What Tattnall Square Academy does

Tattnall Square Academy is a private, Christian, college-preparatory school serving students from Pre-K3 through 12th grade on a single campus in Macon, Georgia. Founded in 1969 by Tattnall Square Baptist Church and relocated in 1972 to its current 111 Trojan Trail campus, the school operates through three academic divisions (Lower School K3-5, Middle School 6-8, Upper School 9-12) supported by integrated fine arts, athletics (20 sports, 40 teams), spiritual development, college counseling, and extracurricular programs. Outcomes cited include a 14:1 student-to-teacher ratio, 100% college acceptance, $1.2 million in scholarships awarded annually, a 90% retained HOPE Scholarship rate, and approximately 10,000 community service hours per year.

The technology platform consists of off-the-shelf educational software: Veracross for administration, enrollment, tuition billing, and parent communications; Schoology as the learning management system for grades 4-12 homework and classwork; Google Workspace for grades 4-12; Accelerated Reader (Renaissance Learning) for reading practice monitoring; and PaySchoolsCentral for cafeteria account management. The school has no proprietary technology products, no AI/ML capability disclosed, and no published research output.

Revenue is generated primarily through recurring tuition billed monthly (12 equal installments), one-time $60 application and $500 non-refundable entrance fees, multi-child tuition discounts, Summer At The Square (SATS) camps open to the public, Golden Trojan athletic memberships ($250-$300), the Heart of Gold Annual Fund and other donations/capital gifts, and the Georgia GOAL Scholarship Program which channels redirected state income tax credits to incoming students. The school is a 501(c)(3) non-profit governed by a Board of Trustees chaired by alumnus Andy Bacchus ('01), with Travis Absher serving as Head of School. Total faculty and staff is stated at 80 with average tenure of 14 years; firmographic employee range is 101-250.

Name

Tattnall Square Academy

Legal name

Tattnall Square Academy

Website

https://tattnall.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Tattnall Square Academy is a private Christian college-preparatory K3-12 school in Macon, Georgia, founded in 1969 by Tattnall Square Baptist Church. It serves Middle Georgia families with a 14:1 student-teacher ratio, 22 AP/Dual Enrollment classes, 20-sport athletics, and 100% college acceptance, generating revenue primarily from tuition.

Ownership category

akta.pro rank

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Fees: Primary revenue stream from tuition payments. Families pay monthly with 12 equal installments beginning in June and ending in May. Tuition varies by grade level (3K through 12th). Additional fees include $60 application fee and $500 entrance fee (non-refundable).
2. Georgia GOAL Scholarship Program: The Georgia GOAL program allows Georgia taxpayers to redirect a portion of state income tax liability to provide scholarship assistance to incoming TSA students, bringing scholarship funds into the school.
3. Kroger Community Rewards: A fundraising program where Kroger donates a portion of shopping costs to the school when families link their Kroger accounts to Tattnall.
4. Annual Fund and Donations: The Heart of Gold Annual Fund directly supports faculty and students, providing essential dollars for program enhancements not covered by tuition. The school also accepts planned gifts, stock gifts, and capital gifts.
5. Summer Camp Programs: Summer At The Square (SATS) camps run May-August, hosted by Tattnall faculty and coaches. Camps are open to the public and generate revenue while providing summer programming.
6. Golden Trojan Memberships: Family Membership dues of $300 include passes for all regular season athletic events and reserved parking. Single Parent/Single Grandparent Membership at $250.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tattnall Square Academy operates a single-campus private Christian college-preparatory school serving students from Pre-Kindergarten (K3) through 12th grade at 111 Trojan Trail, Macon, Georgia. Instruction is delivered across Lower School (K3-5), Middle School (6-8), and Upper School (9-12) divisions, including 22 AP and Dual Enrollment courses, alongside Fine Arts, Athletics, College Counseling, and a Spiritual Development program. The school charges tuition on a 12-month installment basis and supplements revenue through the Heart of Gold Annual Fund, Golden Trojan memberships, and Summer At The Square (SATS) public camps.

Product overview

Tattnall Square Academy is a private Christian college-preparatory school serving students from K3 through 12th grade. The school operates as a unified educational platform comprising three academic divisions (Lower School, Middle School, and Upper School) supported by integrated programs including Fine Arts, Athletics, Summer At The Square camps, College Counseling, Extracurricular Activities, Community Service, and Spiritual Development. The institution is accredited by SACS, Cognia, and SAIS, and maintains partnerships with Veracross for administration, Google Workspace for education, and Schoology for learning management. Approximately 75% of students in grades 7-12 participate in athletics, and 100% of graduates are accepted to college or university.

