Monetizr

What Monetizr does

Monetizr is a gaming media platform that delivers in-game advertising to global brand advertisers through its proprietary "End Card" ad format, served at natural pause points inside mobile games. Founded in 2016 and headquartered in Atlanta with additional offices in Helsinki and Riga, the company operates with 11-50 employees and serves a roster of enterprise advertisers that includes Coca-Cola, Mars, Heineken, BMW, Audi, Disney, Universal, Spotify, Visa, KFC, McDonald's brands, Chewy, Theraflu, and Sensodyne, alongside media agency partners Carat and Dentsu. The platform is positioned around the thesis that attention in traditional digital channels is fragmented, and that in-game environments offer captive, measurable consumer engagement.

The core product is the End Card, a branded reward card displayed at natural pause points within mobile games in exchange for in-game rewards such as currency or exclusive items, creating a non-skippable ad format. Monetizr supplies a Unity SDK for game publishers to integrate the format and operates its own APM (Attentive Seconds Per 1000 Impressions) attention metric to measure engagement. Reported performance metrics include 340M mobile gamers reached, greater than 30% engagement rates, 37+ seconds average brand engagement time, 99% viewability, 95% video completion rate, 97% favorable consumer sentiment, and a +49% lift in purchase intent on the Chewy case study. The platform is integrated with major demand-side platforms (TradeDesk, PubMatic, Google Display & Video 360, OneView) for programmatic buying and partners with Nielsen, Kantar, and Lumen for third-party measurement validation.

Monetizr's business model is in-game advertising sold to brands either programmatically through DSP integrations or directly via its enterprise sales motion, with pricing not publicly disclosed. On the supply side, it maintains strategic partnerships with mobile game publishers including Voodoo, TapNation, Miniclip, kwalee, and SayGames to source brand-safe gaming inventory. Distribution reach is claimed as global, and the company is pursuing an enterprise sales scale-up, evidenced by the April 2026 appointment of Michelle Suttle, formerly of WPP and VML, as Chief Growth Officer. No AI or ML capabilities, patents, or proprietary training pipelines are disclosed in the available data.

Name

Monetizr

Legal name

Monetizr

Website

https://monetizr.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Monetizr is a gaming media platform that delivers non-skippable in-game brand advertising through its End Card ad format inside mobile games, serving global enterprise brand advertisers and mobile game publishers with measurable attention-based outcomes.

Ownership category

akta.pro rank

Product category

In-Game Advertising Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

akta.pro secondary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

Keywords

• In-game advertising
• Gaming media platform
• Mobile ad formats
• Digital advertising platform
• Programmatic advertising tech

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. In-Game Advertising: Monetizr generates revenue by enabling brands to advertise within mobile games through measurable, privacy-safe in-game advertising experiences. The platform offers both programmatic and direct buying options for brand placements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Monetizr operates a gaming media platform that enables brands and agencies to advertise within mobile games through measurable, voluntary, and non-skippable ad formats. Its core product, End Cards, are branded reward cards placed at natural pause points during gameplay that deliver brand content in exchange for in-game rewards, supported by programmatic and direct-buying options and validated by third-party measurement partners. The platform also provides mobile game publishers with a non-intrusive monetization layer integrated via a Unity SDK.

Product overview

Monetizr operates as a gaming media platform that enables brands to engage consumers through in-game advertising experiences. The core product is End Cards, which are branded reward cards placed at natural pause points within mobile games. The platform offers solutions for both brands (advertising) and publishers (monetization), along with case studies demonstrating campaign effectiveness. Monetizr connects to major programmatic advertising platforms and analytics providers to facilitate campaign execution and measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• End Cards Branded reward cards placed at natural pause points within mobile games, offering players in-game rewards in exchange for engaging with brand content. End Cards serve as Monetizr's primary ad format, enabling measurable, voluntary, and non-skippable brand engagement integrated into gameplay and sold to global brands and their media agencies.
• Monetizr Gaming Media Platform (Unity SDK) The underlying gaming media platform delivered to mobile game publishers via the Monetizr Campaigns Unity SDK, enabling integration of End Card in-game ad placements and connecting publishers' inventory to brand demand through programmatic and direct buying channels.

