Noble Coffee Roasting

What Noble Coffee Roasting does

Noble Coffee Roasting, LLC is a specialty coffee roasting company founded in 2007 and headquartered in Ashland, Oregon, where it operates a flagship coffeehouse and roastery in the Historic Railroad District. The company roasts certified organic, non-GMO specialty-grade coffee (85+ points) sourced through direct trade relationships at 3-4x Fair Trade prices, and sells it under a portfolio of five year-round blends (Mokha Java, Daydream, World Tour, Pompadour, Decaf World Tour) plus a rotating lineup of single origin coffees, including decaf options processed by the water method. Supporting the core roasted-bean business is an on-site beverage program featuring the Noble Tonic cold-brew granita, an extensive catalog of home brewing equipment and Noble-branded merchandise, a 4-class monthly coffee education series (Coffee 101-401), and curated gift boxes.

The business operates a diversified multi-channel go-to-market model: direct-to-consumer e-commerce with $5 flat-rate US shipping and international availability, the Ashland coffeehouse open seven days a week, regional wholesale supply to coffee shops, offices, and restaurants managed by Wholesale Manager Annalisee Brasil, and distribution partnerships with Bean Box and La Marzocco's espresso subscription service (delivering to approximately 500 subscribers monthly). The company is structured as an Oregon LLC, is founder-led by CEO Jared Rennie, and has never raised external capital. Notable third-party validations include repeat Food & Wine Magazine Best Coffee in Oregon awards (2018, 2022), continuous Good Food Award recognition (winners and finalists spanning 2011-2022), and a 92-point Coffee Review score for its Balinese 'Kintamani' single origin espresso.

Name

Noble Coffee Roasting

Legal name

Noble Coffee Roasting, LLC.

Website

https://noblecoffeeroasting.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Noble Coffee Roasting is an Ashland, Oregon-based specialty coffee roaster founded in 2007 that sells certified organic, direct-trade coffee through DTC e-commerce, a flagship coffeehouse, wholesale accounts, subscriptions, and education classes, with repeat Food & Wine and Good Food Award recognition.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Specialty Food Retailers (4452)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee roasting
• Wholesale coffee supply
• Coffee subscriptions
• Home brewing equipment
• Coffee education classes

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Sales: Direct-to-consumer coffee sales through e-commerce website and coffeehouse. Offers 12 oz and 5 lb bags of various single origin and blended coffees, including decaf options. Roasted to order for maximum freshness.
2. Wholesale Coffee: Bulk coffee sales to other coffee shops, offices, and businesses. Includes equipment sales, calibration services, and ongoing supply relationships.
3. Gear and Accessories: Home brewing equipment including grinders, brewers, kettles, filters, scales, and accessories. Also includes branded merchandise like mugs, tumblers, apparel, and gift boxes.
4. Coffee Subscriptions: Recurring coffee delivery subscriptions allowing customers to receive regular shipments of their preferred coffee selections.
5. Coffeehouse Retail: On-site coffeehouse serving beverages, pastries, and cold brew drinks including their signature Noble Tonic product.
6. Coffee Education: 4-class monthly coffee education series covering coffee 101 to 401, including history, production methods, brewing techniques, and barista skills.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Noble Coffee Roasting roasts and sells certified organic specialty coffee (85+ points) through direct-to-consumer e-commerce, a flagship coffeehouse and roastery in Ashland, Oregon, and wholesale accounts. The product portfolio includes signature blends, rotating single-origin coffees, a cold-brew granita beverage (Noble Tonic), home brewing gear, branded merchandise, gift boxes, and recurring subscriptions, supported by a four-class monthly coffee education series.

Product overview

Noble Coffee Roasting is a premier specialty coffee roasting company based in Ashland, Oregon, offering fresh, organic, handcrafted coffee through both a direct-to-consumer e-commerce platform and a physical coffeehouse and roastery. The product portfolio centers on a core line of certified organic coffee products — including five single-origin offerings (rotating seasonally) and five named blends (available year-round: Mokha Java, Daydream, World Tour, Pompadour, Decaf World Tour) — alongside the Noble Tonic cold-brew granita beverage sold in-store. Supporting the coffee offering is an extensive gear and accessories catalog (grinders, brewers, kettles, filters, scales, and cleaning products) and Noble-branded merchandise (apparel, mugs, tumblers, hats, growlers, and gift boxes). The company also operates wholesale, subscription, and education (4-class monthly series) service lines, all routed through its Ashland coffeehouse and online store.

Differentiator

Problem solved

Functional benefit

Brands

• Noble Tonic: A cold brew coffee beverage offered by the company, described as a coffee slushy made with World Tour cold brew

