Sorbo Products

What Sorbo Products does

Sorbo Products, Inc. is a privately held American manufacturer of professional-grade window cleaning tools, founded in 1986 by Sören 'Sörbo' Samuelsson in Palm Desert, California, where it continues to operate its manufacturing facility and headquarters. The company is the original inventor of the Wide-Body Squeegee and holds the trademarked 3x4 Wide Body Design, which eliminates channel flex in longer blades and allows rubber repositioning to extend blade life. The product portfolio spans complete squeegees, channels (5 to 72 inches including the flagship Eliminator), handles, replacement rubber, T-bars, scrubber sleeves, extension poles (including the California Dream TwistLock), bucket systems, scrapers, soaps, holsters, and starter kits — covering the full window cleaning workflow. Sorbo's products are hand-inspected and built from .050 inch thick-walled extruded aluminum, with universal compatibility to sleeves from Unger, Ettore, Moerman, and Pulex.

The company serves primarily professional window cleaning SMBs and individual route cleaners who use its tools daily to deliver streak-free results faster on residential, commercial, high-rise, storefront, and solar panel glass. Pricing is one-time unit pricing across tiers, with starter kits ranging from $83 (Simple) to $712 (Advanced), complete squeegees $17–$86, and replacement rubber from $1.45 to $974. There is no subscription or recurring revenue model; consumables (rubber, sleeves, blades) drive a replacement cycle rather than contracted recurring revenue.

Sorbo operates a multi-channel go-to-market combining direct-to-consumer e-commerce at sorboproducts.com (with free shipping over $47) and a global authorized distributor network spanning 32+ countries, including 20+ international distributors across Australia, Belgium, Canada, Denmark, New Zealand, Norway, the UK, and others. Marketing is anchored by founder-led YouTube instructional content (Z-Method, Circler Technique, Twirl Swirl), a support/education page, and a customer testimonials page. The company remains founder-owned with no disclosed external investment, no subsidiaries, and no M&A activity. Reportable financial figures (revenue, headcount) are not publicly disclosed.

Name

Sorbo Products

Legal name

Sörbo Products, Inc.

Website

https://sorboproducts.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Sorbo Products is a privately held US manufacturer, founded in 1986 in Palm Desert, California, that designs and sells professional-grade window cleaning tools — including its patented 3x4 Wide-Body Squeegees, T-bars, extension poles, and replacement consumables — to professional window cleaners worldwide via direct e-commerce and a 32+ country distributor network.

Ownership category

akta.pro rank

Product category

Professional Window Cleaning Equipment

NAICS

Broom, Brush, and Mop Manufacturing (339994), Soap and Other Detergent Manufacturing (325611)

SIC

Fabricated Rubber Products, Nec (3060), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Squeegees, Window & Glass Cleaning Tools (CRAJAIAF)

akta.pro secondary industry

Brooms, Brushes & Dustpans (CRAJAIAA)

Keywords

• Professional window cleaning tools
• Wide-body squeegees
• T-bar washers
• Window cleaning squeegee channels
• Janitorial cleaning equipment

Headquarters

HQ city

Cathedral City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sale of physical window cleaning tools including squeegees, T-bars, sleeves, handles, channels, rubber, extension poles, buckets, holsters, soaps, and accessories. No recurring revenue model; all sales are individual transactions.
2. Replacement Parts and Consumables: Sale of replacement components including rubber, sleeves, end clips, blades, and other wear items that require periodic replacement during regular use.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sorbo Products manufactures and sells professional window cleaning tools, including the proprietary 3x4 Wide-Body Squeegee line, complete squeegees, channels, handles, replacement rubber, T-bars and scrubber sleeves, extension poles, buckets, scrapers, and cleaning chemicals. The company is the original inventor of the Wide-Body Squeegee and produces its equipment domestically in Palm Desert, California, selling through its own e-commerce site and authorized distributors worldwide.

Product overview

Sorbo Products is a manufacturer of professional-grade window cleaning tools founded in 1986, operating as a single unified product portfolio of complementary window cleaning equipment. The core offering centers on the patented 3x4 Wide-Body Squeegee Design (their signature innovation) along with complete squeegee assemblies, channels, handles, and replacement rubber. The product line extends to T-bars and scrubber sleeves for the washing step, extension poles (including the California Dream pole with TwistLock system), bucket systems (Leifcart, Quadropod), tool carrying accessories (belts, holsters), cleaning chemicals, scrapers, and starter kits. Specialty products include The Eliminator (up to 72-inch squeegee), The Docket (rubber trimmer), The Tricket (louver window tool), S-ARM Swivel Washer (frame-detailing eliminator), and Multi-Squeegee channels. The company also sells branded merchandise (apparel, accessories) and instructional materials. All products are manufactured in Palm Desert, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Squeegees Fully assembled squeegees (handle, channel, and rubber) available in 17 variants including Swivel Quicksilver, Swivel Cobra, Swivel Viper, Ultralight, Cobra Flipper, USA Flag, UK Flag, Germany Flag, Tie-Dye, and Limited Edition designs. Sold to professional window cleaners and consumers seeking ready-to-use streak-free squeegees.
• Squeegee Channels The metal body that holds rubber and connects to handles, available in Wide-Body (10 variants), Standard (2 variants), and Specialty (4 variants including Multi-Squeegee) styles. Sizes range from 5 inches to 72 inches (The Eliminator), enabling coverage of residential through massive plate-glass windows.
• Squeegee Handles Handles compatible with Wide-Body channels in Quick Release (6), Standard (3), Swivel (6), and Fixed (3) variants, including country flag designs (USA, UK, Germany) and specialty designs.
• Squeegee Rubber Replacement rubber blades for squeegee channels in Natural Soft, Natural Firm, Silicone, and Firm 45° variants; every piece is hand-inspected for clean, sharp edges and zero defects. Prices range from $1.45 to $974.16 per item depending on size and material.
• Scrubber T-Bars Aluminum T-shaped frames for holding scrubber sleeves, built from .050-inch thick-walled extruded aluminum for rigidity and uniform washing pressure. Available in Swivel and Fixed options ranging from 6 to 36 inches.
• Scrubber Sleeves Removable fabric sleeves for T-bars with Snap or Velcro attachment, including Yellow Jacket, White, Grizzly, S-Arm Replacement, and Tricket Replacements in various sizes; universally compatible with T-bars from Unger, Ettore, Moerman, and Pulex.
• Complete Scrubbers Fully assembled T-bar and sleeve combinations for window washing, available in Swivel (3) and Fixed (1) options including Yellow Jacket Stripwasher, White Stripwasher, and S-Arm models.
• Extension Poles Extension poles for high windows, including the Standard Extension Pole and the California Dream Pole featuring the TwistLock quick-release system; range from 3 ft to 14 ft.
• Buckets and Bucket Stands Window cleaning buckets and stands including a 6-gallon bucket with clips, the Leif Cart (bucket stand with tool holders), and the Quadropod Complete Set and Stand.
• Belts and Holsters Tool carrying accessories including Belt with Three Loops, Steel Wool Holster, Scraper Holster, Dual Holster (carries two squeegees), and Belt Kits for professional window cleaners.
• Soaps and Stain Removers Cleaning chemicals including Hard Water Stain Remover Solution, Squeegee Glide Solution, and Window Cleaning Soap powder.
• Scrapers Window scrapers including 6-inch Blades, Horizontal Swivel Scraper with Holster, and Vertical Swivel Scraper with Holster.
• Starter Kits Bundled window cleaning equipment kits: Simple Kit ($83.15, was $110.86), Moderate Kit ($221.44, was $295.25), and Advanced Kit ($711.92, was $949.22) targeting different skill levels from beginner to professional.
• The Eliminator Squeegee The longest squeegee in the industry, available in lengths from 48 to 72 inches; designed for large glass surfaces such as storefronts and solar panels with rigidity from the wide-body aluminum construction.
• Multi-Squeegee Channels Adjustable channels for tackling awkward windows such as French doors, available in 2X and 3X configurations for cleaning multiple panes simultaneously.
• S-ARM Swivel Washer Scrubber with built-in nub that eliminates frame detailing by guiding the mop away from window frames; the company calls this a 'groundbreaking' wash step tool.
• The Docket Squeegee Sharpener Rubber blade trimmer designed for precision and longevity, allowing users to extend rubber life by trimming worn edges rather than replacing blades prematurely.
• The Tricket Vertical blind and louver window washer and squeegee combination tool designed for jalousie or louvered-type windows.

Quantifiable outcome

• Eliminates flex in channels over 18 inches that causes uneven pressure and streaking
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered minor.

