What ReKrute does

ReKrute is an online job board and recruitment platform headquartered in Casablanca, Morocco, founded in 2010 and operating across five African regions — Morocco, Tunisia, Algeria, West Africa, and Central Africa — with additional offices in Rabat, Tunis, and Algiers. The platform connects a two-sided marketplace of more than 1.36 million registered job seekers with 16,607 active employer/recruiter accounts and currently lists approximately 1,633 active job postings across 7,742 total opportunities, recording 87,415 CV views by recruiters in the trailing 30 days. ReKrute's product portfolio centers on the core job-search platform and includes AI-powered 4K Matching for candidate-job fit, the Kapacity Revealer OCEAN-based personality test, the Feel Good cultural-fit assessment built on the Cameron & Quinn framework, the Traak interview-preparation app, and the ExeKutive.biz sub-brand for executive search. Employer-branding labels (Krunchy, Feel Good, Love My Job) and a recruiter portal (Espace ReKruteur) round out the offering.

The underlying technology combines text and structured-data processing for CV and job-description analysis with rule-and-similarity-based recommendation logic for matching; proprietary assessments layer psychometric and organizational-culture models on top. ReKrute monetizes through three primary streams: transactional job-posting fees (including premium featured placements), recurring CV-database access subscriptions for recruiters, and recurring employer-branding subscriptions (featured company profiles, branded pages, recruitment advertising). Pricing is quote-based rather than publicly listed. Distribution is primarily product-led and self-serve via rekrute.com and native iOS/Android apps, supplemented by sales-led account management for enterprise clients and country-specific localized portals; membership in The Network, a global alliance of leading job portals, extends international reach. The customer base spans SMEs and large enterprises across banking, automotive, insurance, retail, and healthcare, with named clients including Bank of Africa, AXA Services Maroc, Groupe Label'Vie (Carrefour), Auto Hall, Bricoma, CAC (Volkswagen importer), and Locamed.

Name

ReKrute

Legal name

ReKrute

Website

https://rekrute.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ReKrute is a Casablanca-based online recruitment platform founded in 2010 that operates across Morocco, Tunisia, Algeria, West Africa, and Central Africa, connecting over 1.36 million registered job seekers with more than 16,600 active recruiters via AI-powered matching and employer-branding services.

Ownership category

akta.pro rank

Product category

Online Recruitment and Job Board Services

NAICS

Employment Placement Agencies (561311), Executive Search Services (561312)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Recruitment Marketing & Employer Branding for RPO (BPACABAL)

Keywords

• Online job board
• Recruitment platform
• Candidate matching
• Employer branding
• Career services

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job Posting Services: ReKrute monetizes by charging employers to post job advertisements on the platform, with premium placement options for featured positions
2. CV Database Access: Employers pay for access to search and contact candidates from the CV database of over 1.3 million registered job seekers
3. Employer Branding Services: Premium services including featured employer profiles, company pages, and recruitment advertising to help employers strengthen their employer brand

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

ReKrute operates an online recruitment platform that connects job seekers with employers across Morocco, Tunisia, Algeria, West Africa, and Central Africa. The platform monetizes primarily by charging employers to post job listings and for access to a CV database of more than 1.3 million registered candidates, supplemented by premium employer branding services. It also offers AI-powered candidate-to-job matching (4K Matching), personality and cultural fit assessments (Kapacity Revealer and Feel Good), an interview preparation app (Traak), and an executive recruitment sub-brand (ExeKutive.biz).

Product overview

ReKrute is a comprehensive job recruitment platform operating across Africa (Morocco, Tunisia, Algeria, West Africa, and Central Africa). The core platform offers job listings, CV posting, and employer-candidate matching. The product suite includes 4K Matching (AI-powered candidate-job matching), Kapacity Revealer (personality assessment), and Feel Good (cultural fit assessment based on Cameron and Quinn's framework), along with Traak (interview preparation app) and a dedicated recruiter portal. The platform covers multiple job sectors including IT, BTP, Automotive, Agribusiness, Offshoring, and more, with specialized labels for Krunchy, Feel Good, and Love My Job employers.

