Mrp hotels
Mrp hotels is a Vienna-based, DACH-focused hotel and tourism consulting firm advising investors, owners, developers, operators, and banks across the full hotel real-estate lifecycle, spanning asset management, strategy, transaction due diligence, operator search, and technical services.
- Company typePrivate
- Founded2008
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mrp hotels does
Mrp hotels (legal entity: MRP Consult GmbH) is a Vienna-headquartered consulting firm specializing in hotel and tourism advisory, founded in 2008. The firm serves hotel property owners, investors, developers, operators, banks, and family offices across the DACH region and selected Central and Eastern European markets, with additional offices in Munich and Berlin. Its service portfolio spans the full hotel real-estate lifecycle, organized into six interconnected offerings: Asset & Performance Management; Strategy & Advisory (covering market analyses, feasibility studies, and ESG strategies); Digitalisation, Revenue & Distribution; Investment Management (including Hotel Commercial Due Diligence); Operator Search & Interim Management; and TSA (Technical Service Assistance for developers and architects). Supporting the consulting practice are two proprietary content assets: the mrp hotels hub, a knowledge platform hosting expert papers, press releases, videos, and podcasts; and mrp hotels quarterly, a recurring webinar series featuring panels with banks, capital managers, and hotel operators.
The firm generates revenue through project-based professional services fees, with pricing tailored to engagement scope and not publicly disclosed. Go-to-market is sales-led and relationship-driven, leveraging direct consulting mandates, industry conference participation (notably IHIF EMEA), the quarterly webinar series, a content and newsletter platform, and strategic partnerships with capital providers (Erste Group, Raiffeisen Research, LLB Immo KAG, BF.direkt AG, Livory Capital), operators (Lindner Hotel Group, The Chocolate on the Pillow Group, Althoff Hotels), and the hospitality platform elevatr. The firm is privately held with no parent company or external institutional ownership disclosed; senior leadership comprises Managing Partners Martin Schaffer, Philipp Huterer, and Gilbert-André Ghammachi alongside a small team of Senior Consultants, Senior Asset Managers, Vice Presidents, and Associate Directors, consistent with the 11–50 employee footprint indicated.
Mrp hotels firmographics
Firmographics- Name
- Mrp hotels
- Legal name
- MRP Consult GmbH
- Website
- https://mrp-hotels.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mrp hotels is a Vienna-based, DACH-focused hotel and tourism consulting firm advising investors, owners, developers, operators, and banks across the full hotel real-estate lifecycle, spanning asset management, strategy, transaction due diligence, operator search, and technical services.
- Ownership category
- akta.pro rank
Mrp hotels industry classification
Industry- Product category
- Hotel Real Estate Consulting
- NAICS
- Real Estate Property Managers (53131), Management Consulting Services (54161)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)
Keywords
Where Mrp hotels is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
Mrp hotels business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Advisory and Consulting Services: mrp hotels generates revenue through professional consulting fees for services including Asset & Performance Management, Strategy & Advisory, Digitalisierung Revenue & Distribution, Investment Management, Hotel Commercial Due Diligence, Operator Search & Interim Management, and Technical Service Assistance (TSA). Services are tailored to hotel owners, investors, developers, and operators throughout the hotel real estate lifecycle.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Mrp hotels product offering
Product offeringCore offering
mrp hotels provides advisory, consulting, asset management, and interim management services to the hotel and tourism industry across the DACH and CEE regions. The firm guides hotel owners, investors, developers, and operators through the full hotel real estate lifecycle, covering market analyses, feasibility studies, ESG strategies, financing, digital transformation, performance optimization, restructuring, and disposition strategies.
Product overview
mrp hotels is a leading hotel and tourism consultancy providing advisory services across the full hotel property lifecycle. The firm's service portfolio consists of six interconnected core offerings: Asset & Performance Management, Strategy & Advisory, Digitalisation, Revenue & Distribution, Investment Management (including Hotel Commercial Due Diligence), Operator Search & Interim Management, and TSA (Technical Service Assistance). These are complemented by the mrp hotels hub, a knowledge and content platform, and the mrp hotels quarterly research publication series. The company operates primarily in the DACH and CEE regions, serving investors, owners, operators, banks, and developers with market analyses, feasibility studies, ESG strategies, financing advice, digital transformation support, and transactional services.
Differentiator
Problem solved
Functional benefit
Brands
- mrp hotels hub: Central information platform for current insights, expert reports, and exclusive industry news from the hotel real estate world.
Products and services
- Asset & Performance Management Advisory service covering the entire hotel property lifecycle, including performance analysis, transparency on economic development, and strategic impulses for hotel owners and investors.
- Strategy & Advisory Strategic consulting for hotel market participants including market analyses, feasibility studies, and ESG strategies for investors, owners, and operators.
- Digitalization, Revenue & Distribution Advisory on digital transformation, revenue management, and distribution channel strategy for hotel operators and owners.
- Investment Management Advisory service for investors covering financing, development, and transactional support for hotel properties, including hotel commercial due diligence for transaction decisions.
- Operator Search & Interim Management Search for suitable hotel operators and provision of interim management services during ownership or operator transitions.
- TSA (Technical Service Assistance) Project consulting and support for developers and architects from planning and conception through to hotel opening.
Companies that use Mrp hotels
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Mrp hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mrp hotels partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Erste GroupcoreErste Group, represented by Rainer Singer (Head of Major Markets & Credit Research), participates in mrp hotels quarterly panel discussions providing macroeconomic perspectives on hotel investment market developments.
- LLB Immo KAGcoreLLB Immo KAG, represented by Michael Schoppe (Managing Director), participates in mrp hotels quarterly discussions on hotel asset management and operator performance.
- Lindner Hotel GroupcoreLindner Hotel Group, represented by Henning Schneekloth-Plöger (VP Portfolio & Asset Management), contributes to mrp hotels quarterly insights on hotel asset management trends.
- Livory CapitalcoreLivory Capital, represented by Christian Habermann (Fund Manager), participates in mrp hotels quarterly discussions on investment strategies and market developments.
- RUECKERCONSULTminorNikolaus von Raggamby from RUECKERCONSULT serves as moderator for mrp hotels quarterly panel discussions.
- elevatrcoreJoint collaboration on IHIF Expert Insights survey, with elevatr conducting expert surveys among hotel operating and real estate market professionals in the DACH region.
- Raiffeisen ResearchcoreMatthias Reith (Senior Economist) from Raiffeisen Research provides macroeconomic analysis and outlook for mrp hotels quarterly panel on hotel real estate market.
- BF.direkt AGcoreFrancesco Fedele (CEO) from BF.direkt AG contributes expertise on hotel financing and alternative capital sources for mrp hotels quarterly discussions.
- The Chocolate on the Pillow GroupcoreErik Florvaag (CEO and Managing Partner) provides operator and hospitality industry perspective for mrp hotels quarterly market discussions.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Mrp hotels competitors and assessment
Company assessmentBroad incumbents
- CBRE Hotels: Global commercial real estate services firm with a dedicated Hotels practice covering investment sales, valuation, and asset management advisory. Competes with mrp hotels for hotel investment and asset management mandates in DACH, but operates as part of a much broader real estate services platform.
- JLL Hotels & Hospitality Group: JLL's hospitality division provides investment advisory, asset management, and operator search services to hotel owners and investors. Like CBRE, it competes with mrp hotels for institutional DACH hotel mandates but with significantly larger bench strength and global reach.
- Drees & Sommer: European real estate and construction consultancy with hospitality project experience across DACH. Overlaps with mrp hotels' Technical Service Assistance and development advisory services, but operates across all real estate asset classes rather than specializing in hotels.
- Colliers International — Hotels: Global real estate advisor with a dedicated hotels team covering investment sales, valuation, and asset management. Competes with mrp hotels on hotel investment and due diligence mandates in DACH and across Europe as part of a broader commercial real estate platform.
- Cushman & Wakefield Hospitality: Global real estate advisor with a hospitality group covering hotel transactions, valuation, and asset management. Directly comparable to mrp hotels' investment management and due diligence services, especially for cross-border European hotel transactions.
Direct peers
- Christie & Co: European specialist business property advisor with a strong hospitality practice covering hotel brokerage, consultancy, and operator search. Closely comparable to mrp hotels' advisory and operator search services across the DACH and broader European hotel market.
- HVS: Specialist hotel consulting and valuation firm offering feasibility, valuation, and asset management services. HVS is one of the closest direct competitors to mrp hotels' core hotel consulting and due diligence service lines, particularly for European hotel real estate.
- PKF hotelexperts: DACH-based hotel consulting firm offering feasibility studies, market analyses, and operator search services. Head-to-head direct peer of mrp hotels in the German-speaking hotel real estate consulting market, serving many of the same investor, developer, and operator clients.
- Horwath HTL: International hotel, tourism, and leisure consulting network with deep European coverage. Directly competes with mrp hotels across strategy, feasibility, operator search, and asset management advisory for hotel investors and operators.
Others
- STR (CoStar Hospitality): Provider of hotel benchmarking data and market intelligence widely used across the hotel real estate industry. Adjacent to mrp hotels' market analysis and asset management benchmarking work, supplying the data layer that complements the firm's advisory services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mrp hotels social profiles
Digital presenceMrp hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mrp hotels leadership team
Management profileNumber of profiles
Profiles8 records
Mrp hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mrp hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mrp hotels
What does Mrp hotels do?
mrp hotels provides advisory, consulting, asset management, and interim management services to the hotel and tourism industry across the DACH and CEE regions. The firm guides hotel owners, investors, developers, and operators through the full hotel real estate lifecycle, covering market analyses, feasibility studies, ESG strategies, financing, digital transformation, performance optimization, restructuring, and disposition strategies.
Is Mrp hotels a public or private company?
Mrp hotels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mrp hotels founded?
Mrp hotels was founded in 2008. It employs 11 to 50 people.
Where is Mrp hotels based?
Mrp hotels is headquartered in Vienna, Austria, in the Europe region.
How does Mrp hotels make money?
One revenue line is on record: advisory and Consulting Services.
Who are Mrp hotels's main competitors?
Broad incumbents on record are CBRE Hotels, JLL Hotels & Hospitality Group, Drees & Sommer, Colliers International — Hotels and Cushman & Wakefield Hospitality. Direct peers are Christie & Co, HVS, PKF hotelexperts and Horwath HTL. STR (CoStar Hospitality) is listed as an others.
Does Mrp hotels have an API?
No public API is recorded for Mrp hotels.
What industry is Mrp hotels in?
Mrp hotels's product category is Hotel Real Estate Consulting. Its primary akta.pro industry code is BPAJAMAE, Hospitality (Hotels & Resorts) Asset Management. Its NAICS code is 53131 and its SIC code is 6531.