Stanglmeier Tourism

What Stanglmeier Tourism does

Stanglmeier Touristik GmbH & Co. KG is a family-owned regional tour operator headquartered in Mainburg, Bavaria, founded in 1930 and operating under the Stanglmeier brand for over 90 years. The company organizes and sells packaged travel — including coach tours (Busreisen), rail journeys (Bahnreisen), flight packages (Flugreisen), river cruises (Flusskreuzfahrten), and ocean cruises (Hochseekreuzfahrten) — alongside day trips, wellness and beach holidays, city breaks, and event-driven travel such as musicals, opera festivals, and Munich Cowboys fan trips. Departure points span Mainburg, Pfaffenhofen, Ingolstadt, and Munich, with door-to-door pickup available in the Munich/Ingolstadt catchment for an additional €30 per person. The group operates two wholly-owned travel-agency subsidiaries (Stanglmeier Reisebüro-Bustouristik and Stanglmeier Reisebüros) plus its own bus fleet, and serves both individual travelers and groups/associations (Vereine) with a 5% discount for parties of 10 or more.

The company runs a hybrid distribution model: physical travel agencies in Mainburg and Pfaffenhofen, a toll-free service hotline (0800 900 800 2), WhatsApp support, in-person consultation appointments, and an e-commerce booking platform at buchung.stanglmeier.de. Pricing is unit-based per trip and ranges from €59 for short day trips to €7,899 for premium world cruises, with most European coach tours priced between €399 and €1,699. Revenue is generated primarily through package tour margins and bus charter fees, supplemented by commissions from travel insurance partnerships (ERGO Reiseversicherung, Allianz Travel, tourVERS) and ancillary services such as airport transfers and gift vouchers. Stanglmeier is also a member of the Best Reisen travel agency consortium and partners with Deutsche Bahn for rail-based tours, with cruise inventory sourced from AIDA, Costa, Plantours, DCS Touristik, MSC, and Celebrity Cruises.

The underlying technology is non-proprietary: standard travel-industry booking and reservation systems, a website-based booking platform, and customer management tools for the agency operations. There is no disclosed AI/ML layer, no proprietary platform, and no public patents or technology certifications. The company is privately held, structured as a GmbH & Co. KG, and is not listed on any exchange; no external investors or private equity backers are referenced.

Name

Stanglmeier Tourism

Legal name

Stanglmeier Touristik GmbH & Co. KG

Website

https://stanglmeier.de

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

Stanglmeier Tourism is a family-owned Bavarian tour operator founded in 1930 that designs and sells bus, rail, flight, and cruise packages to German individual travelers and groups, supported by its own bus fleet, two travel agencies, and a digital booking platform.

Ownership category

akta.pro rank

Product category

Tour Operator / Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industries

Domestic/In-Country Multi-Day Tour Operators (THAKADAL), Luxury Multi-Day Tour Operators (THAKADAE), Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

Keywords

• Package tour operator
• Bus tour services
• River cruises
• Travel agency services
• Group travel packages

Headquarters

HQ city

Mainburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Package Tours: Core revenue from organized package tours including bus travel, rail journeys, flight packages, and cruise bookings. Tours range from day trips (Tagesfahrten) to multi-week international travel packages. Revenue generated through tour pricing paid by individual and group travelers.
2. Bus Charter Services: Revenue from renting buses with drivers for groups, associations, companies, and individuals. Includes daily Linienverkehr (scheduled bus service) operations alongside charter services.
3. Travel Insurance & Add-ons: Commission-based revenue from selling travel insurance partnerships with ERGO Reiseversicherung, Allianz Travel, and tourVERS. Additional revenue from ancillary services like airport transfers, door-to-door pickup services, and gift vouchers.
4. Agency Services: Travel agency services for booking trips outside the Stanglmeier program, including worldwide flights, cruises, city trips, hotels, and rental cars, earning agency commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Stanglmeier Touristik operates as a regional Bavarian tour operator selling organized package tours by coach, rail, air, and cruise across Europe and select worldwide destinations. The company also runs its own travel agencies, offers bus charter and scheduled line services, door-to-door pickup, airport transfers, and travel insurance add-ons, supported by an online booking platform and personal consultation. Its products range from single-day excursions and short city breaks to multi-week international tours, with a strong emphasis on group travel for clubs and associations.

