• Allgeier Group: German IT services and software group with custom development and IT operations divisions. Comparable custom software engineering and IT services offerings for industrial and enterprise clients.
• Bechtle AG: One of Germany's largest IT system houses with 70+ locations across Germany and Europe. Overlap in IT infrastructure services, software resale, and managed services for SMEs, though at vastly larger scale.

Regional players

• proALPHA Group: German ERP vendor focused on mid-market industrial and manufacturing SMEs. Comparable in serving German SME ERP/back-office needs adjacent to OptiSoft's SelectLine resale business.
• DATEV eG: German cooperative providing tax, accounting, and ERP software primarily to tax advisors and SMEs. Comparable in serving German SME back-office software needs, though cooperative-owned and much larger.

Others

• SelectLine GmbH: Vendor of the SelectLine ERP suite that OptiSoft resells. Listed as a peer because OptiSoft's ERP revenue stream is entirely dependent on this partner; relevant channel and competitive context.
• STARFACE GmbH: Vendor of the STARFACE IP telephony/UCC platform that OptiSoft resells and implements. Relevant partner/competitive context for OptiSoft's telephony line.

Direct peers

• ATOSS Software: Specialist vendor of workforce scheduling (Personaleinsatzplanung) software in Germany and Europe. Directly comparable to OptiSoft's PEP Balance product, though ATOSS is far larger and publicly listed.
• SVA System Vertrieb Alexander: German IT system house offering infrastructure, datacenter, and software services to SMEs and mid-market. Most comparable regional/system-house peer in terms of full-service IT and partner-channel model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/optisoft-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OptiSoft