Jensen-Sundquist Insurance Agency

What Jensen-Sundquist Insurance Agency does

Jensen-Sundquist Insurance Agency is a privately held independent insurance brokerage founded in 1945 in Grantsburg, Wisconsin, and owned since 1998 by principals Mike and Carol Alderman. The agency places personal and commercial insurance — auto, homeowners, life, business/commercial, motorcycle, RV/boat/watercraft, renters, workers' compensation, and umbrella coverage — on behalf of individuals, families, and small business owners in northwest Wisconsin and adjacent Minnesota, earning commissions from a panel of more than 20 insurance carriers rather than underwriting risk itself.

The company operates six physical office locations across Grantsburg, Siren, St. Croix Falls, Webster, Milltown, and Minong, staffed by roughly 15-17 licensed agents and support personnel. Distribution is sales-led and relationship-driven: customers engage through in-person office visits, phone calls to a 1-800 line and local numbers, or online quote forms that route to a local agent. Growth has come from a combination of organic office openings and tuck-in acquisitions of retiring local agencies (Fishbowl in 2017, Uhrhammer in 2021, AIS in 2022).

Jensen-Sundquist runs on standard industry carrier-connectivity and agency-management software with no proprietary technology platform, mobile app, or AI capabilities. Marketing is local and community-oriented — referral-driven, supported by a content blog, local SEO, and in-person presence — rather than digital performance marketing. The competitive position rests on local distribution density, multi-carrier access, and 80+ years of community trust.

Name

Jensen-Sundquist Insurance Agency

Legal name

Jensen-Sundquist Insurance Agency

Website

https://jensen-sundquist.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

Jensen-Sundquist Insurance Agency is a privately held independent insurance brokerage founded in 1945, serving individuals, families, and small businesses across northwest Wisconsin and Minnesota through six physical offices and 20+ carrier relationships.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAJAAAF

Full-Coverage Personal Auto Insurance

Financial & Insurance/Insurance — Motor, Property & Casualty/Personal Auto Insurance

SECONDARYFSAJANAA

Personal Umbrella Insurance

Financial & Insurance/Insurance — Motor, Property & Casualty/Umbrella Insurance

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial lines insurance
• Life and health insurance
• Insurance brokerage services

Headquarters

HQ city

Grantsburg

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Policy Commissions: As an independent insurance agency/broker, Jensen-Sundquist earns commissions from insurance carriers for placing and renewing insurance policies. The agency represents multiple insurance companies (described as 'over 20 different companies'), earning commissions on each policy sold or renewed. Revenue is recurring in nature as insurance policies typically renew on annual or multi-year cycles, creating ongoing commission income from the existing customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Jensen-Sundquist Insurance Agency is an independent insurance brokerage that places personal and commercial insurance policies on behalf of customers by shopping across 20+ insurance carriers. The agency sells auto, motorcycle, homeowners, life, business/commercial, RV/boat/watercraft, renters, recreation, and workers' compensation coverage from six offices in northwest Wisconsin, plus umbrella coverage as an add-on. Customers access the agency via in-person visits, phone, or online quote request forms.

Product overview

Jensen-Sundquist Insurance Agency is a traditional independent insurance brokerage serving northwest Wisconsin since 1945. The company offers a portfolio of core insurance products including auto, homeowners, life, business/commercial, and recreational vehicle insurance, with umbrella coverage as an add-on. As an independent agency, they shop policies from multiple carriers to match customer needs and budgets. The company operates six physical locations across the region and provides both online quote forms and in-person agent consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Coverage for automobiles protecting against financial loss from accidents, including bodily injury liability, property damage liability, medical payments, uninsured/underinsured motorist coverage, collision, and comprehensive coverages. Targeted at individual drivers and families seeking personal auto protection.
• Motorcycle Insurance Insurance coverage for motorcycles and motorcyclists, protecting against accidents and on-road liability. Targeted at individual riders.
• Homeowners Insurance Financial protection for homeowners against risks including fire, theft, vandalism, and natural disasters; typically covers dwelling, personal property, liability, and additional living expenses. Targeted at homeowners in northwest Wisconsin.
• Life Insurance Coverage providing financial protection for loved ones upon death, available as term life or permanent (whole) life policies. Targeted at individuals and families seeking income protection for beneficiaries.
• Business and Commercial Insurance Comprehensive business insurance solutions including general liability, commercial auto, workers' compensation, and property coverage tailored to various industries. Targeted at small business owners, commercial enterprises, and commercial property owners in northwest Wisconsin.
• RV, Boat and Watercraft Insurance Insurance coverage for recreational vehicles, boats, watercraft, and personal watercraft including liability and property protection. Targeted at recreational vehicle owners.
• Renters Insurance Coverage for renters protecting personal property and providing liability protection within rental dwellings. Targeted at individuals renting homes or apartments.
• Recreation Insurance Insurance coverage for recreational vehicles and activities, protecting against liabilities and property damage. Targeted at owners of recreational vehicles and equipment.
• Workers' Compensation Insurance Statutorily required coverage for businesses with employees, providing medical care and wage compensation for workplace injuries. Targeted at small business owners with employees in northwest Wisconsin.
• Umbrella Insurance Personal liability insurance covering claims in excess of underlying policies (homeowners, auto, watercraft, recreational vehicle). Targeted at customers seeking excess liability protection above standard policy limits.

Quantifiable outcome

• Serving clients across northwest Wisconsin with coverage from Twin Cities to Duluth to Milwaukee

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Regional players

• Rural Mutual Insurance Company: Wisconsin-focused mutual insurer selling through a captive and independent agent network in largely the same rural Wisconsin counties Jensen-Sundquist serves.
• West Bend Mutual Insurance Company: Wisconsin-based regional property & casualty insurer that distributes primarily through independent agents across the upper Midwest, sharing the same agency-distribution and Wisconsin-market DNA as Jensen-Sundquist.
• Acuity Insurance: Large Wisconsin-headquartered P&C carrier with a strong independent-agent distribution model across the Midwest, the most directly overlapping regional competitor in Jensen-Sundquist's footprint.

Broad incumbents

• Hub International: Large North American insurance brokerage built primarily through acquisitions of independent agencies - a structural comparable for Jensen-Sundquist's acquisition-led growth thesis, just at much greater scale.
• Progressive: Top U.S. personal-lines insurer combining direct, agent, and aggregator channels; competing head-on with Jensen-Sundquist for auto and home insurance customers across Wisconsin and Minnesota.
• American Family Insurance: Madison, WI-based national personal-lines carrier with a large captive and exclusive-agent network throughout Wisconsin, representing the largest incumbent competitor in Jensen-Sundquist's home market.
• Erie Insurance: Regional P&C carrier that sells exclusively through independent agents across the Midwest and mid-Atlantic, a relevant comparable on agency-distribution model rather than direct geography.
• GEICO: National direct-to-consumer auto and home insurer whose digital-first model represents the principal competitive threat to independent agencies in personal lines, especially in the auto category.
• Brown & Brown Insurance: National insurance brokerage aggregator that acquires and operates independent agencies, the most direct strategic analogue for what Jensen-Sundquist could grow into via continued tuck-ins.

Emerging players

• Lemonade: AI-native digital-first insurer pioneering fully online home/renters and increasingly auto coverage, the long-run disruptive threat that shapes technology-investment pressure on traditional independent agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jensensundquist
• Facebookfacebook.com/JensenSundquist
• LinkedInlinkedin.com/company/jensen-sundquist-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jensen-Sundquist Insurance Agency