San Lorenzo

What San Lorenzo does

San Lorenzo is an Italian direct-to-consumer e-commerce retailer of traditional Italian specialty foods, operating for more than 35 years under the parent entity Gruppo Vezza S.R.L., an Italian private limited company (S.R.L.) with EUR 1,000,000 fully paid-in capital, headquartered in Grinzane Cavour (Cuneo) and with management and production facilities in Pieve di Teco (Imperia). The catalog comprises more than 400 SKUs across nine main categories: olive oils (including DOP Riviera Ligure and monocultivar Taggiasca), vinegars and condiments, semolina and egg pasta, rice and risotto, tuna and seafood, charcuterie, cheese, fresh filled pasta and prepared dishes, sweets and confectionery, ICEA-certified organic lines, and Italian coffee. Many products carry protected designation (DOP, IGP) or organic certifications, and the company emphasizes direct sourcing from verified Italian producers. The operational platform consists of a proprietary e-commerce storefront at san-lorenzo.com, climate-controlled storage for olive oil, humidity-controlled refrigeration for charcuterie and cheese, and automated picking for order fulfillment, supporting direct parcel shipping to 13 countries.

The business model is pure-play DTC retail: orders are placed online, paid through a dedicated payment portal, and fulfilled without intermediary distributors or third-party retail channels. The company markets itself through its owned website, blog content, customer reviews, and a dedicated customer-care phone line, and reports a 4.5/5 rating from 877 surveys. Pricing is not publicly disclosed and there is no evidence of subscription, licensing, or recurring contract revenue; all sales appear to be one-time transactional purchases by individual consumers. The customer base is reported at 1.4 million lifetime buyers with 8.5 million cumulative shipments, indicating a long-tail, low-concentration revenue profile. There are no disclosed funding rounds, external investors, acquisitions, or public-market activity; the company is privately held with 11–50 employees and operates within Gruppo Vezza S.R.L. with no additional subsidiaries.

Name

San Lorenzo

Legal name

Gruppo Vezza S.R.L.

Website

https://san-lorenzo.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

San Lorenzo is an Italian direct-to-consumer e-commerce retailer selling over 400 traditional Italian gourmet food products, including DOP olive oils, pasta, charcuterie, cheese, and organic lines, to individual consumers in 13 countries.

Ownership category

akta.pro rank

Product category

Specialty Italian Food Retail

NAICS

All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529), Fish and Seafood Retailers (44525)

SIC

Retail-Food Stores (5400), Retail-Grocery Stores (5411), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro industry

PRIMARYCRAHAGAJ

Olive Oil, Vinegar & Condiment Specialty Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYCRAHAFAJ

Mediterranean/Greek/Italian/Spanish Grocery Stores

Consumer Products & Retail/Grocery & Food Retail/Ethnic & International Grocery Stores

SECONDARYCRAHAFAL

International Specialty Ingredients & Import Markets

Consumer Products & Retail/Grocery & Food Retail/Ethnic & International Grocery Stores

Keywords

• Italian specialty foods
• Extra virgin olive oil
• Gourmet food retail
• Organic Italian products
• Italian pasta and rice

Headquarters

HQ city

San Marco D'alunzio

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce retail sales: San Lorenzo generates revenue through direct online retail sales of Italian gourmet food products including olive oils, vinegars, pasta, rice, fish, charcuterie, cheese, fresh pasta, sweets, organic products, and coffee. Products are sold directly to consumers through their online store with shipping to 13 countries. The company distributes directly without middlemen, maintaining direct customer relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

San Lorenzo is an Italian online specialty food retailer that curates and sells over 400 traditional Italian gourmet products directly to consumers via its e-commerce store. The catalog spans olive oils, vinegars and condiments, semolina and egg pasta, rice and risotto, tuna and seafood, charcuterie, cheese, pantry specialities, sweets, organic certified items, and coffee, with direct sourcing from verified Italian producers and shipment to 13 countries. The company emphasizes a controlled, traceable Italian production chain with DOP, IGP, and organic certifications.

Product overview

San Lorenzo is an Italian online specialty food retailer offering over 400 traditional Italian gastronomic products across nine main categories: olive oils (including premium extra virgin, organic, and DOP varieties), vinegars and condiments, pasta and rice products, tuna and seafood, charcuterie, cheese, pantry specialities, sweets and confectionery, organic certified products, and Italian coffee. The company operates as a direct-to-consumer e-commerce platform sourcing products from Italian producers, with a focus on quality, tradition, and authenticity.

Differentiator

Problem solved

Functional benefit

Products and services

• Extra Virgin Olive Oil (100% Italian) Premium Italian extra virgin olive oils, including organic, monocultivar Taggiasca, Novello, and Mosto varieties, sourced from Italian olives with low acidity and superior quality; sold directly to consumers via the online store.
• Vinegars and Condiments Selection of vinegars including Balsamic Vinegar of Modena IGP, Barolo wine vinegar, and flavoured condiments for culinary enhancement, sold to consumers through the online store.
• Semolina Pasta Italian durum wheat semolina pasta including organic varieties, bronze-drawn for superior sauce absorption, sold to consumers through the online store.
• Egg Pasta Traditional Italian egg pasta including tagliatelle and Paglia e Fieno, prepared with organic ingredients and dried at low temperatures; sold directly to consumers.
• Rice and Risotto Italian organic rice including Carnaroli variety, and ready-to-cook risottos with saffron and other traditional ingredients; sold directly to consumers.
• Tuna and Fish Products Premium tuna including Alma Clara, Alma Rosada, and Bonito del Norte varieties, along with anchovies and mackerel from sustainable fishing; sold to consumers via the online store.
• Charcuterie Italian cured meats including Toscano salami, wild boar salami, smoked culotta, and Felino salami IGP; sold to consumers through the online store.
• Cheese Selection of Italian cheeses including buffalo mozzarella DOP, aged Testun di capra e vacca, and crutin with truffle; sold to consumers via the online store.
• Pantry Specialities Appetisers, pasta sauces, mushrooms, and garden vegetables preserved in olive oil including porcini mushrooms, artichokes, and olives; sold to consumers through the online store.
• Sweets and Confectionery Italian sweets including jams, honey, nougat, panettone, pandoro, biscuits, and assorted praline chocolates; sold directly to consumers.
• Organic Products Certified organic Italian food products spanning pasta, rice, condiments, sauces, honey, and preserves, certified by ICEA; sold to consumers through the online store.
• Coffee Italian roasted coffee including 100% Arabica blends, decaffeinated options, and espresso capsules for Wellhouse coffee machines; sold directly to consumers.
• Fresh Pasta and Prepared Foods Fresh filled pasta including tortellini Bolognesi, meat ravioli, and ready-to-eat dishes like cheek of veal; sold to consumers through the online store.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• Italic: Online marketplace for premium Italian-made goods, including food, with direct-from-producer sourcing. Comparable business model to San Lorenzo in bypassing traditional retail and focusing on Italian authenticity.
• Goldbelly: US-based marketplace for artisan and regional foods with nationwide shipping. Comparable e-commerce food model and emphasis on provenance and storytelling, though focused on broader American regional foods rather than Italian specialty.

Direct peers

• Gustiamo: US-based online retailer specializing in Italian gourmet imports (olive oil, pasta, anchovies, cheese) sourced directly from small Italian producers. Highly comparable to San Lorenzo in direct-sourcing model, premium positioning, and curated assortment.
• Manzo Foods: Specialty Italian food retailer offering imported cured meats, cheeses, olive oils, and pantry items online. Comparable to San Lorenzo in Italian specialty e-commerce positioning, though with a narrower assortment focus.
• Ditalia: Online Italian specialty food retailer offering olive oils, pasta, sauces, and sweets to US and international customers. Direct competitor in the same e-commerce, Italian-import niche as San Lorenzo.
• igourmet: Online specialty food retailer offering European cheeses, charcuterie, olive oils, and gourmet pantry items. Direct competitor in the premium imported food e-commerce space with similar customer demographic.
• Oliviers & Co: International olive oil and gourmet specialty retailer with direct sourcing from Mediterranean producers. Strong overlap with San Lorenzo's flagship olive oil category and premium positioning targeting international consumers.

Broad incumbents

• Williams Sonoma: Large US premium kitchen and gourmet food retailer with strong e-commerce presence in olive oils, pasta, and specialty pantry. Overlaps with San Lorenzo on premium Italian pantry assortment but operates as a broader lifestyle retailer.
• Dean & DeLuca: Historic gourmet food retailer with premium Italian imports including olive oil, pasta, charcuterie, and cheese. Comparable assortment and positioning to San Lorenzo, though primarily physical-store based with a smaller e-commerce operation.
• Eataly: Global Italian food retailer with physical stores and e-commerce offering premium Italian groceries, fresh pasta, charcuterie, and cheese. Overlaps with San Lorenzo on assortment and Italian sourcing but operates at much larger scale with omnichannel presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SanLorenzoOlio
• LinkedInlinkedin.com/company/san-lorenzo-group-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Lorenzo