What Global Generation does

Global Generation is a UK-registered non-profit environmental charity founded in 2004 and headquartered in London. The organisation creates and operates community gardens and urban growing spaces — including the Story Garden, Paper Garden, Floating Garden, and Triangle Site — concentrated in the King's Cross and Canada Water areas. It serves school-age children, young people, local residents, and corporate volunteers through structured programmes: the Generator Programme (youth), Schools Programme, Build Traineeship, and Community Build Days. Its core deliverable is place-based environmental education combined with community-built garden infrastructure, designed to produce measurable social and ecological outcomes rather than commercial products.

The charity generates revenue through a diversified mix of individual donations (from £20), corporate partnerships structured as Founding Partners at £20,000, programme sponsorships at £15,000 and garden sponsorships at £10,000, venue hire of garden spaces, and ticketed events such as supper clubs priced at £100–£160. Its go-to-market combines grassroots individual fundraising with B2B corporate engagement, leveraging construction and property development partners — including British Land, Wates, and Network Rail — that contribute both infrastructure build and operational funding. The charity operates with 11–50 employees and runs training programmes focused on traditional crafts, horticulture, and environmental education.

There is no underlying software platform or proprietary technology stack disclosed; the charity's "product" is fundamentally physical infrastructure (gardens, built structures) plus in-person educational programming. Operational technology appears limited to standard non-profit tooling (donor CRM, event ticketing, website) with no indication of AI, machine learning, or data-driven optimisation capabilities.

Name

Global Generation

Legal name

Global Generation

Website

https://globalgeneration.org.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Global Generation is a London-based environmental charity, founded in 2004, that operates community gardens and delivers environmental education programmes for young people, schools, and local residents, funded by individual donations and corporate partnerships.

Ownership category

akta.pro rank

Product category

Community Environmental Education and Urban Gardening Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190), Landscaping Services (561730)

SIC

Agricultural Services (700), Forestry (800)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Community Development & Social Impact Programs (EDAIAGAA), Environmental Education, Capacity Building & Community Engagement (BPADALAO), Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA), Urban & Community Reforestation / Street Tree Planting (AFAMACAL)

Keywords

• Community garden programs
• Environmental education
• Youth leadership programs
• Urban greening initiatives
• Corporate volunteer programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Funding: Primary revenue stream from individual donations, corporate donations, and institutional charitable funding from trusts, foundations, and government bodies. Multiple donation tiers from £20 individual supporters to £20,000 Founding Partners.
2. Space and Venue Hire: Rental income from hiring garden spaces, event venues, and facilities to individuals, businesses, and organizations for events, celebrations, and corporate functions.
3. Event Tickets and Special Programs: Revenue from ticket sales for special events, workshops, supper clubs, and community programs including the Floating Feast dining experiences and creative workshops.
4. Corporate Partnerships and Sponsorship: Income from business partnerships supporting CSR, ESG, and circular economy goals through team volunteering, program sponsorship, and collaborative projects.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Global Generation operates four urban community garden sites in London (Story Garden, Paper Garden, Floating Garden, Triangle Site) and delivers nature-based environmental education programs for schools, young people, and corporate partners. The charity also runs youth leadership programs, skip garden workshops, and corporate volunteer days, while maintaining a canal barge as a mobile outreach venue.

Product overview

Global Generation operates a network of urban community gardens and environmental education programmes across London, not a unified technology product. The organisation's offerings consist of physical spaces (Story Garden, Paper Garden, Floating Garden, Triangle Site), youth and educational programmes (Generator Programme, Schools Programme, Build Traineeship), community engagement (Twilight Gardening, Community Build Days), and venue hire services. These programmes collectively enable nature connection, environmental education, sustainable building skills, and youth leadership development in urban settings.

Differentiator

Problem solved

Functional benefit

Brands

• Story Garden: Permanent community garden space in King's Cross opened in 2026
• Paper Garden
• Floating Garden
• Triangle Site
• Generator Programme
• Twilight Gardening

Products and services

• Story Garden A community garden site operated by Global Generation in London, used as a venue for environmental education programs, school workshops, community gardening sessions, and corporate volunteer days.
• Paper Garden A community garden site operated by Global Generation in London, used for environmental education, community engagement, and intergenerational learning activities.
• Floating Garden A community garden built on a canal barge on London's waterways, operated by Global Generation as a mobile outreach venue for environmental education, corporate hire, and community events.
• Triangle Site A community garden site operated by Global Generation in London, used for environmental education programs, community engagement, and hands-on gardening activities.
• Schools Program An environmental education program run by Global Generation for UK school children, delivered at the charity's garden sites and providing hands-on nature-based learning and sustainability education.
• Youth Leadership Program A leadership development program for young people delivered by Global Generation, focused on environmental action, community engagement, and intergenerational co-creation at the charity's garden sites.
• Corporate Volunteer Days A corporate engagement offering from Global Generation, enabling businesses to book team-building and volunteer days at the charity's community garden sites to support CSR/ESG objectives.
• Skip Garden Workshops A workshop program run by Global Generation teaching container-based urban gardening using skip gardens, delivered to community members and young people at the charity's garden sites.
• Space Hire and Venue Events A hire and event hosting service offered by Global Generation, enabling private and corporate bookings at the charity's four garden sites and on the canal barge for events and gatherings.

