En Vivo Producciones

What En Vivo Producciones does

En Vivo Producciones is a Córdoba, Argentina-based live event production company founded in 2006 by José Palazzo and Marcelo 'Chueco' Oliva (note: firmographic data lists a 2012 founding year; the company history timeline supports 2006). The company produces concerts, festivals, and corporate events end-to-end — covering artist booking, technical production, rigging, lighting, sound, backstage logistics, and ticketing — for a roster that ranges from intimate club shows at Club Paraguay and Teatro Comedia to stadium-scale events at Estadio Kempes (the largest indoor venue in Argentina's interior) and Estadio Atenas, including productions for Paul McCartney, Justin Bieber, Shakira, Duki, Lali, Nathy Peluso, and Dillom.

Its flagship asset is the Cosquín Rock festival, which has run uninterrupted for 26 years and has been extended internationally as Cosquín Rock Internacional, with an edition in Valladolid, Spain. The company owns and operates a vertically integrated venue ecosystem anchored by Plaza de la Música — a converted power plant in Córdoba repurposed into a 365-day cultural hub featuring full production infrastructure, dual load-in docks, VIP backstage, integrated gastronomy (Mercado Alberdi), cultural programming (220 Cultura Contemporánea, with 50+ local creators), and a co-located radio partnership (Cosquín Rock Radio on Cadena 3 Argentina). Adjacent offerings include the FANATIC VIP experience brand and integrated marketing and communication services for B2B clients.

The business model combines consumer ticket sales (distributed through Eden Entradas and Ticketek), corporate and VIP event production, festival sponsorship and ticketing, and venue-based hospitality revenue. Distribution is omnichannel: social media (Instagram, Facebook, X, LinkedIn) for top-of-funnel awareness, the company website for event listings and conversions, third-party ticketing platforms for consumer purchases, and direct sales for enterprise clients. Ticketing is operated through third-party platforms, with specific pricing not publicly disclosed; corporate engagements are quote-based. The company is privately held by its founders, with no disclosed institutional investment or funding rounds, and operates with 11–50 employees across Córdoba and Argentina with international production reach into Spain, Europe, and Latin America.

Name

En Vivo Producciones

Legal name

En Vivo Producciones

Website

https://envivoproducciones.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Event Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

akta.pro secondary industries

Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Live event production
• Concert production services
• Music festival management
• Artist booking services
• Entertainment venue operations

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Production & Ticket Sales: The core revenue stream is producing live concerts, festivals, and events and selling tickets to the public. Revenue is generated per event through ticket sales via third-party platforms (Eden Entradas, Ticketek) and direct venue sales, with ticket prices ranging by event type and seating.
2. Corporate & VIP Event Production: Production of corporate events, brand activations, VIP fan experiences, and specialized marketing and communication services for B2B clients.
3. Venue Operations & Hospitality: Revenue from operating owned and managed venues (Plaza de la Música, Atenas, Estadio Kempes) including catering, hospitality, brand activations, and space rentals within the venue ecosystem.
4. Festival Operations: Operating the Cosquín Rock brand (Argentina and international editions), generating revenue through ticket sales, sponsorships, and festival-related merchandise and hospitality.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

En Vivo Producciones is a Córdoba, Argentina-based live events production company that produces concerts, festivals, stadium-scale shows, and corporate/B2B events end-to-end, covering artist booking, technical production (rigging, lighting, sound), ticketing, venue operations, and integrated marketing services. Its flagship is the Cosquín Rock festival (26 consecutive years in Argentina with an international edition in Spain), and it operates a vertically integrated venue ecosystem including Plaza de la Música, Estadio Kempes, Estadio Atenas, and Club Paraguay. The company also delivers VIP experience production (FANATIC) and specialized marketing and communications services for events and brand activations.

Product overview

En Vivo Producciones is a live event and entertainment production company based in Córdoba, Argentina, operating a unified portfolio of production services and owned venues. Its core offerings center on end-to-end show production (ranging from intimate concerts to stadium-scale events), festival production anchored by the Cosquín Rock brand (26 years running in Argentina and expanding internationally), VIP fan experience production under the FANATIC brand, and integrated marketing/communications services. The company also operates a network of owned and affiliated venues—Plaza de la Música (its flagship converted power plant venue), Estadio Kempes, Estadio Atenas, 220 Cultura Contemporánea, Mercado Alberdi, and the Instituto Cultura Contemporánea (an educational institution)—creating a vertically integrated ecosystem for live entertainment production and venue management.

Differentiator

Problem solved

Functional benefit

Brands

• Cosquín Rock Argentina: The company's flagship festival, running for 26 years uninterrupted - the most federal festival in Argentina.
• Cosquín Rock Internacional
• Fanatic