Product overview

Stanglmeier Touristik is a German travel company based in Bavaria operating as both a tour operator and bus transportation provider. The core product portfolio comprises organized travel packages across five main categories: bus tours (Busreisen), rail tours (Bahnreisen), flight tours (Flugreisen), river cruises (Flusskreuzfahrten), and ocean cruises (Hochseekreuzfahrten). These are complemented by day trips (Tagesfahrten), group and association travel (Gruppen- & Vereinsreisen), wellness and beach holidays (Wellness- & Badereisen), musical and event travel (Musical- & Eventreisen), and city breaks (Städtereisen). Supporting services include bus rental (Bus mieten), scheduled line service (Linienverkehr), door-to-door pickup (Haustürabholung), airport transfers (Flughafentransfer), travel insurance (Reiseversicherung), travel consultation (Reiseberatung), and an online booking platform. The company operates its own modern bus fleet and partners with multiple cruise lines and international hotel chains. All services can be booked through the company's digital booking platform or with personalized travel consultation.

Differentiator

Problem solved

Functional benefit

Products and services

• Busreisen (Coach Tours) Organized coach tours throughout Europe departing from Bavaria (Mainburg, Pfaffenhofen, Ingolstadt, Munich), offering destinations across Germany, Italy, Switzerland, France, Croatia, and Austria with bundled itineraries, professional travel guides, and on-board hospitality.
• Bahnreisen (Rail Tours) Rail-based travel packages departing from Munich or Ingolstadt main stations, offering comfortable and eco-friendly train travel to European destinations, often combined with Rail & Fly options.
• Flugreisen (Flight Tours) Flight-based group tours departing from Munich to worldwide destinations including Europe, Asia, Africa, and America, with optional feeder flights from across Germany, Austria, and Switzerland, bundled with land programs and tour guides.
• Flusskreuzfahrten (River Cruises) River cruise packages along European waterways including the Danube, Rhine, Moselle, Rhône, Elbe, and Douro, offered in partnership with DCS Touristik (DCS Amethyst 1), Plantours & Partner (MS Elegant Lady, MS Elegant by AMADEUS), and other river cruise operators.
• Hochseekreuzfahrten (Ocean Cruises) Ocean cruise packages to destinations including the Mediterranean, Northern Europe, Caribbean, and long-haul world cruise routes, offered in partnership with AIDA Cruises, Costa Cruises, MSC, and Celebrity Cruises, with Stanglmeier tour guides accompanying groups.
• Tagesfahrten (Day Trips) Single-day excursion tours to regional destinations including Christmas markets, cultural attractions, and seasonal events (e.g., Advent trips), with onboard snacks and beverages included, priced from €59 to €249 per person.
• Gruppen- & Vereinsreisen (Group and Association Travel) Customized group travel packages for clubs, associations, companies, and private groups with complete organization including transportation, accommodation, and excursion programs, featuring a 5% group discount for 10 or more travelers and individual invoicing per traveler.
• Wellness- & Badereisen (Wellness and Beach Vacations) Wellness and beach vacation packages to destinations including Abano Terme (Italy), Jesolo (Italy), Rovinj (Croatia), and thermal spas, with comfortable bus transportation included.
• Musical- & Eventreisen (Musical and Event Travel) Specialized tours to musical shows, theater performances, festivals, and cultural events including Hamburg and Stuttgart musicals, opera performances, Bregenzer Festspiele, and special events such as André Rieu concerts.
• Städtereisen (City Breaks) City break packages to European metropolitan destinations with guided tours, cultural experiences, and leisure time, covering cities across the continent.
• Bus mieten (Bus Rental) Bus rental service offering flexible online-bookable coaches with drivers for daily routes, events, or multi-day tours throughout Europe, with personalized consultation and comprehensive service packages.
• Linienverkehr (Scheduled Bus Service) Scheduled bus line service for regular commuter and transport routes, providing daily transportation services.
• Reiseversicherung (Travel Insurance) Travel insurance packages offered in partnership with ERGO Reiseversicherung, Allianz Travel, and tourVERS, providing coverage options for trip cancellations, medical emergencies, and travel interruptions.

