What Sarahah does

Sarahah is a free, self-serve quiz platform operated by Saudi-based solo founder Zain-Alabdin Tawfiq from sarahah.com. The product offers 11 quiz categories spanning career matching, hobbies, coffee, phones, desserts, dinner, college majors, remote work suitability, workouts, delivery apps, and side hustles, with each quiz using a weighted scoring algorithm to rank top results as percentage-fit scores. Users complete quizzes in roughly two minutes with no account creation or personal data collection; only an anonymous snapshot of top results is persisted to enable permanent shareable links (sarahah.com/[quiz]/r/[id]). The methodology references established datasets such as O*NET, Holland Codes RIASEC, BLS occupational data, Stanford remote-work research, and WHO guidelines, though quiz results are explicitly informational and do not constitute professional advice.

The platform is distributed entirely through direct web access — there is no current app store presence — and relies on organic search, SEO, and viral sharing of result links for top-of-funnel acquisition. Bilingual English/Arabic coverage and an official WhatsApp channel support both international and MENA audiences. Sarahah generates revenue solely through Google AdSense advertising; there are no paid tiers, subscriptions, or premium features, and no disclosed funding, institutional investors, or M&A activity. The founder also operates three adjacent sub-brands (Wallble, OwlEars, Roomaty) cross-promoted from the Sarahah homepage, but these are independently run rather than formal subsidiaries.

Name

Sarahah

Legal name

Sarahah

Website

https://sarahah.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Sarahah is a free, no-signup web quiz platform that matches consumers with personalized career, lifestyle, and product recommendations across 11 categories using a weighted scoring algorithm, monetized solely via Google AdSense advertising.

Ownership category

akta.pro rank

Product category

Online Quiz Platform

NAICS

Web Search Portals and All Other Information Services (51929), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Assessments, Quizzes & Learning Analytics Tools (MPACALAK)

akta.pro secondary industry

Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN)

Keywords

• Personality quiz platform
• Career matching quizzes
• Lifestyle recommendation quizzes
• Anonymous quiz results
• Free online assessments

Headquarters

HQ city

Al Madinah

HQ country

Saudi Arabia

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising (Google AdSense): Sarahah displays advertisements served by Google AdSense, a third-party vendor. Google and its partners use cookies and device identifiers to serve ads based on prior visits to this and other websites. This is the primary revenue stream for the free platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sarahah is a free, browser-based quiz platform that matches users with personalized recommendations across 11 lifestyle and career categories (hobbies, coffee, phones, desserts, dinner, careers, delivery apps, college majors, remote work, workouts, and side hustles). Users answer roughly 8 questions per quiz and receive top matches ranked by percentage fit, with no account creation or signup required. Results are delivered as shareable anonymous permanent links that display only the result name, percentage, quiz type, and language.

Product overview

Sarahah is a free quiz platform offering 11 different quizzes (hobby, coffee, phone, dessert, dinner, career, delivery, college major, remote work, workout, side hustle) that match users with personalized recommendations based on weighted scoring algorithms. Users take quizzes without account registration and receive results ranked by percentage fit. The platform is operated by Zain-Alabdin Tawfiq, who also maintains three related sub-brands: Wallble (group greeting cards and digital guestbooks), OwlEars (conversational feedback tools), and Roomaty (roommate-finding service for Saudi Arabia).

Differentiator

Problem solved

Functional benefit

Products and services

• Sarahah Quiz Platform A free, browser-based quiz platform offering 11 quiz categories (hobbies, coffee, phones, desserts, dinner, careers, delivery apps, college majors, remote work, workouts, and side hustles) that uses a weighted scoring algorithm to match users with personalized percentage-based recommendations. Requires no account creation, stores no individual answers, and produces shareable anonymous result URLs. Targeted at general consumers seeking quick self-discovery and personalized recommendations across lifestyle and career topics.
• Wallble

Quantifiable outcome

• Over 300 million registered accounts at peak (2017)
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Google AdSensecoreGTM or Marketing PartnerGoogle AdSense serves as Sarahah's third-party advertising vendor. Google and its partners use cookies and device identifiers to serve personalized ads based on users' prior visits to this and other websites. Users can opt out of personalized advertising through Google Ads Settings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Truity: Online personality and career assessment platform offering validated psychometric tests (Enneagram, Holland Codes, Big Five) — directly comparable to Sarahah's career quiz grounded in Holland Codes and O*NET.
• CareerExplorer: Career assessment platform powered by O*NET data that matches users to careers via psychometric testing; closest functional peer to Sarahah's career quiz category.
• 16Personalities: Free online personality assessment (MBTI-derived) with percentage-based trait scoring and shareable results; operates on an ad-supported model with no signup, closely mirroring Sarahah's quiz-and-share architecture.
• PsychTests: Online psychometric testing platform offering personality, career, and lifestyle assessments — overlapping with Sarahah's multi-category quiz breadth and research-backed framing.
• Sporcle: Long-standing web-based quiz and trivia destination monetized through ads and subscriptions; comparable as a quiz-first, free-with-ads consumer engagement site.
• Playbuzz (now part of SuperAwesome / Jellyfish): Quiz and polling platform originally built for publishers, enabling embeddable shareable quizzes — overlapping directly with Sarahah's shareable-result-link model for consumer engagement.
• MyNextMove (O*NET): U.S. Department of Labor-backed career exploration tool using the same O*NET database Sarahah references for its career quiz, serving as a free public-sector benchmark.

Emerging players

• Outgrow: No-code quiz, calculator, and assessment builder used by marketers; relevant as an indirect competitor/potential platform that could disintermediate single-purpose quiz sites like Sarahah via embeddable experiences.

Broad incumbents

• BuzzFeed Quizzes: High-traffic viral quiz destination built into a major digital media company; competes for the same viral, shareable, persona-based quiz audience that Sarahah targets.
• Quizlet: Massive study/assessment platform combining user-generated flashcards with built-in test and quiz modes — adjacent in assessment mechanics, broader in educational use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/Sarahah_com
• Facebookfacebook.com/sarahahcom
• LinkedInlinkedin.com/company/sarahah

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarahah