Case Study Coffee
Case Study Coffee Roasters is a Portland, Oregon specialty coffee roaster and multi-location café operator that sells direct-trade single-origin and blended coffees via DTC subscriptions, e-commerce, B2B wholesale, mobile espresso catering, and five retail cafés.
- Company typePrivate
- Founded-
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Case Study Coffee does
Case Study Coffee Roasters is a specialty coffee roaster and multi-location café operator headquartered in Portland, Oregon. The company roasts direct-trade and seasonal coffees sourced through established relationships with producers in Guatemala (Finca El Tambor, Finca Apiario), Brazil (Carmo de Minas via JC Coffee and COCARIVE), Ethiopia (via Swift Coffee Sourcing), Kenya (Nthimbiri FCS cooperative), and Mexico. Its product portfolio spans single-origin coffees (Kenya Ntongoro, Ethiopia Zema Ademe, Guatemala Finca El Tambor, Brazil Baba Jorge, Mexico Altura decaf), two house espresso blends (Deviation and Burnside), brew gear (AeroPress, Kalita Wave), branded merchandise (HiFi Coffees diner mugs, apparel, totes, travel tumblers), specialty food (Guatemalan coffee blossom honey), and digital gift cards. Underlying operational technology is conventional specialty roasting plus La Marzocco GS3 espresso equipment deployed across retail and mobile catering operations; e-commerce runs on Shopify.
The company operates five revenue-generating channels: (1) recurring coffee subscriptions priced at $18.50-$23.50 per 12oz bag with Thursday shipping and rotating seasonal or fixed-blend options, (2) a Shopify-based DTC e-commerce storefront for nationwide shipping of coffee, gear, merchandise, and gift cards, (3) a B2B wholesale program for offices, restaurants, cafes, and retail stores contacted via [email protected], (4) professional mobile espresso catering using La Marzocco GS3 carts at $850 (single) or $1500 (double) for the first two hours, plus bulk brewed coffee and tea service, and (5) five Portland retail café locations across NE Sandy Blvd (flagship), SW 10th Ave, NE Alberta St, PSU campus (SW Broadway), and NW 23rd Ave, with a sixth drive-thru location at SE Morrison St in development. The customer base is dominated by individual home-brewing enthusiasts, supplemented by wholesale foodservice accounts and event organizers.
Case Study Coffee firmographics
Firmographics- Name
- Case Study Coffee
- Legal name
- Case Study Coffee Roasters
- Website
- https://casestudycoffee.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Case Study Coffee Roasters is a Portland, Oregon specialty coffee roaster and multi-location café operator that sells direct-trade single-origin and blended coffees via DTC subscriptions, e-commerce, B2B wholesale, mobile espresso catering, and five retail cafés.
- Ownership category
- akta.pro rank
Case Study Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Specialty Food Retailers (4452)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Blending & Flavoring (AFAFADAC)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee Chains & Franchise Cafes (THAFADAB)
Keywords
Where Case Study Coffee is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Case Study Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Coffee Subscriptions: Recurring subscription revenue from weekly/monthly coffee deliveries. Customers choose favorite coffees or receive rotating seasonal selections delivered on their schedule.
- Wholesale B2B: Bulk coffee sales to offices, restaurants, cafes, and retail stores with tailored wholesale programs.
- Event Catering: Professional espresso cart services for events with single ($850/2hrs) or double ($1500/2hrs) machine setups. Also offers bulk brewed coffee and tea catering.
- E-commerce Retail: Direct online sales of coffee beans, merchandise (mugs, shirts, tote bags), brew gear, and gift cards through Shopify storefront.