Differentiator

Problem solved

Functional benefit

Brands

• ExeKutive.biz: Executive recruitment platform for senior-level positions
• EnKontact.com
• Krunchy
• Feel Good
• Love My Job
• 4K Matching
• Kapacity Revealer
• Traak

Products and services

• ReKrute Platform Core online job board platform serving Morocco, Tunisia, Algeria, West Africa, and Central Africa, offering job listings, CV posting, and employer-candidate matching services to job seekers and recruiters.
• ReKruteur Space (Espace ReKruteur) Dedicated portal for recruiters and employers to post jobs, manage applications, search candidates from the CV database, and access premium hiring tools.
• ExeKutive.biz Executive recruitment platform for senior managers and C-level executives seeking high-level career opportunities, providing discretion and targeted executive listings.
• Kapacity Revealer Personality assessment tool based on the OCEAN model that helps candidates understand their professional traits and improve their job applications.
• Feel Good Cultural Index Cultural fit assessment tool based on Cameron and Quinn's organizational culture model that matches candidates with companies sharing similar values and work culture.
• Traak Free interview preparation application that helps candidates succeed in job interviews by providing practice tools and guidance.

Quantifiable outcome

• Over 1.3 million registered job seekers on platform
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• The NetworkcoreStrategic or Co-development PartnerThe Network is a global organization of leading job portals, and ReKrute is a member. This partnership enables ReKrute to offer international job visibility and cross-border recruitment services, connecting African job seekers and employers with global opportunities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Indeed: Indeed is one of the world's largest job boards with a self-serve sponsored-jobs model that closely mirrors ReKrute's job posting and CV access monetization. It is a broad incumbent whose global reach competes with regional platforms for recruiter spend.
• StepStone: StepStone is a European-focused job board group (StepStone, Totaljobs, etc.) with a similar job-posting and CV-database business model. As an incumbent player in adjacent geographies, it represents a comparable business model for benchmarking, with potential cross-border expansion relevance.
• LinkedIn: LinkedIn is the dominant global professional network and job platform. While it is a broad incumbent with a much wider feature set, its job board, recruiter tools, and InMail services compete directly with ReKrute for recruiter and job-seeker attention in Morocco and Africa.
• Glassdoor: Glassdoor combines job listings with company reviews and salary data, competing with ReKrute for recruiter budgets globally. Its broader employer branding and review focus overlaps with ReKrute's Krunchy, Feel Good, and Love My Job employer labels.
• ZipRecruiter: ZipRecruiter is a global online employment marketplace that connects employers with job seekers through AI-driven matching. It is a broad incumbent peer whose self-serve marketplace and AI matching approach mirrors ReKrute's product-led growth and 4K Matching technology.

Direct peers

• Jobberman: Jobberman is a leading online job board focused on Nigeria and broader Anglophone West Africa. It is a direct peer in the African recruitment market with similar job-posting and CV-database business model and overlapping employer targets.
• Emploi.ma: Emploi.ma is a Moroccan online recruitment platform offering job postings, CV search, and recruitment solutions. It directly competes with ReKrute in Morocco on employer spend and job-seeker traffic.
• Bayt.com: Bayt.com is the leading Middle East and North Africa job board, offering job listings, CV database access, and employer branding across the Arab world. It is the most directly comparable peer to ReKrute given overlapping MENA focus, similar product offering, and shared competitor set.
• Tanitjobs: Tanitjobs is a leading Tunisia-focused job board, providing job listings and recruitment services to Tunisian employers and job seekers. It is a direct regional peer to ReKrute in one of ReKrute's key North African markets.

Regional players

• Naukri (InfoEdge): Naukri is India's largest online job board, operated by InfoEdge. While geographically focused on India, it is a strong comparable for an emerging-market job board that monetizes via job postings, CV access, and recruiter tools — a model ReKrute is pursuing in Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/rekrute1
• Facebookfacebook.com/pages/ReKrutecom/157024271026716
• LinkedInfr.linkedin.com/company/rekrute-com
• Instagraminstagram.com/rekrute_officiel?igsh=MWhjbzE2ZDRtcDR3aQ%3D%3D&utm_source=qr
• TikToktiktok.com/@rekrute?_t=8pSpPTHt6Qg&_r=1
• Xx.com/rekrutecom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReKrute