Asia Travels

What Asia Travels does

Asia Travels is a privately held Australian travel agency headquartered in Oakleigh, Melbourne, with a regional office in Cochin, India. Founded in October 2009, the company specializes in Asia travel itineraries for Australian customers, operating across 12 destinations including Vietnam, Japan, Cambodia, Sri Lanka, Thailand, India, Laos, Borneo, Malaysia, and Nepal. It holds IATA and ATAS accreditations and received the Singapore Airlines High Achievement Award for 10 consecutive years from 2011 to 2020.

The company's product portfolio is organized around three core tour formats — Small Group Tours, Private Group Tours, and Tailor-Made Journeys — supplemented by a multi-tier flight booking service covering full-service carriers, business and first class deals, multi-city routing, group flights, and corporate/SME travel. Tour packages are sold as all-inclusive bundles with international and domestic flights, 4-star hotels, guided tours, meals, and 24/7 on-ground support, with per-person pricing ranging from approximately AUD 699 (India short trips) to AUD 5,390 (20-day Japan premium). The platform layer is a content-rich destination website combined with human consultant workflows across phone, WhatsApp, in-person, and email channels; the company explicitly differentiates on human service rather than automation.

Asia Travels generates revenue primarily through one-time tour package sales and airline booking commissions, with a smaller corporate/SME travel management stream. Its go-to-market is sales-led and high-touch, relying on direct consultant outreach, client testimonials, and word-of-mouth within the Malayali/Keralite diaspora community in Australia. Customer segments span individual travelers, couples, families, corporates, schools, seniors, women's groups, and diaspora VFR travelers. Distribution is direct-to-customer from a single Australian office (with NSW expansion announced for 2026), with no intermediaries or self-service booking platform. The business is founder-owned, with no external funding, parent company, or M&A activity disclosed.

Name

Asia Travels

Legal name

Asia Travels Pty Ltd

Website

https://asiatravels.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Asia Travels is a Melbourne-based travel agency founded in 2009 that designs and sells all-inclusive Asia tour packages and flight bookings for Australian customers, with a particular focus on the Malayali diaspora and complex multi-city itineraries.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (56151), Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outbound International Retail Travel Agencies (THAKABAI)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Escorted Coach & Bus Package Tour Operators (THAKADAA), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Asia tour packages
• Bespoke travel itineraries
• Group tour operator
• Flight booking services
• Corporate travel management

Headquarters

HQ city

Oakleigh

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tour Packages: The company sells all-inclusive tour packages across Asia that include international and domestic flights from Australia, 4-star hotels rated 8/10+, guided tours, English-speaking guides, entrance fees, daily breakfast and selected lunches, and 24/7 local support. Packages range from 3-day add-ons to 20-day comprehensive tours with prices per adult twin share in AUD.
2. Flight Bookings: Asia Travels earns commissions from airline bookings across full-service carriers including Singapore Airlines, Malaysia Airlines, SriLankan Airlines, Emirates, Etihad, Cathay Pacific, Qantas, Vietnam Airlines, and others. They offer economy, business class, and first class options with 96-hour booking holds available.
3. Private Group Tours: Private group bookings for families, corporate retreats, school groups, and other specialized segments. These include dedicated vehicles, private guides, and customized itineraries with pricing based on group size and destination.
4. Corporate/SME Travel Services: Corporate account management with consolidated travel services for businesses, including strategic flight planning, 24/7 support, and corporate rate negotiations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Asia Travels is a Melbourne-based travel agency that sells all-inclusive guided tour packages and flight bookings across 12 Asian destinations including Vietnam, Japan, Cambodia, Sri Lanka, Thailand, India, Laos, Borneo, Malaysia, and Nepal. The company delivers three core travel products — Small Group Tours, Private Group Tours, and Tailor-Made Journeys — alongside a dedicated flight booking service covering full-service airlines with economy through first class options. Bookings include international and domestic flights, 4-star hotels, English-speaking guides, entrance fees, meals, and 24/7 on-ground support.