Quantifiable outcome

• Migration and Black History Month inspired recipe book won RJ4All International Institute's FRED Youth Award in the 2020 Community Category
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• Wates Family Enterprise TrustcoreStrategic or Co-development Partner · 1 January 2021Major construction partner supporting the Paper Garden and Triangle Site builds. Wates colleagues have helped build structures and provided expertise in sustainable building practices, demonstrating commitment to nature-based neighbourhoods.
• British LandcoreStrategic or Co-development PartnerPrimary funder and supporter of Paper Garden development, providing funding for youth programmes and garden infrastructure at Canada Water site.
• Yes MakecoreStrategic or Co-development PartnerBuilding contractor working with community to construct cordwood walls and natural building elements. Shared site with Global Generation at Triangle Site, integral to the build process.
• Jan Kattein ArchitectscoreStrategic or Co-development PartnerArchitectural partner designing Paper Garden and other structures, bringing design expertise for sustainable community spaces.
• AecomsupportingStrategic or Co-development PartnerEngineering consultancy providing technical support for the Paper Garden and Triangle Site development projects.
• Network RailsupportingStrategic or Co-development PartnerInfrastructure partner supporting development in the King's Cross area, part of the network of contractors enabling the garden projects.
• Galldris ConstructionsupportingStrategic or Co-development PartnerConstruction company that hoisted living matter and garden materials onto lorries to relocate the Paper Garden to its new home, supporting the garden's physical move.
• HopscotchcoreStrategic or Co-development PartnerPartner organization identifying isolated men from hotels for weekly garden sessions, supporting refugee integration and wellbeing programmes.
• Canal Dream CICcoreStrategic or Co-development PartnerNon-profit arts organisation producing the Canal Creative Calendar programme of art and nature events on the Floating Garden barge, partnering for creative events and community engagement.
• Townshend Landscape ArchitectscoreStrategic or Co-development PartnerLandscape architecture firm that did all landscaping for King's Cross development and continues working with Global Generation in Canada Water.
• Kings PlacesupportingStrategic or Co-development PartnerCommunity Programme supporter providing generous sponsorship for Brass on the Grass event at Story Garden summer launch.
• London Open GardenssupportingStrategic or Co-development PartnerAnnual partnership hosting Floating Garden as part of London Open Gardens event series, showcasing urban green spaces.
• Your Bike ProjectsupportingStrategic or Co-development PartnerPartner for refugee family sessions providing bicycle workshop activities alongside gardening and creative sessions.
• The Office GroupsupportingStrategic or Co-development PartnerCommercial property company that partnered to build first roof garden before Skip Garden, continuing supportive relationship in King's Cross.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Royal Botanic Gardens, Kew: Major London institution operating public gardens with strong education, conservation and event-hire operations — broader portfolio but overlapping educational and venue-hire functions.
• Royal Horticultural Society: UK horticultural charity running gardens, schools outreach (RHS Campaign for School Gardening), and community programmes — comparable mission but at national scale and with formal horticultural focus.
• The Wildlife Trusts: UK federation of conservation charities running nature reserves, youth programmes and education outreach — overlap on community nature connection and youth leadership themes at much larger scale.
• Soil Association: UK charity focused on organic food, farming and community growing, including schools programmes — overlap on food-growing, schools outreach and community garden support.

Direct peers

• Trees for Cities: UK charity focused on urban tree planting and community green-space creation in city environments, including schools and volunteer engagement — directly comparable mission and London footprint to Global Generation.
• The Conservation Volunteers: UK environmental volunteering charity running community-based green-space programmes, environmental education and youth engagement — overlapping operational model and beneficiary mix with Global Generation.
• Eden Project: Environmental education charity operating distinctive biomes/gardens with curriculum-linked learning and corporate partnerships — analogous in combining immersive nature venues with educational programming.
• Capital Growth: London-focused network supporting community food-growing gardens — closely aligned with Global Generation's Paper Garden and Somers Town Gardening Club community-gardening model.
• Hubbub Foundation: Environmental charity running community behaviour-change campaigns and circular-economy projects with corporate partners — comparable funding mix (corporate partnerships, grants) and London base.

Emerging players

• Forest School-type outdoor learning charities (e.g., London Early Years Foundation outdoor programmes): Outdoor and nature-based learning providers serving schools and young children — comparable pedagogy (nature connection, hands-on learning) but typically less integrated venue/event model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjf7O-1ixl3walElGlz_dKA
• Facebookfacebook.com/globalgeneration2004
• LinkedInlinkedin.com/company/global-generation
• Instagraminstagram.com/globalgeneration
• Xx.com/global_gen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Generation