Alneo

What Alneo does

Alneo is a Turkish fintech that operates a mobile point-of-sale (POS) platform converting Android smartphones into payment acceptance terminals. The company's core product, Alneo POS (Cep POS), supports four payment methods — direct card entry, OCR-based card image scanning, NFC contactless, and remote SMS or email payment links — enabling merchants to accept Visa, Mastercard, Troy, and Amex cards with single-payment or installment options up to 12 months. The platform is integrated with 22 Turkish banks and certified under 3D Secure and PCI DSS, with 24/7 acceptance, next-business-day settlement, sub-user management, and a Collection Assistant for installment discount calculations. The application is distributed via Google Play and the Apple App Store, with fully digital self-serve onboarding.

The company operates as a strategic initiative under Valenspara, its parent entity, which provides financial services infrastructure and regulatory backing. Its addressable market is Turkish small and medium businesses seeking to eliminate the hardware costs, fixed fees, annual charges, roll costs, and commitment requirements typical of traditional bank-affiliated POS terminals. As of the most recent disclosure, Alneo reports 30,134+ member merchants and 50 billion+ TRY in cumulative transaction volume processed through the platform.

Alneo's revenue model is exclusively commission-based: merchants pay only a percentage of each transaction processed, with no setup fees, monthly POS rental, annual charges, inactivity fees, or volume commitments. The go-to-market is product-led growth through mobile app stores and direct web application, requiring no sales-team engagement. The company is headquartered at Arı Teknokent in the Sarıyer district of Istanbul, Turkey, and operates exclusively within the Turkish domestic market.

Name

Alneo

Legal name

Alneo

Website

https://alneo.com.tr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Alneo is a Turkish fintech mobile POS platform that converts smartphones into payment terminals for SMBs, supporting NFC, OCR, SMS, and email payment collection across 22 bank integrations with commission-only pricing.

Ownership category

akta.pro rank

Product category

Mobile Payment Processing

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industries

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless) (FSAMADAF), Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods) (FSAMABAL)

Keywords

• Mobile point of sale
• Contactless payments
• Payment processing
• Merchant services
• Card acceptance

Headquarters

HQ city

Umraniye

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Transaction Commission: Revenue generated solely from commission fees on payment transactions processed through the platform. No fixed fees, annual charges, setup fees, or monthly commitments. Merchants pay only a percentage of each transaction collected.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Alneo is a mobile Point of Sale (POS) platform that converts smartphones into payment terminals, enabling merchants to accept card payments via direct card entry, OCR scanning, NFC contactless, and remote SMS/email payment links. The service integrates with 22 Turkish banks and supports Visa, Mastercard, Troy, and Amex cards with installment options up to 12 months. Revenue is generated solely through per-transaction commissions with no fixed, monthly, or setup fees.

Product overview

Alneo is a mobile Point of Sale (POS) platform that transforms smartphones into payment terminals. The core offering is the Alneo POS (Cep POS) application, which provides multiple payment collection methods including direct card entry, OCR scanning, NFC contactless, SMS links, and email payment links. Supporting installment payments up to 12 months across all banks and 22 bank integrations, the platform also includes a Collection Assistant feature for managing installment calculations and unlimited sub-user management for businesses with multiple payment collection points.

Differentiator

Problem solved

Functional benefit

Products and services

• Alneo POS (Cep POS) A mobile Point of Sale application that enables Turkish merchants and small businesses to accept card payments through their smartphones without requiring traditional POS hardware. Supports direct payments, NFC contactless, OCR card scanning, and remote SMS/email payment collection methods. For SMBs and individual merchants in Turkey.

Quantifiable outcome

• 30,134+ merchant businesses using the platform
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ValensparacoreOthersValenspara is the parent company and initiative behind Alneo. Alneo operates as a Valenspara initiative (girişim), leveraging their financial services infrastructure and expertise. Contact email is [email protected].

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Stripe: Global payments platform whose Stripe Terminal product is a direct SoftPOS / mobile terminal offering for in-person acceptance. Operates worldwide with Turkey-relevant merchant relationships, making it a competitive incumbent in the broader space.
• Verifone: Global POS hardware and software incumbent with deep Turkish bank partnerships through terminal distribution. Represents the legacy model that Alneo's hardware-free, smartphone-based approach is directly disrupting.
• SumUp: Global mPOS / SoftPOS provider offering smartphone-based card acceptance to SMBs across Europe and beyond. Comparable business model to Alneo at much larger scale, and a likely entrant into the Turkish market as SoftPOS adoption grows.
• Block (Square): Owner of Square, the pioneer of mobile card-reader / SoftPOS acceptance for SMBs. Represents the global reference point for Alneo's hardware-free merchant acceptance model, with vastly larger merchant base and product breadth.
• PAX Global Technology: Major POS terminal manufacturer serving acquirers and banks globally, including Turkish banks. Comparable in that it supplies the underlying in-person acceptance devices — but through hardware rather than a software-only SoftPOS layer.

Direct peers

• PayTR: Turkish payment service provider offering online and physical payment acceptance with installment support. Operates in the same regulatory and competitive market as Alneo, targeting SMBs across e-commerce and in-person channels.
• iyzico: Turkish digital payment platform providing online and in-person payment acceptance to SMBs and marketplaces. Closely comparable to Alneo in geography, target customer, and payment-acquisition business model, with broader online checkout capabilities alongside POS.
• Param (Trendyol Pay): Turkish digital wallet and payment platform (now part of the Trendyol ecosystem) that provides online and physical payment acceptance. Targets similar SMB and consumer use cases and competes for Turkish merchant payment volume.
• Sipay Electronic Money and Payment Services: Turkish electronic money institution providing merchant acquiring and payment processing. Overlaps with Alneo in offering in-person card acceptance and installment-based SMB payment solutions within Turkey.
• PayCore: Turkey-headquartered payment platform offering card acceptance, SoftPOS, and merchant acquiring services. Directly competes with Alneo's mobile POS / SoftPOS value proposition in the Turkish SMB segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights2 records

Customer concentration

• Xx.com/alneoapp
• YouTubeyoutube.com/channel/UC7Izgj-2K0e9DZa8HN_ThoQ/videos
• Facebookfacebook.com/alneoapp
• LinkedInlinkedin.com/company/alneoapp
• Instagraminstagram.com/alneoapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alneo