Tentaroo

What Tentaroo does

Tentaroo is a privately-held SaaS company that provides a unified camp and event management platform purpose-built for Boy Scouts of America (BSA) councils. Its core product consists of four integrated modules — Events (registration and management with multiple registration methods and class scheduling), Facilities (reservations for cabins, campsites, and activities), Websites (council website administration and content management), and Form Builder (custom data collection with templates, logic, and payment settings) — supplemented by a Reports & Accounting module for financial tracking and refunds. The platform is cloud-based and mobile-first ('Tentaroo On The Go!'), supports real-time attendance and advancement reporting, and integrates with payment processors (Authorize.net, Stripe) and BSA's Scoutbook advancement system via a community-developed browser extension. Security infrastructure includes PCI-compliant payment handling and SSL encryption.

The company sells on a custom-priced annual subscription model directly to BSA councils, with pricing varying by council size and needs and not publicly disclosed. Councils receive bundled access to the full module set (Form Builder included at no additional cost) plus transaction fees on registration and reservation payments. Free website hosting is included as part of the service agreement to support retention. The go-to-market is sales-led, driven by direct demonstrations, a 'Schedule Demo' CTA, telephone support (888-651-0153), Zoom training sessions, a YouTube tutorial channel, and a weekly 'Tip of the Week' newsletter. Referral distribution through the BSA council professional network has produced 48+ named council customers across at least 9 US states, including Greater Los Angeles Area Council, South Florida Council, Prairielands Council, and Crossroads of the West Council.

Tentaroo was founded in 2009 (with marketing referencing 'since 2012') and is incorporated as Tentaroo.com, Inc. in Hawaii, headquartered in Kailua Kona. The company operates with a 1-10 employee base and is bootstrapped, with no disclosed venture or private equity funding. CEO Moishe Groger leads a small team including Scouting-experienced customer support staff (e.g., Nathan Wells, a former BSA camp staff member). Over its operating history, Tentaroo reports facilitating registration for 1.5M+ campers across 21,000+ Scouting events. The company explicitly disclaims affiliation with or endorsement by Scouting America (formerly BSA), maintaining independence as a third-party vendor serving the BSA ecosystem.

Name

Tentaroo

Legal name

Tentaroo.com, Inc.

Website

https://tentaroo.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Tentaroo is a privately-held SaaS provider of camp and event management software purpose-built for Boy Scouts of America councils, offering integrated event registration, facility reservations, website administration, and form building modules to 48+ BSA councils across the United States.

Ownership category

akta.pro rank

Product category

Camp and Event Management Software

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Camp management software
• Event registration system
• Facility booking platform
• Council website management
• BSA council platform

Headquarters

HQ city

Dunedin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. BSA Council Service Agreements: Recurring service agreements with BSA councils for access to the Tentaroo platform including Events, Facilities, Websites, and Form Builder modules. Pricing varies by council.
2. Online Payment Processing: Transaction fees collected through integrated payment processing for event registrations and facility reservations. Supports Visa, MasterCard, Discover, American Express, and eChecks.
3. Free Website Offering: Free Tentaroo camp websites offered as part of service agreements to attract and retain council customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Tentaroo is a cloud-based camp and event management platform built specifically for Boy Scouts of America (BSA) councils. It delivers four integrated modules—Events (registration and management), Facilities (reservation and booking), Websites (council website administration), and Form Builder (custom data collection)—along with Reports & Accounting. The platform has supported more than 1.5 million camper registrations and over 21,000 Scouting events since 2012, providing mobile-first guided registration wizards, real-time attendance reporting, Scoutbook merit-badge data export, and PCI-compliant/SSL-encrypted payment processing through Authorize.net and Stripe.

Product overview

Tentaroo is a unified camp management platform designed specifically for BSA councils, offering four integrated modules: Events (registration and management), Facilities (reservations and booking), Websites (council website administration), and Form Builder (custom data collection). The platform operates as a SaaS solution with a modern, mobile-first interface. Tentaroo On The Go! provides responsive access across devices, while the Reports & Accounting module delivers comprehensive financial tracking. The system supports over 1,500,000 registered campers across more than 21,000 Scouting events since 2012.

Differentiator

Problem solved

Functional benefit

Brands

• Tentaroo On The Go!: A mobile-first version of the Tentaroo platform that allows users to access the system on any device including phone, tablet, and laptop.

Products and services

• Events Module Event registration and management system for BSA councils, supporting multiple registration methods (Just Names, Just Numbers, Numbers and Names), class scheduling, participant tracking, invoicing, and real-time reports of attendance and requirements completed at camp.
• Facilities Module Facility reservation and booking system that allows BSA councils and their users to create trips, add reservations for cabins, campsites, and activities, with availability checking, trip planning, reservation wizards, and itinerary generation.
• Websites Module Council website administration platform enabling creation and management of council websites with page editors, draft pages, homepage boxes, menus, contacts, and resources management.
• Form Builder Custom form building tool included in every service agreement for gathering data in various ways, supporting form templates, logic and advanced notifications, date-dependent logic, payment settings, product sales, and offline payment configurations.
• Reports & Accounting Comprehensive financial tracking and reporting system including event type reports, group reports, payment reports, calendar exports, form builder reports, payment reconciliation, refunds, and credit card refunds.
• Tentaroo On The Go! Mobile-first responsive interface layer that ensures users can access the system on any device (phone, tablet, laptop), with intuitive guided registration wizards and consistent processes; admin side supports updating event details, facility settings, and website content on the go.

Quantifiable outcome

• Over 1,500,000 campers registered through the platform
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

Four partnerships are on record, tiered support, core and context.

• Scoutbook (Feature Assistant Extension)supportTechnology or IntegrationTentaroo integrates with Scoutbook through a Feature Assistant Chrome/Firefox extension that allows export of merit badge completion data from Tentaroo registrations to import into Scoutbook for Scout advancement records. The extension is developed by a volunteer and not officially affiliated with BSA or Tentaroo.
• Authorize.netcoreTechnology or IntegrationAuthorize.net is used as the primary payment processor for credit card transactions within the Tentaroo platform, enabling councils to accept Visa, MasterCard, Discover, and American Express payments for event registrations and facility reservations.
• StripecoreTechnology or IntegrationStripe is supported as an alternative payment processor for council payment processing within the Tentaroo platform.
• Boy Scouts of America (Scouting America)contextOthersTentaroo is a privately-held corporation and as such is not affiliated with or endorsed by Scouting America (formerly Boy Scouts of America). However, the company serves BSA councils and their members.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Sawyer: Bookings and payments platform for kids' classes, camps, and after-school programs. Emerging player with overlapping registration/payments functionality for children's activity providers.
• Regpack: Online registration and payment platform for events, camps, and organizations. Functionally comparable to Tentaroo's Events and Form Builder modules for SMB and nonprofit customers.
• Jackrabbit (ClassJuggler parent): Class management, registration and billing software for youth activity businesses (gymnastics, swim, camps, etc.). Comparable registration, billing and reporting surface to Tentaroo's Events module.

Direct peers

• CampMinder (Community Brands): Camp management software for summer camps (registrations, forms, billing, parent portal). Direct competitor to Tentaroo serving the camp market with overlapping registration/payment functionality, though broader than BSA specifically.
• Daxko / UltraCamp: Camp management and member-based software used by YMCAs and camps for registration, facility booking and billing. Closest large-scale direct peer; competes on similar functionality across the broader youth/camp segment.
• CampSite (Cambium Software): Online registration, parent communication and billing platform purpose-built for summer camps. Comparable to Tentaroo on registration and online payments, but not BSA-specific.

Broad incumbents

• SportsEngine (NBC Sports Next): Large youth sports league and organization management platform owned by NBC Sports Next. Overlaps with Tentaroo on registration, payments, and websites for youth organizations, with significantly larger scale and resources.
• Active Network / Community Brands: Enterprise activity registration and camp management software (Campus, RecTrac, ActiveWorks) serving camps, parks, and recreation orgs. Broad incumbent with event registration capabilities that intersect Tentaroo's market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com//channel/UChWfOUsoRPbRQ1vdn5uh0OA
• Facebookfacebook.com/tentaroo
• Xx.com/gotentaroo
• LinkedInlinkedin.com/company/tentaroo.com-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tentaroo