Scottish Labour Party

What Scottish Labour Party does

The Scottish Labour Party is a registered political party and constituent part of the UK Labour Party, operating as a member-based non-profit headquartered at Donald Dewar House, 139 Norfolk Street, Glasgow. Founded in its devolved form in 1999 following Scottish devolution (with roots tracing to the UK Labour Party founded in 1900), the party currently operates under Leader Anas Sarwar — the first Muslim and person of colour to head a major UK political party — and Deputy Leader Jackie Baillie, with Kate Watson serving as Scottish General Secretary. The party campaigns across all 32 Scottish local authority areas, fielding candidates for the Scottish Parliament, UK Westminster, and local councils, and is currently positioning itself as the primary challenger to the SNP ahead of the 2026 Holyrood election after nearly two decades of SNP governance.

The party's product and service portfolio is primarily political in nature — policy platforms, candidate fielding, and voter mobilisation — delivered through a digital infrastructure stack comprising the Scottish Labour Membership Platform (join.scottishlabour.org.uk with GoCardless payment processing), the UK Labour Party's shared Labour Hub member portal, and a centralised Events Platform for campaign mobilisation. No proprietary AI/ML technology platforms were disclosed. Governance operates through the Scottish Executive Committee (SEC), which includes formal representation from 11+ affiliated trade unions (Unison, Unite, GMB, CWU, USDAW, ASLEF, TSSA, FBU, NUM, Community, Musicians' Union), the Scottish Co-operative Party, the Fabian Society, multiple equality groups, and CLP representatives from all Scottish regions.

The business model is funded through three primary streams: (1) annual membership subscriptions ranging from a £12 reduced rate to £73.68 standard (£6.14/month), with 11–50 paid staff supporting operations; (2) regulated individual donations reported to the Electoral Commission above £1,500 thresholds; and (3) the tiered Thistle Network donor programme with Silver (£1,000/yr), Gold (£3,500/yr), and Platinum (£8,000/yr) tiers offering event access and networking. Go-to-market is community-led, relying on a national network of Constituency Labour Parties (CLPs) for doorstep canvassing, rallies, and direct voter engagement, supplemented by digital channels (Facebook, X, Instagram, YouTube, TikTok) and Party Political Broadcasts.

Name

Scottish Labour Party

Legal name

The Scottish Labour Party

Website

https://scottishlabour.org.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Scottish Labour Party is a Glasgow-headquartered devolved political party campaigning for the 2026 Scottish Parliament election under Leader Anas Sarwar, funded by membership subscriptions, regulated donations, and the tiered Thistle Network donor programme, with a community-led field operation across all 32 Scottish council areas.

Ownership category

akta.pro rank

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Members pay annual subscriptions to join the Labour Party. The standard rate is £6.14 per month (£73.68 annually), with reduced rates available for those who qualify. Registered supporters pay £25.
2. Donations: Individual donations are regulated under the Political Parties Elections and Referendums Act 2000. Donors giving more than £500 must be on a UK electoral register. Donations exceeding £1,500 to the Scottish Labour Party are reported to the Electoral Commission.
3. Thistle Network Donor Programme: A supporter donation programme with tiered membership: Silver (£1,000/year), Gold (£3,500/year), and Platinum (£8,000/year), providing access to party events and networking opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Scottish Labour Party is a devolved political party that fields candidates in Scottish Parliament, UK general, and local council elections; develops policy platforms such as the 2026 Manifesto; recruits and engages members; raises funds through memberships and donations; and supports elected representatives (MSPs, MPs, councillors). It operates through Constituency Labour Parties, affiliated trade unions, and digital platforms to campaign, organize, and pursue political power in Scotland.

Product overview

The Scottish Labour Party operates a digital membership and engagement platform consisting of an online enrollment system for party membership (join.scottishlabour.org.uk) with GoCardless payment processing, the Labour Hub portal for campaign resources and member tools, and an events platform for campaign participation. The party also maintains the Thistle Network, a donor supporter network with tiered benefits, and operates candidate application portals for electoral selections. The primary digital presence is at scottishlabour.org.uk, which serves as the central hub for party information, news, and member engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Thistle Network: A donor network program supporting Scottish Labour's election campaigns, with giving tiers including Silver (£1,000), Gold (£3,500), and Platinum (£8,000) membership levels.
• Scottish Labour Women's Committee
• Scottish Young Labour
• Scottish Labour Students
• BAME Labour Scotland
• LGBT+ Labour Scotland

Products and services

• Scottish Labour Membership Platform Online membership enrollment system allowing individuals to join the Scottish Labour Party, with membership fees starting from £12/year (standard rate £6.14/month or £73.68 annually). Payments processed via GoCardless. Members become part of their local Scottish Labour Party for campaigning, policy making, and events.
• Labour Hub Online member portal providing access to campaign resources, online tools, and party materials for Scottish Labour members.
• Events Platform Event discovery and participation platform enabling members to find and join Labour campaign events across Scotland.
• Thistle Network Scottish Labour's donor and supporter network offering tiered membership benefits (Silver £1,000/year, Gold £3,500/year, Platinum £8,000/year) with access to Annual Conference, Winter Gala Dinner, networking events, and political engagement opportunities.
• 2027 Local Government Elections Candidate Application Online application portal for individuals seeking to stand as Scottish Labour candidates in the 2027 local government elections.
• Manifesto 2026 The party's 2026 Scottish Parliament election policy platform, covering NHS workforce strategy, economic growth, education improvement, housing (125,000 new homes), infrastructure (pothole repair), childcare, mental health, and tax stability commitments.
• Registered Supporter Programme Programme allowing individuals to register as supporters (not full members) for a £25 fee. Must be over 18, on the Electoral Register, and meet Labour Party membership qualification criteria.

