Cosquin Rock

What Cosquin Rock does

Cosquín Rock is a privately held music-festival operator and brand run by EN VIVO PRODUCCIONES S.A. (Argentina, CUIT 30-71044133-9) and, for its Spanish editions, EL PLANETA SONORO S.L. The company's core product is an annual multi-stage rock festival held at the Aeródromo Santa María de Punilla in the Córdoba Sierras, featuring 100+ artists across three main stages (Norte, Sur, Montaña) and additional venues (Paraguay/Boomerang, Hangar, La Casita del Blues). It serves general music-enthusiast attendees as well as a premium FANATIC tier, monetizing through ticketing, on-site food and beverage via the Pocket Cash RFID wristband, brand sponsorships, and premium experiences including Non Barro restaurant and Mercado Pop food court.

The company has extended the Cosquín Rock brand internationally through editions in Uruguay (cosquinrockuy.net), Brazil (cosquinrockbr.net), Barcelona (Poble Espanyol), and Valladolid (Pingüinos Arena), the latter two organized in partnership with the Spanish producer El Planeta Sonoro S.L. Ticketing is distributed via Eden Entradas in Argentina and Ticketmaster Spain and Vivaticket for the Spanish editions; sponsors span consumer brands such as BBVA, Quilmes, Pepsi Music, Red Bull, Vans, Burger King, and Disney+ in Argentina, and Mahou (Vibra Mahou), Ayuntamiento de Valladolid, Denominación de Origen Ribera del Duero, and Cajaviva Caja Rural in Spain. Marketing is conducted primarily through owned social channels (Facebook, X, Instagram, TikTok, YouTube, Spotify, WhatsApp) plus media partners (OLGA, TN, MEGA, Cadena 3).

The business is essentially an event-driven live-entertainment franchise rather than a technology company: the Pocket Cash wristband is its sole proprietary operational technology, serving as both QR-validated entry ticket and cashless payment instrument across bars, cantinas, and Mercado Pop. With ~47 employees disclosed at the corporate level, the operation is asset-light in personnel but capital-intensive per edition (artist fees, venue infrastructure, staging), and revenue is not publicly disclosed. No private equity, venture capital, or institutional ownership structures were identified in the source material.

Name

Cosquin Rock

Legal name

EN VIVO PRODUCCIONES S.A.

Website

https://cosquinrock.net

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Cosquín Rock is a privately held music-festival brand operating annual rock festivals in Argentina, Uruguay, Brazil, and Spain, monetizing through ticketing, RFID-based on-site spending (Pocket Cash), and a portfolio of major brand sponsorships across consumer and beverage categories.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYMPAGAAAB

Music Festival Organizers & Promoters

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music Festivals

SECONDARYTHAJAFAA

Concerts & Music Festivals

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

SECONDARYMPAGAIAB

Live Music Clubs & Venues

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Nightlife & Live Music Venues (Clubs, Bars)

SECONDARYTHAFAEAD

Live Music Venues & Concert Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYBPAKACAA

Concerts & Live Music Venue Security

Business & Public Services/Security & Investigations Services/Event & Venue Security Services

Keywords

• Music festival events
• Live concert experiences
• Festival ticketing
• Live entertainment
• Event hospitality

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: The festival sells tickets through official channels including Eden Entradas (Argentina), Ticketmaster (Spain), and Vivaticket. Tickets are available as single-day passes, weekend passes (Bono), and VIP/Fanatic premium packages.
2. Sponsorships and Brand Partnerships: The festival generates revenue through sponsorship agreements with multiple brands including BBVA, Quilmes, Pepsi Music, Red Bull, Burger King, Vans, Axe, Dove, McCain, Hellmann's, and others. Brands have opportunities for organic, genuine engagement with festival attendees through experiential activations.
3. Food and Beverage Sales: The festival operates food and beverage services through Concierto Talento S.A. using the Pocket Cash wristband system. Offerings include the premium Non Barro restaurant, Mercado Pop food court with vegetarian/vegan options, and cantinas throughout the venue.
4. Premium Fanatic Experience: Premium ticket tier offering limited capacity, special credentials, differential entry with vehicle access and included parking, VIP restrooms, exclusive gastronomy and beverages, relaxation space, and exclusive games and promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Cosquín Rock organizes and produces multi-day rock music festivals across Argentina, Uruguay, Brazil, and Spain, offering ticketed live music events featuring national and international artists at established venues such as the Aeródromo Santa María de Punilla in Córdoba, Argentina. Beyond core ticketing, the brand sells premium FANATIC hospitality passes, branded merchandise, and on-site food and beverage services, and operates an RFID-based cashless payment system (Pocket Cash) used inside the festival venue.

Product overview

Cosquín Rock is a festival operator offering a multi-regional music festival portfolio. The core product is the Argentine festival held in Córdoba with multiple stages and over 100 acts. The company extends its brand internationally through editions in Uruguay, Brazil, and Spain (Valladolid and Barcelona). Supporting products include FANATIC (premium access experience), Non Barro (gastronomic restaurant), Mercado Pop (food court), CR Radio (media), and Pocket Cash (cashless payment system using RFID wristbands).

