Wrigleyville Chiropractic & Massage

What Wrigleyville Chiropractic & Massage does

Wrigleyville Chiropractic & Massage is a single-location chiropractic and wellness practice operating at 911 W. School Street in Chicago's Wrigleyville neighborhood, founded in 2007 by Dr. Christine Rosenkrantz. The practice was originally named Windy City Chiropractic and Massage before rebranding to its current name to reflect its proximity to Wrigley Field. Its clinical staff comprises Dr. Rosenkrantz along with two additional Doctors of Chiropractic (Dr. Dan Kezon and Dr. Caitlin Bukowski) plus minimal administrative support, placing the organization in the 1-10 employee band.

The practice delivers a multi-modality service portfolio centered on spinal correction and musculoskeletal care. Core offerings include chiropractic adjustments, therapeutic and relaxation massage, dry needling, acupuncture, cupping, Graston Technique, Active Release Technique (A.R.T.), sports medicine with kinesiotaping, pregnancy care, nutritional counseling, and a range of physiotherapy modalities (ultrasound, electrical muscle stimulation, mechanical traction, cryotherapy, moist heat therapy). Supporting infrastructure includes a paperless office system with integrated electronic patient records and a digital x-ray system capable of direct-to-record imaging and CD export for patients. Patient engagement is reinforced through digital tools — an online new-patient health history form, a virtual office tour, and an interactive 3D Spine Simulator — alongside an extensive content library organized by condition, therapy, and wellness topic.

The business operates as a founder-owned direct-to-consumer healthcare services entity (legal entity: Wrigleyville Chiropractic & Massage, Ltd, Illinois LLC) with no external funding, no parent company, and no disclosed institutional ownership. Revenue is generated per-visit through a hybrid model accepting most major insurance plans (including Medicare, auto accident, and workers' compensation) alongside cash-pay services and flexible payment programs for uninsured patients. Patient retention is structured around a three-phase wellness care plan (Relief Care, Corrective/Restorative Care, and ongoing Wellness Care), supporting recurring visit cadence. Marketing is primarily content-driven via the practice website's newsletter library, educational article library, and organic SEO, supplemented by community presence near Wrigley Field and free spinal/postural screenings at community events.

Name

Wrigleyville Chiropractic & Massage

Legal name

Wrigleyville Chiropractic & Massage, Ltd

Website

https://wrigleyvillechiropractic.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Wrigleyville Chiropractic & Massage is a founder-owned, single-location chiropractic and wellness practice in Chicago's Wrigleyville neighborhood offering multi-modality musculoskeletal care, massage, and physiotherapy to local individuals, families, athletes, and expecting mothers.

Ownership category

akta.pro rank

Product category

Chiropractic and Wellness Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Corrective Chiropractic & Spinal Decompression (HSADALAE)

Keywords

• Chiropractic care
• Therapeutic massage
• Sports injury treatment
• Wellness services
• Spinal correction

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Chiropractic and Wellness Services: Direct patient payments for chiropractic care, therapeutic massage, acupuncture, dry needling, and other wellness services. Practice participates in most insurance programs including auto accident and workers compensation cases. Flexible payment programs available for uninsured patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wrigleyville Chiropractic & Massage is a single-location chiropractic and wellness practice that delivers hands-on clinical services — primarily chiropractic adjustments, therapeutic massage, dry needling, acupuncture, cupping, Graston, A.R.T., sports medicine, pregnancy and pediatric care — paid for per visit through insurance or self-pay. The practice runs a paperless office equipped with digital x-ray technology and structures patient care around a three-phase wellness program (Relief, Corrective, Wellness).

