Libelula

What Libelula does

Libélula SRL is a Bolivian fintech founded in 2010 and headquartered in La Paz, operating as the country's first multi-channel online payment and invoicing platform. The company provides a RESTful API-based payment gateway integrating seven payment channels — credit/debit cards (via Red Enlace), QR Simple across eleven banks, Tigo Money mobile wallet, BCP and BNB payment buttons, BCP Agent physical points, and Banco Bisa — alongside a SIN-certified electronic and computerized invoicing system. Its product portfolio includes native CMS plugins for WooCommerce, Magento, PrestaShop, and OpenCart; self-serve payment links for businesses without websites; an Odoo-based turnkey invoicing and back-office system; and a consumer-facing mobile payments sub-brand, Lula Pagos.

Libélula serves Bolivian SMBs and e-commerce merchants through an API-first and product-led go-to-market motion, combining direct enterprise API integration with self-serve plugins and payment-link generation. The company is regulated by ASFI for payment security and certified by the Servicio de Impuestos Nacionales for electronic invoicing, providing a regulatory moat in the Bolivian market. Revenue is generated primarily through transaction-based fees on payment processing across the seven channels and subscription or usage-based billing for electronic invoicing services. The company reports 450+ active clients and approximately 360K annual transactions, self-described as the highest transactional volume among domestic payment gateways.

The platform is operated by a small team of 11-50 employees with no disclosed external funding, and has gradually expanded its product surface over more than a decade — adding BCP Agent physical points in 2022, Banco Bisa payment button integration in 2024, and the Lula Pagos consumer application. A cross-border QR integration with Banco de la Nación Argentina provides a foothold outside Bolivia. The company is privately held, with no leadership team, revenue, or M&A activity publicly disclosed.

Name

Libelula

Legal name

Libélula SRL

Website

https://libelula.bo

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Libélula is a Bolivian fintech founded in 2010 that operates a multi-channel online payment gateway (7 channels) and SIN-certified electronic invoicing system, serving 450+ SMBs and e-commerce merchants in Bolivia via API, CMS plugins, and payment links.

Ownership category

akta.pro rank

Product category

Online Payment Gateway

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

Invoicing, Pay-by-Link & Virtual Accounts (CRAFALAJ)

akta.pro secondary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

Keywords

• Online payment gateway
• Electronic invoicing
• Payment processing
• E-commerce integration
• Digital payment solutions

Headquarters

HQ city

La Paz

HQ country

Bolivia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing: Transaction-based fees from processing payments across multiple channels including cards, QR codes, mobile wallets, and bank transfers
2. Electronic Invoicing Services: Subscription or usage-based billing for electronic invoicing services certified by Servicio de Impuestos Nacionales, including online and computerized invoicing modalities
3. Payment Links: Transaction fees or usage fees for generating and processing payment links

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Libélula provides a multichannel online payment gateway that processes payments through seven integrated channels (credit/debit cards, QR Simple, Tigo Money, BCP/BNB/BISA bank buttons, and BCP agents) for Bolivian merchants. It also offers a certified electronic invoicing system approved by the Servicio de Impuestos Nacionales, native plugins for major e-commerce CMS platforms, and self-serve payment link generation for businesses without websites. The company operates as Bolivia's first multi-channel payment and billing solution, processing approximately 360,000 transactions annually across 450+ clients.

Product overview

Libelula is Bolivia's first multichannel online payment and invoicing platform. The core offering consists of a multichannel payment gateway (Pasarela Multicanal) that processes payments through 7+ channels including cards, QR codes, mobile wallets, and bank buttons, combined with a certified electronic invoicing system (Sistema de Facturación Virtual) approved by the Servicio de Impuestos Nacionales. The product portfolio includes CMS plugins for WooCommerce, Magento, PrestaShop, and OpenCart for e-commerce integration, plus Links de Cobro for generating payment links via social media or messaging apps without requiring a website. Lula Pagos is a separate mobile application brand for end-user payments and transfers. All services are regulated by ASFI.

Differentiator

Problem solved

Functional benefit

Brands

• Lula pagos: A mobile application for making payments, transfers, and purchases from a single platform.

Products and services

• Pasarela Multicanal de Pagos Multichannel online payment gateway enabling businesses in Bolivia to accept payments through seven channels: credit/debit cards, QR Simple, Tigo Money mobile wallet, BCP payment button, BNB payment button, BCP Agent physical points, and BISA payment button. Integrates via RESTful API or self-serve payment link generator.
• Plugins & Extensiones para CMS Native plugins and extensions enabling quick integration of Libélula's payment gateway with major e-commerce CMS platforms including WooCommerce, Magento 1 and 2, PrestaShop, and OpenCart.
• Sistema de Facturación Virtual Certified electronic and computerized invoicing system approved by Bolivia's Servicio de Impuestos Nacionales. Offers online electronic invoicing, computerized invoicing, real-time reporting, sales book generation 24/7, and API integration for accounting systems.
• Links de Cobro Payment link generation service enabling businesses to create and distribute payment links via social media, WhatsApp, SMS, or email without requiring a website. Supports single and multiple payment configurations.
• Lula Pagos Mobile application allowing users to transfer funds, pay bills, and make purchases from a single platform. Operates as a sub-brand of Libélula.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• Red EnlacecoreTechnology or IntegrationPayment channel integration partner for card payment processing, enabling credit and debit card transactions from Bolivia and internationally.
• Tigo MoneycoreTechnology or IntegrationIntegration with Tigo Money mobile wallet for payment processing through Bolivia's Tigo telecommunications network.
• BNB (Banco Nacional de Bolivia)coreTechnology or IntegrationBNB payment button and QR code integration for receiving payments from BNB bank customers.
• BCP (Banco de Crédito BCP)coreTechnology or IntegrationBCP payment button and agent network integration for receiving payments from BCP bank customers via online button and physical agent locations.
• Banco BisacoreTechnology or Integratione-BISA portal payment button integration for Banco Bisa customers.
• Mercantil Santa Cruz, Banco Unión, Banco Sol, Banco Ganadero, Banco Económico, Banco Fortaleza, Banco FiecoreTechnology or IntegrationQR code payment integration enabling payments from customers of these Bolivian banks via scan-and-pay functionality.
• WooCommercecoreTechnology or IntegrationOfficial Libélula payment plugin for WooCommerce e-commerce platform enabling quick integration for WordPress-based online stores.
• MagentocoreTechnology or IntegrationOfficial Libélula extensions for Magento 1 and Magento 2 platforms.
• PrestaShopcoreTechnology or IntegrationOfficial Libélula module for PrestaShop e-commerce platform integration.
• OpenCartcoreTechnology or IntegrationOfficial Libélula extension for OpenCart e-commerce platform integration.
• ASFI (Autoridad de Supervisión del Sistema Financiero)coreOthersRegulatory oversight body that regulates all payment channels. Libélula complies with all ASFI security protocols for payment integration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Clip: Mexico-based payments company providing card acceptance, payment links, and digital payment tools to SMBs. Comparable in targeting Latin American SMBs with multi-channel payment acceptance; less direct overlap on the e-commerce/invoicing bundle.
• Conekta: Mexico-based online payment processor with gateway, plugins for major e-commerce platforms, and a developer/API-first model. Comparable to Libélula in CMS-plugin-first SMB e-commerce focus, but serving a much larger Mexican market.
• Pagos360: Argentina-based online payment platform offering payment links, gateway services, and recurring billing for SMBs. Highly comparable in product mix (pay-by-link, recurring, plugins) and SMB focus, but operating in a different Latin American country.

Others

• Tigo Money: Bolivian mobile money wallet operated by Tigo (Millicom), one of Libélula's key payment channel partners. Comparable as a consumer-facing digital payment product in Bolivia and as a strategic relationship that influences Libélula's gateway completeness.

Emerging players

• EBANX: LatAm-focused cross-border payments company offering local payment method processing for global merchants, with strong presence in Brazil, Mexico, Chile, Colombia, and others. Comparable in its emerging-market, multi-rail approach; less comparable on domestic merchant invoicing.

Broad incumbents

• dLocal: Cross-border payments platform purpose-built for emerging markets including LatAm, enabling global merchants to accept local payment methods. Comparable in its focus on emerging-market payment aggregation, though targeting global enterprises rather than domestic SMBs.
• PayU: Global payment processor with deep LatAm presence offering merchant acquiring, gateways, and local payment method support (cards, bank transfers, cash, installments). Comparable to Libélula as a merchant payment processor serving the same SMB/mid-market segment, but with much broader geographic and product coverage.
• Mercado Pago: Dominant online and offline payment processor and consumer wallet across Latin America, with checkout, QR, POS, and merchant credit products. Comparable in product breadth to Libélula's gateway+wallet offering, but at vastly greater scale and with proprietary marketplace distribution.
• Stripe: Global payment gateway with developer-first API, hosted checkout, and expanding local payment method coverage in LatAm. Comparable to Libélula's API-first gateway approach; represents the primary global competitive threat as Stripe expands emerging-market payment method support.

Direct peers

• Kushki: Latin American payment gateway and orchestration platform operating across multiple Andean and Central American countries, with local payment method integrations. Closest direct comp to Libélula's multi-channel gateway-plus-invoicing model, just at a multi-country scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/libelulabo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Libelula