American Car Rental Association

Name

American Car Rental Association

Legal name

American Car Rental Association

Website

https://acraorg.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Long Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: ACRA generates revenue through annual membership dues from operator members (car rental companies) and associate members (industry vendors, suppliers, technology providers). Membership tiers include Operator Members and Associate Members with varying benefit levels. The revenue model is recurring/subscription-based, with annual billing cycles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

ACRA is a non-profit trade association that provides membership services to U.S. car rental operators and industry vendors. Its core offerings include a tiered Membership Program (Operator Members and Associate Members), federal and state policy advocacy, annual industry events such as the conference, Hill Day in Washington D.C., and the International Car Rental Show, plus news, regulatory intelligence, and compliance resources for members.

Product overview

ACRA is a trade association serving as the voice of the American car rental industry. It is not a unified technology product platform but rather offers a portfolio of membership services including federal and state policy advocacy, industry events (annual conference, Hill Day, webinars), member resources with industry insights and compliance guidance, and the ICRS Impact Award recognizing industry leadership. The association connects rental car operators with technology partners and vendors through its associate membership program.

Differentiator

Problem solved

Functional benefit

Products and services

• ACRA Membership Program Tiered membership program providing car rental operators and industry vendors with industry insights, advocacy support, compliance guidance, and access to a national network; annual subscription billed yearly.
• Federal Advocacy Services Federal policy advocacy program representing member car rental operators before the U.S. Congress and federal agencies on regulatory, tax, and market-competition issues affecting the rental car industry.
• State Advocacy Services State-level policy advocacy program addressing disparate state laws, taxes, insurance regulations, and airport concession policies affecting U.S. car rental operators.
• ACRA Industry Events Annual conference, Hill Day in Washington D.C., and specialized webinars that provide networking, industry education, and advocacy engagement for car rental operators, vendors, and industry leaders.
• News and Regulatory Resources Real-time intelligence service providing updates on legislation, regulations, and industry issues impacting car rental businesses, plus thought leadership articles on topics such as AI in defleeting, telematics, and operational best practices.

Quantifiable outcome

• Over $1 billion in annual economic output generated by ACRA member operations
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered associate member and luxury partner.

• Zubieassociate memberTechnology or IntegrationZubie is an Associate Member of ACRA, providing connected vehicle, telematics, GPS tracking, and fleet management solutions specifically designed for rental car operators and mobility providers. Zubie's technology enables operators to track vehicle locations, monitor fleet health, and optimize operations.
• Geotabassociate memberTechnology or IntegrationGeotab is an Associate Member of ACRA, providing telematics, connected vehicle, fleet management, and data intelligence solutions for rental car operators and mobility providers. Geotab's platform offers vehicle tracking, driver behavior monitoring, and fleet analytics to help rental companies optimize their operations.
• Safo Groupassociate memberTechnology or IntegrationSafo Group is an Associate Member of ACRA, providing vehicle rental technology, fleet management, and mobility solutions for rental car operators worldwide. Safo Group offers technology platforms tailored to the unique needs of car rental operations and mobility service providers.
• Global Toll Servicesassociate memberTechnology or IntegrationGlobal Toll Services is an Associate Member of ACRA, providing toll management, electronic toll collection, and mobility payment solutions for rental car operators and fleet owners. Their solutions help rental companies manage toll charges, automate billing, and improve customer satisfaction.
• Bosch Fleet Solutionsluxury partnerTechnology or IntegrationBosch Fleet Solutions is an Associate Member of ACRA, providing connected vehicle, telematics, fleet management, and mobility technology solutions for rental car operators. Bosch leverages its automotive technology expertise to deliver solutions for vehicle connectivity and fleet optimization.
• Copartluxury partnerTechnology or IntegrationCopart is an Associate Member of ACRA, providing vehicle remarketing, salvage auction, recovery, and automotive asset management solutions for rental car operators and fleet owners. Copart's services support the end-of-life cycle of rental vehicles through auction and recovery channels.
• UVeyeassociate memberTechnology or IntegrationUVeye is an Associate Member of ACRA, providing AI-powered vehicle inspection technology that helps ACRA members improve vehicle condition assessments, accelerate defleeting, optimize remarketing, and increase fleet operational efficiency.
• RentalMaticsassociate memberTechnology or IntegrationRentalMatics is an Associate Member of ACRA, providing weather intelligence platform that helps ACRA members monitor severe weather, protect rental fleet vehicles, reduce risk, and improve customer safety through real-time telematics alerts.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Auto Care Association: Trade association representing the automotive aftermarket industry. Comparable as a large DC-based automotive industry association, but with a parts and service constituency rather than rental operators.
• American Trucking Associations (ATA): The largest national trade association for the U.S. trucking industry. Comparable as a large, DC-based transportation trade association running federal advocacy, industry events, and member services, but at substantially greater scale and with a different operator constituency.
• American Public Transportation Association (APTA): Trade association for public transit agencies and operators. Comparable as a large DC-based transportation industry association running federal advocacy and member services, though focused on public/mass transit rather than private rental.
• National Automobile Dealers Association (NADA): Trade association representing franchised new-car and truck dealers in the U.S. Comparable as a large DC-headquartered automotive industry association running federal advocacy and member services, but focused on dealers rather than rental operators.
• American Rental Association (ARA): Trade association serving the equipment and event rental industry. Comparable as a U.S. rental-industry trade association providing advocacy, education, and member services, though ARA's focus is construction/event equipment rather than passenger vehicles.

Direct peers

• Automotive Fleet & Leasing Association (AFLA): Trade association serving fleet leasing and management professionals across the U.S. automotive ecosystem. Directly comparable to ACRA as a membership organization advocating on behalf of commercial vehicle operators and engaging fleet technology vendors and financiers.
• NAFA Fleet Management Association: The largest U.S.-based membership association for fleet management professionals. Comparable to ACRA in serving commercial vehicle operators with advocacy, education, and benchmarking services, though NAFA's scope is broader (corporate and government fleets).

Emerging players

• Global Business Travel Association (GBTA): Trade association for the business travel industry, with overlapping membership (corporate travel buyers who also procure rental car services). Comparable in member-base overlap and event/conference programming, though GBTA's primary constituency is corporate travel managers.
• Taxicab, Limousine & Paratransit Association (TLPA): Trade association for the for-hire passenger transportation industry (taxi, limousine, paratransit). Comparable as a passenger-transportation advocacy body with overlapping regulatory concerns (insurance, airport access, municipal policy).

Others

• Recreation Vehicle Industry Association (RVIA): Trade association representing RV manufacturers and suppliers. Adjacent as another vehicle-leisure industry association with a similar DC-based advocacy and trade-show operating model, though focused on RV OEMs rather than rental operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ACRADrives
• YouTubeyoutube.com/@AmericanCarRentalAssociation
• Facebookfacebook.com/TheAmericanCarRentalAssociation
• LinkedInlinkedin.com/company/american-car-rental-association
• Instagraminstagram.com/acradrivesamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Car Rental Association