Zubie
Zubie is a US-based connected-car telematics platform providing GPS tracking, vehicle health diagnostics, driver scoring, smoke and impact detection, and OEM-embedded data integration for commercial fleets, rental car operators, and car dealerships, acquired by TSD Mobility Solutions in October 2025.
- Company typePrivate
- Founded2012
- HeadquartersBloomington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Zubie does
Zubie is a connected-car telematics platform founded in 2012 and headquartered in Bloomington, Minnesota, serving commercial fleet operators, rental car companies, and car dealerships across the United States. The company's core product, Zubie Fleet Connect, combines OBD-II device-based vehicle data capture, GPS tracking, dashcam video recording, and cloud-based fleet management software into a single dashboard that delivers real-time vehicle location, vehicle health diagnostics, smart maintenance alerts, driver performance scoring, and geofencing. Specialized variants include Zubie Rental Connect (purpose-built for rental operators with counter-system integrations, smoke detection, and impact detection) and Zubie Direct Connect (hardware-free telematics for participating Toyota and Stellantis vehicles via OEM-embedded data partnerships).
The product portfolio extends through hardware add-ons (Zubie Sense smoke/impact sensor, Zubie Dashcam with AI-powered distraction detection, Asset Trak) and the Zubie Zinc REST API with OAuth2 authentication and webhook event delivery, which enables third-party developers and integration partners (Fleetio, RentAll, Turo) to embed Zubie data into their own applications. Zubie's revenue model combines recurring per-vehicle software subscriptions (referenced at approximately $179 annually per device for the Fleet Connect Premium tier) with one-time hardware sales and custom enterprise pricing for larger fleets.
In October 2025, TSD Mobility Solutions acquired Zubie, ending its operation as an independent company and integrating its telematics technology into TSD's fleet management software platform. The company had previously raised approximately $25.9M across multiple funding rounds from 2013 through 2019, plus a revenue-based financing investment from Decathlon Capital Partners in January 2022.
Zubie firmographics
Firmographics- Name
- Zubie
- Legal name
- Zubie, Inc.
- Website
- https://zubie.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Zubie is a US-based connected-car telematics platform providing GPS tracking, vehicle health diagnostics, driver scoring, smoke and impact detection, and OEM-embedded data integration for commercial fleets, rental car operators, and car dealerships, acquired by TSD Mobility Solutions in October 2025.
- Ownership category
- akta.pro rank
Zubie industry classification
Industry- Product category
- Fleet Telematics Software
- NAICS
- Communications Equipment Manufacturing (3342), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Telematics, GPS Tracking & Connected Fleet Services (THADAKAF)
- akta.pro secondary industries
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), EV Fleet Telematics (Battery/Charging/Range Analytics) (TLABAJAK)
Keywords
Where Zubie is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zubie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Fleet Telematics Software Subscriptions: Recurring subscription fees for access to Zubie Fleet Connect and Rental Connect software platforms, typically sold on a per-vehicle or per-device basis. Pricing varies by plan tier (e.g., 'Zubie Fleet Connect Premium - 1 Year Prepaid' at $179 annually referenced in API docs). Revenue is recurring and expands as customers add vehicles to their fleet accounts.
- Hardware Device Sales: Sale of telematics hardware including Zubie OBD-II devices, Zubie Sense smoke/impact detection devices, Zubie Dashcams, and Asset Trak. Hardware is sold as a one-time purchase or bundled with subscription plans. Devices are installed by customers or through certified installers and connect to the Zubie cloud platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Zubie Fleet Connect Premium - Annual Prepaid |
| Subscription | Annual | Enterprise Fleet Plans (custom pricing) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Zubie product offering
Product offeringCore offering
Zubie sells a connected-car fleet telematics platform combining OBD-II and GPS hardware devices with cloud-based fleet management software for commercial fleets, rental car operators, and car dealerships. Core products include Zubie Fleet Connect (enterprise fleet telematics), Zubie Rental Connect (rental-specific solution), Zubie Sense (smoke/impact detection), Zubie Dashcam (AI-powered video telematics), and Zubie Direct Connect (hardware-free Toyota integration), unified through the Zubie Zinc open API.
Product overview
Zubie offers a connected-car platform providing fleet management solutions through a modular product portfolio. The core offerings include Zubie Fleet Connect (enterprise fleet telematics platform) and Zubie Rental Connect (rental-specific solution), both powered by OBD-II device connectivity and GPS tracking. The product line extends through hardware add-ons including Zubie Sense (smoke/impact detection), Zubie Dashcam (AI-powered video monitoring), and Asset Trak (asset tracking). Zubie Direct Connect provides hardware-free Toyota vehicle integration. The Zubie Zinc API enables developer access to all platform data, while the Zubie Crew App gives drivers self-service access to their performance data. All products are unified through a common cloud platform and share integration capabilities with third-party fleet management and counter systems.
Differentiator
Problem solved
Functional benefit
Brands
- Zubie Fleet Connect: Fleet management platform providing GPS tracking, vehicle health diagnostics, smart maintenance, and driver performance data for business fleets.
- Zubie Rental Connect
- Zubie Sense
- Zubie Zinc API
Products and services
- Zubie Fleet Connect Unified enterprise fleet telematics platform integrating GPS tracking, vehicle health diagnostics, smart maintenance, driver performance scoring, geofencing, and third-party integrations into a single dashboard for commercial fleet operators managing light and heavy-duty vehicles.
- Zubie Rental Connect Fleet management solution for car rental companies featuring one-step hardware installation, counter system integrations (RentAll, Turo), fuel and odometer data, live map, geofencing, vehicle health dashboard, smoking/impact detection, and check-in/check-out automation.
- Zubie Sense In-vehicle hardware device combining smoke detection (via Bosch RideCare sensor), impact detection (with severity and damage-area classification), and GPS tracking capabilities, providing rental fleets and commercial operators with timestamped, geolocated event evidence.
- Zubie Dashcam All-in-one dashcam hardware featuring OBD-II and GPS connectivity, HD video recording with automatic cloud uploads, AI-powered distraction detection (cellphone use, eating, drinking, smoking, tired driving), driver check-in via QR code, and live map/trip history integration.
- Zubie Zinc API Developer platform providing a RESTful API with OAuth2 authentication for building fleet and vehicle telematics applications, with endpoints for accounts, devices, vehicles, trips, users, groups, tags, places, schedules, visits, events, media, and webhooks for real-time event notifications.
- Zubie Direct Connect Hardware-free software solution developed in partnership with Toyota Data Solutions that provides real-time vehicle data including location, fuel level, tire pressure, and odometer readings from participating Toyota vehicles using OEM-embedded telematics, eliminating the need for aftermarket devices.
- Asset Trak Asset tracking solution for non-vehicle fleet assets, providing location and status monitoring for equipment and inventory managed by fleet operators.
Quantifiable outcome
- Up to 90% reduction in smoking events within six months for rental fleet operators using Bosch RideCare smoke detection technology
- +4 more outcomes
Companies that use Zubie
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Zubie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature10 records
Zubie partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- TSD Mobility SolutionsflagshipTSD Mobility Solutions acquired Zubie in October 2025. The acquisition integrates Zubie's connected-car technology—including GPS tracking, vehicle health monitoring, and driver performance analytics—into TSD's fleet management software platform. The combination enables rental fleets and dealerships to access a more comprehensive suite of fleet tracking, optimization, and protection tools. Zubie's CEO stated the combination would deliver faster innovation, broader integrations, and additional tools to improve customer operations and bottom lines.
- Mobilisights (Stellantis)coreMobilisights, the Data as a Service business unit of Stellantis N.V., partnered with Zubie to provide embedded telematics data from millions of Stellantis vehicles in the United States for fleet management and rental car operations. The partnership grants Zubie access to OEM-grade vehicle data—including fuel efficiency, engine diagnostics, and odometer readings—without aftermarket devices, enabling predictive maintenance, driver behavior monitoring, and vehicle health management.
- Bosch (RideCare)coreZubie and Bosch announced at the International Car Rental Show (April 2025) a collaboration to integrate Bosch's RideCare smoke detection technology into Zubie's fleet management platform for rental car companies. The RideCare sensor box, installable in 15 minutes, provides real-time data on smoking events with timestamps and geolocation. Operators report up to 90% reduction in smoking events within six months, up to 90% recovery on smoking-related claims, and up to $1,200 in savings per vehicle annually.
- Toyota Data SolutionscoreZubie announced a partnership with Toyota Data Solutions, Toyota's commercial vehicle connectivity platform, to collaborate on fleet management solutions. The partnership introduced 'Zubie Direct Connect,' a hardware-free software solution providing real-time vehicle data including location, fuel level, tire pressure, and odometer readings from participating Toyota vehicles. Both companies described the collaboration as a step toward redefining intelligent commercial fleet management for businesses.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Zubie competitors and assessment
Company assessmentDirect peers
- Samsara: Samsara is the leading commercial fleet telematics platform combining GPS tracking, AI dashcams, vehicle diagnostics, and driver behavior scoring. It directly competes with Zubie Fleet Connect in commercial and enterprise fleet accounts, with overlapping modular hardware-software model and broader scale.
- Geotab: Geotab is one of the largest GPS fleet telematics platforms globally, providing vehicle tracking, driver behavior, engine diagnostics, and an open ecosystem of integrations through MyGeotab. It directly competes with Zubie's fleet telematics core, particularly in mid-market and enterprise fleets.
- Motive: Motive (formerly KeepTruckin) provides AI dashcams, GPS tracking, ELD compliance, and fleet management software primarily for commercial trucking and SMB fleets. It directly competes with Zubie's Fleet Connect offering with a comparable hardware-plus-AI-video approach.
- Lytx: Lytx specializes in AI-powered video telematics and driver behavior analytics via its dashcam platform. It competes directly with Zubie's dashcam and distraction-detection capabilities, particularly in commercial fleets prioritizing safety and video evidence over GPS-only tracking.
- Azuga (Bridgestone): Azuga, also owned by Bridgestone, provides GPS fleet tracking, dashcams, driver scoring, and rewards-based safety programs targeting SMB fleets. It directly competes with Zubie's fleet telematics and driver behavior scoring offerings, with a similarly modular hardware-plus-software model.
Broad incumbents
- Verizon Connect: Verizon Connect offers a broad fleet management and telematics platform with GPS tracking, asset tracking, dispatch, and field service management. As a large incumbent with deep telecom distribution, it overlaps with Zubie's full feature set while serving a much wider enterprise customer base.
- Webfleet (Bridgestone): Webfleet is Bridgestone's fleet telematics platform offering GPS tracking, vehicle diagnostics, tachograph compliance, and dispatch. As an established European-rooted incumbent with global reach, it competes broadly with Zubie in commercial fleet tracking and asset management.
- Trimble Transportation: Trimble offers transportation and fleet management software including telematics, routing, and compliance across enterprise logistics customers. As a broader incumbent with deep enterprise integration, it overlaps with Zubie's fleet tracking and vehicle diagnostics capabilities at the high end of the market.
- CalAmp (now Positioning Universal / LOX): CalAmp supplies telematics hardware and connected-vehicle platforms used by fleet operators and rental fleets, often white-labeled through service providers. It competes with Zubie at the hardware layer (OBD devices, asset trackers) and overlaps in fleet telematics services.
Emerging players
- Fleetio: Fleetio provides fleet maintenance and operations management software with native telematics integrations (including Zubie). While primarily a maintenance/operations platform rather than a telematics hardware provider, it competes for fleet management software budget and customer mindshare alongside Zubie.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Zubie social profiles
Digital presenceZubie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zubie leadership team
Management profileNumber of profiles
Profiles4 records
Zubie funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zubie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zubie
What does Zubie do?
Zubie sells a connected-car fleet telematics platform combining OBD-II and GPS hardware devices with cloud-based fleet management software for commercial fleets, rental car operators, and car dealerships. Core products include Zubie Fleet Connect (enterprise fleet telematics), Zubie Rental Connect (rental-specific solution), Zubie Sense (smoke/impact detection), Zubie Dashcam (AI-powered video telematics), and Zubie Direct Connect (hardware-free Toyota integration), unified through the Zubie Zinc open API.
Is Zubie a public or private company?
Zubie is a private company. It is classified as corporate owned and is currently acquired.
When was Zubie founded?
Zubie was founded in 2012. It employs 11 to 50 people.
Where is Zubie based?
Zubie is headquartered in Bloomington, United States, in the North America region.
How does Zubie make money?
Two revenue lines are on record. Fleet Telematics Software Subscriptions are the primary driver. The others are hardware Device Sales.
Who are Zubie's main competitors?
Direct peers on record are Samsara, Geotab, Motive, Lytx and Azuga (Bridgestone). Broad incumbents are Verizon Connect, Webfleet (Bridgestone), Trimble Transportation and CalAmp (now Positioning Universal / LOX). Fleetio is listed as an emerging player.
Does Zubie have an API?
Yes. Zubie Zinc API is a RESTful API with OAuth2 authentication (Authorization Code Grant flow) that enables developers to build fleet and vehicle telematics applications. The API provides endpoints for managing accounts, devices, vehicles, trips, users, groups, tags, places, schedules, visits, events, media, and webhooks. Key features include real-time vehicle sensor data (diagnostic codes, battery level, fuel level, odometer), real-time location tracking, driving analytics, and webhook support for event-driven architectures. Default scopes include account.read, account_activity.read, places.read, user.read, and vehicles.read. Additional scopes available upon approval include account.manage, billing, check-in.manage, devices.manage, ecommerce.manage, media.read, places.manage, trippoints.read, user.manage, and vehicles.manage. Developer documentation is at developer.zubie.com.
What industry is Zubie in?
Zubie's product category is Fleet Telematics Software. Its primary akta.pro industry code is THADAKAF, Telematics, GPS Tracking & Connected Fleet Services, with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 3342 and its SIC code is 3576.