• Advance Paper & Maint. SupplyminorChannel Partner/ Reseller/ DistributorUS distributor based in Gilbert, AZ (1135 N. Mc Queen Rd., Ste 143, Gilbert, AZ 85233). Part of US distribution network for janitorial and cleaning supplies.
• Classic Janitorial SupplyminorChannel Partner/ Reseller/ DistributorUS distributor in Phoenix, AZ (12425 N. Cave Creek Road, Phoenix, AZ 85022). Authorized Sörbo distributor for Arizona region.
• AZ Cleaning SuppliesminorChannel Partner/ Reseller/ DistributorUS distributor in Phoenix, AZ (2435 S. 11th Ave, Phoenix, AZ 85007). Authorized Sörbo distributor.
• ACE Hardware Palm DesertminorChannel Partner/ Reseller/ DistributorACE Hardware store in Palm Desert, CA (74-058 Hwy 111, Palm Desert, CA 92260). Part of California distribution network.
• ACE Janitorial IncminorChannel Partner/ Reseller/ DistributorJanitorial supply distributor in Santa Ana, CA (1055 W. 1st St., #A, Santa Ana, CA 92703). Authorized Sörbo distributor.
• Bay Area Floor Machine Co.minorChannel Partner/ Reseller/ DistributorDistributor in San Jose, CA (652 B. Charles St., San Jose, CA 95112). Authorized Sörbo cleaning equipment distributor.
• Brothers Janitorial SupplyminorChannel Partner/ Reseller/ DistributorJanitorial distributor in Bellflower, CA (16211 Bellflower Blvd., Bellflower, CA 90706). Authorized Sörbo distributor.
• Detroit Sponge & ChamoisminorChannel Partner/ Reseller/ DistributorMichigan-based distributor (48050 West Rd., Wixom, MI 48393) offering Sörbo products. Phone: 800-535-6394.
• Windowcleaner.comminorChannel Partner/ Reseller/ DistributorNew York-based window cleaning resource distributor (1723 Route 17A, Bldg 3, Units D/E, Florida, NY 10921). Specializes in window cleaning supplies.
• Unique ProductsminorChannel Partner/ Reseller/ DistributorIllinois distributor (3860 Commerce Drive, St. Charles, IL 60174). Authorized Sörbo distributor for the Midwest region.
• EDCO Pty LTDminorChannel Partner/ Reseller/ DistributorAustralian distributor with locations in Brisbane and Sydney. Phone: +61 1 800 289 667. Part of international distribution network.
• Window Cleaning Supplies AustraliaminorChannel Partner/ Reseller/ DistributorAustralian distributor (2/37 Ricketts Road, Mount Waverley, VIC 3149). Phone: +61 3 9544 6570.
• Canada Cleaning SuppliesminorChannel Partner/ Reseller/ DistributorCanadian distributor (153 Bridgeland Ave, Unit #17, Toronto, ON M6A2Y6). Phone: 800-867-1831.
• WCS (Window Cleaning Source)minorChannel Partner/ Reseller/ DistributorCanadian distributor (700 St. Jacques, St-Jean-Sur-Richelieu, QC J3B 2M7). Phone: 866-659-5648.
• Washco SuppliesminorChannel Partner/ Reseller/ DistributorCanadian distributor with Ontario (3995 Sladeview Crescent Unit 3, Mississauga, ON L5L 5Y1) and BC (20560 Langley Bypass Unit 110, Langley, BC V3A 8S5) locations. Phone: 1 800-675-5580.
• The Window Clean CentreminorChannel Partner/ Reseller/ DistributorUK distributor (UK). Phone: 44 01473215295. Part of European distribution network.
• DA Components LtdminorChannel Partner/ Reseller/ DistributorUK distributor (67C Dukesway, Teesside Industrial Estate, Stockton-on-Tees, TS17 9LT). Phone: +447851 981423.
• Cleanstep ApSminorChannel Partner/ Reseller/ DistributorDanish distributor (Følager 2, København, Hovedstaden 2500, Denmark). Phone: +45 5-89 80 07.
• Nordic Supply Partner ASminorChannel Partner/ Reseller/ DistributorNorwegian distributor. Phone: 47 417 31 000.
• Ramenwasser DepotminorChannel Partner/ Reseller/ DistributorBelgian distributor (Adhemar Lavensstraat 5F, Houthulst, Belgium). Phone: 32 51 797969.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Sorboproducts
• LinkedInlinkedin.com/company/sorbo-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sorbo Products