gowithYamo
gowithYamo is a London-based free mobile app and certified B Corporation that helps users in the UK and Ireland discover art exhibitions, check into venues, leave reviews, and earn gamified rewards, while monetizing through advertising partnerships with galleries and cultural institutions.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What gowithYamo does
gowithYamo is a London-based mobile platform that operates as an independent guide to art exhibitions and cultural events across the UK and Ireland. The company runs a free iOS and Android application enabling users to discover exhibitions via an interactive map, check in at venues, leave reviews, follow other users, and participate in gamified challenges that award Yamo points and collectible in-app stickers. The platform is augmented by a community-driven submission feature allowing users to upload missing exhibitions and an editorial content arm publishing artist interviews, exhibition reviews, and curated guides.
The underlying technology is a location-based mobile app with gamification mechanics and social-networking features. Notable functional components include an interactive map covering UK and Ireland, location-based art trails that promote eco-friendly travel modes (walking, cycling, public transport), and a profile/sticker collection system. The company is a Certified B Corporation and an active member of the Gallery Climate Coalition, with documented sustainability commitments including yearly carbon footprint calculation, eco-friendly travel promotion, and a stated zero-waste operations goal by 2030.
Revenue is generated through advertising and promotional partnerships with galleries, festivals, and cultural institutions, with anonymized engagement and demographic analytics provided to partners; the core user product remains free. No funding rounds, investor base, or parent company are disclosed. Distribution occurs via the Apple App Store and Google Play Store, with marketing executed through organic social (LinkedIn, Instagram, TikTok), a weekly email newsletter, editorial content, and press coverage in publications such as The Art Newspaper, Elephant Magazine, and Marie Claire. Stated headcount is 1-10 employees, and named B2B partners span cultural institutions (Turner Contemporary, Gasworks, Somerset House) and editorial/lifestyle collaborators (The White Pube, Elephant Magazine, Canal Dream CIC).
gowithYamo firmographics
Firmographics- Name
- gowithYamo
- Legal name
- GowithYamo LTD
- Website
- https://gowithyamo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- gowithYamo is a London-based free mobile app and certified B Corporation that helps users in the UK and Ireland discover art exhibitions, check into venues, leave reviews, and earn gamified rewards, while monetizing through advertising partnerships with galleries and cultural institutions.
- Ownership category
- akta.pro rank
gowithYamo industry classification
Industry- Product category
- Art Exhibition Discovery Platform
- NAICS
- Museums, Historical Sites, and Similar Institutions (712), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Local & City Guide Content Aggregators (MPACAKAJ)
- akta.pro secondary industries
- Art, Street Art & Creative Scene Tours (THAJAAAE), Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)
Keywords
Where gowithYamo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
gowithYamo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Advertising & Promotions: The platform promotes partnered exhibitions, galleries, artists or other third parties within the app. These promotions are non-targeted, though anonymised viewing figures, engagements and demographics may be provided to partners for analytic purposes.
- Freemium Platform: The app is described as a free platform. The core discovery, check-in, review, and social features are free to users. Revenue is generated through advertising partnerships and potentially premium features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Platform |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
gowithYamo product offering
Product offeringCore offering
gowithYamo operates a free mobile application (iOS and Android) that serves as an independent guide to art exhibitions, galleries, and cultural events across the UK and Ireland. Users can discover shows via an interactive map, check in at venues, leave reviews, follow friends, participate in gamified challenges, and earn Yamo points and stickers. The company also sells advertising and promotional placements within the app to galleries, museums, artists, and cultural institutions.
Product overview
gowithYamo operates as a free, independent platform and certified B Corp that serves as a comprehensive guide to art exhibitions and cultural events across the UK and Ireland. The core offering is the gowithYamo mobile application, which enables users to navigate an interactive map, discover local and regional exhibitions, check into venues, leave reviews, follow friends, and participate in gamified challenges to collect stickers and earn points. The platform is augmented by an editorial content arm publishing articles, interviews, and reviews, as well as a community-driven upload feature allowing users to submit missing exhibitions. Additionally, the company offers advertising and partnership opportunities for galleries and cultural organisations to reach the platform's audience.
Differentiator
Problem solved
Functional benefit
Products and services
- gowithYamo App A free mobile application for iOS and Android that serves as an independent guide to art exhibitions and cultural events across the UK and Ireland. Users can discover shows via an interactive map, check in at venues, log visits, leave reviews, follow other users, participate in challenges, and earn Yamo points and in-app stickers. Targeted at individual art enthusiasts and exhibition visitors.
- Advertising & Promotional Services A partnership offering enabling galleries, museums, artists, and cultural institutions to promote exhibitions, events, and content within the gowithYamo app audience. Promotions are non-targeted and the platform provides anonymised viewing figures, engagement metrics, and demographic analytics to partners. Targeted at UK and Ireland arts and culture organisations.
Companies that use gowithYamo
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
gowithYamo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
gowithYamo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- GasworksminorCo-hosted 'Beyond Sight: An Audio-Sensory Tour of Mémoires des corps' event, pairing curated music with exhibitions for immersive experiences.
- The White PubeminorCollaborated on 'What I Saw Last Week' content series, combining gowithYamo's platform features with The White Pube's critical art writing.
- Canal Dream CICcoreCanal Dream CIC organized the Canal Dream Art Festival 2024 along Regent's Canal in King's Cross. gowithYamo served as the official festival guide, providing an interactive map and challenge feature for attendees to engage with the floating arts festival.
- Global GenerationminorOne of the Dream Partners for Canal Dream Art Festival 2024. Contributed the Floating Garden exhibition exploring water's cultural significance and climate change through textiles, photography, and ceramics.
