Paleobull

What Paleobull does

Paleobull is a Spanish direct-to-consumer e-commerce company specializing in natural, clean-label nutritional supplements, sports nutrition products, superfoods, healthy snacks, and natural cosmetics. Founded in 2015 and based in Palencia, Spain, the company operates a Shopify-powered online store (paleobull.com) selling approximately 60+ SKUs across categories including grass-fed whey protein isolates (Panacea, Valquiria), plant-based proteins (Panacea Vegana, Avepro), collagen blends (Elixir line), creatine and pre-workout formulas (Savia, Activa, Atenea), encapsulated supplements (Probull, Focus, Mito, Inmune, Venus), superfood powders (spirulina, matcha, acai, reishi, baobab), healthy snacks (energy bars in 12+ flavors, cacao-hazelnut spreads, raw honey, peanut butter, xylitol gum), and natural personal care products (fluoride-free toothpaste, lip balm, moisturizers). The company targets Spanish-speaking health-conscious consumers, athletes, and wellness-oriented buyers, positioning around no added sugars, no preservatives, no artificial colorants, and artisanal ingredient sourcing under the tagline "Energía de la Naturaleza."

Name

Paleobull

Legal name

Paleobull

Website

https://paleobull.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Paleobull is a Spanish direct-to-consumer e-commerce brand selling natural supplements, sports nutrition, superfoods, healthy snacks, and clean cosmetics via Shopify to health-conscious consumers and athletes in Spanish-speaking European markets.

Ownership category

akta.pro rank

Product category

Natural Health Supplements & Clean-Label Nutrition E-commerce

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Weight Management & Metabolic Supplements (CRADAGAG), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Natural supplements
• Sports nutrition
• Clean label foods
• Protein powders
• Healthy snacks

Headquarters

HQ city

Palencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Retail: Paleobull generates revenue through direct-to-consumer online sales of natural health products, supplements, snacks, superfoods, and cosmetics. Customers purchase individual products at various price points through the e-commerce platform, with free shipping offered for orders over €39. The company also maintains a community membership program ('La Tribu Paleobull') for customer retention and engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Paleobull is a Spanish direct-to-consumer health and nutrition brand that designs, brands, and sells its own line of natural, clean-label supplements, protein powders, collagen blends, sports-recovery formulas, superfood powders, healthy snacks (energy bars, cacao-hazelnut spreads, peanut butter, artisanal honey, xylitol gum), and natural cosmetics (fluoride-free toothpaste, lip balm, moisturizer). Products are sold exclusively through its own online store (paleobull.com) on a unit-pricing basis with free domestic shipping over €39.

Product overview

Paleobull is a Spanish direct-to-consumer health and nutrition e-commerce company offering a diversified portfolio of natural, clean-label supplements and healthy food products. The product range is organized across distinct categories: (1) Protein supplements including Panacea (grass-fed whey isolate), Valquiria (Galician milk protein isolate), Avepro (oat-whey with polyphenols), Avepro+ (gluten-free variant), Panacea Vegana (plant-based blend), and Atenea (3-in-1 recovery formula with Cluster Dextrin and Creapure creatine); (2) Collagen products under the Elixir sub-brand (Elixir Neutro, Elixir Cacao, Elixir Vainilla) combining collagen peptides with MCT oil and magnesium; (3) Sports nutrition including Savia (creatine + electrolytes), Creatina Creapure, Activa pre-workout (with and without caffeine), and Proteina de Caldo de Huesos; (4) Superfoods and plant extracts such as Greenbull (31-ingredient green blend with probiotics and enzymes), Dakaw (date-sweetened cacao), Matcha, Acai, Spirulina, Kale, Reishi, Goji berries, Cranberry, Inulina, Baobab, and cacao/spirulina powders; (5) Capsules organized by health goal (Cognition, Detox, Energy, Skin/Hair/Nails, Joint, Hormonal, Sleep, Longevity) featuring Probull (30-strain probiotic), Focus (nootropic with Bacopa), Mito (mitochondrial support), Dkbull (D3+K2), Inmune, Kurkur (curcumin), Flex (joint health), magnesium variants, Venus (inositol for women's health), Oniros (sleep), Cuore (cardiovascular), Detox, and Ashwagandha KSM-66; (6) Healthy snacks including Ambrosia and Ambrosia Mora (cacao-hazelnut spreads), Crema de Cacahuete 457 (100% peanut butter), Miel Artesanal, Nix xylitol gum, and energy bars in 12+ flavors; (7) Natural cosmetics including fluoride-free toothpaste, lip balm, moisturizing cream, and anti-chafing cream; and (8) Accessories. The brand emphasizes 100% natural ingredients, no added sugars, no artificial sweeteners, no preservatives, and artisanal production methods, positioning against ultra-processed conventional supplements.

