GPS to GO
GPS to GO is an Ottawa-based authorized Geotab reseller selling plug-and-play GPS fleet tracking hardware, cloud telematics software, AI dash cams, and professional installation services to SMB, enterprise, and municipal fleet operators across North America.
- Company typePrivate
- Founded2009
- HeadquartersOttawa, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GPS to GO does
GPS to GO Inc. is an Ottawa, Ontario-based authorized Geotab reseller that designs and delivers GPS fleet tracking and telematics solutions to commercial and public-sector fleet operators across North America. Founded around 2009 and operating for over 16 years, the company sells and installs Geotab GO-series plug-and-play tracking hardware (data refreshed every 15-60 seconds with 6-foot accuracy), resells the cloud-based MyGeotab fleet management platform, and bundles add-on modules including AI-powered dash cams, ELD/Hours-of-Service compliance, electric vehicle fleet management, driver ID, Garmin navigation integration, LifeSaver Mobile distraction prevention, and Marketplace ecosystem extensions (SAP, Drivewyze, Assetflo, MagTrack+ asset tracking). Its go-to-market is sales-led, converting inbound web quote requests and demos into subscription contracts, with a notable services arm that performs professional GPS installations on large municipal and enterprise fleets (e.g., 900+ City of Ottawa transit buses).
The business model combines one-time hardware sales (roughly $99 per device) with recurring monthly software subscriptions starting around $19.75-$19.99 per vehicle, with no long-term contracts and leasing options available for capex-flexible buyers. Revenue diversification spans SMB service-vehicle operators (plumbing, landscaping, cleaning), transport and logistics carriers, delivery and courier fleets, and government/public transit customers including Coca-Cola, ServiceMaster, the State of California, City of Ottawa, City of Brampton, and Niagara Falls. The company holds an A+ Better Business Bureau rating and is a Geotab Certified Partner, but does not own the underlying telematics technology, AI engines (ACE), or device IP — its competitive position is that of a regional value-added reseller and installation services provider riding the Geotab platform.
GPS to GO firmographics
Firmographics- Name
- GPS to GO
- Legal name
- GPS to GO Inc.
- Website
- https://gpstogo.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GPS to GO is an Ottawa-based authorized Geotab reseller selling plug-and-play GPS fleet tracking hardware, cloud telematics software, AI dash cams, and professional installation services to SMB, enterprise, and municipal fleet operators across North America.
- Ownership category
- akta.pro rank
GPS to GO industry classification
Industry- Product category
- Fleet Tracking Solutions
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- GPS Fleet Tracking & Mapping (TLABAJAA)
Keywords
Where GPS to GO is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
GPS to GO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- GPS Tracking Hardware Sales: One-time hardware costs for GPS tracking devices including GO devices, dashcams, and accessories
- Monthly Software/Subscription Services: Recurring monthly fees for fleet management software, data services, and real-time tracking. Monthly rates start at approximately $19.99 per device with no long-term contracts required
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Monthly Service |
| Unit Pricing | Pay-as-you-go | Hardware Device Cost |
| Subscription | Monthly | California State Contract Rate |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
GPS to GO product offering
Product offeringCore offering
GPS to GO is an authorized Geotab reseller that sells, installs, and supports GPS fleet tracking solutions for businesses across North America. The company offers plug-and-play GO-series GPS tracking devices, the cloud-based MyGeotab fleet management software on a monthly subscription basis, ELD compliance hardware/software, AI-powered dash cams, EV fleet management, and professional installation services for large fleets.
Product overview
GPS to GO is an authorized Geotab reseller providing a comprehensive fleet management platform built on Geotab technology. The core offering combines Geotab GO-series plug-and-play GPS tracking devices with the cloud-based MyGeotab fleet management software, which serves as the central hub for all fleet operations. The platform is complemented by the ACE AI Engine for generative analytics, GPS Camera Systems for AI-powered safety monitoring, and ELD solutions for regulatory compliance. Additional capabilities include specialized Electric Vehicle fleet management, the Geotab Marketplace with hundreds of third-party integrations, Mobile Forms, and Tablet & Data services. Hardware accessories include Driver ID systems, Garmin Integration, IOX expandables, and various cables. The company also offers professional installation services and sells specialized tracking products like TrackLight trailer GPS and MagTrack+ asset trackers. Geotab Energy and Geotab Ignition provide EV infrastructure planning and advanced data analytics respectively.
