UPDIVISION
UPDIVISION is a Romania-based custom software development firm serving startups and enterprises across 10+ industries with design-driven web and mobile application development, staff augmentation, and AI integration services, complemented by open-source products such as Backpack for Laravel.
- Company typePrivate
- Founded2010
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2B
- OfferingServices
What UPDIVISION does
UPDIVISION (legal entity SC UPDIVISION SRL) is a privately held, Romania-headquartered custom software development company founded in 2010 by Andrei Iordache (CEO) and Eugen Tudorache (CTO), with a third managing partner, Cristian Tabacitu, acting as senior software developer. The company operates with 50+ employees and collaborators distributed across offices in Bucharest, London, the United States, Australia, Italy, Germany, and Switzerland, and reports delivering 200+ projects across 10+ industries and 20+ countries. Its core service is design-driven custom software development for startups and enterprises, covering product discovery, UI/UX design, development, testing, deployment, and maintenance, supplemented by staff augmentation engagements and newer AI Solutions and Cybersecurity practices.
The product side of the business rests on Laravel and adjacent open-source tooling: the signature asset is Backpack for Laravel, an open-source admin panel framework released in 2016 that has reached 600,000+ unique downloads, 15,000 monthly users, and 200+ contributors, alongside smaller open-source packages (eStarter e-commerce starter, Vue2 Multi Uploader). The commercial component layer is Laravel Admin Dashboard themes sold at $149-$199 per perpetual license through a long-running partnership with Creative Tim. Revenue mechanics are professional-services dominated, with project-based and staff-augmentation engagements as the primary streams and a modest one-time-license product revenue tail.
The go-to-market is sales-led direct enterprise outreach supported by content marketing (blog, guides, Dribbble, LinkedIn) and analyst validation on Clutch, GoodFirms, and The Manifest. Distribution is widened through technology partnerships with PubNub (Premier Tier Integration Partner), Creative Tim, DigitalOcean, and the major hyperscalers (AWS, Google Cloud, Microsoft Azure). Certifications (ISO 9001 and ISO/IEC 27001, obtained August 2023) and a reported 100% client referral rate support premium positioning, though no revenue, funding, or valuation data is disclosed.
UPDIVISION firmographics
Firmographics- Name
- UPDIVISION
- Legal name
- SC UPDIVISION SRL
- Website
- https://updivision.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UPDIVISION is a Romania-based custom software development firm serving startups and enterprises across 10+ industries with design-driven web and mobile application development, staff augmentation, and AI integration services, complemented by open-source products such as Backpack for Laravel.
- Ownership category
- akta.pro rank
Where UPDIVISION is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices7 records
Markets served
UPDIVISION business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Software Development Services: End-to-end custom software development for startups and corporations. Revenue generated from project-based engagements including product discovery, UX design, development, testing, deployment, and ongoing maintenance.
- Staff Augmentation: Providing skilled developers (Technical Leads, Developers, Testers, Project Managers) to join client teams. Revenue based on team composition and engagement duration.
- Product Sales - Admin Dashboards: Laravel admin dashboard themes sold through Creative Tim partnership. Prices ranging from $149 to $199 with free demo versions.
- AI Solutions Services: AI integration services helping businesses automate processes, gain insights, and improve decision-making.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Laravel Admin Dashboard Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
UPDIVISION product offering
Product offeringCore offering
UPDIVISION is a design-driven software development company that delivers custom web and mobile software products for startups and enterprises. Its service offering spans four pillars — Custom Software Development, AI Solutions, UI/UX Design, and Cybersecurity — supported by a globally distributed team operating across 5 continents and 20+ countries. The company also monetizes a portfolio of open-source packages (Backpack for Laravel, eStarter, Vue2 Multi Uploader) and commercial Laravel admin dashboards sold through the Creative Tim marketplace.
Product overview
UPDIVISION is a design-driven software development company offering both products and services. Their core offerings include Custom Software Development, AI Solutions, UI/UX Design, and Cybersecurity services. Their product portfolio consists of: (1) Backpack for Laravel - a popular open-source admin panel package with 600K+ downloads; (2) Laravel Admin Dashboards - commercial templates built with Creative Tim; (3) eStarter - an open-source Laravel ecommerce starter; and (4) Vue2 Multi Uploader - an open-source Vue.js component. The company operates across 5 continents serving startups, SaaS companies, and enterprises in 10+ industries including ecommerce, healthcare, travel, transportation, and media.
Differentiator
Problem solved
Functional benefit
Brands
- Backpack for Laravel: Collection of admin panel packages for Laravel - one of the most popular admin panels for Laravel with over 600,000 downloads
- UpYourTime
- oDent
Products and services
- Custom Software Development End-to-end custom software development services including architecture, development, testing, and DevOps. Specializes in complex, data-heavy web and mobile software for startups and enterprises.
- AI Solutions AI integration services helping businesses automate processes, gain insights, and improve decision-making through custom AI implementation, including generative AI chatbots using Hugging Face.
- UI/UX Design Design-first approach using design thinking to validate app requirements before coding. Includes clickable prototypes, user flow design, and visual design tailored to specific industries.
- Cybersecurity Cybersecurity services including security reviews, threat monitoring, and implementing safeguards to protect sensitive data aligned with global best practices.
- Backpack for Laravel A collection of Laravel admin panel packages for building custom admin panels fast. Uses Laravel, Bootstrap and jQuery, with HTML building blocks for pages, dashboards, and widgets. Can be added to existing or new Laravel installations.