Differentiator

Problem solved

Functional benefit

Products and services

• Panacea (Grass-Fed Whey Protein Isolate) Grass-fed whey protein isolate offered in multiple flavours and intended for muscle building/preservation and normal bone maintenance. Consumers purchase per unit through the Shopify store.
• Avepro (Oat & Whey Protein with Polyphenols) Oat flour + whey protein isolate + apple-derived polyphenols blend, positioned as a high-protein, high-fibre breakfast or between-meal product supporting muscle mass and bone health.
• Avepro+ (Gluten-Free Oat & Whey Protein) Enhanced variant of Avepro with gluten-free certification, sold as a high-protein, high-fibre product for post-workout recovery or meal supplementation.
• Panacea Vegana (Vegan Protein Blend) 100% plant-based protein blend of pea, rice, and hemp proteins, sweetened with stevia, available in 350g and 750g sizes; designed for vegans and lactose-intolerant consumers.
• Valquiria (Galician Milk Protein Isolate) Milk protein isolate from extensively raised Galician cows, combining micellar casein (80%) and whey isolate (20%), supporting muscle growth, bone maintenance, and high calcium intake.
• Atenea (Advanced 3-in-1 Recovery Formula) 3-in-1 recovery formula co-developed with Olympic medalist Lydia Valentín, combining Cluster Dextrin carbohydrate, Volactive whey protein isolate, and Creapure creatine monohydrate for energy, strength, and post-workout recovery.
• Savia (Creatine + Electrolytes) Creapure creatine monohydrate combined with magnesium and potassium electrolytes, in a 450g tub of approximately 45 doses, to support normal energy metabolism and reduce fatigue.
• Creatina Creapure (Micronized Creatine Monohydrate) Pure micronized creatine monohydrate in the patented Creapure form, intended for athletic performance, muscle strength, and recovery.
• Activa Sin Cafeína (Caffeine-Free Pre-Workout) Caffeine-free pre-workout supplement with L-citrulline DL-malate, beta-alanine, beet extract, taurine, and magnesium; designed for training performance without caffeine-related sleep disruption.
• Activa Con Cafeína (Pre-Workout with Caffeine) Pre-workout supplement using natural anhydrous caffeine from Coffea arabica, plus L-citrulline, beta-alanine, beet extract, taurine, and magnesium; intended for afternoon training.
• Elixir Cacao (Collagen + MCT Oil + Magnesium) Collagen peptide powder with MCT oil, magnesium citrate, cacao, and stevia; keto-friendly and gluten-free, sold in 450g (~30 doses).
• Elixir Vainilla (Collagen + MCT Oil, Vanilla) Vanilla-flavoured collagen peptide powder with MCT oil and magnesium citrate, marketed for metabolism, muscle function, and psychological well-being.
• Elixir Neutro (Plain Collagen + MCT Oil + Glycine) Unflavoured base formula of collagen peptide, MCT oil, and glycine, designed for tissue, skin, joint, and tendon support.
• Proteína de Caldo de Huesos (Bone Broth Protein Powder) Instant bone broth protein powder made from hydrolyzed bovine bone protein (80%), Himalayan pink salt, and yeast extract; ~25 servings per 300g container with 77g protein per 100g.
• Greenbull (Green Superfood Blend) Green superfood blend combining 14 fruits, 6 vegetables, 11 plants/herbs (including spirulina, chlorella, barley and wheat grass), prebiotic fibres, 4 probiotic strains, and digestive enzymes; vegan, gluten-free, lactose-free.
• Probull (30-Strain Probiotic) Probiotic supplement with 30 bacterial strains, 19 species, and 25 billion CFU per capsule, combined with inulin and zinc, packaged in 60 vegetable capsules (≈2-month supply).
• Focus (Natural Nootropic) Nootropic supplement with natural caffeine from guarana, Bacopa monnieri, and L-theanine; 60 capsules marketed for cognitive function, mental focus, and brain health.
• Oniros (Sleep & Relaxation Supplement) Sleep and relaxation supplement combining melatonin, Ashwagandha, and valerian, sold in 60 capsules for healthy sleep patterns and stress relief.
• Napuka (Adaptogen Blend) Adaptogen supplement combining Ashwagandha, Rhodiola, and Ginseng; 30 capsules for stress resistance, energy, and mental performance during fatigue.
• Venus (Women's Health Supplement) Women's health supplement combining Inositol, Chasteberry (Sauzgatillo), and folate; 90 capsules aimed at hormonal balance and reproductive health.
• Dkbull (Vitamin D3 + K2) Vitamin D3 and K2 supplement in 60 capsules marketed for bone health, calcium absorption, and cardiovascular function.
• Inmune (Immune Support) Immune support supplement with vitamin C, propolis, and Echinacea, sold in 60 capsules.
• Kurkur (Curcumin + Bioperine) Curcumin supplement with Bioperine (black pepper extract) for enhanced absorption, sold in 60 capsules for anti-inflammatory and antioxidant support.
• Flex (Joint Health) Joint health supplement with Glucosamine, UC-II collagen, and Boswellia, sold in 30 capsules for articular health and mobility.
• Bisglicinato de Magnesio (Magnesium Bisglycinate) Highly bioavailable magnesium bisglycinate supplement in 60 capsules, for muscle function, nervous system support, and reduced fatigue.
• Testo (Testosterone & Vitality Support) Testosterone and vitality support supplement with Tribulus, Fenugreek, and Zinc, in 60 capsules targeting hormonal health and energy levels.
• Cuore (Cardiovascular Support) Cardiovascular health supplement with Berberine, Coenzyme Q10, and Astaxanthin, in 60 capsules for heart health and cholesterol metabolism.
• Detox (Liver Support) Liver support supplement combining Milk Thistle (Cardo mariano), Artichoke, and Chlorella, sold in 60 capsules.
• Extracto de Ashwagandha KSM-66 Ashwagandha root extract using the standardised KSM-66 form, in 60 capsules marketed for stress management, energy, and mental well-being.
• Omega 3 (EPA + DHA Fish Oil) Fish oil supplement with 33% EPA and 22% DHA, plus vitamin E, intended for normal heart function, blood pressure, and triglyceride levels.
• Vitamina C Liposomada (Liposomal Vitamin C) Liposomal Vitamin C capsules designed for enhanced absorption and immune support, sold in 60-capsule packs.
• Té Matcha Premium (Organic Japanese Matcha) Premium organic Japanese matcha green tea powder in 50g, marketed for ceremonial/culinary use.
• Açaí en Polvo (Freeze-Dried Organic Acai) 100% organic freeze-dried acai powder at a 10:1 concentration (100g equivalent to 1kg of fresh fruit), 5g per serving.
• Cacao en Polvo (Organic Natural Cacao Powder) 100% organic natural cacao powder from Theobroma cacao seeds, sold in 250g packs.
• Espirulina en Polvo (Organic Spirulina) 100% organic spirulina powder (Arthrospira platensis), 5g per serving, marketed for energy and vitality.
• Kale en Polvo (Organic Kale Powder) 100% organic kale powder (Brassica oleracea) in 250g, positioned as a cruciferous vegetable-based vitamin/mineral source.
• Reishi en Polvo (Organic Reishi Mushroom) 100% organic reishi mushroom powder (Ganoderma lucidum), 5g per serving, for stress resistance and energy.
• Bayas de Goji (Organic Dehydrated Goji Berries) 100% organic dehydrated goji berries (Lycium barbarum) in 250g, marketed for amino acid and protein content.
• Inulina en Polvo (Organic Chicory Inulin) 100% organic chicory inulin powder (Cichorium intybus), 5g per serving, for digestive health and as a baking fat substitute.
• Baobab en Polvo (Organic Baobab Fruit Pulp) 100% organic baobab fruit pulp powder (Adansonia digitata), marketed for vitamin C, calcium, and antioxidant content.
• Miel de Flores Artesanal (Artisan Wildflower Honey) Raw, unpasteurised, cold-extracted artisan wildflower honey from family apiaries in El Cerrato Palentino, Spain; 450g jar.
• Ambrosía (Healthy Cacao & Hazelnut Spread) Healthy cacao and hazelnut spread made with dates, cocoa, hazelnuts, and extra virgin olive oil; no added sugars, sweeteners, or refined vegetable oils; 300g jar.
• Ambrosía Mora (Blackberry Cacao & Hazelnut Spread) Cacao and hazelnut spread with blackberry, made from dates, hazelnuts, extra virgin olive oil, cocoa, and dehydrated blackberry; 300g jar with no added sugars.
• Crema de Cacahuete 457 (100% Natural Peanut Butter) 100% natural peanut butter made only from roasted and crushed peanuts; 500g jar with no additives, palm oil, sugar, or salt; vegan.
• Nix (Natural Chewing Gum with Xylitol) Natural chewing gum with xylitol and natural mint flavour, using a natural gum base; vegan, gluten-free, lactose-free.
• Barritas Energéticas (Healthy Energy Bars, Multiple Flavours) Healthy natural energy bars in 12+ flavours (Coffee & Guaraná, Coconut & Maca, Brownie with Creapure, Cacao & Reishi, Banana, Forest Fruits, Orange & Chia, Peach, Lemon/Goji/Ginger, Pineapple Colada, Walnuts, Apple Vegan, Blueberry); no additives, only natural ingredients.
• Dakaw (Date-Sweetened Cacao Powder) Healthy cacao powder blend sweetened with dates (44%), natural cacao (55%), vanilla, and Himalayan pink salt; 300g (30 servings) with no added sugar, sweeteners, or preservatives.
• Dentífrico Sin Flúor (Natural Fluoride-Free Toothpaste) Natural mint toothpaste without fluoride, alcohol, or sulfates; made with calcium carbonate, coconut oil, kaolin clay, and other natural ingredients; intended for sensitive gums.
• Seda (Natural Lip Balm) Natural lip balm made with vegetable oils, plant extracts, and waxes for hydration and lip nourishment, 15ml.
• Crema Hidratante (Natural Moisturizing Cream) Natural moisturising cream with vegetable oils, plant extracts, and waxes, sold in 100ml for hydrating and nourishing dry skin.
• Crema Antifricción (Natural Anti-Chafing Cream) Natural anti-chafing cream for sensitive areas, formulated with vegetable oils and waxes; protects, soothes, and hydrates.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Lydia ValentíncoreStrategic or Co-development PartnerOlympic medalist Lydia Valentín co-developed the ATENEA Fórmula de Recuperación Avanzada (Advanced Recovery Formula). The collaboration reflects a shared philosophy around discipline, consistency, and real performance. This partnership adds credibility to the product through the endorsement of a world-class athlete.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Myprotein: Myprotein is a UK-headquartered global sports nutrition incumbent operating a massive DTC and marketplace catalog of proteins, creatine, pre-workouts, and bars. It is the scale incumbent that Paleobull's protein and recovery products compete against across Europe.

Regional players

• Natural Health Club (NHF): NHF is a Spanish retailer/wholesaler of natural supplements, herbal products, and sports nutrition. Paleobull overlaps in capsules, plant extracts, and natural-supplement positioning within the same Spanish market.

Direct peers

• Prozis: Prozis is a Portuguese/Iberian sports-nutrition and supplements brand selling powders, bars, capsules, and functional foods globally via DTC e-commerce. Paleobull competes in the same Spanish-speaking supplement retail category with overlapping protein, creatine, pre-workout, and snack bar formats.
• HSN (EssentialSeries): HSN is a Spanish direct-to-consumer sports nutrition and supplement retailer offering protein powders, creatine, amino acids, and functional foods. It is one of Paleobull's most direct Iberian peers in DTC supplement retail with similar category mix and target athlete/health-conscious customer.
• Foodspring: Foodspring is a Berlin-based DTC premium sports nutrition and wellness brand spanning proteins, bars, supplements, and superfoods across Europe. It mirrors Paleobull's clean-label, premium DTC positioning and direct athlete/fitness content marketing approach.
• Bulk Powders: Bulk (formerly Bulk Powders) is a UK-based DTC sports nutrition retailer offering proteins, creatine, supplements, snacks, and vegan ranges. It competes with Paleobull in DTC supplement retail with comparable ingredient sourcing claims and pricing-led acquisition.
• Be Levels: Be Levels is a Spanish healthy snacks and supplements brand selling protein bars, spreads, and functional foods DTC. It is a direct Iberian peer to Paleobull's energy bar, cacao-hazelnut spread, and clean-label snack offerings.
• Life Pro: Life Pro is a Spanish nutrition and supplement brand selling proteins, snacks, and sports nutrition via DTC and distributors. Paleobull is comparable in product breadth, Iberian market focus, and positioning around high-quality, clean-label ingredients.
• Quamtrax Nutrition: Quamtrax is a Spanish sports nutrition brand with proteins, pre-workouts, and snack bars. It competes head-to-head with Paleobull on the Iberian Peninsula in similar categories at overlapping price points.

Emerging players

• Almirón (or similar natural-cosmetics-adjacent brand) - replaced with a clean match: Pranarôm: Pranarôm is an aromatherapy and natural-health brand with broader European footprint; comparable as a peer in natural/wellness DTC for plant-based supplements, superfoods, and clean-label positioning alongside Paleobull's capsule extracts and adaptogens (Ashwagandha, Rhodiola, Ginseng).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/paleobull
• YouTubeyoutube.com/channel/UC9BvqnvK4j_iwPl0yUa9T6g
• Facebookfacebook.com/paleobull
• Instagraminstagram.com/paleobull
• LinkedInlinkedin.com/company/paleobull

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paleobull