Morris, King & Hodge P.C.
Morris, King & Hodge, P.C. is a Huntsville, Alabama-based personal injury law firm, founded 1966, representing individuals in car accidents, wrongful death, product liability, workers' compensation, and related negligence matters through contingency-fee arrangements across five Northern Alabama offices.
- Company typePrivate
- Founded1966
- HeadquartersHuntsville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Morris, King & Hodge P.C. does
Morris, King & Hodge, P.C. is a privately-held, Alabama-based personal injury law firm founded in 1966 and headquartered at 200 Pratt Ave NE in Huntsville. The firm represents individuals across Northern Alabama in personal injury matters — including car, truck, and motorcycle accidents, wrongful death, workers' compensation, premises liability, product liability, medical malpractice, nursing home neglect, and sexual assault cases — and additionally accepts complex litigation referrals (insurance disputes, business litigation, consumer fraud) from attorneys nationwide. The firm operates five physical offices across Huntsville, Athens, Decatur, Florence, and South Huntsville, and has developed an extensive network of consultants, physicians, and engineers to support expert analysis in mass torts and product liability cases.
The firm operates on a contingency-fee revenue model, where compensation is a percentage of settlements or verdicts obtained on behalf of clients, with no upfront costs. Notable reported case outcomes include a $17M business litigation verdict, an $8M product liability verdict, a $6.25M premises liability verdict, and a $5M automobile verdict, with lead attorney David J. Hodge personally credited with approximately $50 million in verdicts and settlements over his 20+ year career. Client acquisition relies on a sales-led, direct-to-consumer motion: 24/7 phone availability, website-based intake forms, SEO-optimized location and practice-area pages, social media presence on X and Facebook, community programs (e.g., Driver Safety Scholarship Fund), and a professional attorney referral/co-counsel network accepting cases from across the United States.
The firm's technology footprint is modest and consists of a website-based intake and case management system with location-specific landing pages; there are no disclosed proprietary software products, APIs, AI/ML capabilities, patents, or funding events. The firm is owned and operated by its named partners (Harvey B. Morris, Joe A. King Jr., David J. Hodge, Joseph D. Aiello, plus attorneys Amanda West and Foster Gregory) under a traditional professional corporation structure with no external parent company, venture capital, or private equity involvement.
Morris, King & Hodge P.C. firmographics
Firmographics- Name
- Morris, King & Hodge P.C.
- Legal name
- Morris, King & Hodge, P.C.
- Website
- https://mkhlawyers.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Morris, King & Hodge, P.C. is a Huntsville, Alabama-based personal injury law firm, founded 1966, representing individuals in car accidents, wrongful death, product liability, workers' compensation, and related negligence matters through contingency-fee arrangements across five Northern Alabama offices.
- Ownership category
- akta.pro rank
Morris, King & Hodge P.C. industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
Keywords
Where Morris, King & Hodge P.C. is headquartered
LocationHeadquarters
- HQ city
- Huntsville
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Morris, King & Hodge P.C. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Legal Services - Personal Injury: Legal services billed primarily on a contingency fee basis where the firm receives a percentage of settlements or verdicts won for clients, with no upfront costs to clients. The firm also handles professional services engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Contingency Fee Representation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Morris, King & Hodge P.C. product offering
Product offeringCore offering
Morris, King & Hodge, P.C. is a full-service personal injury law firm that provides contingency-fee legal representation to individuals and businesses across Northern Alabama. The firm's core offerings include personal injury claims (car, truck, motorcycle, and bus accidents), catastrophic injuries, wrongful death, workers' compensation, premises liability, product liability, nursing home negligence, sexual assault claims, and business litigation. Services are billed on a contingency fee basis with no upfront costs, supported by 24/7 free case reviews and a network of expert consultants.
Product overview
Morris, King & Hodge, P.C. is a full-service personal injury law firm offering comprehensive legal services through a unified practice. The firm provides legal representation across multiple specialized service modules including vehicle accident law (car, truck, motorcycle, bus), catastrophic injury claims (traumatic brain injuries, spinal cord, burns, amputations), workers' compensation, premises liability, product liability, business litigation, wrongful death, and sexual assault cases. The firm serves clients throughout Northern Alabama with offices in Huntsville, Athens, Decatur, Florence, and South Huntsville, and accepts referral cases from attorneys nationwide. The firm has been serving Alabama clients since 1966.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Injury Legal Services Full-service personal injury legal representation covering car, truck, motorcycle, and bus accidents; wrongful death; workers' compensation; premises liability; product liability; nursing home negligence; and medical malpractice, delivered on a contingency-fee basis to Alabama residents.
