CloudGate

What CloudGate does

CloudGate, operating commercially as Legend Baseball Zone (레전드야구존) through its operating subsidiary Playlegend Corp., Ltd. (주식회사 플레이레전드), is a South Korea-based developer and franchisor of indoor screen baseball simulation systems. The company's core product integrates a proprietary four-pitch-type pitching machine (US Patent and Trademark Office-registered), ceiling-mounted vision sensors that analyze batted-ball trajectory and speed, Full HD screens, kiosk management terminals, and proprietary game software with a four-tier difficulty system (Rookie through Major League). The platform holds an exclusive Korea Baseball Organization license for professional team logos, uniforms, and stadium graphics, and is supported by a dedicated mobile application available on iOS and Android with QR login, Legend View video replay, and Legend Points loyalty features.

The business model is a hybrid of franchise system sales and direct-operated flagship venues. Franchisees purchase a turnkey system package — pitching machine, sensors, screens, kiosk, software, interior design, and ongoing support — and operate retail screen baseball venues; per-store monthly revenue averages approximately 60 million KRW (~$45,000 USD) across 20+ locations, with top stores approaching 100 million KRW. Company revenue streams include one-time franchise system sales, direct operations of flagship stores (notably the Sinchon/Jamsil flagship opened January 2016), and ongoing software updates/support delivered at no additional cost to franchisees. Customer segments span young adult baseball enthusiasts (ages 20-40), corporate groups seeking team-building alternatives, and families, with marketing delivered through celebrity endorsements from retired Korean pro baseball stars Yang Jun-hyuk and Lee Jong-beom, television advertising, and SPOTV content partnerships.

Geographic coverage spans Seoul, Gyeonggi, Gangwon, Chungcheong, Jeolla, Gyeongsang provinces plus Jeju. The company incorporated a Japanese subsidiary in 2016 and was pursuing US market entry, supported by SJ Investment Partners' February 2018 investment. Multiple consecutive Korea Top Brand Awards (2016, 2018) and Customer Love Brand Awards (2018) anchor its market-leading brand position within the Korean screen sports category.

Name

CloudGate

Legal name

주식회사 플레이레전드 (Playlegend Corp., Ltd.)

Website

https://legendbaseball.co.kr

Company type

Private

Founded year

2016

Operating status

Operating

Short description

CloudGate (Playlegend Corp.), operating as Legend Baseball Zone, is a South Korean company that develops and franchises proprietary indoor screen baseball simulation systems to SMB franchisees and operates company-owned flagship venues, serving baseball enthusiasts, corporate groups, and families across Korea.

Ownership category

akta.pro rank

Product category

Screen Baseball Simulation Systems

NAICS

Amusement Arcades (713120), Hobby, Toy, and Game Retailers (45912)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports/Racing Game Studios (MPAFAAAJ)

akta.pro secondary industry

Baseball & Softball Equipment Retail (CRAMAEAA)

Keywords

• Screen baseball systems
• Indoor sports simulation
• Baseball pitching machines
• Franchise entertainment venues
• Ball trajectory sensors

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Franchise System Sales: Play Legend Corp generates revenue primarily through selling screen baseball franchise systems to entrepreneurs. This includes equipment (pitching machines, sensors, screens, kiosks), software licensing, interior design, and initial setup support. The company also collects ongoing royalties or service fees from franchisees.
2. Direct Store Operations: The company operates company-owned flagship stores including the Sincheon direct-run location in Seoul, generating direct customer revenue from gameplay fees.
3. Software Upgrades and Support: Regular system updates (e.g., 2.0, 2.1 versions) are provided to franchisees at no additional cost, with ongoing technical support and remote maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

CloudGate, operating through Playlegend Corp., Ltd., develops and sells the "Legend Baseball" screen baseball simulation system — an indoor baseball gaming platform combining US-patented pitching machines, ceiling-mounted vision sensors, Full HD screens, kiosk management, and proprietary software. The company licenses this turnkey system to franchise entrepreneurs who open and operate screen baseball venues, and also runs company-owned flagship stores where end consumers pay to play.

Product overview

Legend Baseball operates a unified screen baseball simulation platform combining actual batting with video game technology. The system consists of precision pitching machines capable of throwing multiple pitch types, ceiling-mounted vision sensors for real-time ball trajectory analysis, Full HD screens for immersive gameplay, and management kiosks for franchise operations. The platform supports difficulty levels from Rookie to Major League, offers dedicated mobile applications for user engagement and Legend View video capture, and provides franchise opportunities with comprehensive management systems. The company also produces educational content like Baseball Master training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Legend View (레전드 뷰): Video replay and performance tracking feature within the Legend Baseball app, allowing users to review their batting sessions.
• Legend Tournament (레전드대회)

Products and services

• Legend Baseball Screen Baseball System (Franchise Package) Turnkey indoor screen baseball simulation system including US-patented precision pitching machine (4 pitch types), ceiling-mounted vision sensor, Full HD screen, kiosk management system, and game software. Sold as a complete franchise package to entrepreneurs and investors who operate screen baseball venues. Available in 12-meter standard room and 4-meter family room configurations.
• Legend Baseball Mobile Application Standalone smartphone application available on Google Play Store and Apple App Store that enables registered users to log in via QR code, join games, manage teams, track rankings and statistics, access the Legend View video replay feature, and earn Legend Points for gameplay.

Quantifiable outcome

• Average monthly store revenue of 60 million KRW across 20+ nationwide locations
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature12 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• SPOTV (and Kim Yong-dal Hitting Coach)supportingGTM or Marketing Partner · 1 July 2016SPOTV and Legend Baseball co-produced 'Baseball Master' sports education program. Pro baseball's longest-serving hitting coach Kim Yong-dal ('Yongdal Magic') provided batting instruction filmed at Legend Baseball venues. 6-week program aired weekly on SPOTV.
• Hard Sports (하드스포츠)coreStrategic or Co-development Partner · 9 June 2016Hard Sports, a domestic baseball equipment brand certified by KBO, KBA, international baseball federation, MLB, and Japan Baseball, provides exclusive supply of baseballs, bats, gloves, and other equipment for Legend Baseball venues. The partnership includes joint promotion, human resource exchange, and research. Hard Sports was Lotte Giants' main sponsor in 2014-2015.
• Korea Professional Baseball Retired Players Association (한국프로야구은퇴선수협회)coreStrategic or Co-development Partner · 1 February 2016The association, led by Chairman Lee Soon-cheol, evaluated and signed a technical advisory agreement with Legend Baseball. Retired pro baseball players participate directly in technology development, lending credibility and baseball expertise to product development.
• MBC PLUSsupportingGTM or Marketing Partner · 1 January 2016Joint campaign with MBC PLUS for youth baseball support. Featured Yang Jun-hyuk and the 'Mentori Baseball Team' (operated by the Yang Jun-hyuk Baseball Foundation) supporting underprivileged children.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Topgolf: Global sports entertainment venue operator (now part of Topgolf Callaway Brands) using ball-tracking technology in multi-level venues. Comparable in combining real sports mechanics with digital scoring, but at a much larger global scale and with a different sport.
• Drive Shack: US-based owner and operator of golf entertainment venues (formerly American Golf). Provides a comparable technology-enabled sports entertainment venue model, though primarily golf-focused and at broader scale.
• Round One Entertainment: Japan-origin indoor entertainment chain operating bowling, arcade, karaoke, and sports attractions. Comparable as a multi-format indoor sports/entertainment venue operator with significant Asian footprint and cross-border expansion experience.

Direct peers

• Kakao VX: Kakao's screen-golf service applying indoor simulation technology to Korean sports entertainment. Direct comparison on technology, business model, and target customer demographic to CloudGate's screen baseball.
• Joygolf: Korean screen-golf franchise operator competing directly for indoor entertainment spend in the same Korean market. Analogous business model of franchise-driven indoor sports simulation venues.
• Topgolf Swing Suite: Topgolf's indoor simulator suite product, deployable in hotels, resorts, and entertainment centers. Comparable as a turnkey indoor sports simulation offering sold B2B to venue operators.
• X-Golf: Indoor golf simulation technology provider and venue franchisor with proprietary ball-tracking systems. Comparable in selling a hardware-plus-software stack to venue operators worldwide.
• Golfzon: Korea's dominant screen-golf simulation venue operator with franchise-style locations. Closest analog to CloudGate in technology stack (vision sensors, simulation screens, franchise model) and venue-based indoor sports entertainment.
• AboutGolf: Manufacturer and supplier of indoor golf simulators sold to entertainment venues and training facilities. Similar product positioning as a B2B simulation technology licensor in the indoor sports entertainment category.

Others

• Lucky Strike Entertainment: Operator of family entertainment centers including bowling, arcade, and food & beverage venues. Comparable as a multi-location leisure entertainment operator targeting similar out-of-home Korean demographic, though with a different core activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=tt97oWtBVkk
• Facebookfacebook.com/legendbb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CloudGate