Products and services

• Cosquín Rock Argentina Argentina's premier rock music festival held annually in Cosquín, Córdoba, with 26 consecutive years as one of the most important events in the Latin American rock scene and the company's flagship product.
• Cosquín Rock Internacional International expansion of the Cosquín Rock brand, exporting the festival production model to markets outside Argentina, including events in Spain and other international venues.
• Producción de Shows (Show Production Services) End-to-end production of concerts and live performances, from technical riders and rigging to lighting and stage management, serving both intimate venues and massive stadium events for international and local artists.
• FANATIC (VIP Spaces Production) VIP experience production service creating premium fan experiences, meet & greets, and exclusive hospitality areas for concerts and festivals under the FANATIC sub-brand.
• Servicios de Marketing y Comunicación (Marketing & Communications Services) Integrated marketing and communications services for events, including brand activations, media relations, and digital promotion for shows and festivals.
• Plaza de la Música Flagship entertainment venue in Córdoba, a converted power plant transformed into a versatile cultural ecosystem operating 365 days a year, featuring state-of-the-art technology, acoustic treatment, LED lighting, VIP backstage rooms, and dual load-in docks.
• Estadio Kempes Largest massive-capacity indoor venue in Argentina's interior, located in the Chateau Carreras natural reserve, featuring HD-capable lighting for broadcast and direct access to the beltway for international-scale productions.
• Estadio Atenas Multi-purpose stadium with 8,000 sqm of covered space and 18 meters of operational height, designed for rapid reconfiguration between sporting events and musical shows, located in Alta Córdoba.
• 220 Cultura Contemporánea Contemporary art and design space within Plaza de la Música featuring national and international exhibitions, a design market with over 50 local creators, and performing arts programming.
• Instituto Cultura Contemporánea Tertiary educational institute specializing in culture, entertainment, communication, and performing arts, developed through a partnership with Dante Alighieri School, Ítalo-Argentina Castelfranco School, and Fundación Cultura Contemporánea.
• Mercado Alberdi Gastronomic market venue with architecture characteristic of major world markets, offering diverse cuisine and event programming, located within the Plaza de la Música complex.

Quantifiable outcome

• 26 years of uninterrupted festival production — Cosquín Rock
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, strategic and minor.

• Mercado AlberdicoreOthersA gastronomic landmark adjacent to Plaza de la Música offering diverse food and beverage options. Serves the venue's audience before and after shows, creating a complete entertainment ecosystem.
• Cosquín Rock Radio (Cadena 3 Argentina)coreOthersRadio station with its headquarters inside the Plaza de la Música complex. Provides ongoing broadcast coverage and promotion of events and festivals, amplifying the company's media reach.
• Instituto Cultura ContemporáneastrategicOthersA tertiary education institute (with university-level projection) specializing in culture, entertainment, communication, and performing arts. Operated in partnership with the Dante Alighieri School, Castelfranco Italian-Argentine School, and Fundación Cultura Contemporánea. Forms future entertainment industry professionals.
• Espacio Cultural 220minorOthersA cultural space within Plaza de la Música featuring national and international art exhibitions, a design market with over 50 local creators, performing arts, and collaborative workspaces. Aims to position Córdoba's local culture on the national stage.
• Escuela Paritaria Dante AlighieristrategicOthersPartner in the Instituto Cultura Contemporánea, providing educational infrastructure and accreditation for the entertainment industry training programs.
• Escuela Ítalo-Argentina CastelfrancostrategicOthersPartner in the Instituto Cultura Contemporánea, contributing to the educational mission of training entertainment industry professionals.
• Fundación Cultura ContemporáneastrategicOthersPartner in the Instituto Cultura Contemporánea and broader cultural ecosystem, supporting cultural development and contemporary arts programming at Plaza de la Música.
• Eden EntradascoreChannel Partner/ Reseller/ DistributorPrimary third-party ticketing platform for the majority of En Vivo Producciones events. Provides digital ticketing infrastructure, online sales, and distribution for concerts and festivals across Argentina.
• TicketekcoreChannel Partner/ Reseller/ DistributorMajor Argentine ticketing platform serving as a distribution channel for select En Vivo Producciones events, particularly those at Teatro Comedia and larger venue configurations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OCESA (CIE): Mexico's largest live entertainment promoter and venue operator (part of CIE), producing concerts, festivals, and operating major venues across Latin America. Comparable business model (promoter + venue operator) at much larger scale; potential regional partner or competitor as En Vivo expands internationally.
• AEG Presents: Global live entertainment promoter and venue operator (part of AEG), producing concerts and festivals worldwide. Comparable in venue ownership and concert production focus; potential co-production partner for international artist tours reaching Argentina.
• Live Nation Entertainment: Global leader in live entertainment, producing concerts, festivals (Lollapalooza, Reading), and operating Ticketmaster. As artists routing through Argentina increasingly come via Live Nation, En Vivo may co-produce or compete with them on major stadium shows.

Regional players

• Salta Producciones: Argentine live music production company focused on regional and national touring. Comparable operating model for concert production at mid-sized venues; competes for the same pool of national artists in the Argentine interior.
• Team W Producciones: Argentine regional concert promoter producing mid-sized shows and tours. Competes for routing of mid-market touring artists in Argentina, particularly in Córdoba and interior cities where En Vivo is strong.
• T4F - Time for Fun: Brazil's largest concert promoter, producing international tours and major festivals across Brazil. Strong regional peer given shared Latin American touring circuit — many artists routing Argentina also route Brazil through T4F.

Direct peers

• PopArt Music: Argentine music promoter and festival producer known for festivals such as Cosquín Rock's competitive set (though distinct), as well as Lollapalooza Argentina operations. Overlaps with En Vivo Producciones on mid-size venue concerts and festival production in Argentina.
• Move Concerts: Argentine/Chilean concert promoter producing international tours and festivals across the Southern Cone. Competes directly with En Vivo Producciones for artist bookings in Argentina and Chile, with comparable target artists and venue-based production model.
• DF Entertainment: Argentina's leading concert and live entertainment promoter, producing major international tours (Coldplay, Roger Waters, Bruno Mars) across Buenos Aires and Argentina. Most direct competitor to En Vivo Producciones in the Argentine live music production market, with overlapping artist rosters and competing venue relationships.
• Fenix Entertainment Group: Argentine entertainment and concert production company producing international tours and large-format live events in Argentina. Directly comparable to En Vivo Producciones in scale and target market — competing for the same international artist routing into Argentina.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Xx.com/envivonet
• Facebookfacebook.com/envivomusica
• LinkedInlinkedin.com/company/en-vivo-producciones-oficial
• Instagraminstagram.com/envivoproducciones

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about En Vivo Producciones