Noble Coffee Roasting
Noble Coffee Roasting is an Ashland, Oregon-based specialty coffee roaster founded in 2007 that sells certified organic, direct-trade coffee through DTC e-commerce, a flagship coffeehouse, wholesale accounts, subscriptions, and education classes, with repeat Food & Wine and Good Food Award recognition.
- Company typePrivate
- Founded2007
- HeadquartersAshland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Noble Coffee Roasting does
Noble Coffee Roasting, LLC is a specialty coffee roasting company founded in 2007 and headquartered in Ashland, Oregon, where it operates a flagship coffeehouse and roastery in the Historic Railroad District. The company roasts certified organic, non-GMO specialty-grade coffee (85+ points) sourced through direct trade relationships at 3-4x Fair Trade prices, and sells it under a portfolio of five year-round blends (Mokha Java, Daydream, World Tour, Pompadour, Decaf World Tour) plus a rotating lineup of single origin coffees, including decaf options processed by the water method. Supporting the core roasted-bean business is an on-site beverage program featuring the Noble Tonic cold-brew granita, an extensive catalog of home brewing equipment and Noble-branded merchandise, a 4-class monthly coffee education series (Coffee 101-401), and curated gift boxes.
The business operates a diversified multi-channel go-to-market model: direct-to-consumer e-commerce with $5 flat-rate US shipping and international availability, the Ashland coffeehouse open seven days a week, regional wholesale supply to coffee shops, offices, and restaurants managed by Wholesale Manager Annalisee Brasil, and distribution partnerships with Bean Box and La Marzocco's espresso subscription service (delivering to approximately 500 subscribers monthly). The company is structured as an Oregon LLC, is founder-led by CEO Jared Rennie, and has never raised external capital. Notable third-party validations include repeat Food & Wine Magazine Best Coffee in Oregon awards (2018, 2022), continuous Good Food Award recognition (winners and finalists spanning 2011-2022), and a 92-point Coffee Review score for its Balinese 'Kintamani' single origin espresso.
Noble Coffee Roasting firmographics
Firmographics- Name
- Noble Coffee Roasting
- Legal name
- Noble Coffee Roasting, LLC.
- Website
- https://noblecoffeeroasting.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Noble Coffee Roasting is an Ashland, Oregon-based specialty coffee roaster founded in 2007 that sells certified organic, direct-trade coffee through DTC e-commerce, a flagship coffeehouse, wholesale accounts, subscriptions, and education classes, with repeat Food & Wine and Good Food Award recognition.
- Ownership category
- akta.pro rank
Noble Coffee Roasting industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Specialty Food Retailers (4452)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
Keywords
Where Noble Coffee Roasting is headquartered
LocationHeadquarters
- HQ city
- Ashland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Noble Coffee Roasting business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Coffee Sales: Direct-to-consumer coffee sales through e-commerce website and coffeehouse. Offers 12 oz and 5 lb bags of various single origin and blended coffees, including decaf options. Roasted to order for maximum freshness.
- Wholesale Coffee: Bulk coffee sales to other coffee shops, offices, and businesses. Includes equipment sales, calibration services, and ongoing supply relationships.
- Gear and Accessories: Home brewing equipment including grinders, brewers, kettles, filters, scales, and accessories. Also includes branded merchandise like mugs, tumblers, apparel, and gift boxes.
- Coffee Subscriptions: Recurring coffee delivery subscriptions allowing customers to receive regular shipments of their preferred coffee selections.
- Coffeehouse Retail: On-site coffeehouse serving beverages, pastries, and cold brew drinks including their signature Noble Tonic product.
- Coffee Education: 4-class monthly coffee education series covering coffee 101 to 401, including history, production methods, brewing techniques, and barista skills.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 12 oz Coffee Bags |
| Unit Pricing | Pay-as-you-go | 5 lb Coffee Bags |
| Unit Pricing | Pay-as-you-go | US Shipping |
| Unit Pricing | Pay-as-you-go | Coffee Education Classes |
| Unit Pricing | Pay-as-you-go | Event Coffee Service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Noble Coffee Roasting product offering
Product offeringCore offering
Noble Coffee Roasting roasts and sells certified organic specialty coffee (85+ points) through direct-to-consumer e-commerce, a flagship coffeehouse and roastery in Ashland, Oregon, and wholesale accounts. The product portfolio includes signature blends, rotating single-origin coffees, a cold-brew granita beverage (Noble Tonic), home brewing gear, branded merchandise, gift boxes, and recurring subscriptions, supported by a four-class monthly coffee education series.
