Atlantic British
Atlantic British is a privately held US specialty retailer founded in 1970 that exclusively sells OEM, aftermarket, and proprietary remanufactured parts and engines for Land Rover and Range Rover vehicles through roverparts.com and dual East/West Coast warehouses, serving individual DIY owners and independent repair shops.
- Company typePrivate
- Founded1970
- HeadquartersClifton Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Atlantic British does
Atlantic British is a privately held, for-profit specialty retailer founded in 1970 that exclusively supplies parts, accessories, and remanufactured engines for Land Rover and Range Rover vehicles. The company operates the e-commerce platform roverparts.com, backed by two physical warehouse/showroom locations in Clifton Park, New York (East Coast headquarters) and Simi Valley, California (West Coast/British Pacific division), totaling over 50,000 square feet and holding more than 11,000 SKUs. Its product portfolio spans genuine OEM parts, quality-tested aftermarket alternatives, pre-curated service kits, performance and off-road accessories, overland/camping gear, and proprietary remanufactured short- and long-block engines with a 12-month unlimited mileage warranty. The proprietary engine program includes a flanged-sleeve design and parallel-decked blocks that address known factory failure modes in older 3.9L–4.6L Rover engines, paired with a core-charge refund mechanism and custom rotomold return crates.
Revenue is generated through transactional, one-time unit sales via the e-commerce site, toll-free phone ordering (800-533-2210), and in-person pickup at both warehouse locations, with shipping limited to US and Canadian addresses. The customer base is dominated by individual Land Rover/Range Rover owners performing DIY maintenance, restoration, or upgrades, supplemented by independent repair shops sourcing parts wholesale; pricing is unit-based across a $10 to ~$15,000 range with no subscription model. Marketing is executed through vehicle-specific SEO landing pages, the ROVERLOG blog, an email newsletter, and an in-house how-to video library. CEO Dick Taylor leads an organization of 11–50 employees, and the company has operated since a November 2012 merger with British Pacific that combined inventory and dual-coast fulfillment capabilities.
Atlantic British firmographics
Firmographics- Name
- Atlantic British
- Legal name
- Atlantic British Ltd.
- Website
- https://roverparts.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atlantic British is a privately held US specialty retailer founded in 1970 that exclusively sells OEM, aftermarket, and proprietary remanufactured parts and engines for Land Rover and Range Rover vehicles through roverparts.com and dual East/West Coast warehouses, serving individual DIY owners and independent repair shops.
- Ownership category
- akta.pro rank
Atlantic British industry classification
Industry- Product category
- Automotive Parts & Accessories
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
- akta.pro secondary industry
- Commercial Vehicle Aftermarket & Remanufacturing (Engines/Transmissions/Components) (IMACABAO)
Keywords
Where Atlantic British is headquartered
LocationHeadquarters
- HQ city
- Clifton Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Atlantic British business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Inventory, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Auto Parts Retail: One-time sales of OEM, aftermarket, and third-party auto parts and accessories for Land Rover and Range Rover vehicles. Revenue generated through individual transaction purchases on the roverparts.com e-commerce platform and phone orders.
- Remanufactured Engines: Sale of remanufactured long block and short block engines with core charge refund program. Core charges are refunded when customers return their old engine cores in the provided crate.
- Comprehensive Service Kits: Pre-packaged kits bundling multiple parts needed for specific repairs or maintenance tasks, offering convenience and value to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Remanufactured Engines - 3.9L Long Block |
| Unit Pricing | Pay-as-you-go | Remanufactured Engines - 4.0L Long Block |
| Unit Pricing | Pay-as-you-go | Remanufactured Engines - 4.6L Long Block |
| Unit Pricing | Pay-as-you-go | Remanufactured Engines - 4.2L/4.4L Long Block |
| Unit Pricing | Pay-as-you-go | Remanufactured Engines - 3.0L V6 |
| Unit Pricing | Pay-as-you-go | Short Block Engines |
| Unit Pricing | Pay-as-you-go | Replacement Parts and Accessories |
| Other | Pay-as-you-go | Gift Certificates |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Atlantic British product offering
Product offeringCore offering
Atlantic British is a specialty retailer that sells OEM, aftermarket, and proprietary remanufactured parts and accessories for Land Rover and Range Rover vehicles. The company operates the roverparts.com e-commerce platform backed by dual East Coast (NY) and West Coast (CA) warehouses stocking over 11,000 parts with same-day shipping. Its flagship manufactured offering consists of remanufactured short block and long block engines for 3.9L, 4.0L, 4.2L, 4.4L, 4.6L, and 3.0L configurations, featuring proprietary flanged sleeve designs that solve factory engine failure modes.
Product overview
Atlantic British operates RoverParts.com as a specialized e-commerce platform offering Land Rover and Range Rover parts and accessories through a single integrated retail system. The core offering centers on over 11,000 in-stock parts available from dual East Coast (Clifton Park, NY) and West Coast (Simi Valley, CA via British Pacific division) warehouse locations with same-day shipping. The portfolio combines Genuine OEM parts and quality-tested Aftermarket alternatives with the company's proprietary Atlantic British Remanufactured Engines product line featuring exclusive short block and long block engines with improved designs over original equipment. Supporting products include Comprehensive Service Kits for simplified procurement, Performance Upgrades & Accessories for capability enhancement, and Overland & Camping gear for adventure-focused customers. The platform differentiates through exclusive remanufactured engine offerings, dual-warehouse inventory with fast shipping, and supplementary How-To Video content for DIY enthusiasts.
Differentiator
Problem solved
Functional benefit
Products and services
- Atlantic British Remanufactured Land Rover Engines Exclusive remanufactured short block and long block engines for Land Rover and Range Rover vehicles in multiple displacement configurations, featuring proprietary flanged sleeve designs that solve the factory sleeve pressure seal failure mode. Sold to Land Rover owners and independent mechanics needing engine replacements, with a refundable core charge upon return of the old engine core in a custom rotomold crate.
- Genuine OEM Land Rover Parts
Quantifiable outcome
- Over 2,196 Google Customer Reviews with 4.9/5 average rating demonstrates high customer satisfaction
Companies that use Atlantic British
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Atlantic British technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Atlantic British partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- British PacificcoreAtlantic British and British Pacific joined forces in November 2012, merging two premier Land Rover parts supply companies. The partnership combined facilities, operations, and inventory while maintaining distinct brand identities. British Pacific brings additional product coverage for legacy vehicles like Series and Defender models. The merger expanded East and West Coast inventory, improved shipping times for Western customers, and enabled 1-day delivery to Southern California locations.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Atlantic British competitors and assessment
Company assessmentDirect peers
- FCP Euro: Direct-to-consumer e-commerce specialist for European vehicle parts with a similar model: brand-vertical focus, remanufactured offerings (e.g., their own remanufactured components), knowledgeable phone support, and large in-stock inventory. Closest comparable to Atlantic British's specialty e-commerce operating model.
- Pelican Parts: Specialty e-commerce retailer focused on Porsche and BMW parts with deep technical content, parts diagrams, and DIY how-to resources. Closely mirrors Atlantic British's combination of enthusiast content marketing, parts lookup by vehicle, and phone-based specialist support.
- Moss Motors: Long-established UK- and US-based specialist in classic British car parts (MG, Triumph, Austin-Healey, Jaguar). Direct analog of Atlantic British's 50-year-old niche brand-specialist play for a parallel British-marque enthusiast customer base.
Broad incumbents
- AutoZone: Largest US aftermarket auto parts retailer combining physical stores with omni-channel e-commerce. Overlaps with Atlantic British on Land Rover SKUs at retail but lacks vertical specialization, brand-merch expertise, and OEM/aftermarket depth for vintage models.
- RockAuto: Major online-only auto parts retailer with massive multi-brand catalog and low-price positioning. Overlaps with Atlantic British on Land Rover SKU breadth and serves the same DIY consumer channel at lower price points for commoditized parts.
- NAPA Auto Parts: Largest US-affiliated auto parts distribution network with strong commercial and retail presence. Competes on broad inventory and speed but lacks specialty focus and remanufactured engine capabilities that differentiate Atlantic British.
- O'Reilly Auto Parts: Major US auto parts retailer with strong professional installer (DIY-mechanic) channel. Competes on convenience and parts breadth but has no comparable Land Rover-specific expertise or remanufactured-engine offering.
Emerging players
- BimmerWorld: BMW performance and OEM parts e-commerce specialist combining parts retail with motorsport-grade expertise. Comparable in vertical specialization and enthusiast-segment focus, though serving a different marque and a more performance-oriented slice of the parts market.
- Turner Motorsport: BMW parts retailer and motorsport team with combined retail/content/racing vertical. Comparable to Atlantic British in how they translate deep vehicle expertise into commercial parts sales, though in a different marque vertical.
Others
- JLR (Jaguar Land Rover) Parts Operations: OEM manufacturer-direct parts supply through dealers and the official parts catalog. Represents the upstream supplier relationship and competitive alternative for genuine OEM parts that Atlantic British also stocks and distributes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Atlantic British social profiles
Digital presenceAtlantic British financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantic British leadership team
Management profileNumber of profiles
Profiles1 record
Atlantic British funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantic British M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantic British
What does Atlantic British do?
Atlantic British is a specialty retailer that sells OEM, aftermarket, and proprietary remanufactured parts and accessories for Land Rover and Range Rover vehicles. The company operates the roverparts.com e-commerce platform backed by dual East Coast (NY) and West Coast (CA) warehouses stocking over 11,000 parts with same-day shipping. Its flagship manufactured offering consists of remanufactured short block and long block engines for 3.9L, 4.0L, 4.2L, 4.4L, 4.6L, and 3.0L configurations, featuring proprietary flanged sleeve designs that solve factory engine failure modes.
Is Atlantic British a public or private company?
Atlantic British is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atlantic British founded?
Atlantic British was founded in 1970. It employs 11 to 50 people.
Where is Atlantic British based?
Atlantic British is headquartered in Clifton Park, United States, in the North America region.
How does Atlantic British make money?
Three revenue lines are on record. Auto Parts Retail is the primary driver. The others are remanufactured Engines and comprehensive Service Kits.
Who are Atlantic British's main competitors?
Direct peers on record are FCP Euro, Pelican Parts and Moss Motors. Broad incumbents are AutoZone, RockAuto, NAPA Auto Parts and O'Reilly Auto Parts. Emerging players are BimmerWorld and Turner Motorsport. JLR (Jaguar Land Rover) Parts Operations is listed as an others.
Does Atlantic British have an API?
No public API is recorded for Atlantic British.
What industry is Atlantic British in?
Atlantic British's product category is Automotive Parts & Accessories. Its primary akta.pro industry code is CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B), with a secondary code of IMACABAO, Commercial Vehicle Aftermarket & Remanufacturing (Engines/Transmissions/Components). Its NAICS code is 42312 and its SIC code is 5013.