Differentiator

Problem solved

Functional benefit

Brands

• CR Radio: Official radio station of the Cosquín Rock festival
• Non Barro
• FANATIC
• Pocket Cash
• Mercado Pop
• La Casita del Blues
• Hangar

Products and services

• Cosquín Rock Argentina (festival edition) Multi-day rock music festival held annually in Córdoba, Argentina, featuring national and international artists, on-site food and beverage, merchandising, and FANATIC premium hospitality for individual festival attendees.
• Cosquín Rock Uruguay International edition of the Cosquín Rock festival held in Uruguay, bringing the same multi-stage rock music festival format to Uruguayan fans.
• Cosquín Rock Brazil International edition of the Cosquín Rock festival held in Brazil, expanding the festival brand into the Brazilian live music market.
• Cosquín Rock Barcelona / Valladolid (Spain) Spanish editions of the Cosquín Rock festival held in Barcelona and Valladolid, produced under EL PLANETA SONORO S.L., extending the brand into the European live music market.
• FANATIC (premium hospitality passes) Premium hospitality tier/pass product that gives individual festival attendees elevated on-site access, exclusive areas, and additional services at Cosquín Rock events.
• Pocket Cash On-site cashless payment service powered by RFID wristband technology, used inside the Cosquín Rock festival venue to enable fast, cashless transactions for food, beverage, and merchandise.
• CR Radio Official radio programming property of the Cosquín Rock brand, delivering festival-related and music content to fans across broadcast and digital channels.
• Mercado Pop On-site market/experience area at the festival offering curated merchandise, food, and brand activations to festival attendees.
• Non Barro Supporting festival-side product/brand line associated with Cosquín Rock, extending the festival's consumer offerings beyond the main event dates.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered major, minor and core.

• BBVAmajorGTM or Marketing PartnerFinancial institution sponsor for Argentina editions. Offers promotional financing for ticket purchases (0% CFTNA) through their credit cards.
• QuilmesmajorGTM or Marketing PartnerMajor beer brand sponsor of Cosquín Rock Argentina.
• Pepsi MusicmajorGTM or Marketing PartnerBeverage sponsor and music industry partner.
• Red BullmajorGTM or Marketing PartnerEnergy drink sponsor supporting the festival.
• VansmajorGTM or Marketing PartnerFootwear and apparel brand sponsor.
• Burger KingminorGTM or Marketing PartnerFast food brand sponsor with presence in the festival grounds.
• Eden EntradascoreChannel Partner/ Reseller/ DistributorOfficial ticketing platform for Argentina editions. Manages online ticket sales, verification, and wristband delivery.
• Ticketmaster SpaincoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Spain editions (Valladolid). Handles ticket sales including Bono Cultural integration.
• VivaticketcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Spain editions. Offers entry recovery service.
• Disney+minorGTM or Marketing PartnerStreaming platform partner for Cosquín Rock content.
• Mahou (Vibra Mahou)majorGTM or Marketing PartnerSpanish beer brand and cultural platform sponsor for Cosquín Rock España (Valladolid edition).
• Ayuntamiento de ValladolidmajorGTM or Marketing PartnerCity government of Valladolid supporting the festival as a cultural event.
• Denominación de Origen Ribera del DuerominorGTM or Marketing PartnerOfficial wine partner for Cosquín Rock España (Valladolid edition).
• Cajaviva Caja RuralminorGTM or Marketing PartnerRegional financial institution sponsor for Spain edition.
• Concierto Talento S.A.coreOthersService provider for food and beverage commercialization at the festival through the Pocket Cash wristband payment system.
• El Planeta Sonoro S.L.coreOthersSpanish production company responsible for organizing Cosquín Rock España (Valladolid edition). CIF B-09521378.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• C3 Presents: US-based live entertainment producer behind Lollapalooza's global franchises. As a peer producing company (not a competing festival), it offers a comparable operator-side reference for festival IP licensing, multi-city rollout, and sponsor packaging.

Regional players

• Festival Estéreo Picnic: Flagship annual music festival in Bogotá, Colombia, comparable in scope (multi-stage, 70+ artists) and target demographic (young Latin American music enthusiasts). Regional peer for sponsorship and artist-booking benchmarks.
• Sonar Festival: Long-running electronic/advanced music festival in Barcelona. Shares a venue city with Cosquín Rock Barcelona and competes for the same international festival tourist segment in Catalonia.
• Vive Latino: One of the largest Spanish-language rock festivals, held annually in Mexico City since 1998. Comparable in heritage, multi-stage format, and Spanish-language headliner focus, making it a strong regional reference for brand and audience strategy.
• Download Festival: Rock-focused festival franchise with a Spanish edition in Madrid. Conceptually closest to Cosquín Rock's rock-centric brand positioning and useful peer for rock-only audience and artist-booking benchmarks.

Broad incumbents

• Rock in Rio: Globally established music festival brand with editions in Brazil, Portugal, Spain, and the US. A broader incumbent with deeper resources and longer international track record, comparable on the franchise-replication model Cosquín Rock is pursuing.

Direct peers

• Primavera Sound: Internationally renowned music festival with flagship edition in Barcelona (same venue city as Cosquín Rock Barcelona) and expanded editions in Madrid, São Paulo, and other cities. Directly comparable in multi-genre programming, tiered ticketing, and brand-extension strategy.
• Mad Cool Festival: Major multi-day music festival in Madrid, Spain, with similar scale, international headline programming, and premium sponsor ecosystem. A direct competitor in the Iberian market where Cosquín Rock is expanding.
• Lollapalooza Argentina: Major multi-day music festival held annually in Buenos Aires, Argentina, with similar scale (multi-stage, 100+ artists), ticket-tier structure, and sponsor-driven business model. The most direct head-to-head competitor for Cosquín Rock's Argentine audience and sponsor budget.
• Personal Fest: Long-running Argentine rock/pop festival held in Buenos Aires, traditionally one of Cosquín Rock's local competitors for the same Argentine rock-leaning audience and overlapping sponsor relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Cosquin_Rock
• YouTubeyoutube.com/c/Cosqu%C3%ADnRockOficial
• Facebookfacebook.com/CosquinRockOficial
• Instagraminstagram.com/cosquinrock
• TikToktiktok.com/@cosquinrock
• LinkedInlinkedin.com/company/cosquinrock

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosquin Rock