Quantifiable outcome

• Build 125,000 new homes over next Parliament
• +7 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Unison ScotlandcoreStrategic or Co-development PartnerAffiliated trade union providing organizational support, collective membership base, and shared political alignment with Labour values. Unison representatives on the Scottish Executive Committee (SEC) including Louise Noble and Simon Macfarlane.
• Unite ScotlandcoreStrategic or Co-development PartnerMajor affiliated trade union with representation on SEC including Jackson Cullinane and Heather Gilfillan. Provides grassroots organizing support and political campaigning resources.
• GMB ScotlandcoreStrategic or Co-development PartnerAffiliated trade union represented on SEC by Louise Gilmour and Stewart Duncan. Contributes to party's working-class representation and organizing capacity.
• CWU (Communication Workers Union)coreStrategic or Co-development PartnerTrade union affiliate with Craig Anderson representing on SEC. Supports party communications and digital infrastructure campaigns.
• ASLEFminorStrategic or Co-development PartnerTrade union representing train drivers, affiliated to Scottish Labour through union link programme.
• USDAWcoreStrategic or Co-development PartnerUnion of Shop, Distributive and Allied Workers with Tony Doonan and Anne Will representing on SEC. Provides retail and distribution sector representation.
• TSSA (Transport Salaried Staffs' Association)minorStrategic or Co-development PartnerTransport union affiliate with Katrina Faccenda on SEC, supporting party's transport policy positions.
• Scottish Co-operative PartycoreStrategic or Co-development PartnerCo-operative movement affiliate represented on SEC by Ben Procter. Shares Labour values and co-operative economics principles.
• Fabian SocietycoreStrategic or Co-development PartnerSocialist society providing intellectual framework and think-tank function. Chris Carter represents on SEC. Known for centre-left think tank contributions to Labour policy.
• Scottish Labour Women's CommitteecoreStrategic or Co-development PartnerParty equality group for women, represented on SEC by Georgia Cruickshank and Linda Clarke. Works to increase women's representation and address gender inequality.
• Scottish Young LabourcoreStrategic or Co-development PartnerYouth wing of the party with Lauren Harper and Brooke Ritchie on SEC. Organizes young members and campaigns on youth-relevant issues.
• BAME Labour ScotlandcoreStrategic or Co-development PartnerBlack, Asian and Minority Ethnic affiliate working to increase BAME representation within the party and advance equality agenda.
• LGBT+ Labour ScotlandcoreStrategic or Co-development PartnerLGBTQ+ equality group affiliated to Scottish Labour, advocating for LGBTQ+ rights and representation.
• Disability LabourcoreStrategic or Co-development PartnerParty affiliate for disabled members, ensuring accessibility and representation for people with disabilities within Labour politics.
• Scottish Labour StudentscoreStrategic or Co-development PartnerStudent wing of the party organizing across Scottish universities and colleges to engage young people in Labour politics.
• Socialist Health Association ScotlandminorStrategic or Co-development PartnerHealth-focused socialist society contributing to NHS and health policy development within Labour.
• SERA (Scotland for Political Education and Research)minorStrategic or Co-development PartnerSocialist society engaged in political education and research activities supporting Labour values.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scottish Conservative and Unionist Party: The Scottish Conservatives are a directly competing Scottish political party contesting Holyrood, council, and Westminster seats, sharing the same member/donation funding model and operating within the same Scottish political and regulatory environment.
• Plaid Cymru: Plaid Cymru is a sister devolved-nation centre-to-centre-left party competing in Welsh devolved elections with a comparable member/donation funding model and similar operational scale to Scottish Labour.
• Scottish National Party: The Scottish National Party is the incumbent governing party in Scotland and Scottish Labour's primary direct electoral competitor for the Scottish Parliament, council seats, and Westminster Scottish constituencies, contesting the same voter base with overlapping policy ground.
• Scottish Greens: The Scottish Greens are a smaller direct competitor in Scottish politics, contesting Holyrood and council elections with overlapping voter segments on the centre-left and similar member/donor funding structure.
• Scottish Liberal Democrats: The Scottish Liberal Democrats are a directly competing centre-to-centre-left Scottish party with similar membership, donation, and constituency-based organizing model, competing for the same Holyrood and council seats.
• Welsh Labour: Welsh Labour is the closest organizational analogue to Scottish Labour — a devolved constituent of the UK Labour Party contesting Senedd, council, and Westminster seats in Wales with the same member/donation funding model and devolved governance structure.

Emerging players

• Reform UK: Reform UK is an emerging UK-wide political party contesting Westminster and devolved elections with growing voter appeal on the right, increasingly drawing votes away from both Scottish Labour and the Scottish Conservatives in Scottish seats.
• Alba Party: Alba is a smaller, newer Scottish political party contesting Holyrood elections with overlapping pro-independence-leaning voter segments, competing with Scottish Labour for attention on the nationalist side of Scottish politics.

Broad incumbents

• UK Labour Party: The UK Labour Party is the parent organization of Scottish Labour and operates at a much broader UK-wide scale, sharing brand, digital platforms (Labour Hub, UK events platform), and constitutional framework while contesting Westminster elections independently of the Scottish devolved structure.

Regional players

• Social Democratic and Labour Party (SDLP): The SDLP is a regional social-democratic party operating in Northern Ireland with comparable ideological positioning, member/donation funding model, and devolved political environment, though geographically separated from Scottish Labour's core territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/scottishlabour
• YouTubeyoutube.com/user/ScottishLabourParty
• Facebookfacebook.com/ScottishLabourParty
• Instagraminstagram.com/scottishlabour
• TikToktiktok.com/@scottishlabour
• LinkedInlinkedin.com/company/scottish-labour-party

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scottish Labour Party