Grib

What Grib does

Grib Leisure IT Innovations B.V. is a privately held Dutch SaaS company, founded in 2017 and headquartered in Leiden, Netherlands, that builds a cloud-based member management platform for small and mid-market fitness, boutique, dance, martial arts, and multi-location chain operators primarily in the Netherlands and Belgium. The platform is organized into four integrated tool categories — Club Management (subscriptions, strip cards, registration forms, POS, Grib Pay automated payments), Engagement (nutrition, scheduling, group classes, check-in, workouts with video exercises, statistics, measurements, loyalty), Marketing (lead capture, multi-channel communications), and Branding (white-label branded club app, member portal, webshop) — and integrates with local payment rails (iDEAL, Bancontact, Buckaroo), access control hardware (turnstiles and doors for 24-hour gyms), and Belgian PEPPOL e-invoicing.

The product layer includes proprietary AI features: AI-generated personalized fitness training schemas built from member intake data (selecting exercises by goal, experience, and equipment), AI-generated nutrition plans with a 24/7 chat assistant, food scanner, automatic grocery lists, and a coach insights dashboard, plus AI-generated on-brand communications and an upcoming AI reporting layer for ClubIntelligence analytics. Branded white-label apps are published under each club's own name in the Apple App Store and Google Play.

Grib monetizes through a monthly subscription with a one-year contract commitment, priced on a quote basis that varies by branch type, package selection, and number of locations; pricing is not publicly disclosed. The go-to-market is consultative and sales-led (demo request forms, WhatsApp, email, scheduled calls) with free onboarding assistance and free setup support. Free demo requests drive top-of-funnel activity, and free setup plus ongoing product innovation are positioned as core to the value proposition for SMB club owners seeking to consolidate administration, engagement, marketing, and branding into a single system.

Name

Grib

Legal name

Grib Leisure IT Innovations B.V.

Website

https://getgrib.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Grib is a Dutch cloud-based SaaS platform that provides member management, scheduling, payments, branded apps, and AI-generated fitness and nutrition plans for SMB fitness clubs, boutique studios, dance schools, and martial arts schools in the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Fitness and club member management software

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Strength & Conditioning Bootcamps (HSADABAB), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Member management software
• Fitness club administration
• Club subscription billing
• AI fitness planning
• Member engagement platform

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Software-as-a-Service): Monthly subscription model with annual contract commitment. Customers pay per month for access to the platform. No hidden costs. Pricing varies by branch type and features selected.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Grib provides a cloud-based member management SaaS platform for fitness clubs, boutique and personal-training studios, kickboxing and martial arts schools, dance schools, and multi-location fitness chains. The platform automates subscriptions, class cards, registration, point-of-sale, and direct-debit payments through its Grib Pay module, and adds AI-generated fitness schemas, AI-generated nutrition plans, a 24/7 AI nutrition chat assistant, branded white-label club apps, and analytics dashboards under ClubIntelligence.

Product overview

Grib is a cloud-based member management system (Software-as-a-Service) designed for fitness clubs, boutique studios, martial arts schools, dance schools, and multi-location fitness chains. The platform consists of four integrated tool categories: Club Management (handling subscriptions, class cards, enrollment forms, POS, and automated payments via Grib Pay), Engagement (providing nutrition planning, scheduling, group classes, check-in, workout delivery with video exercises, statistics, measurements, and loyalty programs), Marketing (lead capture and multi-channel member communication), and Branding (white-label club app, member portal, and webshop). Key AI-powered features include AI-generated fitness schemas, AI-generated nutrition plans, a 24/7 nutrition chat assistant, and ClubIntelligence analytics dashboard for real-time operational insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Grib Member Management Platform Cloud-based SaaS member management platform for fitness and active-lifestyle clubs in the Netherlands and Belgium, with subscription billing, class scheduling, member registration, payment automation, and engagement modules.
• ClubIntelligence Analytics and insights dashboard for fitness clubs, providing real-time data on member attendance, class popularity, revenue, and member activity levels to help clubs track performance and re-engage members.
• Branded Club App White-label mobile application published under the club's own name in the Apple App Store and Google Play Store, including class reservations, appointments, push notifications, news updates, and access to all Grib modules in the club's branding.
• Multi-location Management Centralized administration for fitness chains with four or more club locations, allowing operators to manage subscriptions, communications, and marketing from one dashboard while each location retains local autonomy over classes, staff, and member management.
• Grib Pay Financial automation module that handles automatic direct-debit collection, chargeback processing, member payment reminders across email, push, SMS, and WhatsApp, and automated fund transfers for fitness club subscriptions.
• AI Fitness Schemas AI-powered module that generates personalized training schedules from member intake data, automatically selecting exercises based on goals, experience level, and available equipment, with video exercise demonstrations and progress logging.
• AI Nutrition Module AI-powered nutrition planning module with personalized meal plan generation, a 24/7 AI chat assistant for nutrition questions, food scanning, automatic grocery lists, and a coach dashboard for macro monitoring.
• POS (Kassa) Point-of-sale system for fitness clubs to sell products during club visits, from towels and accessories to sports drinks, integrated with Grib's member and payment data.
• Webshop Online store integrated into the branded club environment that allows operators to sell products such as boxing gloves or protein shakes directly to members.

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• BuckaroocoreTechnology or IntegrationPayment processing integration for automatic direct debit collection. Grib supports collection via Buckaroo or the club's own bank for subscription payments and handles automatic payment reminders and chargeback management.
• Apple (App Store)coreTechnology or IntegrationBranded club apps are published under the club's name in the Apple App Store. Grib assists with the app licensing process during onboarding.
• Google (Google Play)coreTechnology or IntegrationBranded club apps are published under the club's name in Google Play. Grib assists with app licensing during onboarding.

Recent moves6 records

Expansion highlights5 records

Regional players

• Resamania: French-based fitness club management software (Plug'Ups) serving fitness clubs, chains, and personal training studios across France and Europe. Comparable product scope but primarily competing in the French market.

Direct peers

• Wodify: Gym and CrossFit management software with member management, class scheduling, payments, and performance tracking. Comparable to Grib in serving specialty/boutique gym verticals.
• Hapana: Fitness studio and gym management software with member management, branded apps, scheduling, and payments for boutique and chain operators. Comparable to Grib on the boutique studio vertical.
• Virtuagym: Amsterdam-based fitness club management SaaS offering member management, coaching apps, nutrition, and payments. Direct competitor to Grib in the Benelux market with overlapping verticals (fitness clubs, PT studios).
• PerfectGym: Club management platform for fitness chains, multi-location operators, and boutique studios with member management, scheduling, payments, and access control. Direct comparable for Grib's multi-location chain offering.
• Glofox: Irish-founded gym and studio management platform serving boutique fitness, martial arts, and PT studios with member management, payments, branded apps, and class booking. Closely comparable product scope to Grib.
• ClubReady: US-based fitness club management SaaS offering member management, billing, branded apps, and lead generation for gyms and studios. Direct comparable on core management and branded app functionality.
• Mariana Tek: Boutique fitness studio management platform with branded apps, scheduling, payments, and ecommerce. Overlaps directly with Grib's boutique/PT studio and dance school verticals.
• Trainerize: Personal training and boutique studio SaaS offering workout delivery, nutrition, branded apps, and client management. Strong overlap with Grib's PT studio and workout module functionality.

Broad incumbents

• Mindbody: Large US-based incumbent in fitness/wellness business management software with scheduling, payments, branded apps, and marketing automation. Operates at much larger scale than Grib across similar use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GetGriB
• LinkedInlinkedin.com/company/getgrib

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grib