In2iT Creative Lab
In2iT Creative Lab is a Bucharest-based full-service creative digital agency delivering end-to-end web/mobile development, UX/UI design, and branding services to agencies, startups, NGOs, and enterprise clients across global remote engagements.
- Company typePrivate
- Founded2020
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2B
- OfferingServices
What In2iT Creative Lab does
In2iT Creative Lab is a Bucharest, Romania-based full-service creative digital agency that delivers end-to-end digital product work spanning software architecture, UX/UI design, web and mobile application development, branding and visual identity systems, product packaging, and animated graphics. The agency serves a hybrid client base that includes design and marketing agencies seeking additional capacity, internal marketing departments, and startups launching new products, with a documented project portfolio covering journalist portfolios, NGO donation platforms, satirical online newspapers, IT consultancy websites, craft beer branding, and tech staffing platforms for enterprise clients.
The agency's technology stack is mainstream web rather than proprietary: Laravel, WordPress, PHP, TypeScript, React, Next.js, Bootstrap, Tailwind CSS, AWS, plus Figma for design, with "AI integration" listed as a capability. It produces reusable client-facing artifacts such as UI kits, UI systems, and brandbooks that embed design-system thinking into engagements. The company operates as the creative arm of Arnia Software Group (legal entity SC Arnia Software SRL), drawing on the parent group's 300+ software specialists and 350+ full-time employees for cross-functional resourcing.
Commercially, In2iT runs a B2B, project-based, quote-based engagement model with multi-year contract cadences, no publicly disclosed pricing, and client acquisition driven primarily through its website contact forms, content/blog marketing, and direct outreach. Revenue, headcount growth, funding, and ownership economics beyond the parent-affiliation signal are not disclosed. Geographic footprint is claimed to be global via remote delivery, though only one Bucharest address is documented.
In2iT Creative Lab firmographics
Firmographics- Name
- In2iT Creative Lab
- Legal name
- SC Arnia Software SRL
- Website
- https://in2it.ro
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- In2iT Creative Lab is a Bucharest-based full-service creative digital agency delivering end-to-end web/mobile development, UX/UI design, and branding services to agencies, startups, NGOs, and enterprise clients across global remote engagements.
- Ownership category
- akta.pro rank
In2iT Creative Lab industry classification
Industry- Product category
- Creative Digital Agency Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where In2iT Creative Lab is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices2 records
Markets served
In2iT Creative Lab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Creative Digital Agency Services: Full-service creative digital agency providing software architecture, UX&UI design, development, branding, product packaging, and animated graphics services to enterprise clients and agencies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
In2iT Creative Lab product offering
Product offeringCore offering
In2iT Creative Lab is a full-service creative digital agency that delivers end-to-end services spanning software architecture, UX/UI design, web and mobile application development, branding and visual identity, product packaging, and animated graphics. The agency also provides UX research, usability testing, prototyping, e-commerce platforms, administrative dashboards, print materials, and digital marketing collateral. It operates as the creative arm of Arnia Software Group and serves clients from startups to Fortune 500 companies worldwide.
Product overview
In2iT Creative Lab is a full-service Creative Digital Agency based in Bucharest, Romania, offering end-to-end creative services that range from software architecture, UX&UI design and development to branding, product packaging, and animated graphics. The company operates as part of Arnia Software Group and provides a comprehensive portfolio spanning responsive websites and web applications, mobile applications, e-commerce platforms, administrative dashboards, usability testing, and full branding identity services including logos, brandbooks, UI systems, print materials, social media visuals, marketing ads, product packaging, and animated graphics. Their project portfolio demonstrates expertise across journalism portfolios, tech staffing platforms, NGO donation systems, career websites, online media publications, and craft beverage branding, serving clients from startups to Fortune 500 companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Design and Development Services Custom-built responsive websites, web applications, mobile applications, e-commerce platforms, and administrative dashboards delivered through end-to-end creative and technical services. Targeted at enterprises, agencies, and startups seeking full product development lifecycles.
- UX Design and Research User experience research, usability testing, product conceptualization, wireframing, and prototyping services that validate ideas and create functional digital experiences tailored to target audiences.
