What ClubWPT does

ClubWPT is a sweepstakes-based online poker platform operated by Club Services, Inc., a private corporation headquartered in Irvine, California. Founded in 2002, the company operates as the official online poker game of the World Poker Tour under a trademark license from WPT Enterprises, Inc. The platform serves adult poker enthusiasts (18+) in approximately 35 US states and four international markets (Australia, Canada, France, UK), using a virtual currency system (Tournament Points and Play Chips) to facilitate tournaments under sweepstakes law rather than gambling regulation. Core products include a VIP subscription at $33.95/month, a Diamond tier at $149.95/month, and a Super SATurdays add-on at $100/month, with all tiers offering access to poker tournaments, monthly cash prize pools exceeding $100,000, WPT television content, Upswing Poker training programs, and partner benefits via ScoreBig and ShopWPT.

The underlying platform is operated through a co-provider arrangement with Pala Interactive, LLC, which handles technical infrastructure, mobile application development (iOS, Android, Amazon Fire), and compliance functions. ClubWPT distributes through downloadable game clients and web-based access at lobby.clubwpt.com. The business model combines subscription recurring revenue (the three membership tiers), freemium virtual item sales (Play Chips for non-sweepstakes games like Sit n' Go and slots), and a no-purchase-necessary mail-in entry method that preserves legal compliance. Marketing is conducted through cross-promotion across the broader WPT ecosystem, social media channels (X, Facebook, Instagram, YouTube, Discord, Twitch), and television broadcasts on Pluto TV.

The company maintains a relatively small team (11-50 employees) and operates complementary product lines including ClubWPT Gold (a promotional sweepstakes offering) and a free-to-play Social Casino. Partnerships span Upswing Poker (training content), ScoreBig (entertainment discounts), ShopWPT (merchandise), and the broader WPT ecosystem. The combination of regulatory architecture, WPT brand affiliation, and multi-tier subscription structure defines ClubWPT's competitive position in the online poker market.

Name

ClubWPT

Legal name

Club Services, Inc.

Website

https://clubwpt.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

ClubWPT is a sweepstakes-based online poker platform serving adult players in approximately 35 US states and four countries. Operated as the official online poker game of the World Poker Tour, it offers VIP, Diamond, and Super SATurdays subscription tiers with access to tournaments, WPT content, and monthly prizes exceeding $100,000.

Ownership category

akta.pro rank

Product category

Online Poker Gaming

NAICS

Other Gambling Industries (713290), Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Sweepstakes/Free-to-Play & Social Poker Apps (MPAEAEAD)

akta.pro secondary industry

Sweepstakes / Social Casinos (Virtual Currency, Prize-Based) (MPAEABAE)

Keywords

• Online poker platform
• Sweepstakes gaming
• Poker tournaments
• Subscription poker
• Social poker

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. VIP Membership Subscriptions: Monthly, quarterly, and annual subscription fees providing access to poker tournaments with cash prize opportunities, WPT content, and member benefits.
2. Diamond Membership Subscriptions: Premium monthly subscription at $149.95/month providing all VIP benefits plus exclusive access to Upswing Poker training programs and Diamond-only tournaments.
3. Super SATurdays Membership Subscriptions: Monthly subscription at $100/month for access to Saturday tournaments and Upswing Poker Lab training.
4. Virtual Items (Play Chips): Optional purchases of virtual Play Chips for enhanced gameplay experiences in non-sweepstakes games like Sit n' Go and slots.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ClubWPT operates a sweepstakes-based online poker platform that enables adult players to compete in poker tournaments for a share of over $100,000 in monthly cash and prizes, including seats to live World Poker Tour Championship events. The service uses virtual currency (Tournament Points and Play Chips) rather than real-money wagering to maintain legal compliance under sweepstakes laws across most U.S. states, Australia, Canada, France, and the UK. Membership is sold via three subscription tiers (VIP, Diamond, Super SATurdays), with optional virtual-item purchases and ancillary member benefits (Upswing Poker training, ScoreBig entertainment discounts, WPT television episodes).

Product overview

ClubWPT is a sweepstakes-based online poker platform offering free-to-play poker with real cash prizes, operating legally under sweepstakes laws. The platform features three membership tiers: VIP Membership ($33.95/month), Diamond Membership ($149.95/month), and Super SATurdays Membership ($100/month add-on). VIP members get access to tournaments with over $100,000 in monthly prizes, WPT television episodes, and ScoreBig discounts. Diamond members receive all VIP benefits plus exclusive Upswing Poker training (Lab 1.0 and Elite Cash Game Exploits). Super SATurdays members get complimentary Upswing Poker Lab 1.0 access and exclusive Saturday tournaments. Supporting features include the Player of the Year Race, Diamond Leaderboard Competition, Social Poker Leaderboard Competition, Loyalty Bonus Program, Guided Tour, and Stream Team. The platform also operates ClubWPT Gold as a separate promotional offering and ClubWPT Social Casino as a distinct free-to-play gaming experience. Players participate using Tournament Points and Play Chips virtual currencies, with no real money wagering involved.