Product overview

Wrigleyville Chiropractic & Massage is a single-location chiropractic and wellness practice offering a comprehensive suite of healthcare services centered around spinal care. The practice operates as a state-of-the-art paperless office utilizing digital x-ray technology. Core offerings include chiropractic adjustments, therapeutic and relaxation massage, dry needling, cupping, Graston technique, Active Release Therapy (A.R.T.), acupuncture, sports medicine, pregnancy care, and nutritional counseling. The practice also provides physiotherapy modalities (ultrasound, electrical stimulation, traction, cryotherapy, heat therapy), corrective exercises, and a three-phase wellness care program (Relief Care, Corrective Care, and Wellness Care). Digital patient services include online forms, virtual office tours, and an educational 3D Spine Simulator. The practice formerly operated under the name Windy City Chiropractic and Massage before rebranding to Wrigleyville Chiropractic & Massage in 2007.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Advanced spinal correction utilizing state-of-the-art chiropractic techniques for pediatric, teenage, and adult patients; the central clinical offering of the practice.
• Therapeutic and Relaxation Massage Massage therapy services provided for therapeutic and relaxation purposes, complementing chiropractic adjustments.
• Dry Needling and Acupuncture Dry needling technique for muscle and nerve pain relief combined with acupuncture based on traditional Chinese medicine principles.
• Cupping Therapeutic cupping treatment offered as an adjunctive therapy service.
• Graston Technique Instrument-assisted soft tissue mobilization technique for treating soft tissue dysfunction.
• A.R.T. (Active Release Technique) Soft tissue treatment technique for muscles, tendons, ligaments, and nerves.
• Sports Medicine and KinesioTaping Sports injury treatment and athletic taping services using KinesioTaping and related sports medicine techniques.
• Pregnancy Care Chiropractic care specifically designed for pregnant women, addressing pregnancy-related musculoskeletal issues.
• Nutritional Counseling Nutritional guidance and supplement recommendations provided by Dr. Christine Rosenkrantz as part of the practice's whole-person care.
• Spinal and Postural Screenings Posture and spinal screenings conducted at malls, community events, health fairs, and workplaces to identify candidates for chiropractic care.
• Physiotherapy Physiological therapeutic procedures including ultrasound, interferential electrical muscle stimulation, mechanical traction, cryotherapy, moist heat therapy, and rehabilitation exercises.
• Corrective Exercises Customized exercise blueprints designed to strengthen and correct individual problems, improving spinal correction effectiveness by 30-40%.
• Lifestyle Advice Coaching on activities and lifestyle modifications to help patients manage health conditions and achieve wellness goals.
• Wellness Care Plans (3 Phases) Three-phase structured wellness program: Phase 1 Relief Care (2-3 visits/week for 4-12 weeks), Phase 2 Corrective/Restorative Care (4-8 visits/month for 6-24 months), and Phase 3 Wellness Care (1-4 visits/month).

Quantifiable outcome

• Phase 1 Relief Care typically requires 2-3 visits per week for 4-12 weeks depending on severity
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Palmercare Chiropractic: Chiropractic clinic chain affiliated with Palmer College of Chiropractic, offering wellness and corrective care plans with phased treatment protocols comparable to Wrigleyville's 3-phase model.
• Chiro One Wellness Centers: Multi-location chiropractic group practice headquartered in the Chicago metro area, offering a wellness-focused chiropractic model with phased care plans. Highly comparable to Wrigleyville Chiropractic's patient education approach and recurring care model, and a direct competitor in the local market.
• Arrowhead Clinic: Multi-location chiropractic practice group specializing in auto accident, workers' comp, and personal injury cases — overlapping with Wrigleyville's insurance breadth including auto and workers' compensation.
• HealthSource Chiropractic: Chiropractic franchise network offering chiropractic, rehab, and wellness services in a clinic setting. Comparable in its multi-modality, recurring-care approach and its mix of insurance and wellness patient revenue.
• 100% Chiropractic: Wellness-oriented chiropractic franchise offering chiropractic adjustments, massage, and nutritional supplementation in a multi-modality practice model. Closely comparable to Wrigleyville's broader service menu and wellness positioning.
• LifeClinic: Chiropractic and rehabilitation network affiliated with Life University, offering chiropractic care alongside physiotherapy and rehabilitation — closely aligned with Wrigleyville's combined chiropractic + physiotherapy + corrective exercises model.

Broad incumbents

• The Joint Chiropractic: National chiropractic franchise chain with hundreds of locations offering walk-in adjustments at low price points. Comparable to Wrigleyville Chiropractic in core chiropractic offering but operates at vastly greater scale with a different price/convenience positioning.
• Massage Envy: Largest franchised massage therapy provider in the U.S., offering therapeutic and relaxation massage at scale. Comparable on the massage service line but operates as a category-spanning wellness chain rather than a chiropractic-anchored practice.

Emerging players

• BackFit Health + Spine: Multi-location chiropractic and rehab provider offering integrated services including chiropractic, physical therapy, and massage. Comparable multi-modality approach to Wrigleyville with similar phased care model.

Regional players

• Advanced Health Chiropractic: Multi-modality chiropractic and wellness practice in the Midwest serving similar patient segments (families, athletes, pregnancy). Comparable in service breadth and patient demographic focus, though not a direct Chicago competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WvilleChiro
• Facebookfacebook.com/Wrigleyville-Chiropractic-Massage-Ltd-206946126125918
• LinkedInlinkedin.com/company/wrigleyville-chiropractic-and-massage-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrigleyville Chiropractic & Massage