Quantifiable outcome

• 99% viewability rate for brand campaigns
• +5 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core.

• TradeDeskcoreTechnology or IntegrationDemand-side platform partnership enabling programmatic advertising buying through TradeDesk's SSP network.
• PubMaticcoreTechnology or IntegrationProgrammatic advertising partnership through PubMatic's SSP platform for ad inventory access.
• Google Display & Video 360coreTechnology or IntegrationIntegration with Google's DV360 for programmatic campaign management and buying.
• NielsencoreTechnology or IntegrationMeasurement partnership for ad effectiveness and audience verification.
• KantarcoreTechnology or IntegrationMarket research and measurement partnership for brand effectiveness analysis.
• LumencoreTechnology or IntegrationAttention measurement partnership for validating engagement metrics.
• OneViewcoreTechnology or IntegrationProgrammatic advertising partnership for gaming ad inventory access.
• VoodoocoreStrategic or Co-development PartnerGame publisher partner providing mobile gaming inventory for brand advertising placements.
• TapNationcoreStrategic or Co-development PartnerMobile game publisher providing vetted casual game inventory for brand-safe advertising.
• MiniclipcoreStrategic or Co-development PartnerGame publisher partner with significant mobile gaming audience for brand advertising.
• kwaleecoreStrategic or Co-development PartnerCasual game developer partner providing mobile gaming inventory.
• SayGamescoreStrategic or Co-development PartnerMobile game publisher partner for brand-safe gaming ad placements.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anzu: Anzu is an in-game advertising platform that blends intrinsic and programmatic ads into mobile, PC, console, and Roblox games. It is the most direct comparable to Monetizr, competing for the same brand budgets and casual-publisher supply.
• AdInMo: AdInMo is an in-game ad platform specializing in non-intrusive ad placements that monetize gameplay without interrupting the player. It directly overlaps Monetizr's End Cards positioning around brand-safe, player-friendly engagement.
• Frameplay: Frameplay offers intrinsic, dynamically served in-game advertising using computer vision. It targets the same brand outcome metrics (attention, viewability) and the same publisher monetization pain points as Monetizr.
• Bidstack: Bidstack runs programmatic in-game advertising across AAA and indie PC/console titles. It competes head-to-head with Monetizr for brand-side RFPs and publisher integrations in the broader in-game advertising category.
• Bidshake: Bidshake operates an in-game header bidding solution for mobile game publishers, enabling programmatic demand in-game. It competes with Monetizr on the publisher-monetization side and pulls from similar DSP demand pools.
• Adverty: Adverty provides in-game and metaverse advertising with a focus on viewability and brand-safety measurement. It competes for the same brand outcomes and uses similar programmatic and direct-buying routes.

Broad incumbents

• AppLovin: AppLovin operates a large mobile ad exchange and game-monetization stack (including through its MAX mediation layer). It is an adjacent incumbent whose scale and publisher relationships could displace in-game specialists like Monetizr.
• Unity Ads: Unity Ads (within Unity's Create and Grow solutions, formerly ironSource) is a large-scale in-app and in-game monetization and UA platform. It is a broader incumbent that could expand native in-game rewarded formats, pressuring Monetizr's pricing.

Emerging players

• Moloco: Moloco runs machine-learning-driven programmatic advertising and monetization solutions for mobile apps and games. Its programmatic monetization stack overlaps with Monetizr's rewarded in-game ad inventory.
• Liftoff: Liftoff is a mobile AdTech platform combining programmatic user acquisition and direct monetization for app/game publishers. While broader than Monetizr, it competes for the same publisher relationships and ad budgets in mobile gaming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/themonetizr
• Facebookfacebook.com/themonetizr
• LinkedInlinkedin.com/company/monetizr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monetizr