Differentiator

Problem solved

Functional benefit

Products and services

• ClubWPT VIP Membership Foundational paid subscription tier of the ClubWPT sweepstakes poker platform, priced at $33.95/month, $89.95/quarterly, or $299.95/annually. Members can compete in poker tournaments for a share of more than $100,000 in monthly cash and prizes, access full episodes from past WPT television seasons, receive $10 off ScoreBig tickets on $75+ monthly spend, and earn ShopWPT discounts. A 14-day free trial is available; no purchase is necessary because a free mail-in entry method is offered for tournament participation.
• ClubWPT Diamond Membership Top-tier monthly subscription at $149.95/month, delivering every VIP benefit plus exclusive Upswing Poker training programs (Upswing Poker Lab 1.0 at $99/month value and Elite Cash Game Exploits at $999 value), Diamond-only tournaments such as the $10,000 Cash Diamond Challenge Series, and priority access to major WPT events. Targeted at serious poker enthusiasts seeking integrated coaching and high-value prize pools.
• ClubWPT Super SATurdays Membership Monthly add-on subscription priced at $100/month, offering complimentary access to Upswing Poker Lab 1.0 ($99/month value) and entry to exclusive Saturday tournament opportunities on ClubWPT. Designed as an a la carte membership layer that can be combined with VIP or Diamond access.
• ClubWPT Gold A separate sweepstakes-based poker offering operated alongside the main ClubWPT platform with its own terms and conditions, eligibility rules, and prize structures. Requires customers to be over 18 years of age and located in eligible jurisdictions.
• ClubWPT Social Casino A free-to-play social gaming platform distinct from the VIP/Diamond/Super SATurdays membership suite, offering games such as Sit n' Go and slots using virtual currency (Tokens, Chips, and Points) under its own terms of service. Operates separately from the sweepstakes tournaments tied to cash prizes.
• Play Chips (Virtual Currency Purchase) Optional purchasable virtual currency used to enhance gameplay experiences in non-sweepstakes games such as Sit n' Go and slots within the ClubWPT Social Casino. Members receive 5,000 Play Chips daily; additional Play Chips can be purchased. No monetary value; intended as a freemium virtual-item revenue stream.

Quantifiable outcome

• $100,000+ in monthly cash prizes
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• World Poker Tour (WPT)flagshipStrategic or Co-development PartnerClubWPT is the official online poker game of the World Poker Tour. The partnership provides ClubWPT exclusive rights to offer online poker under the WPT brand, access to WPT Championship event seats as prizes, and rights to WPT television content and branding.
• Pala Interactive, LLCcoreTechnology or IntegrationPala Interactive co-provides the ClubWPT platform and service infrastructure alongside Club Services, Inc. Pala handles technical operations including app development, platform hosting, and certain compliance functions.
• Upswing PokercoreTechnology or IntegrationUpswing Poker provides poker training content exclusively to ClubWPT Diamond and Super SATurdays members, including Upswing Poker Lab 1.0 and Elite Cash Game Exploits training programs valued at $99/month and $999 respectively.
• ScoreBigminorGTM or Marketing PartnerScoreBig provides VIP members with $10-off tickets on minimum $75 spend and access to discounted entertainment tickets with up to 60% off through the 'Name A Ticket Price' feature.
• ShopWPTminorChannel Partner/ Reseller/ DistributorWPT merchandise retailer integrated into ClubWPT member benefits, providing discounts and exclusive offers to VIP and Diamond members.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Global Poker: Global Poker is a leading sweepstakes-based online poker platform that, like ClubWPT, allows players to compete for real cash prizes using a virtual currency (Sweeps Coins) model in most US states. It is the closest direct comparable in the US sweepstakes poker category.
• Luckyland Slots: Luckyland Slots, also operated by VGW, is a sweepstakes social casino with prize-based play. It is comparable to ClubWPT through shared sweepstakes legal model, virtual currency mechanics, and US-restricted eligibility.
• Stake.us: Stake.us is the sweepstakes-based US-facing arm of Stake.com, offering casino-style games under sweepstakes law. It competes for the same US player wallet as ClubWPT in jurisdictions where it operates.
• Chumba Casino: Operated by VGW, Chumba Casino is a sweepstakes social casino offering slots and table games including poker variants. It is a direct peer because it uses the same sweepstakes legal model as ClubWPT and targets a similar US consumer base seeking legal real-prize gaming.
• WOW Vegas: WOW Vegas is a sweepstakes social casino using Wow Coins and Sweeps Coins. While weighted toward slots, it targets the same US sweepstakes gaming audience as ClubWPT and competes for discretionary entertainment spend.
• Zynga Poker: Zynga Poker is a long-running free-to-play social poker app on mobile and Facebook. It is comparable to ClubWPT as a free-to-play poker consumer product, though it does not offer real-prize sweepstakes.

Others

• WPT Global: WPT Global is WPT's real-money online poker platform. It is a sibling property within the same WPT ecosystem as ClubWPT and competes for the same poker enthusiast audience, though in the real-money segment.

Broad incumbents

• GGPoker: GGPoker is a leading global real-money online poker room. It is comparable to ClubWPT as a major online poker destination for the same enthusiast base, though it operates under a real-money rather than sweepstakes framework.
• PokerStars: PokerStars is the world's largest real-money online poker operator. While it uses a real-money (not sweepstakes) model, it is the dominant poker platform globally and competes for the same poker enthusiast segment ClubWPT targets.
• WSOP.com: WSOP.com is the online real-money poker platform tied to the World Series of Poker brand. It competes for the same poker-tournament-enthusiast demographic as ClubWPT, particularly in states where both can operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ClubWPT
• YouTubeyoutube.com/@ClubWPTGaming
• Facebookfacebook.com/ClubWPT
• Instagraminstagram.com/clubwpt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClubWPT