SF Yachts

What SF Yachts does

SF Yachts is a Dubai-headquartered yacht dealership, brokerage, superyacht construction consultancy, and yacht management firm founded in 2012 and operating across all six GCC countries (UAE, Qatar, Saudi Arabia, Bahrain, Oman, Kuwait). The company holds exclusive GCC distribution rights for seven international yacht brands — Riviera Yachts Australia, Prestige Yachts, Beneteau Motorboats, FIM Yachts Italia, Solaris Power Boats, Four Winns, and Wellcraft — covering motor yachts, trawlers, sport cruisers, bowriders, and fishing vessels ranging from roughly 20 to 78 feet. Beyond its agency portfolio, SF Yachts has developed a proprietary custom superyacht line called SF LINE (including SF42, SF55, SF60, and design concepts such as Genesys 77, ATRIUM 45, and Project Octagon), executed through partnerships with shipyard Alia Yachts and naval architects including Vripack.

The firm earns revenue across four streams: one-time new yacht sales from partner brands, brokerage fees on pre-owned yacht transactions, professional services fees on custom superyacht construction projects (with multiple 40–60 meter vessels delivered), and recurring managed services from full-service yacht management (crew, compliance, technical upkeep, aftersales). Go-to-market combines enterprise field sales across regional offices, international boat show participation, and direct engagement with UHNW private owners, family offices, and corporate clients. Pricing is not publicly disclosed; yachts are quoted "on request" and superyacht projects are bid on a project basis.

The business is led by CEO Eng. Francesco Pitea (since 2013, three-plus decades of yachting expertise), Director of Sales Fakhri Abu Elayyan, Yacht Sales and Management lead Eng. Zaid Al Zoubaidi, and Marketing Director Saba Zeidan (since 2012). The company is privately held as an LLC with no disclosed parent, subsidiaries, or external funding rounds, and operates as a member of the International Yacht Brokers Association (IYBA). Headcount is in the 11–50 range, consistent with a focused regional distribution and consultancy model rather than a scaled technology platform.

Name

SF Yachts

Legal name

SF YACHTS llc

Website

https://sf-yachts.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SF Yachts is a Dubai-based yacht dealer, broker, superyacht construction consultant, and yacht manager holding exclusive GCC rights to seven international yacht brands and operating its own SF LINE superyacht brand, serving UHNW individuals, family offices, and corporate clients across the GCC and Middle East.

Ownership category

akta.pro rank

Product category

Luxury Yacht Dealership and Brokerage

NAICS

Boat Dealers (441222), Boat Building (336612), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Luxury Motor Yacht Manufacturing (IMAJAMAD)

akta.pro secondary industries

Motor Yacht Manufacturing (IMAJAEAB), Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

Keywords

• Luxury yacht sales
• Yacht dealership
• Yacht management services
• Superyacht consultancy
• Yacht brokerage

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Yacht Sales - New Build: Revenue from selling new luxury yachts and motorboats from exclusive brand partners (Riviera, Prestige, Beneteau, FIM, Solaris Power, Four Winns, Wellcraft) to private buyers and corporate clients across the GCC and Middle East.
2. Yacht Brokerage: Brokerage services for buying and selling pre-owned yachts, handling negotiations, listings, and inspections while ensuring value and discretion for clients.
3. Superyacht Construction Consultancy: Project management and consultancy services for custom superyacht builds from concept through delivery, including working with international designers, naval architects, shipyards and suppliers. The company has delivered multiple 40-60 meter superyachts.
4. Yacht Management Services: Full-service yacht management including technical upkeep, crew coordination, performance optimization, compliance, and aftersales support to protect and enhance asset value.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SF Yachts operates as an exclusive GCC and Middle East yacht dealership, selling new luxury motorboats and yachts from seven international brands (Riviera, Prestige, Beneteau Motorboats, FIM Yachts Italia, Solaris Power Boats, Four Winns, and Wellcraft). The company also provides yacht brokerage, full-service yacht management, and superyacht construction consultancy guiding clients from concept through delivery, alongside its proprietary SF LINE superyacht brand.