- Retail Storefront: In-store coffee sales and merchandise at five Portland, OR locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Burnside Blend subscription - $18.50 per 12oz bag |
| Subscription | Pay-as-you-go | Deviation Blend subscription - $19.50 per 12oz bag |
| Subscription | Pay-as-you-go | Decaf Mexico Altura subscription - $21.50 per 12oz bag |
| Subscription | Pay-as-you-go | Kenya Ntongoro subscription - $23.50 per 12oz bag |
| Unit Pricing | Pay-as-you-go | Single Espresso Cart - $850 for first 2 hours, $100/hour additional |
| Unit Pricing | Pay-as-you-go | Double Espresso Cart - $1500 for first 2 hours, $150/hour additional |
| Unit Pricing | Pay-as-you-go | Brewed Coffee To-Go - $42 first 96oz, $38 each additional |
| Unit Pricing | Pay-as-you-go | Bulk Coffee/Tea - $60 per gallon |
| Unit Pricing | Pay-as-you-go | Guatemala Finca El Tambor - $22.50 per 12oz |
| Unit Pricing | Pay-as-you-go | Brazil Baba Jorge Makssur - $22.50 per 12oz |
| Unit Pricing | Pay-as-you-go | Ethiopia Zema Ademe - $23.50 per 12oz |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
Case Study Coffee product offering
Product offeringCore offering
Case Study Coffee Roasters roasts and sells specialty direct-trade and seasonal single-origin and blended coffees through a Shopify e-commerce site, a subscription service, multiple Portland retail cafés, a wholesale program, and a mobile espresso catering business. The product portfolio includes house espresso blends (Deviation, Burnside), single-origin coffees from Kenya, Ethiopia, Guatemala, Brazil, and Mexico, brew gear, branded merchandise, gift cards, and specialty foods such as coffee blossom honey.
Product overview
Case Study Coffee Roasters is a specialty coffee roaster and café chain based in Portland, Oregon operating six retail locations. The company offers a portfolio of single-origin and blended coffees sold through a subscription service and individual online purchases, including signature house blends (Deviation Blend and Burnside Blend) and single-origin offerings from Kenya, Ethiopia, Brazil, Guatemala, and Mexico. The product lineup also includes a full brew gear selection (AeroPress, Kalita Wave drippers and servers), a HiFi Coffees-themed merchandise line (diner mugs, apparel, tote bags, travel mugs), specialty Guatemalan coffee blossom honey, and online gift cards. Complementary services include mobile espresso catering with La Marzocco equipment, a wholesale program for offices and restaurants, and coffee subscription delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Deviation Blend House espresso blend roasted by Case Study Coffee, designed for espresso preparation, with notes of milk chocolate, dried apricot, cherries, and cashew; sold via subscription and one-off online purchase for individual coffee drinkers.
- Burnside Blend Partnership espresso blend combining Guatemala El Tambor and Brazil Baba, with notes of milk chocolate, toffee, and cashew; sold via subscription and online purchase for individual coffee drinkers.
- Decaf Mexico Altura (SWP) Single-origin Swiss Water Process decaf coffee from Mexico's Oaxaca and Chiapas regions, with notes of plum, hibiscus, brown sugar, and dark chocolate; sold via subscription and online for individual coffee drinkers.
- Kenya Ntongoro Nthimbiri (Washed) Single-origin washed Kenyan coffee from the Nthimbiri cooperative; notes of blackberry, red currant, and vanilla custard; sold via subscription and online for individual coffee drinkers.
- Ethiopia Zema Ademe (Natural) Natural-process Ethiopian coffee from Dinkalem Ademe's farm in Keffa, with notes of blueberries and cream, cherry, dark honey, and mango lassi; sold via online purchase for individual coffee drinkers.
- Guatemala Finca El Tambor (Washed) Single-origin washed Guatemalan coffee from Victor Calderon's Finca El Tambor; notes of juicy honeydew melon, chrysanthemum, toffee, and oolong tea tannins; sold via online purchase for individual coffee drinkers.
- Brazil Baba Jorge Makssur (Natural) Pulped natural Brazilian coffee from Fazenda Aroma Real in Carmo de Minas; notes of orange creme, marzipan, and milk chocolate; sold via online purchase for individual coffee drinkers.
- Coffee Subscription Recurring subscription service delivering freshly roasted Case Study Coffee blends and single-origin coffees to customers' homes on their schedule, with options to choose a favorite or receive rotating seasonal selections.
- Espresso Catering Mobile espresso catering service for events with single or double espresso cart packages, professional baristas, La Marzocco GS3 machines, house-made syrups, dairy alternatives, and bulk brewed coffee options for groups of 50+.
