Spar Albania

Name

Spar Albania

Legal name

Spar Albania

Website

https://spar.al

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tirana

HQ country

Albania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Revenue generated from direct sales of food, beverages, cosmetics, detergents and other consumer products through 92 supermarkets and 4 hypermarkets across Albania.
2. Private Label Products: Sale of SPAR-branded private label products manufactured in Europe, contributing to higher margins.
3. Online Sales and Delivery: E-commerce revenue through own online shop and third-party delivery platform integrations (FOODINI, HAJDE).
4. Franchise Fees: Revenue from franchise partnerships where 44 stores are managed by 21 independent partners under the SPAR Albania brand.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Spar Albania operates a network of 92 supermarkets and 4 hypermarkets across Albania, retailing approximately 40,000 food, beverage, cosmetic, and household products. It supplements its physical retail footprint with an e-commerce shop, weekly promotional catalogs, a Scan&Go self-checkout service, third-party delivery integrations (FOODINI and HAJDE), and the Karta Happy loyalty program offering 6% rewards.

Product overview

SPAR Albania operates a network of 92 supermarkets and 4 hypermarkets offering approximately 40,000 products including food, beverages, cosmetics, and detergents. The company provides both physical retail and digital services through its core store network and supplementary offerings under the 'Sherbime Ekstra' (Extra Services) sub-brand. Digital products include the SPAR Online Shop for e-commerce, the Karta Happy loyalty program with 6% cashback, the HAJDE mobile app for same-day delivery within 1 hour, and the Scan&Go self-checkout application integrated with Raiffeisen Bank. The company also maintains weekly promotional catalogs and the FOODINI delivery platform partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• SPAR Supermarkets and Hypermarkets Physical retail stores offering approximately 40,000 food, beverage, cosmetic, and household products under SPAR, Interspar, SPAR Express, and SPAR Super Market formats. Targets Albanian families and individuals seeking groceries and household essentials, operating 92 supermarkets and 4 hypermarkets across Albania.
• SPAR Online Shop E-commerce platform allowing customers to order groceries and household products online from SPAR Albania's store inventory for home delivery.
• Karta Happy Loyalty Program Loyalty and rewards program enabling members to earn 6% cashback on purchases, redeem rewards, and access personalized offers across SPAR Albania and partner companies.
• Scan&Go Self-Checkout Mobile self-checkout service allowing customers to scan products, pay via phone, and skip regular lines at Interspar TEG and QTU locations, powered in partnership with Raiffeisen Bank.
• HAJDE Same-Day Delivery Mobile ordering and delivery service enabling Tirana-area customers to order SPAR products and receive same-day home delivery within 1 hour.
• FOODINI Delivery Platform Online ordering and delivery service allowing customers to order SPAR products through the FOODINI app for home delivery within 2 hours during store operating hours of 08:30-22:00.

Quantifiable outcome

• 90% forecast accuracy achieved by SPAR Austria using AI (referenced in Microsoft logistics article)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• FOODINIcoreGTM or Marketing Partner · 30 April 2024FOODINI is a delivery platform partnership enabling customers to order SPAR products through the FOODINI app with delivery within 2 hours. Store operating hours are 08:30 – 22:00.
• HAJDEcoreGTM or Marketing Partner · 3 April 2024HAJDE is a delivery app partnership allowing customers in Tirana to order SPAR products for same-day delivery within 1 hour.
• Raiffeisen BankcoreTechnology or IntegrationPartnership for Scan&Go mobile checkout technology. Customers can scan products, pay via phone, and use dedicated checkout lanes at InterSPAR TEG and QTU locations.
• SPAR InternationalcoreOEM/ Whitelabel/ Licensing PartnerFranchise licensor with exclusive rights for SPAR brand in Albania. Global network spans 48+ countries with over 13,300 stores.
• World VisionminorStrategic or Co-development PartnerSocial responsibility partnership supporting the 'Tungjatjeta' program for children with disabilities and their integration into society.
• UnileverminorGTM or Marketing PartnerOfficial promotional partner for contests and marketing campaigns, including the SPAR competition.
• KiaminorGTM or Marketing PartnerAutomotive partner providing Kia Stonic KX1 Fun+ vehicles as prizes in promotional lottery contests.
• BKT Bank (Banka e Kosoves)minorGTM or Marketing PartnerCashback partnership offering 2,000 ALL cashback on purchases made with BKT cards at SPAR.
• Diola DostiminorStrategic or Co-development PartnerNutritionist and dietitian providing nutritional consultations at SPAR hypermarket in TEG shopping center, supporting SPAR's healthy eating initiatives.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Maxi (Ahold Delhaize Serbia): Serbian supermarket chain with multi-format grocery retail and private label, adjacent Balkan market with similar consumer purchasing profile to Albania.
• Mercator: Slovenian-headquartered multi-format grocery retailer with supermarkets, hypermarkets, and convenience stores across the Balkans, comparable in footprint and category mix.
• KONZUM: Leading Croatian supermarket chain operating a comparable grocery retail format across the Balkans with similar multi-format (supermarket, hypermarket, convenience) approach.
• Bingo: Croatian hypermarket and supermarket chain operating across the Western Balkans with a comparable value-oriented grocery proposition similar to SPAR.

Broad incumbents

• Carrefour: Global multi-format grocery retailer (hypermarkets, supermarkets, convenience) operating franchise and partner models across Europe including in the Balkans, sharing the franchise-license DNA with Spar Albania.
• Ahold Delhaize: Global food retailer operating supermarket banners including Maxi in Serbia and Stop&Shop/Food Lion in Western markets, providing comparable multi-banner, multi-format grocery scale.
• Kaufland: European hypermarket operator with growing Balkans presence (Romania, Bulgaria, Croatia), offering overlapping large-format grocery and household assortment in the broader region.
• Lidl: Global hard-discount grocery chain actively expanding across the Balkans (Croatia, Bulgaria, Romania), representing the most credible large-format international competitor entering the region.

Direct peers

• SPAR Hrvatska: Croatian SPAR franchisee operating supermarkets and hypermarkets with similar private label, loyalty, and franchise models in an adjacent Balkan market.
• SPAR Slovenija: SPAR franchisee operating supermarkets and hypermarkets in Slovenia under the same international SPAR brand, format, and supply chain, providing the closest like-for-like operational comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SPAR_AL
• YouTubeyoutube.com/channel/UCD-NlE-ez9G_ez0zKEBEcLA
• Facebookfacebook.com/sparalbania
• Instagraminstagram.com/spar_albania
• Pinterestpinterest.com/sparalbania/pins
• LinkedInlinkedin.com/company/spar-albania

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spar Albania