The Heritage School of Newnan GA

What The Heritage School of Newnan GA does

The Heritage School of Newnan GA is a private, nonprofit 501(c)(3) co-educational independent day school serving students from preschool through 12th grade on a 73-acre campus in Newnan, Georgia. Founded in 1969 by local parents and chartered by the State of Georgia on October 7, 1969, the school opened in September 1970 with 134 students in grades one through eight and eleven teachers, and has progressively expanded its grade offerings and campus facilities to the present day. The school is led by Head of School Kristin Skelly and governed by a Board of Trustees, with no parent company or external ownership.

The institution operates as an integrated educational platform organized into four divisions (Early Learning Center, Lower School, Middle School, Upper School) and supplemented by specialized programs including The Grove Art Studio, The Grove Theatre, Music & Band, Athletics, College Counseling, The HUB Academic Support Center, and distinctive Heritage Difference programs (Grad2Grad, Grove Market, Interim, International Day, Jubilee, Robotics). Technology infrastructure is built on commodity third-party platforms: Finalsite for the website and communications, MySchoolApp for parent and student portal access, FACTS for financial aid processing, GiveCampus for donations, and Cognia/NWEA for assessment administration. A proprietary livestream capability branded as Hawks Nest LIVE supports broadcast of athletic events and performances.

Revenue is generated primarily through an all-inclusive tuition model ($9,200 to $26,125 per year for 2026-2027 across grade levels) with bundled meals, supplies, and most activities, billed annually, monthly, or semi-annually. Auxiliary revenue streams include summer camps open to the broader community, zone-based bus transportation (Coweta County, Serenbe, Fayetteville), and a school store with both physical and online retail (Perfect Image and BSN Sports). The school is supplemented by an active fundraising program including the annual Heritage Fund, the Enhance the Nest Capital Campaign ($5.5M across two phases), and the Georgia GOAL tax-credit scholarship program which generated $371,000 supporting 42 students in a recent year. Customer acquisition is direct-to-consumer via admissions office, campus tours, spring open houses, segmented social media (five Instagram accounts plus Facebook and YouTube), and parent ambassador referrals.

Name

The Heritage School of Newnan GA

Legal name

The Heritage School

Website

https://heritageschool.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

The Heritage School of Newnan GA is a nonprofit independent co-educational day school serving preschool through 12th grade on a 73-acre campus in Newnan, Georgia. It generates revenue through all-inclusive tuition, summer camps, bus transportation, retail, and charitable fundraising.

Ownership category

akta.pro rank

Product category

Independent K-12 Day School Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nonsectarian Independent Day Schools (EDAJABAA)

Keywords

• Private school education
• College preparatory education
• K-12 independent school
• Day school education
• Primary secondary education

Headquarters

HQ city

Newnan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tuition and Fees: All-inclusive tuition model covering meals, supplies, and most activities. Tuition rates vary by grade level for the 2026-2027 school year. Payment options include Pay in Full (billed in July), Monthly (billed July through May), or Semi-Annual (billed in July and January).
2. School Store: Retail sales of spirit wear, branded clothing, accessories, and merchandise. Physical store open Monday-Friday 8:00am-4:00pm, plus online stores (Perfect Image and BSN Sports).
3. Summer Camps: Summer programs open to the community covering arts, sciences, sports, robotics, and more. Led by Heritage staff and teachers.
4. Bus Transportation: Fee-based transportation service for students in Coweta County, Serenbe, and Fayetteville areas. Fees charged per quarter based on zone.
5. Donations and Fundraising: Annual Heritage Fund, capital campaigns (Enhance the Nest), Georgia GOAL tax credit program, and general donations. The school received $371,000 in Georgia GOAL aid supporting 42 students.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

The Heritage School is a co-educational, independent day school operating on a 73-acre campus in Newnan, Georgia, delivering a college preparatory program from age 3 (Early Learning Center) through 12th grade organized into Lower, Middle, and Upper School divisions. Core programming includes rigorous academics, a full athletics program, visual and performing arts, college counseling, and a set of signature Heritage Difference programs (Interim, Grad2Grad, Grove Market, Jubilee, International Day, Robotics). Auxiliary services include a school store, summer camps, and zone-based bus transportation.