Product overview

SF Yachts operates as a yacht sales, management, and superyacht construction consultancy company serving the GCC and Middle East. The core offering is a platform of exclusive international yacht brand dealerships (Riviera Yachts Australia, Prestige Yachts, Beneteau Motorboats, FIM Yachts Italia, Solaris Power Boats, Four Winns, and Wellcraft) complemented by its proprietary SF LINE superyacht brand. Services include new yacht sales, selected brokerage opportunities, superyacht construction consultancy (from concept to delivery), yacht management, and marine consultancy. The company has successfully delivered multiple 40-60 meter superyachts and serves private owners, family offices, and corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• SF LINE: Custom superyacht brand featuring models including SF42, SF55, SF60, and concepts such as Project Octagon, Shadow vessel 32M, ATRIUM 45, 30 Space Time, 36 Stargazer, Genesys 77, and Limotender. The SF LINE represents SF Yachts' proprietary superyacht designs developed in collaboration with international designers and shipyards.

Products and services

• Riviera Yachts (Exclusive GCC Dealership) Sales of Australian luxury motor yachts from Riviera Yachts Australia including Sports Express, Sport Yacht, SUV, Sports Motor Yacht, Motor Yacht, and Belize models, ranging from 395 SUV to 78 Motor Yacht. Offered to private HNW buyers and corporate clients across the GCC.
• Prestige Yachts (Exclusive GCC Dealership) Sales of French motor yachts from Prestige Yachts with M-LINE (flybridge) and F-LINE series including M48, M8 EVO, M7, M8, F4.3, F4.9, F5.7, F6.7, and PRESTIGE 420, 460, 520, and 590. Sold to HNW buyers in the GCC.
• Beneteau Motorboats (Exclusive GCC Dealership) Sales of Beneteau motorboats in multiple lines including Antares (Antares 7-12 series), Flyer (7-10 SPACEdeck/SUNdeck), Gran Turismo (35-50 series), Swift Trawler (37-54 series), and Grand Trawler 63.
• FIM Yachts Italia (Exclusive GCC Dealership) Sales of Italian FIM Yachts open yachts including the Regina series (340 REGINA, 440 REGINA, 500 Regina), emphasising elegance and sportiness with Made in Italy quality.
• Solaris Power Boats (Exclusive GCC Dealership) Sales of Italian Solaris Power motor yachts including Open (40-60 Open), Open ST, Coupe' & Flybridge, and Long Range & Grand Coupe' models (SP64, SP70F) featuring Volvo Penta IPS propulsion.
• Four Winns (Exclusive GCC Dealership) Sales of American recreational boats from Four Winns including H-Series bowriders (H1-H9 OB), HD-Series hybrid deck boats (HD3, HD5, HD8 OB), and H2 SURF surf series, plus Horizon 290 OB.
• Wellcraft (Exclusive GCC Dealership) Sales of American Wellcraft performance boats and sportfishing vessels including Performance Cruiser models (Wellcraft 28 T-TOP, 28 Speedster, 28 Explorer, 38/44 Explorer, 38 T-TOP) and Fisherman series (202-352).
• SF LINE (Proprietary Superyacht Brand) SF Yachts' proprietary superyacht line featuring custom builds and concepts including SF42 (M/Y Serenity), SF 60, SF55 (M/Y Al Waab), Genesys 77, ATRIUM 45, Shadow vessel 32M, Project Octagon, 30 Space Time, 36 Stargazer, and Limotender.
• Yacht Sales Service Direct sales service for new yachts and superyachts from exclusive international brand partners (Riviera, Prestige, Beneteau, FIM, Solaris Power, Four Winns, Wellcraft) across the GCC and Middle East, for private HNW buyers and corporate clients.
• Yacht Brokerage Service Brokerage service for buying and selling pre-owned yachts, handling negotiations, listings, and inspections while ensuring value and discretion for clients across the GCC and international network.
• Superyacht Construction Consultancy End-to-end consultancy service guiding clients from concept to launch through custom superyacht builds, connecting owners with designers, naval architects, shipyards, and suppliers; the company has delivered multiple 40-60 meter superyacht projects.
• Yacht Management Service Full-service yacht management including technical upkeep, crew coordination, performance optimisation, compliance, and after-sales support to protect and enhance yacht asset value for owners across the GCC and internationally.

Quantifiable outcome

• Multiple 40-60 meter superyachts delivered successfully
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and major.