Differentiator
Problem solved
Functional benefit
Products and services
- Geotab GPS Tracking Devices Plug-and-play Geotab GO-series hardware GPS tracking devices for commercial vehicle fleets, sold by GPS to GO to businesses needing real-time location tracking, ELD compliance, and driver behavior monitoring.
- MyGeotab Fleet Management Software Cloud-based subscription software (MyGeotab) for managing fleet operations including live tracking, routing, maps, reports, vehicle maintenance alerts, and driver behavior analysis, sold to commercial fleet operators on a monthly basis.
- GPS Camera Systems (Dash Cams) AI-powered dash cam hardware and software for real-time driver safety monitoring, incident documentation, and driver coaching, sold to commercial fleet operators and integrated with the MyGeotab platform.
- ELD (Electronic Logging Devices) and Hours of Service Compliance Electronic logging device hardware and Geotab Drive software for Hours of Service (HOS) regulatory compliance, sold to commercial carriers and cross-border trucking operators requiring FMCSA ELD mandate compliance.
- Electric Vehicle (EV) Fleet Management Specialized electric vehicle fleet management solution including battery monitoring, range optimization, charging infrastructure planning, and cold weather performance management, sold to commercial operators transitioning to electric fleets.
- Driver ID System Hardware driver identification system with reader device and ID tags allowing drivers to activate themselves as the operator for specific routes, sold to fleet operators needing driver-level accountability and attribution.
- LifeSaver Mobile Driver Safety Solution Software mobile application that prevents distracted driving by blocking phone use while a vehicle is in motion, integrated as an Add-In with the MyGeotab Dashboard and sold to fleet operators focused on driver safety.
- TrackLight Trailer GPS Covert trailer GPS tracking hardware from Anytrek embedded in LED tail lights, sold to commercial operators needing trailer location visibility and asset utilization reporting via a secure web portal with geofencing.
- MagTrack+ Asset Tracker Magnetic-mounted asset tracking device for high-value trailers and equipment, sold to commercial operators needing theft detection, automatic tamper alerts, and recovery service linkage for lost or stolen assets.
- GPS Installation Services Professional fleet GPS installation service for large fleets across North America, sold to enterprise customers, municipal governments, and third-party tracking providers needing on-site deployment of vehicle tracking hardware.
Quantifiable outcome
- Data updated every 15-60 seconds for real-time fleet visibility
- +3 more outcomes
Companies that use GPS to GO
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
GPS to GO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature5 records
GPS to GO partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- AnytrekminorGPS to Go is an official reseller of TrackLight GPS tracking devices by Anytrek. TrackLight provides covert trailer tracking embedded in LED tail lights using 4G connectivity with 3G fallback capability.
- GeotabcoreGPS to Go is an authorized Geotab reseller and Certified Partner. They resell Geotab's fleet tracking devices, software, and services. Geotab provides the underlying technology platform including GO devices, MyGeotab software, and Geotab Marketplace ecosystem. GPS to Go has been a Geotab reseller for over 16 years.
- Clever DevicesminorClever Devices, based in Plainview New York, contracted GPS to Go for installation of fleet tracking devices on over 900 public transit buses for the City of Ottawa.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GPS to GO competitors and assessment
Company assessmentBroad incumbents
- Webfleet (Bridgestone): Webfleet, a Bridgestone company, is a global fleet management and vehicle telematics provider. It competes for similar fleet tracking, vehicle tracking, and compliance use cases that GPS to Go addresses through its Geotab partnership.
- Samsara: Samsara offers an integrated IoT fleet management platform combining GPS tracking, dash cams, telematics, and operational analytics. It directly competes with the Geotab/GPS to Go offering for enterprise and commercial fleet customers at scale.
