Meyenberg

What Meyenberg does

Meyenberg, legally operated by Jackson-Mitchell Inc. d/b/a Darey Brands, Inc., is a Turlock, California-based producer and brand-owner of goat dairy products sold under the Meyenberg label. Founded in 1934, the company positions itself as America's #1 goat milk brand and markets a single-brand portfolio spanning fluid goat milks (whole and low-fat), evaporated and powdered goat milk, goat yogurt (plain and vanilla), goat kefir (plain and mixed berry), and European-style goat butter. Production relies on Ultra High Temperature (UHT) pasteurization for fluid milk and High Temperature Short Time (HTST) pasteurization for yogurt, kefir, butter, powdered, and evaporated formats, with cultured products developed through a traditional slow-fermentation process delivering tens of billions of live probiotics per serving.

The business sources all fresh goat milk from a network of 25+ Certified Humane California dairies audited annually by Humane Farm Animal Care, a supply configuration that anchors the brand's differentiated animal-welfare positioning and triple-stacked certifications (Certified Humane, Kosher, and Gluten-Free Certification Organization for cultured products). Revenue is generated through one-time retail sales of consumer-packaged goods distributed nationwide via natural, specialty, and conventional grocery channels, augmented by Amazon marketplace and Instacart e-commerce fulfillment, and federal WIC Supplemental Nutrition Program participation. Pricing is set at the retailer level and not publicly disclosed; no direct-to-consumer subscription or licensing model is operated.

The company is privately held under strategic ownership by Darey Brands, Inc., with a small employee base of 11–50 and no disclosed external funding, M&A activity, or leadership transitions in the available record. Marketing is concentrated in top-of-funnel consumer engagement through Instagram, TikTok, Facebook, and YouTube, a Mailchimp-driven email newsletter, recipe-driven content marketing, and periodic promotional sweepstakes. Geographic reach is U.S.-only with an explicit restriction excluding Canada.

Name

Meyenberg

Legal name

Jackson-Mitchell Inc.

Website

https://meyenberg.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Meyenberg, founded in 1934 and headquartered in Turlock, California, produces and markets America's leading brand of goat dairy products — fluid milk, yogurt, kefir, butter, and powdered/evaporated milk — sourced from 25+ Certified Humane California dairies and sold nationwide through grocery retail, e-commerce, and the WIC nutrition program.

Ownership category

akta.pro rank

Product category

Goat Milk Dairy Products

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Fluid Milk Manufacturing (311511), Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514)

SIC

Dairy Products (2020)

akta.pro primary industry

Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH)

akta.pro secondary industry

Dairy Goat Farming (Milk Production) (AFAEAFAC)

Keywords

• Goat milk products
• Evaporated goat milk
• Powdered goat milk
• Goat milk kefir
• Goat dairy foods

Headquarters

HQ city

Turlock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Food Sales: Meyenberg generates revenue through the sale of goat dairy products including fluid milk, yogurt, kefir, butter, powdered milk, and evaporated milk through retail grocery stores and online channels.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Meyenberg manufactures and distributes a broad line of shelf-stable and refrigerated goat milk dairy products, including fluid goat milk, evaporated goat milk, powdered goat milk, goat milk butter, goat milk kefir, and goat milk yogurt. The portfolio is produced under Certified Humane sourcing standards with an emphasis on naturally A2-dominant goat milk protein, targeting consumers seeking alternatives to cow dairy.

Product overview

Meyenberg is a goat dairy products company offering a portfolio of goat milk-based products under a single unified brand. The product line includes fluid goat milks (Whole Goat Milk, Low Fat Goat Milk), evaporated goat milk, powdered goat milk in both whole and nonfat varieties, goat yogurt in Plain and Vanilla flavors, goat kefir in Plain and Mixed Berry flavors, and goat butter. All products are sourced from Certified Humane-verified California dairy farms and are marketed as easily digestible alternatives to cow dairy.

Differentiator

Problem solved

Functional benefit

Products and services

• Goat Milk Fluid Milk Refrigerated fluid goat milk sold to consumers as a cow-milk alternative, featuring naturally A2-dominant protein and Certified Humane sourcing for households seeking easier-to-digest dairy.
• Evaporated Goat Milk Shelf-stable canned evaporated goat milk used by consumers and food-service operators as a creamy dairy ingredient in cooking and baking applications requiring a cow-milk-free alternative.
• Powdered Goat Milk Spray-dried powdered goat milk that can be reconstituted as a fluid substitute or used as a dry dairy ingredient, packaged for long shelf life and pantry storage.
• Goat Milk Butter Butter churned from goat cream, providing a cow-dairy-free spread and cooking fat for consumers seeking goat milk alternatives across the full dairy case.
• Goat Milk Kefir Fermented goat milk kefir providing a cultured, probiotic-style goat dairy beverage for consumers seeking fermented cow-milk alternatives.
• Goat Milk Yogurt Cultured goat milk yogurt for consumers seeking a cow-dairy-free yogurt option made with naturally A2 goat milk protein.

Quantifiable outcome

• 8g protein per 8oz serving of whole milk
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Humane Farm Animal Care (HFAC)coreOthersHumane Farm Animal Care is an independent, third-party nonprofit organization that awards the Certified Humane® certification. Every farm supplying goat milk to Meyenberg undergoes annual audits to maintain Certified Humane® status, verifying animal welfare standards including diet, shelter, social conditions, and veterinary care.
• The Scroll K, Vaad Hakashrus of DenvercoreOthersKosher certification organization that certifies Meyenberg's fluid, powdered, and evaporated milk products as kosher for year-round use (exclusive of Passover). Annual facility inspections maintain certification.
• Orthodox Rabbinic Certifiers of San FranciscocoreOthersKosher certification organization that certifies Meyenberg's butter, yogurt, and kefir products as kosher for year-round use (exclusive of Passover).
• Gluten-Free Certification Organization (GFCO)coreOthersGFCO certifies Meyenberg's yogurt and kefir products as Certified Gluten-Free. Products are made in a facility that does not contain any products with gluten as an ingredient.
• 25+ California Dairy FarmscoreStrategic or Co-development PartnerMeyenberg sources fresh goat milk from over 25 Certified Humane California dairies. Each farm undergoes annual inspection to maintain Certified Humane status, evaluating goats' diet, social conditions, shelter, veterinary care, and milking procedures.
• AmazonminorChannel Partner/ Reseller/ DistributorAmazon serves as an online retail channel for Meyenberg products including evaporated goat milk, with products available for direct purchase through Amazon.com.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vermont Creamery: Artisan dairy producing goat milk butter, cheese, and cultured products, owned by Land O'Lakes. Comparable to Meyenberg as a premium, specialty goat and cow dairy brand with a similar mix of cultured and value-added dairy SKUs in natural and specialty retail.
• Laura Chenel's: Pioneering California goat cheese and dairy brand (now owned by Rizo-López Foods). Comparable to Meyenberg as a long-standing, California-anchored specialty goat dairy brand with overlapping distribution in natural and specialty retail channels.
• Redwood Hill Farm: A Sebastopol, California-based goat dairy producer offering goat milk yogurt, kefir, and cheese under its own brand. Directly comparable to Meyenberg as a similarly positioned California-rooted specialty goat dairy company competing in the same US goat milk category.
• Cypress Grove: California-based specialty cheesemaker best known for Humboldt Fog goat cheese, owned by Emmi. Comparable to Meyenberg as a California-rooted goat-dairy specialty brand competing in the same natural and specialty retail channels with premium positioning.
• Mt. Capra: Family-owned goat dairy producing whole goat milk powder, evaporated goat milk, and goat milk soap. Directly comparable to Meyenberg in powdered and evaporated goat milk SKUs and a similar Certified Humane / small-farm positioning, though with a stronger direct-to-consumer tilt.

Broad incumbents

• Stonyfield Farm: Major US organic yogurt and dairy brand (owned by Lactalis). Overlaps with Meyenberg in cultured goat-adjacent dairy, conventional and natural grocery distribution, and sustainability positioning, but at significantly larger scale and with a broader organic cow-dairy focus.
• Oatly: Leading plant-based milk brand. Competes with Meyenberg for the 'alternative to cow milk' consumer occasion, with far larger marketing budgets and broader mainstream distribution, but operates in plant-based rather than goat dairy.
• Fairlife: Premium filtered cow milk and dairy beverage brand owned by Coca-Cola. Competes with Meyenberg for the high-protein, easy-to-digest consumer positioning with much larger marketing scale, but in cow rather than goat dairy.
• Horizon Organic: Large US organic dairy brand (owned by Danone). Comparable to Meyenberg as a national dairy brand with broad distribution in conventional and natural channels and similar positioning around health-conscious and family consumers, though cow-dairy focused.
• Silk (WhiteWave / Danone): Major plant-based and dairy beverage brand owned by Danone. Competes with Meyenberg for the lactose-sensitive and flexitarian consumer, with much wider category coverage (almond, oat, soy, coconut) and substantially deeper marketing and distribution resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MeyenbergGoatMilk
• Facebookfacebook.com/meyenberggoatmilk
• Instagraminstagram.com/meyenberggoatmilk
• TikToktiktok.com/@meyenberg.goatmilk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meyenberg