Huren.nl

What Huren.nl does

Huren.nl B.V. is a privately held Dutch online rental marketplace founded in 2013 and headquartered at Europalaan 100, Utrecht (KvK 56571372). The platform aggregates and compares rental offerings from approximately 4,800 rental providers across the Netherlands, covering a broad horizontal taxonomy that spans transport (cars, moving vans, buses, trailers), construction and maintenance (waste containers, excavators, scaffolding, tools), party and events (tents, attractions, bouncy castles, AV equipment), vacation and recreation (campers, motor boats, caravans, motorcycles, bicycles, including aircraft such as helicopters, jets, gliders, and hot air balloons), storage (units, stalling, containers), healthcare, and themed event packages. Its core technology is a self-serve web marketplace with category and location-based search, a Price and Terms Comparison Engine, a user-generated Review and Rating System, and a proprietary EOV (Eigen Online Verhuurshop) that supports direct online transactions with integrated payments via iDEAL, complemented by a Widget product that providers embed on their own websites to display Huren.nl ratings.

The company operates a two-sided marketplace serving individual consumers (Particulieren) as the primary demand side and rental companies (Verhuurders) as the primary supply side, with a secondary business customer (Zakelijk) segment. Monetization is diversified across five streams: CPC advertising (rental companies pay per unique click on deeplinks), subscription fees (6-month contracts with auto-renewal, monthly billing, €100 one-time setup), offerteaanvraag fees per quotation request, reservation fees per booking, and EOV transaction fees. Distribution is primarily organic: SEO-optimized category and location pages, a content blog, a multi-channel social presence (LinkedIn, Facebook, X, YouTube, Instagram), email/newsletter, and a review-based referral program with cashback incentives. The platform does not currently offer a native mobile app, has no disclosed API or SDK, and has no disclosed AI/ML capabilities.

Strategically, Huren.nl runs the annual Huurtoppers Awards (since 2017) to recognize top-reviewed providers, and continues to broaden its product taxonomy and transaction surface through EOV and the Widget, with no disclosed funding rounds, acquisitions, leadership changes, or geographic expansion beyond the Netherlands.

Name

Huren.nl

Legal name

Huren.nl B.V.

Website

https://huren.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Huren.nl is a Dutch online rental marketplace founded in 2013 that aggregates and compares offerings from approximately 4,800 rental providers across the Netherlands, serving individual consumers and businesses renting vehicles, equipment, event supplies, storage, and recreational items.

Ownership category

akta.pro rank

Product category

Online Rental Marketplace

NAICS

General Rental Centers (53231), Consumer Goods Rental (5322)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Vacation Rentals Metasearch (THALAEAD)

akta.pro secondary industries

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), RV Rental Marketplaces & Booking Platforms (THADAIAI)

Keywords

• Rental marketplace
• Price comparison platform
• Equipment rental
• Vehicle rental
• Rental aggregation

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. CPC (Cost Per Click) Advertising: Rental companies pay per unique click on their deeplinks by visitors. Maximum one click per unique visitor per product page per 15 minutes. Pricing is based on daily budget activation.
2. Subscription Fees: Rental companies pay subscription fees for advertising on the platform. Standard contract runs for 6 months with automatic renewal. Minimum 1 month cancellation notice required.
3. Offerteaanvraag Fees: Rental companies may pay per quotation request received from customers through the platform.
4. Reservation Fees: Revenue generated per reservation made through the platform, charged regardless of whether the transaction is completed.
5. EOV Transaction Fees: Platform facilitates online transactions between rental providers and renters via the EOV system with integrated payment processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Huren.nl is an online rental comparison marketplace that aggregates rental listings from approximately 4,800 Dutch rental providers across categories including vehicles, moving vans, trailers, waste containers, excavators, scaffolding, party and event equipment, campers, boats, bicycles, storage units, and aircraft. Consumers search by category and location, compare prices and rental terms, read reviews, and are either redirected to the rental provider's website or complete transactions through Huren.nl's integrated EOV booking and payment system.

Product overview

Huren.nl is a Dutch online rental marketplace operating as a platform that aggregates and compares rental offerings from approximately 4,800 rental providers across the Netherlands. The platform offers a broad portfolio of rental categories including: Transport (cars, moving vans, buses, trailers), Construction & Maintenance (waste containers, excavators, scaffolding, tools), Party & Events (tents, attractions, bouncy castles), Vacation & Recreation (campers, boats, caravans, motorcycles, bicycles), Storage (storage spaces, stalling, containers), Light/Sound/Image equipment, Healthcare, and Aircraft rentals. The platform functions as a comparison and booking aggregator, connecting renters with verified local rental providers. Huren.nl provides technology features for rental providers including a Widget for displaying ratings on their own websites and an Own Online Rental Shop (EOV) enabling direct online transactions and payments. The platform also runs the annual Huurtoppers Awards program recognizing top-rated rental companies. Specific product offerings include various container types (debris, roof waste, green/garden waste, construction), construction equipment (mini excavators from €77/day, machine transporters from €29/day), event supplies, and specialty items like hot air balloons and aircraft.

Differentiator

Problem solved

Functional benefit

Products and services

• Huren.nl Rental Comparison Marketplace
• Eigen Online Verhuurshop (EOV) - Own Online Rental Shop
• Huren.nl Review Widget for Rental Providers

Quantifiable outcome

• Saves time by comparing rental providers in user's region on price and rental terms
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• iDEALcoreTechnology or IntegrationiDEAL is integrated as a payment method for container rentals and platform transactions. Dutch consumer payment system enabling direct bank transfers.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Rentalcars.com: Global car rental metasearch and booking aggregator owned by Booking Holdings. Comparable as a large-scale rental comparison marketplace even though its category focus is narrower (auto only) and geographic scope broader.
• Marktplaats: Largest Dutch classifieds platform (Adevinta/eBay) with broad listings including rentals. Overlaps with Huren.nl in connecting Dutch consumers to short-term rental providers via marketplace listings.
• Kayak: Global travel metasearch engine (Booking Holdings) comparing flights, hotels, and car rentals. Indirect competitor given overlapping price-comparison and aggregator business model architecture.
• Trivago: Global travel metasearch platform aggregating hotel and alternative accommodation offers with price comparison. Comparable business model in metasearch/price comparison across a different category.

Direct peers

• PaulCamper: Dutch-founded P2P campervan and RV rental marketplace. Comparable as a Dutch-headquartered rental aggregation platform focused on the vacation/mobility rental segment with a similar two-sided marketplace model.
• Goedkoophuren.nu: Dutch rental comparison website aggregating offers across categories including trailers and equipment. Directly comparable to Huren.nl as a Dutch horizontal rental price-comparison platform.
• SnappCar: Dutch P2P car-sharing marketplace connecting car owners with renters. Directly comparable as a Dutch vehicle rental aggregation and comparison platform serving consumers with a similar marketplace model.

Regional players

• Vergelijk.nl: Dutch general comparison platform for products and services. While not focused on rentals, comparable as a Dutch price-comparison intermediary monetising through clicks/affiliate revenue streams.

Emerging players

• Boekoo.nl: Dutch event and party rental comparison and booking platform. Partial overlap with Huren.nl's party/event vertical as a focused Dutch rental aggregator for events.
• Camptoo: P2P motorhome and campervan rental platform active in the Netherlands and other European markets. Relevant peer for Huren.nl's RV/camper rental vertical with overlapping consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hurennl
• YouTubeyoutube.com/user/hurennl
• Facebookfacebook.com/huren.nl
• LinkedInlinkedin.com/company/huren-nl
• Instagraminstagram.com/hurennl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huren.nl