Quantifiable outcome

• 5% group discount for 10+ travelers with individual invoicing
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Best ReisencoreChannel Partner/ Reseller/ DistributorBest Reisen is a German travel agency consortium/alliance that Stanglmeier participates in. This partnership provides access to a broader network of travel agencies, consolidated purchasing power, and shared marketing resources within the German travel industry.
• ERGO ReiseversicherungcoreGTM or Marketing PartnerERGO Reiseversicherung is a travel insurance provider featured prominently on the website. Customers can purchase travel insurance as an add-on to their bookings. The partnership provides ancillary revenue through insurance commission sales.
• Allianz TravelcoreGTM or Marketing PartnerAllianz Travel offers travel insurance products promoted on the website as an additional service for customers. Partnership enables insurance sales as part of the booking process.
• tourVERScoreGTM or Marketing PartnerTourVERS is a travel insurance specialist featured as a partner on the website. Provides specialized insurance products for tour travelers as an add-on service.
• AIDA CruisescoreStrategic or Co-development PartnerAIDA Cruises is a major German cruise line offering cruise packages marketed and sold through Stanglmeier. The partnership provides access to premium cruise products including AIDAnova and Caribbean itineraries. Stanglmeier organizes group travel with accompanying tour guides.
• Costa CruisescoreStrategic or Co-development PartnerCosta Cruises (Costa Smeralda, Costa Favolosa, Costa Deliziosa) cruise packages are offered through Stanglmeier. Partnership enables access to Mediterranean, Canary Islands, and Norwegian Fjord cruise products with group travel organization.
• Plantours & PartnercoreStrategic or Co-development PartnerPlantours & Partner operates river cruise ships including MS Elegant Lady and MS Elegant by AMADEUS. Stanglmeier packages these river cruises with bus travel, creating combined tour products. The MS Elegant Lady operates on Rhine and Mosel routes.
• DCS TouristikcoreStrategic or Co-development PartnerDCS Touristik operates the DCS Amethyst 1 river cruise ship on Danube routes. Stanglmeier packages DCS Danube cruises with comprehensive land programs including Vienna, Budapest, Bratislava, and Wachau wine region.
• Celebrity CruisesminorStrategic or Co-development PartnerCelebrity Cruises is offered for premium world cruise products such as the Celebrity Edge South Pacific itinerary. Represents high-end, long-haul cruise offerings in the portfolio.
• Munich CowboysminorGTM or Marketing PartnerMunich Cowboys is an American football team with a dedicated fan travel partnership. Stanglmeier organizes and markets travel packages for fans attending games and events.
• Hampton by Hilton Antwerp Central StationminorGTM or Marketing PartnerFeatured as the hotel partner for Flanders tours. Provides accommodation for multi-day bus tours in Antwerp with centrally located, modern rooms and amenities.
• Motel One Dresden Am ZwingerminorGTM or Marketing PartnerPartner hotel for Dresden Advent tours. Offers modern accommodation near historic attractions with easy walking access to city highlights.
• Deutsche BahncoreTechnology or IntegrationDeutsche Bahn provides rail transport services for train-based tours. Stanglmeier offers Rail & Fly options and ICE train travel for rail-based tour packages departing from Munich and Ingolstadt stations.

Scale indicators3 records

Recent moves6 records

Expansion highlights12 records

Direct peers

• Gebeco: German tour operator specializing in guided group tours and package travel for active and culturally curious travelers. Comparable as a German multi-destination tour operator.
• Wikinger Reisen: German adventure and active tour operator offering guided group tours worldwide. Comparable as a German group tour operator with similar demographic focus on organized, professionally-led travel.
• Studiosus Reisen: German cultural and educational tour operator with guided group tours worldwide. Comparable as a German tour operator serving organized group travelers with cultural/sightseeing focus.
• Eberhardt Reisen: German tour operator founded 1974 with bus tours, package tours, and own fleet across Germany. Most directly comparable mid-sized regional tour operator with similar multi-modal offerings and target demographic.
• Vetter Touristik: German tour operator (formerly known as Vetter-Reisen) offering bus tours, river cruises, and package holidays from Baden-Württemberg. Closely comparable model: family-owned, regional tour operator with multi-product portfolio.
• Schauinsland-Reisen: German tour operator with comprehensive package tour offerings including bus tours, flights, and cruises. Comparable mid-sized competitor in the German multi-modal package tour market.

Broad incumbents

• TUI Deutschland: Germany's largest tour operator and part of global TUI Group, offering packages, cruises, and hotels. Competes with Stanglmeier in package tours and cruise distribution at significantly larger scale.
• DER Touristik: Major German tour operator (subsidiary of REWE Group) offering packages, cruises, and hotels across Europe. Overlaps with Stanglmeier's offerings but at much larger scale and broader geographic reach.
• FTI Group: Major German tour operator offering package tours, cruises, and hotels across many destinations. Significant broader incumbent competing for the same German package tour customer.
• Dertour: German tour operator under DER Touristik/REWE Group umbrella, offering package tours, city breaks, and special-interest travel. Overlapping competitor in German package tour market with broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stanglmeier

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stanglmeier Tourism