Differentiator

Problem solved

Functional benefit

Products and services

• Lower School (K3-6th Grade) Lower school academic program from Pre-Kindergarten through 6th grade providing academically challenging curriculum in math, science, social studies, and language arts with emphasis on spiritual development through daily Bible classes and weekly chapel services; intended for families seeking a Christian college-preparatory foundation.
• Middle School (6th-8th Grade) Middle school program with rigorous academic curriculum including exploratory programs in art, Latin, computer skills, robotics, writing, and Bible; students participate in various sports and extracurricular activities with weekly chapel services; for families seeking intermediate-grade Christian college prep.
• Upper School (9th-12th Grade) High school program offering rigorous college-preparatory education with 22 AP and Dual Enrollment classes, honors courses, fine arts, athletics, required community service (20 hours/year), and weekly chapel services; for families seeking secondary Christian college-prep education leading to college admission.
• Fine Arts Program Comprehensive arts program including chorus, band, drama, visual arts, instrumental ensembles, and Trojan Hall's 512-seat theatre; emphasizes individual student abilities and self-esteem through performance-based learning; for enrolled students seeking arts education.
• Athletics Program Athletic department offering 20 sports with 40 teams at Middle School, JV, and Varsity levels; approximately 75% of students in grades 7-12 participate in school-sponsored athletics; elementary athletics also open to community children not attending Tattnall.
• Summer At The Square (SATS) Camp Summer camp program for children entering 4K through 5th grade, including various activities, field trips, and academic enrichment; open to the public; voted Best Summer Camp by Macon Telegraph for nine years; serves as a feeder funnel for full-year enrollment.
• College Counseling Comprehensive college counseling office providing resource materials, individual advising, application assistance, PSAT/SAT/ACT preparation, dual enrollment guidance, and scholarship search support; for Upper School students and families navigating college admission.
• Spiritual Development (Bible Program) Spiritual growth program including daily Bible classes, weekly chapel services, small groups, and Christian Standard Bible as primary text; curriculum based on statement of faith aligned with basic Christian tenets; for all enrolled students across all three divisions.
• After School Care After school care service open Monday through Friday from 2:30 p.m. to 5:30 p.m.; billed at end of each month; $50 annual registration fee per child; for enrolled families needing extended-day child care.

Quantifiable outcome

• 100% college acceptance rate
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Georgia GOAL Scholarship ProgramcoreGTM or Marketing PartnerThe Georgia GOAL Scholarship Program is a partner Student Scholarship Organization that allows Georgia taxpayers to redirect state income tax liability to provide scholarship assistance to incoming TSA students. Taxpayers receive a 100% state income tax credit for contributions. The program helps maximize financial aid for deserving families desiring a Tattnall Square Academy education.
• Georgia Department of Revenue (DOR)minorGTM or Marketing PartnerThe Georgia DOR processes GOAL scholarship applications and approves tax credit amounts for contributors to the Georgia GOAL program. GOAL submits applications to DOR on the first business day of the new year, and DOR notifies contributors of approved credit amounts.
• KrogerminorGTM or Marketing PartnerKroger's Community Rewards program allows Tattnall families to link their Kroger shopping accounts to the school. Kroger donates a portion of qualifying grocery costs to Tattnall each time families shop, at no cost to them. Organization number #PN787 identifies Tattnall Square Academy.
• Mercer UniversityminorStrategic or Co-development PartnerHistorical partnership - Tattnall Square Academy originally opened in 1969 in a building on Mercer University's campus. The school maintains connections through dual enrollment programs and college counseling relationships.
• Mercer UniversityminorStrategic or Co-development PartnerThe school maintains dual enrollment partnerships with both Mercer University (through Middle Georgia State University connections) and other local colleges for college credit programs. Dual enrollment allows qualified students to take college-level courses while still in high school.
• Tattnall Square Baptist ChurchcoreStrategic or Co-development PartnerFounding partner of the school - Tattnall Square Baptist Church established the Academy as a quality source of Christian education. Church members and leadership continue to be involved through the Board of Trustees and community relationships.
• Middle Georgia State UniversityminorStrategic or Co-development PartnerDual enrollment partnership allowing qualified students to take college courses at Middle Georgia State University while completing high school requirements. Students must meet acceptance requirements.
• Central Georgia Technical CollegeminorStrategic or Co-development PartnerDual enrollment partnership allowing qualified students to take technical college courses at Central Georgia Technical College while completing high school requirements. Students must meet acceptance requirements.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Regional players

• The Heritage School: A college-preparatory independent school in Newnan, Georgia with a similar faith-influenced, small-class, athletics-and-arts model, serving as a regional comparable for Tattnall's K-12 college-prep positioning.
• Brookstone School: An independent K-12 college-preparatory school in Columbus, Georgia; comparable in size, faith-and-character roots, and tuition-funded model, and competes for the same Middle/West Georgia college-prep family pool.
• Valwood School: An independent, college-preparatory K3-12 school in Hahira, Georgia affiliated with a local church; a regional comparable whose faith-rooted, tuition-driven model mirrors Tattnall's operating structure outside the Atlanta metro.

Broad incumbents

• The Lovett School: A well-established Atlanta-area independent K-12 school with a faith-and-character educational tradition, similar AP/dual-enrollment breadth, and comparable tuition-funded operating model to Tattnall.
• Pace Academy: An independent K-12 college-preparatory school in Atlanta with comparable AP, athletic, and arts programming; represents the next-tier private school that some legacy Tattnall families might consider as students age up.
• The Westminster Schools: A prestigious Atlanta-based independent K-12 school; relevant as a higher-end benchmark for the same private college-prep market in Georgia, with an athletics, arts, and college-counseling portfolio that overlaps Tattnall's value proposition.
• Woodward Academy: One of the largest independent pre-K-12 schools in Georgia (College Park/Atlanta area), offering a similar college-preparatory, tuition-funded model at significantly larger scale, and competing for Atlanta-area feeder families considering Tattnall's boarding and specialty programs.

Direct peers

• First Presbyterian Day School: A Christian, college-preparatory preschool through 12th-grade school in Macon, Georgia whose faith-based identity, college-prep mission, and tuition model closely parallel Tattnall Square Academy's positioning and target families.
• Mount de Sales Academy: A Catholic, college-preparatory K3-12 school in Macon, Georgia that directly competes with Tattnall for faith-oriented, college-prep families in the same local market using a tuition and parish-affiliation revenue model.
• Stratford Academy: A private, non-sectarian pre-K through 12 college-preparatory school in Macon, Georgia, directly competing with Tattnall Square Academy for the same Middle Georgia family segment with a similar tuition-driven, campus-based model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tsatrojans
• Facebookfacebook.com/tattnallsquareacademy/?fref=ts
• Instagraminstagram.com/tattnalltrojans

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tattnall Square Academy