- Wholesale Coffee Program B2B wholesale coffee program for offices, restaurants, cafés, and stores, offering tailored wholesale coffee programs to meet each business's unique needs.
- Retail Café Locations Network of five operating retail café locations across Portland, Oregon (with a sixth drive-thru location announced), selling coffee beverages, beans, merchandise, and brew gear to walk-in customers.
- AeroPress Coffee Maker Portable 3-in-1 coffee brewer combining multiple brew methods in a compact, durable, and lightweight unit, sold online for home brewing enthusiasts.
- Kalita Wave 185 Pour Over Dripper (Stainless Steel) Flat-bottom, three-hole stainless steel pour-over dripper designed for balanced extraction and maximum sweetness, sold online for home brewing enthusiasts.
- Kalita Wave 185 Glass Server 500ml heat-resistant glass server compatible with the Kalita Wave pour-over system, with measurement markings and a lid, sold online for home brewing enthusiasts.
- Reel-to-Reel Mug 10oz Glass Tech diner mug with a reel-to-reel design from the HiFi Coffees merchandise series, sold online for individual fans and gift buyers.
- Tape Deck Mug 10oz Glass Tech diner mug with a tape deck design from the HiFi Coffees merchandise series, sold online for individual fans and gift buyers.
- Turntable Mug 10oz Glass Tech diner mug with a turntable design from the HiFi Coffees merchandise series, sold online for individual fans and gift buyers.
- Logo Diner Mug 10oz Glass Tech diner mug with the Case Study Coffee logo in a white on black 1930s-inspired design, sold online for individual fans and gift buyers.
- Black Sanborn Logo Shirt 100% cotton Bella Canvas t-shirt with the white on black 1930s-inspired Case Study Coffee logo, available in sizes Small through Extra Large, sold online.
- Black Logo Tote Bag 100% cotton Q-TEES of California tote bag with the white on black 1930s-inspired Case Study Coffee logo, sold online for individual fans and gift buyers.
- Case Study 16oz Travel Mug Double-walled 18/8 stainless steel thermal tumbler (12oz or 16oz) with threaded snap-fit lid, made by Vessel Drinkware, sold online for individual coffee drinkers.
- Guatemalan Coffee Blossom Honey Raw Guatemalan coffee blossom honey from Finca Apiario with natural fruit notes, sold online for individual customers.
- Online Gift Cards Digital gift cards delivered by email in $10, $25, $50, and $100 denominations, redeemable at online checkout with no additional processing fees, for online use only.
Companies that use Case Study Coffee
Customer profileSegments5 records
Ideal customer profiles3 records
Case Study Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Case Study Coffee partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Finca El Tambor / Victor CalderoncoreFifth-generation coffee producer Victor Calderon owns Finca El Tambor in Guatemala's Palencia/Fraijanes region. One of Case Study's closest relationship coffees. The farm produces approximately 330 bags annually and has been recognized in Guatemala's Cup of Excellence competition. Victor restored the farm after years of decline, selling his house and car to invest in the property.
- JC Coffee / Sergio DiascoreJC Coffee connects small roasters with farmers from Carmo de Minas, Brazil. Founder Sergio Dias grew up on his family's farm before moving to Seattle in 1980, watching Seattle's specialty coffee culture develop. JC Coffee focuses on quality over quantity, fair pricing, and direct relationships between roasters and farmers.
- Nthimbiri FCS / Ntongoro FactorycoreNthimbiri FCS is a coffee cooperative founded in 1999 in Meru County, Kenya at the foot of Mount Kenya. Today it brings together 1,198 smallholder farmers including women and young producers. Coffee cherries are delivered to Ntongoro Factory where they are pulped, fermented, washed, graded, and dried.
- Swift Coffee SourcingcoreSpecialty coffee importer named after the swift bird that spends months in continuous flight above coffee-growing regions. Swift works closely with trusted partners in Ethiopia, supporting local processing and training while building lasting relationships throughout the supply chain.
- COCARIVE CooperativeminorFazenda Aroma Real is a member of the COCARIVE cooperative in Brazil's Serra da Mantiqueira region.