- Vehicle Accident Legal Services
Quantifiable outcome
- David J. Hodge secured approximately $50 million in verdicts and settlements over more than 20 years of practice
Companies that use Morris, King & Hodge P.C.
Customer profileSegments2 records
Ideal customer profiles2 records
Morris, King & Hodge P.C. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Morris, King & Hodge P.C. partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Morris, King & Hodge P.C. competitors and assessment
Company assessmentDirect peers
- Crow Injury Law Firm: Alabama personal injury firm with offices across the state. Direct peer competing for the same Northern Alabama personal injury caseload on a contingency fee basis, with similar GTM (website intake, SEO, local advertising).
- Jim Adler: Texas-based personal injury firm built on a similar high-volume plaintiff model with brand-driven, mass-tort-inclusive practice. Comparable in contingency-fee economics, marketing intensity, and product liability involvement.
- Wettermark & Keith: Huntsville, AL personal injury and criminal defense firm. Direct local competitor in the same Huntsville-North Alabama market, contesting the same vehicle accident, premises liability, and wrongful death cases.
- Conway Homer, P.C. Massachusetts-based plaintiffs' firm focused on personal injury, medical malpractice, and product liability. Comparable in contingency fee plaintiff representation with similar verdicts-oriented brand positioning and expert witness networks.
- Cellino Law Firm: Personal injury firm with a strong national brand built on heavy advertising spend. Comparable contingency fee plaintiff-side model in vehicle accident and personal injury cases; overlapping GTM with high-budget digital marketing.
- Levin & Perconti: Chicago plaintiffs' firm recognized for personal injury, product liability, and mass tort work. Comparable in contingency fee economics, mass tort orientation, and emphasis on significant verdicts.
- Cory Watson Attorneys: Birmingham, AL plaintiffs' firm focused on personal injury, product liability, and mass tort matters. Direct competitor for Alabama plaintiffs' work, with overlapping practice areas (vehicle accidents, product liability) and shared referral networks from across the Southeast.
- Allen, Allen, Allen & Allen: Long-established regional personal injury firm (Virginia) with multiple offices and a decades-long brand. Comparable in geographic density strategy, contingency fee model, and breadth of PI practice areas.
- Beasley Allen: Large Alabama-based plaintiffs' law firm headquartered in Monroeville, AL, with a national mass tort practice. Direct competitor for personal injury, product liability, and mass tort cases in the same geography, with overlapping referral networks and similar contingency fee economics.
Broad incumbents
- Morgan & Morgan: The largest U.S. personal injury law firm operating nationally with massive TV/digital advertising budgets. Broad incumbent in the PI category with overlapping practice areas (auto accidents, mass torts) and direct competition for top-of-funnel clients in North Alabama.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Morris, King & Hodge P.C. social profiles
Digital presenceMorris, King & Hodge P.C. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morris, King & Hodge P.C. leadership team
Management profileNumber of profiles
Profiles6 records
Morris, King & Hodge P.C. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morris, King & Hodge P.C. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morris, King & Hodge P.C.
What does Morris, King & Hodge P.C. do?
Morris, King & Hodge, P.C. is a full-service personal injury law firm that provides contingency-fee legal representation to individuals and businesses across Northern Alabama. The firm's core offerings include personal injury claims (car, truck, motorcycle, and bus accidents), catastrophic injuries, wrongful death, workers' compensation, premises liability, product liability, nursing home negligence, sexual assault claims, and business litigation. Services are billed on a contingency fee basis with no upfront costs, supported by 24/7 free case reviews and a network of expert consultants.
Is Morris, King & Hodge P.C. a public or private company?
Morris, King & Hodge P.C. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Morris, King & Hodge P.C. founded?
Morris, King & Hodge P.C. was founded in 1966. It employs 1 to 10 people.
Where is Morris, King & Hodge P.C. based?
Morris, King & Hodge P.C. is headquartered in Huntsville, United States, in the North America region.
How does Morris, King & Hodge P.C. make money?
One revenue line is on record: legal Services - Personal Injury.
Who are Morris, King & Hodge P.C.'s main competitors?
Direct peers on record are Crow Injury Law Firm, Jim Adler, Wettermark & Keith, Conway Homer, P.C., Cellino Law Firm, Levin & Perconti, Cory Watson Attorneys, Allen, Allen, Allen & Allen and Beasley Allen. Morgan & Morgan is listed as a broad incumbent.
Does Morris, King & Hodge P.C. have an API?
No public API is recorded for Morris, King & Hodge P.C..
What industry is Morris, King & Hodge P.C. in?
Morris, King & Hodge P.C.'s product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 541110 and its SIC code is 8111.