Product overview

The Heritage School is a college preparatory independent day school offering a comprehensive PK-12 educational program on a 73-acre campus in Newnan, Georgia. The school operates as a unified educational platform organized by division (Early Learning Center, Lower School, Middle School, Upper School) and enhanced by specialized programs including The Grove Art Studio (visual arts), The Grove Theatre (performing arts), Music & Band, Athletics, and distinctive Heritage Difference Programs. Auxiliary services include Summer Camps, Bus Transportation, and a School Store. The school serves students from Preschool through 12th grade with a mission focused on developing mind, body, spirit, and camaraderie.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Learning Center (ELC)
• Lower School

Quantifiable outcome

• 100% faculty, staff, and trustee participation in annual Heritage Fund
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Southern Association of Independent Schools (SAIS)coreOthersAccrediting body for The Heritage School, ensuring adherence to high standards of independent education.
• Southern Association of Colleges and Schools (SACS)coreOthersRegional accrediting body providing institutional accreditation for The Heritage School.
• National Association of Independent Schools (NAIS)coreOthersNational membership organization supporting independent schools in the United States.
• Georgia Association of Independent Schools (GAIS)coreOthersState membership organization for independent schools in Georgia.
• Atlanta Area Association of Independent SchoolscoreOthersRegional membership organization for independent schools in the Atlanta metro area.
• International Baccalaureate (IB)minorOthersIB Continuum member school, offering IB programs as part of curriculum.
• International Spanish AcademyminorOthersPartnership program supporting Spanish language education and international connections.
• FACTS Grant & AidcoreTechnology or IntegrationThird-party system for processing tuition assistance applications. Requires $40 processing fee. Handles income verification through tax documentation.
• GiveCampuscoreTechnology or IntegrationOnline donation platform used for Heritage Fund, Enhance the Nest campaign, and general donations.
• FinalsitecoreTechnology or IntegrationWebsite platform provider powering The Heritage School's main website with communications and enrollment features.
• Georgia GOAL Scholarship ProgramcoreStrategic or Co-development PartnerState tax credit program redirecting Georgia taxes to support student scholarships. Generated $371,000 for 42 students in recent year.
• Community Service PartnersminorStrategic or Co-development PartnerLocal nonprofits including Tools of Empowerment, City of Hope, One Roof, Georgia Baptist Senior Citizen Center, Wesley Woods, Christian City, Keep Newnan Beautiful, Bridging the Gap, RiverLife, Samaritan's Clinic. Students volunteer and participate in service projects.
• Joseph Sams SchoolminorStrategic or Co-development PartnerPartnership with school in Fayetteville, Georgia providing students with community service and learning opportunities alongside students with different needs.
• Westhill Retirement HomeminorStrategic or Co-development PartnerFirst grade Grand Buddies program pairing students with residents for reading activities and intergenerational connection.
• Georgia Independent Athletic Association (GIAA)coreStrategic or Co-development PartnerAthletic governing body (ancillary division of GISA) that organizes and sanctions competitive sports for member schools.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Wesleyan School: Independent PreK-12 Christian day school in Peachtree Corners, GA, with faith-based mission and college-prep curriculum. Directly comparable to Heritage in faith grounding, K-12 day structure, and Christian principles focus.
• Woodward Academy: Large independent PreK-12 day and boarding school in College Park, GA, serving the Greater Atlanta metro including southern suburbs near Coweta County. Directly competes with Heritage for Atlanta-area independent school families with a comprehensive college-prep program, athletics, and arts.
• The Westminster Schools: Elite independent PreK-12 day school in Atlanta, GA, with Christian affiliation and rigorous college-prep curriculum. Closest comparable to Heritage in mission, faith grounding, and academic profile, and a primary competitor for high-achieving families willing to commute.
• Pace Academy: Independent PreK-12 day school in Atlanta, GA, with rigorous college-prep academics, athletics, and arts. Targets the same upper-income, college-aspirational demographic as Heritage within the Greater Atlanta market.
• Holy Innocents' Episcopal School: Independent Episcopal PreK-12 day school in Sandy Springs, GA. Comparable faith-affiliated K-12 day school competing for the same Atlanta metro independent school demographic with strong academics, arts, and athletics.
• The Lovett School: Independent K-12 day school in Atlanta, GA, with a similar whole-child, college-prep focus and strong athletics and arts programs. Comparable in scope and aspirational positioning for Newnan families evaluating Atlanta options.
• The Walker School: Independent PreK-12 day school in Marietta, GA, with whole-child philosophy, college-prep academics, and robust arts and athletics. Comparable in size and program structure to Heritage, competing for north-metro families.
• Trinity School: Independent Christian day school in Atlanta, GA, serving students from age 3 through Grade 12 with rigorous academics and faith integration. Highly comparable in age range, faith grounding, and educational mission.
• Whitefield Academy: Independent Christian PreK-12 day school in Smyrna/Mableton, GA. Closely comparable to Heritage in faith-based identity, K-12 structure, college-prep mission, and tuition tier.

Regional players

• The Baylor School: Independent day and boarding school in Chattanooga, TN, serving grades 6-12 with strong college-prep and athletic programs. Comparable in program depth and college-prep mission, though operating in a different regional market than Heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCW0IUdM5wIvKzoW6_8i8IhA
• Facebookfacebook.com/theheritageschool.newnan
• Instagraminstagram.com/the_heritageschool
• LinkedInlinkedin.com/school/theheritageschoolofnewnanga

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Heritage School of Newnan GA