Bingo d.o.o.
Bingo d.o.o. is the largest retail chain in Bosnia and Herzegovina, operating over 220 supermarkets and hypermarkets plus seven shopping centers under a low-price positioning, serving general BiH consumers with food, household goods, electronics, and furniture through both physical stores and e-commerce channels.
- Company typePrivate
- Founded1993
- HeadquartersTuzla, Bosnia & Herzegovina
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Bingo d.o.o. does
Bingo d.o.o. is the largest retail chain in Bosnia and Herzegovina, operating more than 220 supermarkets and hypermarkets across both the Federation of Bosnia and Herzegovina and Republika Srpska, supplemented by seven proprietary shopping centers including Bingo City Center Tuzla, Bingo City Center Sarajevo, Alta, and locations in Otoka, Derventa, Čitluk, and Bihać. Founded in 1993 and headquartered in Tuzla, the company sells food, beverages, household goods, electronics, furniture, and textiles under a self-described 'King of Good Prices' positioning, using weekly promotional catalogs, loyalty programs, installment purchasing for big-ticket items, and free home delivery within 20 km. Its technology stack is standard retail: a transactional e-commerce site at onlineshop.ba, an electronics-focused storefront at bingoshop.ba, and online catalogs — there is no disclosed AI or proprietary platform architecture.
The business model is diversified vertical retail: beyond store operations, Bingo runs in-house manufacturing across at least ten categories — detergents, snacks, eggs, broiler chicken, pasta, spices, textiles, furniture, paper products, and beer — plus renewable energy and gravel production. GTM is sales-led through physical retail expansion; the company opened a 4,900 sqm hypermarket in Vitez in June 2026 (10 million KM investment, 80 new employees) and a new supermarket in Gradačac in July 2026, pushing the footprint beyond 220 locations. Commercial activity is reinforced by co-marketing partnerships with Bavaria, Nescafé, Pringles, Unilever, Heineken, Sarajevski kiseljak, Lasta, Linear, Henkel, Chio, Pampers, Fructal, Laško, Jameson, Franck, Frosch, Plazma, Duracell, Paloma, and others, typically executed through SMS-driven prize games and sticker-collection loyalty mechanics. Customer segments are horizontal mass-market consumers; institutional relationships include the EBRD on energy efficiency and renewable energy, and the non-profit 'Eko život' for packaging-waste management.
Bingo d.o.o. firmographics
Firmographics- Name
- Bingo d.o.o.
- Legal name
- Društvo Bingo d.o.o. export-import Tuzla
- Website
- https://bingotuzla.ba
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bingo d.o.o. is the largest retail chain in Bosnia and Herzegovina, operating over 220 supermarkets and hypermarkets plus seven shopping centers under a low-price positioning, serving general BiH consumers with food, household goods, electronics, and furniture through both physical stores and e-commerce channels.
- Ownership category
- akta.pro rank
Where Bingo d.o.o. is headquartered
LocationHeadquarters
- HQ city
- Tuzla
- HQ country
- Bosnia & Herzegovina
- HQ region
- Europe
Offices6 records
Markets served
Bingo d.o.o. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Merchandise Sales: Bingo generates revenue through the sale of merchandise across its network of over 220 retail stores, hypermarkets, and shopping centers throughout Bosnia and Herzegovina. The company offers a wide range of products including food, beverages, household items, electronics, furniture, textiles, and more.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bingo d.o.o. product offering
Product offeringCore offering
Bingo d.o.o. operates the largest retail chain in Bosnia and Herzegovina, selling food and non-food merchandise through a network of more than 220 supermarkets, hypermarkets, and minimarkets, as well as seven owned shopping centers. The company supplements its physical stores with two online channels — onlineshop.ba for general merchandise and bingoshop.ba for electronics — and runs in-house manufacturing of select food, household, and textile products to supply its own shelves.
Product overview
Bingo d.o.o. is the largest retail chain in Bosnia and Herzegovina, operating a multi-format retail platform centered on supermarkets and hypermarkets (over 220 locations). The company operates a diversified business model combining: 1) Core retail operations through Bingo supermarkets/hypermarkets offering food and non-food products with fresh departments (produce, bakery, butcher, deli, gastro); 2) E-commerce channels via onlineshop.ba and bingoshop.ba for online purchasing; 3) Seven shopping centers (Bingo City Centers) integrating retail with dining; 4) Own manufacturing operations producing snacks, detergents, eggs, chicken, pasta, spices, textiles, furniture, paper products, and beer; 5) Loyalty programs including 'Bingo i Linear' (sticker collection for cookware discounts) and 'Bodrimo naše' (prize games with weekly rewards). The portfolio spans physical retail, e-commerce, real estate, food production, and customer retention programs.
Differentiator
Problem solved
Functional benefit
Brands
- Bingo City Center: Shopping center brand operated by Bingo in Tuzla and Sarajevo
- Bingo Online Shop
- Bingoshop.ba
Products and services
- Bingo Supermarkets and Hypermarkets Network of more than 220 retail stores across Bosnia and Herzegovina offering food and non-food products, fresh produce, bakery, butcher, deli, gastro sections, and specialty departments; for general consumers and households across BiH.