- Branding and Visual Identity Comprehensive branding services covering brand strategy, visual identity systems, creative direction, logos, corporate stationery, brandbooks, UI kits and UI systems, print materials, social media visuals, and digital marketing collateral such as banners and ads.
- Product Packaging Design Product packaging design services that create impactful physical packaging artwork for consumer and craft beverage products, including labels, boxes, and related brand assets.
- Animated Graphics Motion graphics and animation services that produce dynamic visual content to communicate brand messages, marketing concepts, and digital product experiences.
Quantifiable outcome
- 20+ digital products delivered
- +3 more outcomes
Companies that use In2iT Creative Lab
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
In2iT Creative Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
In2iT Creative Lab partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights4 records
In2iT Creative Lab competitors and assessment
Company assessmentDirect peers
- Pentagram: Multi-disciplinary design firm offering branding, identity, and digital design. Comparable in creative agency model, design-led positioning, and project-based client engagements.
- Huge Inc. Global digital experience design agency offering UX/UI, branding, and digital product development. Comparable in core service lines (experience design, branding, integrated product delivery) and B2B agency model.
- Evozon: Romanian digital agency specializing in web design, custom development, and digital transformation. Comparable in offering portfolio, geographic base, and B2B project-led delivery model.
- UPDIVISION: Romanian digital agency offering web development, UX/UI design, and digital product services to SMB and enterprise clients. Closely comparable in geography, service mix, and target customer profile to In2it Creative Lab.
- Landor & Fitch: Global branding and design consultancy with focus on identity systems and brand strategy. Comparable in the branding, visual identity, and brandbook services that In2it explicitly offers.
- Saffron Brand Consultants: Independent branding consultancy focused on brand strategy and identity work. Comparable in the strategic branding and identity portion of In2it's service portfolio.
- Frog Design: Design and innovation consultancy offering UX strategy, digital product design, and branding services. Comparable in multidisciplinary design-and-build approach and enterprise client orientation.
- Pentalog: European digital services firm with significant Romanian operations offering design, software development, and digital product services. Comparable in cross-functional service model, nearshoring positioning, and European enterprise client base.
Broad incumbents
- AKQA: Global creative and innovation agency with full-service digital design, brand strategy, and marketing technology capabilities. Comparable service portfolio, but operates at significantly larger scale and broader geographic footprint.
- Wunderman Thompson: Global full-service creative agency with integrated digital, branding, and marketing capabilities. Comparable in full-service creative offering, but at much larger scale and with broader marketing/tech stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
In2iT Creative Lab social profiles
Digital presenceIn2iT Creative Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
In2iT Creative Lab leadership team
Management profileNumber of profiles
In2iT Creative Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In2iT Creative Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In2iT Creative Lab
What does In2iT Creative Lab do?
In2iT Creative Lab is a full-service creative digital agency that delivers end-to-end services spanning software architecture, UX/UI design, web and mobile application development, branding and visual identity, product packaging, and animated graphics. The agency also provides UX research, usability testing, prototyping, e-commerce platforms, administrative dashboards, print materials, and digital marketing collateral. It operates as the creative arm of Arnia Software Group and serves clients from startups to Fortune 500 companies worldwide.
Is In2iT Creative Lab a public or private company?
In2iT Creative Lab is a private company. It is classified as corporate owned and is currently operating.
When was In2iT Creative Lab founded?
In2iT Creative Lab was founded in 2020. It employs 11 to 50 people.
Where is In2iT Creative Lab based?
In2iT Creative Lab is headquartered in Bucharest, Romania, in the Europe region.
How does In2iT Creative Lab make money?
One revenue line is on record: creative Digital Agency Services.
Who are In2iT Creative Lab's main competitors?
Direct peers on record are Pentagram, Huge Inc., Evozon, UPDIVISION, Landor & Fitch, Saffron Brand Consultants, Frog Design and Pentalog. Broad incumbents are AKQA and Wunderman Thompson.
Does In2iT Creative Lab have an API?
No public API is recorded for In2iT Creative Lab.
What industry is In2iT Creative Lab in?
In2iT Creative Lab's product category is Creative Digital Agency Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 54143 and its SIC code is 7373.