Product overview
Noble Coffee Roasting is a premier specialty coffee roasting company based in Ashland, Oregon, offering fresh, organic, handcrafted coffee through both a direct-to-consumer e-commerce platform and a physical coffeehouse and roastery. The product portfolio centers on a core line of certified organic coffee products — including five single-origin offerings (rotating seasonally) and five named blends (available year-round: Mokha Java, Daydream, World Tour, Pompadour, Decaf World Tour) — alongside the Noble Tonic cold-brew granita beverage sold in-store. Supporting the coffee offering is an extensive gear and accessories catalog (grinders, brewers, kettles, filters, scales, and cleaning products) and Noble-branded merchandise (apparel, mugs, tumblers, hats, growlers, and gift boxes). The company also operates wholesale, subscription, and education (4-class monthly series) service lines, all routed through its Ashland coffeehouse and online store.
Differentiator
Problem solved
Functional benefit
Brands
- Noble Tonic: A cold brew coffee beverage offered by the company, described as a coffee slushy made with World Tour cold brew
Products and services
- Mokha Java {Classic Blend} The first blend ever created, combining a naturally-processed Ethiopian coffee (Mokha) with a wet-hulled Balinese coffee (Java) to balance African brightness with Indonesian depth; certified organic.
- Daydream {Darkly Roasted Blend} A sultry three-bean blend of Indonesian and Latin American coffees, darkly roasted for a smoky, sweet, and creamy cup.
- World Tour {Classic Espresso} A classic espresso blend designed from coffees from the world's four largest coffee-producing regions (Brazil, Ethiopia, Mexico, and Bali); holds up well with milk and is also enjoyed as drip coffee.
- Pompadour {Elegant Espresso} A refined blend of washed coffees from Africa and Latin America; best appreciated black or with a touch of milk, and suitable as espresso, cappuccino, or drip coffee.
- Decaf World Tour {Water Processed Espresso Blend} A decaf espresso blend from African, Indonesian, and Latin American coffees, all decaffeinated using the water process; features notes of caramel, vanilla, dried apricot, baker's chocolate, allspice, and cedar.
- Single Origin Coffees (rotating) Rotating selection of single origin coffees (typically five available at all times, including two decaf options); single origins change seasonally as coffee is harvested during different months depending on origin country. All are certified organic, sourced at 85+ points.
- Noble Tonic A cold-brew-based coffee granita beverage (described as a 'coffee slushy' made with World Tour cold brew); available in 2 flavors at the coffeehouse.
- Coffee Gear & Accessories Brewing equipment and accessories including grinders (Baratza Virtuoso+, Baratza Encore, Fellow Opus, Hario Skerton Pro), drippers (Hario V60 Glass and Resin, Chemex, Bonmac), kettles (Fellow Stagg EKG Pro, Hario Buono), brewers (Moccamaster KBT and KBGV Select, Bodum French Press, Hario Siphon, Toddy Cold Brew System), filters, scales, and cleaning products.
- Noble Brand Merchandise Apparel and branded goods including t-shirts, hoodies, hats, mugs, growlers, tumblers, enamel pins, stickers, screen-printed posters, and gift cards.
- Gift Boxes Curated gift sets including Coffee Sampler Gift Box, 2 Mugs + Coffee Gift Box, MiiR Tumbler + Coffee Gift Box, and E-Gift Cards for website purchases.
- Coffee Subscriptions Recurring delivery of fresh-roasted coffee to customers on a subscription basis.
- Coffee Education Classes A 4-class monthly coffee education series covering topics from Coffee 101 through 401, including coffee history, production methods, brewing methods, and barista skills.
- Wholesale Coffee Program Wholesale supply of coffee and equipment to offices, cafes, and restaurants; includes support for equipment calibration and airpot service for local events at $29 per airpot.
- Coffeehouse & Roastery (Ashland, OR) The Noble Coffeehouse & Roastery in Ashland, Oregon's Historic Railroad District, open seven days a week from 7am to 5pm, serving freshly brewed coffee and baked pastries alongside roasting and packaging operations.
Quantifiable outcome
- 92-point Coffee Review score for Balinese 'Kintamani' espresso
- +1 more outcomes
Companies that use Noble Coffee Roasting
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Noble Coffee Roasting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Noble Coffee Roasting partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Paragon CoffeehousecoreParagon Coffeehouse serves Noble Coffee & Tonic at their Crescent City location. Noble's team (Nate and Jared) participated in the grand opening event, making and serving drinks to customers.
- La MarzoccocoreLa Marzocco selected Noble Coffee as the March Roaster for their espresso subscription service. Noble sends approximately 500 subscribers bags of Pompadour and Ethiopian 'Jibicho' coffee monthly.
- Bean BoxcoreNoble Coffee is proudly featured by Bean Box for their coffee subscriptions and gifts, making Noble's coffee available to Bean Box subscribers.