- Online Shop (onlineshop.ba) Bingo's e-commerce platform enabling customers to purchase the same product range available in physical stores online with home delivery within BiH; for general consumers in Bosnia and Herzegovina.
- Bingo Shop (bingoshop.ba) Bingo's dedicated online store for purchasing electronics and home appliances, with home delivery options; for BiH consumers seeking technical goods.
- Bingo City Centers (Shopping Centers) Seven Bingo-operated shopping centers across BiH (Bingo City Center Tuzla, Bingo City Center Sarajevo, Alta Shopping Center, Shopping Center Otoka, Retail Park Derventa, Park&Shop Čitluk, and Shopping Center Bihać) combining retail space with dining and entertainment; for general consumers and tenants.
Companies that use Bingo d.o.o.
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Bingo d.o.o. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bingo d.o.o. partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- LinearcoreLoyalty program 'Bingo i Linear' - customers collect stickers from purchases to receive 50% discount on LINEAR cookware collection including pans, pots, and knives. Program runs July 15 to October 15, 2026.
- LaškocorePrize game 'Laško Malt te vodi na Maltu' - purchase any Laško Malt beer, send SMS to participate, win trip to Malta for two. Runs until August 17.
- Old Spice / Gillette (Unilever)minorPrize game 'Snaga njege donosi nagrade!' - purchase Old Spice or Gillette products, send SMS with receipt number to win. Runs July 6 to August 19.
- BavariacorePromotional activity 'Bavaria Navijačka Majica' - customers who purchase 6 liters of Bavaria beer receive a fan jersey upon presenting receipt.
- HenkelminorLoyalty program 'Henkel slavi 150 godina – Igraj i osvoji!' - purchase Persil powder, discs or gel (100 washes) to receive scratch card. Every scratch card is a winner.
- ChiominorPromotion 'Chio kupi, poklon pokupi' - with minimum 5 KM purchase of Chio products, receive gift card at info desk. Runs June 1 to July 15 or until supplies last.
- NESCAFÉ (Nestlé)corePrize game 'NESCAFÉ ukusnu kafu popiješ i super nagrade dobiješ!' - purchase any Nescafe product worth 5 KM on one receipt to participate.
- LastacorePrize game 'BINGO & LASTA' - purchase two Lasta products, send receipt number via web application at www.lasta.com to participate.
- UnilevercorePrize game 'Unilever te vodi na FIFA Svjetsko prvenstvo 2026!' - purchase Clear, Axe, Dove, Dove Men+ Care or Rexona products to enter. Winners received FIFA trip and iPhone 17 Pro Max.
- JuicyminorPrize game 'Juicy nagrađuje' - purchase Juicy products to participate.
- Sarajevski kiseljakcorePrize games 'SARAJEVSKI KISELJAK I BINGO' - purchase two bottles of Sarajevski kiseljak, Sky juices, Sensation or Sara water to enter. Multiple prize games conducted throughout year.
- Sarajevski kiseljak (Sky)minorPrize game 'BILO KOJI SKY DA PIJEŠ – NAGRADU ZA 5 DOBIJEŠ' - purchase two bottles of any Sky flavor, register at osvoji.sarajevski-kiseljak.com.
- HeinekencorePrize game 'HEINEKEN UCL' - purchase any Heineken, register receipt to win tickets to UEFA Champions League final. Runs April 1 to May 6.
- PampersminorCampaign 'Pampers Priče za laku noć' - purchase Pampers pants or diapers and receive 'Stories for Good Night' booklets at info desk. Runs April 1-30.
- Unilever (Clear, Axe, Dove, Rexona)corePrize game 'UNILEVER TE VODI NA FIFA SVJETSKO PRVENSTVO 2026!' - purchase Clear, Axe, Dove, Dove Men+ Care or Rexona products, send SMS to participate.
- PalomaminorPrize game 'PALOMA – ETNO' - purchase two Paloma products, register receipt at www.palomanagradjuje.ba to participate.
- FructalcoreLoyalty program 'Ono što već voliš sada vrijedi više!' - customers save receipts, register at www.fructalpoklanja.ba and collect points from Dvojni C and Fruc drinks to exchange for prizes.
- PlazmacorePrize game 'Plazma nagradna igra' - purchase minimum 400g Plazma products, save receipt, send SMS to participate. Runs March 16 to April 30.
- VioletaminorPrize game 'VIOLETA DOUBLE CARE I BINGO' - purchase Violeta diapers, fill application at www.doublecare.violeta.com to participate.
- FroschminorPrize game 'Čistoća traje, Frosch nagrade daruje' - purchase 2+ Frosch products, send message to Instagram @frosch_bih to participate. Runs December 2025 to January 2026.