- Motive (formerly KeepTruckin): Motive provides AI-powered fleet management, ELD compliance, GPS tracking, and dash cams targeting commercial trucking and field service operations. It competes for the same fleet customers that GPS to Go serves through its Geotab-based offering.
- Geotab: Geotab is the underlying platform provider whose GPS tracking devices, MyGeotab software, ACE AI engine, and Marketplace ecosystem GPS to Go resells. Geotab is both the supplier and a competitor when selling direct to enterprise and government accounts.
- Trimble Transportation: Trimble Transportation provides fleet management, telematics, and mobility solutions for commercial transportation. It is a broad incumbent with comparable fleet visibility and compliance offerings to the Geotab/GPS to Go platform.
- Azuga (Bridgestone): Azuga is a fleet GPS tracking and telematics platform offering hardware plus subscription software for SMB fleets. It targets the same small-to-mid-market fleet customer segment that GPS to Go serves as a Geotab reseller.
- Verizon Connect: Verizon Connect is a major fleet telematics provider offering GPS tracking, ELD compliance, route planning, and fleet management software. It is a broad incumbent that competes with Geotab resellers like GPS to Go across SMB and enterprise segments.
Direct peers
- Fleet Complete: Fleet Complete is a Canadian-based fleet telematics provider offering GPS tracking, asset management, and IoT solutions. It is a particularly relevant peer given its Canadian roots and similar SMB-to-enterprise fleet tracking positioning.
- Fleetio: Fleetio is a fleet management SaaS platform serving customers with vehicle tracking, maintenance, and fuel management. While GPS to Go's fleet tracking is Geotab-based, Fleetio represents a comparable fleet management offering competing for similar SMB and mid-market fleet customers.
Emerging players
- LinXiar (formerly GoMotive/Blue Tree): LinXiar is a Canadian fleet management technology provider offering GPS tracking and telematics solutions to SMB and mid-market fleets. It is a regional and emerging competitor in the same fleet tracking category as GPS to Go.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GPS to GO social profiles
Digital presenceGPS to GO compliance and trust
Trust signalCompliance2 records
GPS to GO financial estimates
Financial estimateRevenue estimate
Valuation estimate
GPS to GO leadership team
Management profileNumber of profiles
Profiles2 records
GPS to GO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GPS to GO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GPS to GO
What does GPS to GO do?
GPS to GO is an authorized Geotab reseller that sells, installs, and supports GPS fleet tracking solutions for businesses across North America. The company offers plug-and-play GO-series GPS tracking devices, the cloud-based MyGeotab fleet management software on a monthly subscription basis, ELD compliance hardware/software, AI-powered dash cams, EV fleet management, and professional installation services for large fleets.
Is GPS to GO a public or private company?
GPS to GO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GPS to GO founded?
GPS to GO was founded in 2009. It employs 1 to 10 people.
Where is GPS to GO based?
GPS to GO is headquartered in Ottawa, Canada, in the North America region.
How does GPS to GO make money?
Two revenue lines are on record. GPS Tracking Hardware Sales are the primary driver. The others are monthly Software/Subscription Services.
Who are GPS to GO's main competitors?
Broad incumbents on record are Webfleet (Bridgestone), Samsara, Motive (formerly KeepTruckin), Geotab, Trimble Transportation, Azuga (Bridgestone) and Verizon Connect. Direct peers are Fleet Complete and Fleetio. LinXiar (formerly GoMotive/Blue Tree) is listed as an emerging player.
Does GPS to GO have an API?
Yes. Geotab provides API access through the MyGeotab platform, allowing customers to integrate telematics data into their own systems. Third-party integrations are available via the SAP App Center, enabling companies to integrate valuable telematics data into SAP software systems. The platform also supports custom data analysis through Geotab Ignition datasets.
What industry is GPS to GO in?
GPS to GO's product category is Fleet Tracking Solutions. Its primary akta.pro industry code is TLABAJAA, GPS Fleet Tracking & Mapping. Its SIC code is 4700.