- Vahalla StudiosminorVahalla Studios in North Kansas, Missouri artisanally screen prints Noble's limited edition blend posters (50 of each design), featuring World Tour, Pompadour, Mokha Java, and Daydream artwork.
- Carpenter CollectiveminorDesign agency that collaborated with Noble staff to create visual art representations of their staple coffee blends, translating brand feelings into artistic posters.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Noble Coffee Roasting competitors and assessment
Company assessmentDirect peers
- Counter Culture Coffee: Durham, NC specialty roaster known for direct-trade single-origin coffees, sustainability focus, and a training/education program. Direct peer with comparable sustainability positioning, wholesale model, and education-led customer engagement.
- Stumptown Coffee Roasters: Portland-based specialty coffee roaster offering direct-trade single-origin and blends, with wholesale, DTC subscriptions, and multiple cafe locations. Closely comparable third-wave roaster with award heritage and a similar sourcing-philosophy-driven brand.
- Intelligentsia Coffee: Chicago-based specialty roaster with a strong direct-trade program, single-origin focus, and a national wholesale network of cafes. Direct peer competing for the same third-wave, single-origin-driven customer and wholesale account.
- Verve Coffee Roasters: Santa Cruz, CA specialty roaster with farm-to-cup sourcing, multiple cafe locations, and DTC subscriptions. Direct peer in scale and positioning with comparable single-origin and blend portfolio.
- Equator Coffees: San Rafael, CA specialty roaster with a strong women-owned sustainability story, multiple cafes, wholesale accounts, and DTC subscriptions. Direct peer with comparable mission-driven positioning.
- Onyx Coffee Lab: Arkansas-based specialty roaster recognized for high Coffee Review scores, competition-level sourcing, and a growing cafe and wholesale footprint. Direct peer operating at similar specialty-grade quality tier.
- Ritual Coffee Roasters: San Francisco-based specialty roaster with multiple cafes, a wholesale program, and a reputation for high-scoring single-origin coffees. Direct peer competing for similar third-wave customer and wholesale relationships.
Regional players
- Heart Roasters: Portland, OR specialty roaster with a single-origin and seasonal-blend portfolio, multiple cafes, and Pacific Northwest wholesale. Geographic neighbor rather than direct out-of-region competitor.
- Ruby Coffee Roasters: Wisconsin-based specialty roaster focused on direct-trade relationships, award recognition, and Midwest wholesale. Similar scale and operating philosophy, with a different primary geography.
Broad incumbents
- Blue Bottle Coffee: Oakland-origin specialty roaster now owned by Nestle, with national cafe, wholesale, and DTC operations. Larger incumbent competing in the same third-wave space but at materially greater scale and capital intensity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Noble Coffee Roasting social profiles
Digital presenceNoble Coffee Roasting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noble Coffee Roasting leadership team
Management profileNumber of profiles
Profiles6 records
Noble Coffee Roasting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noble Coffee Roasting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noble Coffee Roasting
What does Noble Coffee Roasting do?
Noble Coffee Roasting roasts and sells certified organic specialty coffee (85+ points) through direct-to-consumer e-commerce, a flagship coffeehouse and roastery in Ashland, Oregon, and wholesale accounts. The product portfolio includes signature blends, rotating single-origin coffees, a cold-brew granita beverage (Noble Tonic), home brewing gear, branded merchandise, gift boxes, and recurring subscriptions, supported by a four-class monthly coffee education series.
Is Noble Coffee Roasting a public or private company?
Noble Coffee Roasting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Noble Coffee Roasting founded?
Noble Coffee Roasting was founded in 2007. It employs 11 to 50 people.
Where is Noble Coffee Roasting based?
Noble Coffee Roasting is headquartered in Ashland, United States, in the North America region.
How does Noble Coffee Roasting make money?
Six revenue lines are on record. Retail Coffee Sales are the primary driver. The others are wholesale Coffee, gear and Accessories, coffee Subscriptions, coffeehouse Retail and coffee Education.
Who are Noble Coffee Roasting's main competitors?
Direct peers on record are Counter Culture Coffee, Stumptown Coffee Roasters, Intelligentsia Coffee, Verve Coffee Roasters, Equator Coffees, Onyx Coffee Lab and Ritual Coffee Roasters. Regional players are Heart Roasters and Ruby Coffee Roasters. Blue Bottle Coffee is listed as a broad incumbent.
Does Noble Coffee Roasting have an API?
No public API is recorded for Noble Coffee Roasting.
What industry is Noble Coffee Roasting in?
Noble Coffee Roasting's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 311920 and its SIC code is 2080.