Products and services

• Mokha Java {Classic Blend} The first blend ever created, combining a naturally-processed Ethiopian coffee (Mokha) with a wet-hulled Balinese coffee (Java) to balance African brightness with Indonesian depth; certified organic.
• Daydream {Darkly Roasted Blend} A sultry three-bean blend of Indonesian and Latin American coffees, darkly roasted for a smoky, sweet, and creamy cup.
• World Tour {Classic Espresso} A classic espresso blend designed from coffees from the world's four largest coffee-producing regions (Brazil, Ethiopia, Mexico, and Bali); holds up well with milk and is also enjoyed as drip coffee.
• Pompadour {Elegant Espresso} A refined blend of washed coffees from Africa and Latin America; best appreciated black or with a touch of milk, and suitable as espresso, cappuccino, or drip coffee.
• Decaf World Tour {Water Processed Espresso Blend} A decaf espresso blend from African, Indonesian, and Latin American coffees, all decaffeinated using the water process; features notes of caramel, vanilla, dried apricot, baker's chocolate, allspice, and cedar.
• Single Origin Coffees (rotating) Rotating selection of single origin coffees (typically five available at all times, including two decaf options); single origins change seasonally as coffee is harvested during different months depending on origin country. All are certified organic, sourced at 85+ points.
• Noble Tonic A cold-brew-based coffee granita beverage (described as a 'coffee slushy' made with World Tour cold brew); available in 2 flavors at the coffeehouse.
• Coffee Gear & Accessories Brewing equipment and accessories including grinders (Baratza Virtuoso+, Baratza Encore, Fellow Opus, Hario Skerton Pro), drippers (Hario V60 Glass and Resin, Chemex, Bonmac), kettles (Fellow Stagg EKG Pro, Hario Buono), brewers (Moccamaster KBT and KBGV Select, Bodum French Press, Hario Siphon, Toddy Cold Brew System), filters, scales, and cleaning products.
• Noble Brand Merchandise Apparel and branded goods including t-shirts, hoodies, hats, mugs, growlers, tumblers, enamel pins, stickers, screen-printed posters, and gift cards.
• Gift Boxes Curated gift sets including Coffee Sampler Gift Box, 2 Mugs + Coffee Gift Box, MiiR Tumbler + Coffee Gift Box, and E-Gift Cards for website purchases.
• Coffee Subscriptions Recurring delivery of fresh-roasted coffee to customers on a subscription basis.
• Coffee Education Classes A 4-class monthly coffee education series covering topics from Coffee 101 through 401, including coffee history, production methods, brewing methods, and barista skills.
• Wholesale Coffee Program Wholesale supply of coffee and equipment to offices, cafes, and restaurants; includes support for equipment calibration and airpot service for local events at $29 per airpot.
• Coffeehouse & Roastery (Ashland, OR) The Noble Coffeehouse & Roastery in Ashland, Oregon's Historic Railroad District, open seven days a week from 7am to 5pm, serving freshly brewed coffee and baked pastries alongside roasting and packaging operations.

Quantifiable outcome

• 92-point Coffee Review score for Balinese 'Kintamani' espresso
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Paragon CoffeehousecoreGTM or Marketing PartnerParagon Coffeehouse serves Noble Coffee & Tonic at their Crescent City location. Noble's team (Nate and Jared) participated in the grand opening event, making and serving drinks to customers.
• La MarzoccocoreGTM or Marketing PartnerLa Marzocco selected Noble Coffee as the March Roaster for their espresso subscription service. Noble sends approximately 500 subscribers bags of Pompadour and Ethiopian 'Jibicho' coffee monthly.
• Bean BoxcoreChannel Partner/ Reseller/ DistributorNoble Coffee is proudly featured by Bean Box for their coffee subscriptions and gifts, making Noble's coffee available to Bean Box subscribers.
• Vahalla StudiosminorStrategic or Co-development PartnerVahalla Studios in North Kansas, Missouri artisanally screen prints Noble's limited edition blend posters (50 of each design), featuring World Tour, Pompadour, Mokha Java, and Daydream artwork.
• Carpenter CollectiveminorStrategic or Co-development PartnerDesign agency that collaborated with Noble staff to create visual art representations of their staple coffee blends, translating brand feelings into artistic posters.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Counter Culture Coffee: Durham, NC specialty roaster known for direct-trade single-origin coffees, sustainability focus, and a training/education program. Direct peer with comparable sustainability positioning, wholesale model, and education-led customer engagement.
• Stumptown Coffee Roasters: Portland-based specialty coffee roaster offering direct-trade single-origin and blends, with wholesale, DTC subscriptions, and multiple cafe locations. Closely comparable third-wave roaster with award heritage and a similar sourcing-philosophy-driven brand.
• Intelligentsia Coffee: Chicago-based specialty roaster with a strong direct-trade program, single-origin focus, and a national wholesale network of cafes. Direct peer competing for the same third-wave, single-origin-driven customer and wholesale account.
• Verve Coffee Roasters: Santa Cruz, CA specialty roaster with farm-to-cup sourcing, multiple cafe locations, and DTC subscriptions. Direct peer in scale and positioning with comparable single-origin and blend portfolio.
• Equator Coffees: San Rafael, CA specialty roaster with a strong women-owned sustainability story, multiple cafes, wholesale accounts, and DTC subscriptions. Direct peer with comparable mission-driven positioning.
• Onyx Coffee Lab: Arkansas-based specialty roaster recognized for high Coffee Review scores, competition-level sourcing, and a growing cafe and wholesale footprint. Direct peer operating at similar specialty-grade quality tier.
• Ritual Coffee Roasters: San Francisco-based specialty roaster with multiple cafes, a wholesale program, and a reputation for high-scoring single-origin coffees. Direct peer competing for similar third-wave customer and wholesale relationships.

Regional players

• Heart Roasters: Portland, OR specialty roaster with a single-origin and seasonal-blend portfolio, multiple cafes, and Pacific Northwest wholesale. Geographic neighbor rather than direct out-of-region competitor.
• Ruby Coffee Roasters: Wisconsin-based specialty roaster focused on direct-trade relationships, award recognition, and Midwest wholesale. Similar scale and operating philosophy, with a different primary geography.

Broad incumbents

• Blue Bottle Coffee: Oakland-origin specialty roaster now owned by Nestle, with national cafe, wholesale, and DTC operations. Larger incumbent competing in the same third-wave space but at materially greater scale and capital intensity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/noblecoffee
• Xx.com/noblecoffee
• Facebookfacebook.com/noblecoffee
• LinkedInlinkedin.com/company/noble-coffee-roasting-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noble Coffee Roasting