- JamesonminorPrize game 'JAMESON HOLIDAY BBQ' - purchase Jameson product, photograph receipt, fill form at www.jameson.ba to win grill. Runs December 2025 to February 2026.
- PringlescorePrize game 'Pringles – Otvori, grickaj i osvoji' - purchase any Pringles, register at www.pringles.ba to win iPhone 17 Pro. Runs December 2025.
- FranckcorePrize game 'UZ FRANCK SVAKI DAN UŽIVAJ I SUPER NAGRADE OSVAJAJ!' - purchase Franck products minimum 15 KM, send SMS to participate. Runs December 2025 to January 2026.
- DuracellminorPrize game 'DURACELL' - purchase Duracell batteries, register at www.duracell.ba or send SMS to participate. Runs December 2025 to January 2026.
- FroschminorPrize game 'Prirodan izbor koji nagrađuje' - win weekend for two at Etno i spa centar Čardaci. Purchase Frosch products, send details to Instagram @frosch_bih.
- SOS Kinderdorf BHminorBingo earned title 'Best Friend of SOS Kinderdorf BH' in 2014 and 2015 for humanitarian work and support to socially vulnerable categories.
- Eko životminorCo-founder of non-profit society for packaging waste management 'Eko život', focused on raising environmental awareness.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Bingo d.o.o. competitors and assessment
Company assessmentDirect peers
- Kaufland: Schwarz Group's hypermarket format actively expanding into the Western Balkans including BiH. Closest international peer on large-format hypermarket, price-leadership positioning, and broad food/non-food assortment.
- Spar (ASPIAG / SPAR International): International supermarket/hypermarket operator with Croatian and regional Balkans presence. Comparable in store formats, in-store fresh departments, and FMCG supplier partnership-driven loyalty activity.
- Mercator: Slovenia-headquartered grocery retailer (part of Agrofert) with regional presence and hypermarket/superstore formats. Comparable in multi-category grocery and own-brand strategy in Western Balkans markets.
- Lidl: German discounter expanding across the Western Balkans. Directly comparable discount-grocery model targeting the same price-sensitive consumers Bingo serves under its 'King of Good Prices' proposition.
- Konzum: Croatian supermarket/hypermarket chain owned by Fortenova Group with operations across the Western Balkans including BiH. Directly competes with Bingo on grocery assortment, pricing, and loyalty mechanics in BiH and the wider region.
Broad incumbents
- Fortenova Group (Agrokor successor): Regional food/retail conglomerate owning Konzum, leading Croatian grocery plus food production. Comparable as a vertically integrated incumbent operating at a larger regional scale than Bingo.
Regional players
- Tommy: Croatian supermarket and shopping-center operator active along the Dalmatian coast and parts of BiH. Comparable in size, format mix, and domestically-sourced promotional strategy.
- Studenac: Croatian supermarket chain focused on convenience and neighborhood store formats. Comparable in regional FMCG retail execution and loyalty mechanics, though smaller-format than Bingo's hypermarkets.
Emerging players
- Eurospin: Italian-backed discount grocer expanding into Croatia and the broader Western Balkans. Emerging competitive threat aligned to Lidl/Kaufland in pressuring Bingo on price and assortment breadth.
Others
- dm drogerie markt: Pan-European drugstore chain present across the Western Balkans. Comparable as a foreign-format BiH retailer relying on regional hub logistics, useful for benchmarking store-network economics rather than direct category overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Bingo d.o.o. social profiles
Digital presenceBingo d.o.o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bingo d.o.o. leadership team
Management profileNumber of profiles
Profiles1 record
Bingo d.o.o. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bingo d.o.o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bingo d.o.o.
What does Bingo d.o.o. do?
Bingo d.o.o. operates the largest retail chain in Bosnia and Herzegovina, selling food and non-food merchandise through a network of more than 220 supermarkets, hypermarkets, and minimarkets, as well as seven owned shopping centers. The company supplements its physical stores with two online channels — onlineshop.ba for general merchandise and bingoshop.ba for electronics — and runs in-house manufacturing of select food, household, and textile products to supply its own shelves.
Is Bingo d.o.o. a public or private company?
Bingo d.o.o. is a private company. It is classified as unknown and is currently operating.
When was Bingo d.o.o. founded?
Bingo d.o.o. was founded in 1993. It employs 251 to 500 people.
Where is Bingo d.o.o. based?
Bingo d.o.o. is headquartered in Tuzla, Bosnia & Herzegovina, in the Europe region.
How does Bingo d.o.o. make money?
One revenue line is on record: retail Merchandise Sales.
Who are Bingo d.o.o.'s main competitors?
Direct peers on record are Kaufland, Spar (ASPIAG / SPAR International), Mercator, Lidl and Konzum. Fortenova Group (Agrokor successor) is listed as a broad incumbent. Regional players are Tommy and Studenac. Eurospin is listed as an emerging player. dm drogerie markt is listed as an others.
Does Bingo d.o.o. have an API?
No public API is recorded for Bingo d.o.o..