• Riviera Yachts AustraliacoreChannel Partner/ Reseller/ DistributorSF Yachts serves as the exclusive dealer for Riviera Yachts in the GCC region (UAE, Kuwait, Saudi Arabia, Oman, Qatar). Riviera is an Australian manufacturer known for luxury motor yachts ranging from 39 to 78 feet including Sports Express, Sport Yacht, SUV, Sports Motor Yacht, Motor Yacht, and Belize models.
• Prestige YachtscoreChannel Partner/ Reseller/ DistributorSF Yachts is the exclusive representative for Prestige Yachts in the GCC region. Prestige is a French yacht manufacturer specializing in motor yachts with M-Line (flybridge) and F-Line models.
• Beneteau MotorboatscoreChannel Partner/ Reseller/ DistributorSF Yachts holds exclusive dealership for Beneteau Motorboats in the GCC region. Beneteau offers various ranges including Antares, Flyer, Gran Turismo, Swift Trawler, and Grand Trawler.
• FIM Yachts ItaliacoreChannel Partner/ Reseller/ DistributorSF Yachts represents FIM Yachts Italia in the GCC region. FIM is an Italian yacht manufacturer known for elegant open yachts including the Regina series.
• Solaris Power BoatscoreChannel Partner/ Reseller/ DistributorSF Yachts is the exclusive dealer for Solaris Power Boats in the GCC. Solaris Power produces motor yachts from 40 to 70+ feet including Open, Open ST, Coupe' & Flybridge, and Long Range & Grand Coupe models.
• Four WinnscoreChannel Partner/ Reseller/ DistributorSF Yachts holds exclusive representation for Four Winns in the GCC region. Four Winns is an American boat manufacturer based in Michigan producing bowriders, hybrid deck boats, and surf series.
• WellcraftcoreChannel Partner/ Reseller/ DistributorSF Yachts is the exclusive dealer for Wellcraft in the GCC region. Wellcraft is an American manufacturer specializing in performance cruisers and dedicated fishing boats.
• Alia YachtsflagshipStrategic or Co-development PartnerSF Yachts partnered with Alia Yachts (Turkey) for superyacht construction projects including the SF 60 (60.28m expedition yacht) and SF55 Al Waab (54.85m). Alia Yachts is the shipyard executing custom superyacht builds.
• VripackflagshipStrategic or Co-development PartnerSF Yachts collaborates with Vripack (Dutch naval architecture firm) for superyacht design on projects including SF 60 and SF55 Al Waab. Vripack provides yacht design and naval architecture services.
• 4D DesignsmajorStrategic or Co-development Partner4D Designs collaborated with Riviera and Belize design teams on Belize motor yachts (54 and 66 models) sold through SF Yachts.
• Volvo PentamajorTechnology or IntegrationMost yachts sold by SF Yachts feature Volvo Penta engines and Inboard Performance System (IPS), including D6, D8, D13 IPS models across multiple brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Burgess: Global superyacht sales, charter and management house with established presence in the Middle East. Larger incumbent offering the same full-service yacht ownership cycle (sale, management, charter) that SF Yachts is building regionally.
• Princess Yachts: Major British luxury motor yacht manufacturer — an industry incumbent overlapping with the brands SF Yachts represents and a potential counterparty for SF Yachts' superyacht construction consultancy.

Direct peers

• Fraser Yachts: Global yacht brokerage, sale, charter and management firm with offices in key HNW markets — overlaps SF Yachts' sales-plus-management-plus-charter mandate with comparable superyacht clientele.
• Northrop & Johnson: Global superyacht brokerage and management company serving ultra-high-net-worth clients worldwide — directly comparable model combining sales, purchase, new construction and yacht management.
• Al Shaali Marine: Long-established UAE yacht dealer and service centre covering sales of European luxury motor yacht brands plus brokerage and maintenance — comparable regional dealership model competing for the same GCC HNW clients.
• Edmiston: International yacht broker and charter specialist focused on large superyachts and HNW/UHNW clients — comparable in its high-value transaction focus and full-service brokerage/management offering.
• Camper & Nicholsons: International yacht brokerage, sales and management firm with a long history in the Mediterranean and growing GCC presence — comparable full-service model of yacht sales, charter management and new-build consultancy.
• Denison Yachting: Large full-service yacht brokerage representing multiple international brands with sales, charter and management across the US and Europe — comparable multi-brand dealership/brokerage model with shared customers in the global HNW segment.
• Gulf Yachts: Dubai and GCC-based yacht dealership and brokerage representing multiple international luxury builders with end-to-end sales, charter and management — the closest direct competitor to SF Yachts in the same geography with a similar multi-brand dealership model.
• ART Marine: UAE-headquartered yacht dealer and broker representing several international brands across new sales, brokerage and management — directly comparable to SF Yachts in geography, target customers and product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sf_yachts
• Facebookfacebook.com/SFyachts
• Instagraminstagram.com/sfyachts
• LinkedInlinkedin.com/company/sf-yachts-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SF Yachts