- RedKite Floating Gallery & Art SpaceminorDream Partner for Canal Dream Art Festival 2024. Featured Cas Campbell's Hidden Rivers installation made from recycled materials focusing on London's forgotten waterways.
- Word on the Water (Bookbarge)minorDream Partner for Canal Dream Art Festival 2024. Poetry readings on the Bookbarge connected the public to waterways while emphasising protecting vital resources.
- Slash ArtsminorDream Partner for Canal Dream Art Festival 2024. Hosted Phil Barton's Window on Lindow exhibition showcasing drawings inspired by Lindow Moss.
- The Walker CityminorDream Partner for Canal Dream Art Festival 2024. Featured Waterborne: Boater Art exhibition showcasing artworks by artists living on boats.
- Turner ContemporarycorePartnered to bring Yamo Lates to Margate, hosting evening events at the gallery to engage audiences beyond regular opening hours.
- Elephant MagazineminorPartnered for date night events at Somerset House, co-hosting cultural evenings combining art and social experiences.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
gowithYamo competitors and assessment
Company assessmentRegional players
- Culture24: Culture24 is a UK-focused digital publication and listings platform for museums, galleries, and cultural events. It is a regional peer sharing gowithYamo's UK focus and the 'discover cultural events' mission, though primarily web-based and editorially driven rather than community/UGC mobile.
Direct peers
- Fever: Fever operates a marketplace and discovery app for experiences, exhibitions, and events in major cities worldwide. It is a direct peer to gowithYamo in mobile-first experience discovery and ticketing, with a similar target user seeking curated local cultural activities.
- Artnet: Artnet provides art market intelligence, gallery listings, and exhibition information through digital channels. It is a direct peer serving art enthusiasts and galleries with discovery and editorial content, with comparable B2B information services to galleries and auction houses.
- Atlas Obscura: Atlas Obscura operates a community-driven, location-based discovery platform for unique places, experiences, and events. It is a direct peer to gowithYamo in the consumer 'discover local cultural experiences' category with a freemium digital model and similar editorial + UGC content approach.
- Tiqets: Tiqets is a European ticketing and discovery platform specifically for museums, exhibitions, and attractions. It is a direct peer in the cultural/exhibition discovery vertical, sharing gowithYamo's UK and European geographic focus and B2B gallery/institution relationships.
- The Art Newspaper: The Art Newspaper is a leading international publication covering the art world, including exhibition reviews, gallery news, and curated listings. It is a direct peer in editorial content and audience (galleries, art enthusiasts) and has been cited as a press outlet covering gowithYamo.
- Headout: Headout is a mobile-first marketplace for tours, attractions, and experiences in major cities. It is a direct peer in mobile experience discovery and ticketing, serving travelers and locals seeking curated cultural activities with a similar freemium discovery + transactional revenue model.
Broad incumbents
- Time Out: Time Out is a major city guide media brand covering events, exhibitions, restaurants, and cultural activities globally. It is a broad incumbent peer, serving the same 'discover what to do in the city' use case as gowithYamo but across a much wider category footprint (dining, nightlife, travel) and at a larger scale.
- Eventbrite: Eventbrite is a large-scale event listing, ticketing, and discovery platform serving consumers and organizers across categories including arts and culture. It is a broad incumbent peer in event discovery, with overlap in the art exhibition use case but much broader category coverage and an established ticketing/transactional model.
Emerging players
- Singulart: Singulart is an online art marketplace and discovery platform for contemporary artists and collectors. It is an emerging player peer intersecting with gowithYamo's audience of art enthusiasts, with a partial overlap in artist discovery and exhibition promotion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
gowithYamo social profiles
Digital presencegowithYamo compliance and trust
Trust signalCompliance2 records
gowithYamo financial estimates
Financial estimateRevenue estimate
Valuation estimate
gowithYamo leadership team
Management profileNumber of profiles
Profiles1 record
gowithYamo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gowithYamo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gowithYamo
What does gowithYamo do?
gowithYamo operates a free mobile application (iOS and Android) that serves as an independent guide to art exhibitions, galleries, and cultural events across the UK and Ireland. Users can discover shows via an interactive map, check in at venues, leave reviews, follow friends, participate in gamified challenges, and earn Yamo points and stickers. The company also sells advertising and promotional placements within the app to galleries, museums, artists, and cultural institutions.
Is gowithYamo a public or private company?
gowithYamo is a private company. It is classified as unknown and is currently operating.
When was gowithYamo founded?
gowithYamo was founded in 2015. It employs 1 to 10 people.
Where is gowithYamo based?
gowithYamo is headquartered in London, United Kingdom, in the Europe region.
How does gowithYamo make money?
Two revenue lines are on record. Advertising & Promotions are the primary driver. The others are freemium Platform.
Who are gowithYamo's main competitors?
Culture24 is listed as a regional player. Direct peers are Fever, Artnet, Atlas Obscura, Tiqets, The Art Newspaper and Headout. Broad incumbents are Time Out and Eventbrite. Singulart is listed as an emerging player.
Does gowithYamo have an API?
Yes. The gowithYamo API is referenced in the Terms of Service and Privacy Policy as a channel for personal information submission and use, though specific documentation, endpoints, or developer resources are not publicly accessible on the website.
What industry is gowithYamo in?
gowithYamo's product category is Art Exhibition Discovery Platform. Its primary akta.pro industry code is MPACAKAJ, Local & City Guide Content Aggregators, with a secondary code of THAJAAAE, Art, Street Art & Creative Scene Tours. Its NAICS code is 712 and its SIC code is 7900.