Product overview

Asia Travels is a Melbourne-based travel agency specialising in bespoke luxury holidays and guided tours across Asia. The company operates a platform-plus-specialties model consisting of three core travel products (Small Group Tours, Private Group Tours, and Tailor-Made Journeys) supplemented by a dedicated flight booking service with multiple service tiers (Full-Service Flights, Business Class Deals, Multi-City Booking, Group Flight Booking, Corporate/SME Travel, and Kerala Flights). The product portfolio spans 12 Asian destinations (Vietnam, Japan, Cambodia, Sri Lanka, Thailand, India, Laos, Borneo, Malaysia, Nepal, plus stopover destinations) offered as all-inclusive tour packages with flights, accommodation, guided tours, and meals. Group travel specialties include Family Adventures, School & College Tours, Corporate Escapes, Women's Escapes, Senior Journeys, and Wellness Retreats, each with dedicated itineraries, minimum passenger requirements, and specialised services. All bookings include 24/7 on-ground support, private vehicles, local English-speaking guides, and handpicked accommodation.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Group Tours Small group tours for solo travellers and couples joining like-minded explorers across Asia, including flights, transfers, guided tours, and handpicked accommodations.
• Private Group Tours 100% private group travel experiences for families, corporate groups, school tours, friend groups, women's escapes, senior journeys, and wellness retreats, featuring dedicated guides, private vehicles, and exclusive access.
• Tailor-Made Journey Bespoke luxury travel itineraries built entirely around individual preferences, interests, and travel style with every detail hand-crafted and no two journeys alike.
• Full-Service Flight Bookings Flight booking service covering full-service airlines including Singapore Airlines, Qantas, Malaysia Airlines, SriLankan Airlines, Cathay Pacific, Emirates, Vietnam Airlines, Thai Airways, and others with economy, business class, and first class options, 96-hour booking holds, and commission-based pricing.
• Vietnam Tour Packages All-inclusive tour packages to Vietnam ranging from 9-20 days including international and domestic flights, 4-star hotels, guided tours, meals, and 24/7 support covering Ho Chi Minh City, Hanoi, Da Nang, Hoi An, Halong Bay, and combined Vietnam-Cambodia-Laos itineraries.
• Japan Tour Packages Luxury Japan holiday packages from 10-20 days covering Tokyo, Kyoto, Osaka, Hiroshima, Sapporo, Mount Fuji, and Japanese Alps regions, with flights, 4-star hotels, bullet train experiences, and cultural tours included.
• Cambodia Tour Packages Premium Cambodia tour packages from 7-15 days covering Siem Reap, Angkor Wat, Phnom Penh, Battambang, Mondulkiri, and Koh Rong Island with flights, accommodation, and guided temple tours.
• Sri Lanka Tour Packages Sri Lanka holiday packages from 8-20 days covering the Cultural Triangle, hill country, south coast beaches, wildlife parks (Yala, Udawalawe), and combined Sri Lanka-Maldives itineraries.
• Thailand Tour Packages Thailand family adventure packages from 9-18 days covering Bangkok, Phuket, Krabi, Pattaya, and Chiang Mai with speedboat island tours, 4-5 star hotels, and English-speaking guides.
• India Tour Packages India tour packages covering North India (Golden Triangle, Rajasthan, Varanasi), South India (Kerala, Tamil Nadu), and full subcontinent circuits from 4-14 nights with private tours, 4-star hotels, and dedicated guides.
• Laos Tour Packages Laos holiday packages from 4-13 days covering Luang Prabang, Vientiane, Plain of Jars, Vang Vieng, and Southern Laos (4,000 Islands) with English-speaking guides and 4-star hotels.
• Borneo Tour Packages Borneo wildlife and adventure tours from 3-17 days covering Kota Kinabalu, Sandakan (orangutan sanctuaries), Mount Kinabalu, and combined Malaysia-Borneo itineraries.
• Malaysia Tour Packages Malaysia tour packages from 9-20 days covering Kuala Lumpur, Malacca, Penang, Langkawi, Cameron Highlands, and combined Malaysia-Borneo itineraries.
• Nepal Tour Packages Nepal luxury tours from 7-14 nights covering the Golden Triangle (Kathmandu, Chitwan, Pokhara), Himalayan highlights, temple visits, and jungle wildlife safaris.
• Family Adventures Private family group tours with kids-friendly resorts, child-safe itineraries, private vehicles with booster seats, and family-experienced local guides. Minimum 4 passengers.
• School & College Tours Educational group tours for schools and institutions with curriculum-linked itineraries, teacher support, safe supervised accommodation, cultural immersion programs, and compliance documentation. Minimum 10 passengers.
• Corporate Escapes Corporate incentive travel and team building experiences across Asia with luxury accommodation, event management, fast 24-48 hour quote turnaround, and GST-compliant invoicing.
• Women's Escapes Women-only group travel with safety-first planning, female guides available, women-safe hotels, curated shopping and wellness experiences, and private vehicles throughout.
• Senior Journeys Senior-friendly group travel with relaxed pacing, accessibility-considered planning, medical facility proximity, comfortable private vehicles, and dedicated escort throughout.
• Wellness Retreats Wellness-focused group travel featuring yoga and meditation experiences, Ayurvedic and traditional healing treatments, wellness resorts, and sacred spiritual site visits.

Named customers3 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Singapore AirlinescoreChannel Partner/ Reseller/ DistributorFlagship airline partner with 10 consecutive years of High Achievement Awards (2011-2020). Asia Travels books full-service flights via Singapore Changi (SIN) with 25-30kg baggage on economy fares. Premium Economy offers 35kg. Direct connections from all major Australian cities.
• Malaysia AirlinescoreChannel Partner/ Reseller/ DistributorKey partner for Kerala routes via Kuala Lumpur (KLIA). Generous 35kg checked baggage + 7kg cabin on selected fares. Hold booking 48-72 hours option. Multi-bag flexibility ideal for families carrying gifts and extended-stay luggage. Serves Kochi (COK), Trivandrum (TRV), Delhi (DEL), Mumbai (BOM), Bengaluru (BLR), Hyderabad (HYD).
• SriLankan AirlinescoreChannel Partner/ Reseller/ Distributor30kg checked baggage on economy. Direct flights from Melbourne and Sydney to Colombo (CMB) with strong South India and Keralam connectivity. Excellent for VFR and family travellers.
• Emirates / EtihadcoreChannel Partner/ Reseller/ DistributorWorld-class service with excellent connections across the Middle East to Keralam and India. Comprehensive Australian city coverage with strong India gateway access. Via Dubai (DXB) and Abu Dhabi (AUH).
• Cathay PacificmajorChannel Partner/ Reseller/ DistributorFull-service airline partner via Hong Kong (HKG) connecting Australian travellers to Asian destinations.
• QantasmajorChannel Partner/ Reseller/ DistributorAustralian flag carrier partnered for flights from Sydney and Melbourne. Part of multi-airline booking network.
• Vietnam AirlinesmajorChannel Partner/ Reseller/ DistributorFull-service carrier serving Hanoi and Ho Chi Minh City routes. Part of Asia-Pacific airline network.
• Thai AirwaysmajorChannel Partner/ Reseller/ DistributorThai national carrier serving Bangkok (BKK) gateway for Thailand and Southeast Asia connections.
• Air IndiamajorChannel Partner/ Reseller/ DistributorIndian national carrier serving Delhi and Mumbai gateways for India travel. Part of airline partner network.
• Japan AirlinesmajorChannel Partner/ Reseller/ DistributorFull-service Japanese carrier serving Tokyo Narita and Haneda airports for Japan travel packages.
• Korean AirminorChannel Partner/ Reseller/ DistributorFull-service carrier via Seoul Incheon (ICN) for Korean connections and Asian routing options.
• Air New ZealandminorChannel Partner/ Reseller/ DistributorNew Zealand carrier serving Auckland (AKL) routes for trans-Tasman connections.
• Fiji AirwaysminorChannel Partner/ Reseller/ DistributorPacific carrier serving Nadi (NAN) for Fiji connections and routing options.
• Garuda IndonesiaminorChannel Partner/ Reseller/ DistributorIndonesian national carrier serving Jakarta (CGK) for Bali and Indonesia connections.
• Royal BruneiminorChannel Partner/ Reseller/ DistributorFull-service carrier via Brunei (BWN) for alternative routing to Asian destinations.
• Qatar AirwaysmajorChannel Partner/ Reseller/ DistributorMiddle East carrier via Doha (DOH) serving Middle East and beyond connections from Australia.
• Turkish AirlinesminorChannel Partner/ Reseller/ DistributorMiddle East/Europe carrier via Istanbul (IST) for extended routing options.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trip.com Group: Global OTA with strong Asia destination inventory, competitive flight and package pricing for Australian consumers, and AI-driven itinerary tools. The dominant scaled competitor Asia Travels must defend against on Asia bookings.
• Webjet Limited: Australian online travel agency with flight, hotel, and package offerings across Asia and globally. Competes in the Australia-to-Asia flight booking space that underpins Asia Travels' commission revenue.
• Flight Centre Travel Group: Australia's largest retail travel agency group with a global footprint. Overlaps with Asia Travels on outbound Asia travel and corporate accounts, but operates at vastly greater scale and breadth across all destinations.
• Intrepid Travel: Australian-founded small-group tour operator with a global footprint, including extensive Asia itineraries. Overlaps on small-group Asia experiences and Australian customer base, but is much larger and publicly listed.
• TravelManagers Australia: Australian home-based travel agency network with personal travel managers. Comparable consultant-led, multi-destination offering serving Australian consumers and corporates across all global destinations.

Direct peers

• Viva Holidays: Australian travel wholesaler and retailer offering Asia tour packages and flights from Australia. Competes in the same outbound Asia package and flight-booking space as Asia Travels.
• Wendy Wu Tours: Asia specialist tour operator with strong Australian distribution, offering fully escorted and private tours across China, Japan, Vietnam, India, and Southeast Asia. A direct competitor in guided Asia packages sold to Australian travelers.
• Inspiring Vacations: Australian online-led tour operator specializing in affordable guided tours across Asia, Europe, and beyond. Closely comparable to Asia Travels on Asia tour packages, mid-range price points, and Australian consumer base.
• Bunnik Tours: Australian small-group tour operator focused on fully escorted tours across Asia, Europe, Africa, and the Americas. Directly comparable in small-group, consultant-assisted Asia itineraries sold into the Australian market.

Regional players

• House of Travel: New Zealand-headquartered retail travel agency chain with consultant-led, multi-destination offerings. Operates across the Tasman and serves a trans-Tasman Australia/NZ consumer base with comparable Asia packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AsiaTravelsPtyLtd
• LinkedInlinkedin.com/company/asia-travels

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Travels