Brand Partners Group
Brand Partners Group is a Milan-headquartered brand advisory, incubation, and partnership platform serving luxury, lifestyle, and entertainment clients across Fashion, Beauty, Hospitality, Media, and twelve verticals through offices in six global cities.
- Company typePrivate
- Founded2020
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
Brand Partners Group firmographics
Firmographics- Name
- Brand Partners Group
- Legal name
- Brand Partners Group
- Website
- https://brandpartnersgroup.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brand Partners Group is a Milan-headquartered brand advisory, incubation, and partnership platform serving luxury, lifestyle, and entertainment clients across Fashion, Beauty, Hospitality, Media, and twelve verticals through offices in six global cities.
- Ownership category
- akta.pro rank
Brand Partners Group industry classification
Industry- Product category
- Brand Advisory Consulting
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand & Portfolio Strategy Consulting (MPAAAFAB)
- akta.pro secondary industries
- Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Luxury Licensing & Brand Management (CRAKAFAL), Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)
Keywords
Where Brand Partners Group is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices6 records
Markets served
Brand Partners Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Brand Partners Group product offering
Product offeringCore offering
Brand Partners Group is a brand advisory platform and incubator that provides brand advisory, brand incubation, and brand partnership services to luxury, lifestyle, and entertainment brands. The firm combines strategic consulting, business development and funding support, and licensing/collaboration matchmaking across fashion, design, art, beauty, automotive, travel, hospitality, wellness, media, music, and sport sectors. It is supported by an in-house digital, distribution, and M&A advisory practice.
Product overview
Brand Partners Group is a contemporary Brand Advisory Platform and Incubator operating across the Luxury, Lifestyle, and Entertainment industries. The company offers three core service pillars: Brand Advisory (providing strategic consulting, marketing direction, creative direction, and brand positioning), Brand Incubation (supporting brand launches, business development, funding, and mentoring), and Brand Partnerships (facilitating licensing, collaborations, sponsorships, and co-marketing). These services are complemented by Digital Services (e-commerce, social commerce, content development), Distribution Services, and Merger and Acquisition Advisory. Operating from offices in Milan, London, New York, Los Angeles, San Francisco, and Miami, the platform serves diverse sectors including Fashion, Design, Art, Beauty, Automotive, Food, Travel, Hospitality, Wellness, Sport, Media, and Music.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Advisory
- Brand Incubation
- Brand Partnerships
- Digital Services
- Distribution Services
- Merger and Acquisition Advisory
Companies that use Brand Partners Group
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Brand Partners Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brand Partners Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Crazy Aaron'sflagshipBrand Partners Group is one of the first U.S. licensing partners for Crazy Aaron's, the sensory play brand known for Thinking Putty, Land of Dough, and Slime Charmers. This partnership extends the Crazy Aaron's brand into the toys category as part of its global licensing expansion strategy. Crazy Aaron's was acquired by Goliath in January 2026 and operates as its own division from Philadelphia, collaborating with Goliath on R&D, innovation, and international market growth.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Brand Partners Group competitors and assessment
Company assessmentBroad incumbents
- Landor & Fitch: Landor & Fitch is a global brand consulting and design firm specializing in brand strategy, identity, and experience. It directly overlaps with Brand Partners Group's Brand Advisory and Brand Incubation offerings and shares a strong focus on luxury and lifestyle clients.
- Siegel+Gale: Siegel+Gale is a global brand strategy, design, and experience firm known for brand positioning and simplicity-driven identity work. Its services closely mirror Brand Partners Group's Brand Advisory offerings across premium and luxury sectors.
- R/GA: R/GA is a global digital agency and brand consultancy offering strategy, design, and technology across consumer and lifestyle brands. It overlaps with Brand Partners Group's Brand Advisory, Digital Services, and co-creation offerings for premium brands.
- FutureBrand: FutureBrand is an international brand consultancy offering brand strategy, identity, and experience design, with strong presence in luxury and lifestyle verticals. It competes for the same luxury and lifestyle advisory mandates as Brand Partners Group.
- Interbrand: Interbrand is one of the world's largest brand consultancies, offering brand strategy, identity, and valuation services globally. It is the most directly comparable incumbent to Brand Partners Group's Brand Advisory pillar, operating across luxury, lifestyle, and entertainment with a far larger global footprint.
- Wolff Olins: Wolff Olins is a global brand consultancy delivering brand strategy, identity, and design across consumer-facing categories. It is comparable to Brand Partners Group as a broad brand advisory player serving luxury, lifestyle, and entertainment clients.
Direct peers
- Beanstalk: Beanstalk is a global brand licensing agency specializing in extending brands into new product categories and territories. It directly competes with Brand Partners Group on licensing mandates like the Crazy Aaron's toys extension.
- Pentagram: Pentagram is a partner-led design studio delivering identity, branding, and creative direction across luxury, fashion, and culture. It is a boutique model comparable in size and structure to Brand Partners Group, with similar reliance on senior creative talent and a curated client base.
- CPLG (WildBrain CPLG): CPLG is one of the world's leading brand licensing agencies, managing consumer products licensing for major entertainment and lifestyle brands. It is a direct competitor to Brand Partners Group's Brand Partnerships and licensing mandate, including in toys and consumer products.
Emerging players
- The Ludlow Group: The Ludlow Group is a boutique brand strategy and licensing advisory working with lifestyle and entertainment brands. As a smaller competitor, it competes for similar boutique mandates in licensing, partnerships, and brand development that Brand Partners Group targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Brand Partners Group social profiles
Digital presenceBrand Partners Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brand Partners Group leadership team
Management profileNumber of profiles
Brand Partners Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brand Partners Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brand Partners Group
What does Brand Partners Group do?
Brand Partners Group is a brand advisory platform and incubator that provides brand advisory, brand incubation, and brand partnership services to luxury, lifestyle, and entertainment brands. The firm combines strategic consulting, business development and funding support, and licensing/collaboration matchmaking across fashion, design, art, beauty, automotive, travel, hospitality, wellness, media, music, and sport sectors. It is supported by an in-house digital, distribution, and M&A advisory practice.
Is Brand Partners Group a public or private company?
Brand Partners Group is a private company. It is classified as unknown and is currently operating.
When was Brand Partners Group founded?
Brand Partners Group was founded in 2020. It employs 11 to 50 people.
Where is Brand Partners Group based?
Brand Partners Group is headquartered in Milan, Italy, in the Europe region.
Who are Brand Partners Group's main competitors?
Broad incumbents on record are Landor & Fitch, Siegel+Gale, R/GA, FutureBrand, Interbrand and Wolff Olins. Direct peers are Beanstalk, Pentagram and CPLG (WildBrain CPLG). The Ludlow Group is listed as an emerging player.
Does Brand Partners Group have an API?
No public API is recorded for Brand Partners Group.
What industry is Brand Partners Group in?
Brand Partners Group's product category is Brand Advisory Consulting. Its primary akta.pro industry code is MPAAAFAB, Brand & Portfolio Strategy Consulting, with a secondary code of BPAFAEAJ, Brand Consulting, Audits & Research (Brand Health, Equity, Competitive). Its NAICS code is 541810 and its SIC code is 7311.