- Laravel Admin Dashboards Admin dashboard templates developed in partnership with Creative Tim using Creative Tim's UI kits and frontends. Sold with one-time licenses ranging from $149 to $199 and free demo versions. Includes live preview, documentation, example pages, plugins, and customer support.
- eStarter (Laravel eCommerce) Laravel starter package for custom ecommerce platforms. Includes functional shop backend, editable frontend, product category/subcategory creation, currency management, product creation, order statuses, multiple image upload, product cloning, cart rules, and tax management.
- Vue2 Multi Uploader A drag-and-drop multiple file uploader component using Vue.js v2 and Axios. Shows file names, sizes, total size, and allows setting minimum required files to upload. Reached over 1000 downloads and featured in Awesome Vue.js resources.
Quantifiable outcome
- 100% of clients are willing to refer UPDIVISION to another business
- +1 more outcomes
Companies that use UPDIVISION
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles3 records
UPDIVISION technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
UPDIVISION partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- DigitalOceancoreStrategic software partner and featured in DigitalOcean's directory of trusted software development companies. Cloud infrastructure platform used for complex software products handling massive amounts of data.
- Excellent CompaniesminorBusiness network and think tank where companies exchange ideas and benefit from cross-industry expertise. With EY and Raiffeisen Association as part of the network.
- PubNubcorePremier Tier Integration Partner. Building fully-coded UI tools for PubNub's real-time app integrations including chat, delivery tracking, trading, and smart home monitoring. Pre-wired with Hugging Face for AI-based chatbots.
- Creative TimcoreLong-time partners for UI kits and themes. Jointly released multiple admin themes using Laravel, Vue.js and Nuxt with API-powered backends. Products sold on Creative Tim's website with UPDIVISION providing backend development.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
UPDIVISION competitors and assessment
Company assessmentDirect peers
- Railsware: Globally distributed product development shop with strong Ruby/Python and JavaScript capability. Similar boutique-to-mid-size scale, design-driven process, and project-based revenue model targeting startups and SaaS companies.
- Netguru: Polish design-and-engineering software consultancy serving startups and enterprises globally, with a comparable end-to-end product development motion and similar Eastern European delivery model. Comparable in size, vertical breadth, and design-first positioning.
- Brainhub: Polish software development consultancy specializing in web and mobile products for startups and enterprises. Comparable in service offering (custom development, UX/UI, AI), tech stack, and mid-market positioning.
- Geniusee: Ukrainian-Polish software development company offering custom web and mobile development, AI/ML services, and dedicated teams. Direct overlap with UPDIVISION's services portfolio, vertical mix, and Eastern European delivery footprint.
- 10Clouds: Poland-based software development agency with a similar end-to-end product development offering across web, mobile, and AI. Comparable in scale (~200+ people), tech stack breadth (Laravel, Vue, React), and design-led positioning.
- Infinum: Croatian digital product development agency with end-to-end engineering, design, and AI capabilities. Similar in size, design-driven methodology, and customer base spanning startups and enterprise clients across multiple verticals.
Broad incumbents
- BairesDev: Large-scale Latin American software outsourcing and staff augmentation firm with global delivery. Directly overlaps with UPDIVISION's custom software development and staff augmentation services, but at significantly larger headcount and broader enterprise reach.
- Toptal: Global freelance talent platform with a significant software development services arm. Overlaps with UPDIVISION's staff augmentation and custom development offerings, though at much larger scale and with a marketplace rather than agency delivery model.
- Andersen (formerly Andersen Lab): Large Eastern European IT services company offering custom software development, cybersecurity, and AI services. Directly competes for the same enterprise and startup engagements but at significantly greater scale and global reach.
Emerging players
- Tighten: US-based Laravel-focused development consultancy and open-source contributor. Smaller and more specialized in Laravel than UPDIVISION, but highly comparable in PHP/Laravel product DNA, OSS involvement, and boutique product engineering posture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
UPDIVISION social profiles
Digital presenceUPDIVISION compliance and trust
Trust signalCompliance2 records
UPDIVISION financial estimates
Financial estimateRevenue estimate
Valuation estimate
UPDIVISION leadership team
Management profileNumber of profiles
Profiles3 records
UPDIVISION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UPDIVISION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UPDIVISION
What does UPDIVISION do?
UPDIVISION is a design-driven software development company that delivers custom web and mobile software products for startups and enterprises. Its service offering spans four pillars — Custom Software Development, AI Solutions, UI/UX Design, and Cybersecurity — supported by a globally distributed team operating across 5 continents and 20+ countries. The company also monetizes a portfolio of open-source packages (Backpack for Laravel, eStarter, Vue2 Multi Uploader) and commercial Laravel admin dashboards sold through the Creative Tim marketplace.
Is UPDIVISION a public or private company?
UPDIVISION is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UPDIVISION founded?
UPDIVISION was founded in 2010. It employs 11 to 50 people.
Where is UPDIVISION based?
UPDIVISION is headquartered in Bucharest, Romania, in the Europe region.
How does UPDIVISION make money?
Four revenue lines are on record. Custom Software Development Services are the primary driver. The others are staff Augmentation, product Sales - Admin Dashboards and AI Solutions Services.
Who are UPDIVISION's main competitors?
Direct peers on record are Railsware, Netguru, Brainhub, Geniusee, 10Clouds and Infinum. Broad incumbents are BairesDev, Toptal and Andersen (formerly Andersen Lab). Tighten is listed as an emerging player.
Does UPDIVISION have an API?
No public API is recorded for UPDIVISION.