- Finca Apiario / Jorge MendezminorJorge Mendez produces Guatemalan Coffee Blossom Honey at Finca Apiario. Bees use pollen from the Finca El Panal coffee to produce a rich raw honey with natural fruit notes.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Case Study Coffee competitors and assessment
Company assessmentDirect peers
- Coava Coffee Roasters: Portland specialty roaster with cafés and wholesale. Comparable roastery-café model with direct-trade sourcing and premium pricing, now operating under broader ownership.
- Heart Coffee Roasters: Portland-based specialty coffee roaster with cafés and direct e-commerce. Comparable scale and Portland-rooted direct-trade positioning, operating both retail cafés and online subscription sales.
- Counter Culture Coffee: Specialty roaster focused on direct-trade sourcing with training centers, wholesale, and DTC subscriptions. Closely comparable direct-trade sourcing philosophy and multi-channel specialty model.
- Ritual Coffee Roasters: San Francisco specialty roaster with cafés and wholesale. Comparable roastery-café model with direct-trade sourcing and subscription/wholesale channels; serves a different primary geography but similar business mix.
- Olympia Coffee Roasters: Pacific Northwest specialty roaster with cafés, online retail, and wholesale. Comparable roastery-café + DTC + B2B wholesale model with similar scale and direct-trade sourcing philosophy.
- Onyx Coffee Lab: Specialty roaster with cafés, online retail, and competition-driven positioning. Comparable specialty model with cafés, subscription/online sales, and a focus on producer relationships and quality awards.
- Verve Coffee Roasters: Specialty roaster with multiple cafés, e-commerce, and subscription offerings. Closely comparable format mix (café + DTC subscription + single-origin storytelling) at similar multi-location scale.
- Stumptown Coffee Roasters: Portland-originated specialty roaster with cafés, wholesale, and direct-trade sourcing. Closely comparable model: roastery-cafés, subscription, wholesale, and event services with named producer relationships.
Broad incumbents
- Blue Bottle Coffee: Specialty coffee roaster with cafés, subscription service, and wholesale globally. Operates the same roastery-café + DTC subscription model at much larger scale and broader geographic footprint.
- Intelligentsia Coffee: Specialty roaster with cafés, wholesale, and direct-trade sourcing. Operates the same roastery-café plus B2B model at broader national scale, now part of a larger coffee platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Case Study Coffee social profiles
Digital presenceCase Study Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Case Study Coffee leadership team
Management profileNumber of profiles
Case Study Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Case Study Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Case Study Coffee
What does Case Study Coffee do?
Case Study Coffee Roasters roasts and sells specialty direct-trade and seasonal single-origin and blended coffees through a Shopify e-commerce site, a subscription service, multiple Portland retail cafés, a wholesale program, and a mobile espresso catering business. The product portfolio includes house espresso blends (Deviation, Burnside), single-origin coffees from Kenya, Ethiopia, Guatemala, Brazil, and Mexico, brew gear, branded merchandise, gift cards, and specialty foods such as coffee blossom honey.
Is Case Study Coffee a public or private company?
Case Study Coffee is a private company. It is classified as unknown and is currently operating.
When was Case Study Coffee founded?
Case Study Coffee was founded in -1. It employs 11 to 50 people.
Where is Case Study Coffee based?
Case Study Coffee is headquartered in Portland, United States, in the North America region.
How does Case Study Coffee make money?
Five revenue lines are on record. Coffee Subscriptions are the primary driver. The others are wholesale B2B, event Catering, E-commerce Retail and retail Storefront.
Who are Case Study Coffee's main competitors?
Direct peers on record are Coava Coffee Roasters, Heart Coffee Roasters, Counter Culture Coffee, Ritual Coffee Roasters, Olympia Coffee Roasters, Onyx Coffee Lab, Verve Coffee Roasters and Stumptown Coffee Roasters. Broad incumbents are Blue Bottle Coffee and Intelligentsia Coffee.
Does Case Study Coffee have an API?
No public API is recorded for Case Study Coffee.
What industry is Case Study Coffee in?
Case Study Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAC, Coffee Blending & Flavoring, with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 311920 and its SIC code is 2080.