Hsn Store
HSN Store (Harrison Sport Nutrition S.L.) is a Spanish direct-to-consumer e-commerce retailer and manufacturer of sports nutrition and dietary supplements, operating localized storefronts in seven European countries, with its own IFS Food-certified production facility in Granada.
- Company typePrivate
- Founded2007
- HeadquartersGranada, Spain
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hsn Store does
HSN Store (legal entity: Harrison Sport Nutrition S.L.) is a vertically integrated, direct-to-consumer e-commerce retailer of sports nutrition and dietary supplements headquartered in Oviedo, Spain, with its manufacturing facility and operational headquarters in Granada. The company operates localized storefronts across seven European markets — Spain (hsnstore.com), Portugal (hsnstore.pt), France (hsnstore.fr), Italy (hsnstore.it), Germany (hsnstore.de), Switzerland (ch.hsnstore.com), and Poland (hsnstore.pl) — and ships to approximately 30+ countries. Its catalog spans protein powders (whey isolate CFM via nzmp from Fonterra, hydrolyzed, casein, egg albumin, plant-based), creatine monohydrate (Creapure), BCAAs/EAAs, pre/intra/post-workout formulas, thermogenics, vitamins, minerals, organic lines, and accessories organized into sub-brands (SportSeries, EssentialSeries, RawSeries, FlavourSeries, FoodSeries, BioSeries, KetoSeries, Myco Nutrition).
The company's core differentiator is its own production facility in Granada (inaugurated January 2018), certified to IFS Food Higher Level (96.18% score, Nov 2024), GMP, HACCP, and organic standards. An in-house I+D+i team formulates products using premium licensed-in patented raw materials from specialized global producers (Creapure® Germany creatine, Kaneka Ubiquinol™ Japan, IFOS™ omega-3, KSM-66® ashwagandha, UC-II® collagen, CaffXtend® caffeine, nzmp™ whey from Fonterra New Zealand). This vertical integration supports a 'Right Price' positioning that eliminates distribution intermediaries.
HSN's go-to-market is pure direct-to-consumer e-commerce, monetized through one-time product sales with unit pricing from approximately €2 to €100+. Distribution is supported by own warehouses in mainland Spain and the Canary Islands (Santa Cruz de Tenerife and Las Palmas de Gran Canaria) plus multi-carrier shipping (MRW, GLS, UPS, DHL, FedEx, Correos Express). Customer retention mechanisms include a VIP program, points-based loyalty (100 points = €1), Plan Amigo referral (€5 per converted friend), and Plan Ahorro 1–3 year commitments. The company became Official Nutrition Sponsor of the Spanish Olympic Committee in January 2026 for the LA 2028 Olympic cycle, providing elite-tier brand validation. The company reports 500,000+ customers, a 4.6/5 TrustPilot rating, and headcount of 51–100.
Hsn Store firmographics
Firmographics- Name
- Hsn Store
- Legal name
- Harrison Sport Nutrition S.L.
- Website
- https://hsnstore.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HSN Store (Harrison Sport Nutrition S.L.) is a Spanish direct-to-consumer e-commerce retailer and manufacturer of sports nutrition and dietary supplements, operating localized storefronts in seven European countries, with its own IFS Food-certified production facility in Granada.
- Ownership category
- akta.pro rank
Hsn Store industry classification
Industry- Product category
- Sports Nutrition Supplements
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)
- akta.pro secondary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
Keywords
Where Hsn Store is headquartered
LocationHeadquarters
- HQ city
- Granada
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Hsn Store business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Direct E-commerce Product Sales: HSN generates revenue through direct online sales of sports nutrition products, dietary supplements, healthy food, and sports accessories through their e-commerce platform hsnstore.com. Products include proteins, creatines, amino acids, vitamins, minerals, and functional foods sold at various price points ranging from approximately €2 to €100+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with volume discounts and promotional offers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Hsn Store product offering
Product offeringCore offering
HSN Store (Harrison Sport Nutrition S.L.) is a Spanish direct-to-consumer e-commerce retailer that develops and manufactures its own sports nutrition products, dietary supplements, healthy food, and sports accessories. The company operates an in-house production facility in Granada, Spain (inaugurated January 2018) certified under IFS Food, GMP, and HACCP standards, and sells directly to consumers through country-specific websites across Europe.
Differentiator
Problem solved
Functional benefit
Brands
- SportSeries: Products under exceptional formulations backed by scientific studies, developed with select raw materials
- EssentialSeries
- RawSeries
- FlavourSeries
- FoodSeries
- BioSeries
- KetoSeries
- HSNaccessories
- HSNpacks
- Myco Nutrition
Products and services
- Proteínas (Proteins)
- Creatina (Creatine)
- Aminoácidos (Amino Acids)
- Pre-Entrenamiento (Pre-Workout)
- Post-Entrenamiento y Recuperación (Post-Workout and Recovery)
- Control de Peso (Weight Control)
- Vitaminas y Minerales (Vitamins and Minerals)
- Barritas (Protein and Energy Bars)
- Ganadores de Peso (Weight Gainers)
- Geles Energéticos (Energy Gels)
- Intra-Entrenamiento (Intra-Workout)
Quantifiable outcome
- 96.18% IFS Food certification score achieved November 2024
- +2 more outcomes
Companies that use Hsn Store
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Hsn Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature3 records
Hsn Store partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Comité Olímpico Español (COE)flagshipHSN became the Official Nutrition Sponsor of the Spanish Olympic Committee for the Olympic cycle leading to Los Angeles 2028. This partnership validates the quality of HSN's formulas for elite sports performance. Featured in major Spanish media including Europa Press, Marca, Cope, SER, and SportLife.
- Now FoodscoreNow Foods is a leading brand in wellness and health supplements sold through HSN's platform. HSN offers 18% direct discount on Now Foods products.
- SwansoncoreSwanson is a recognized manufacturer committed to variety, quality, and good manufacturing practices, whose products are available through HSN's online store.
- Fonterra™ (nzmp™)coreNew Zealand-based dairy cooperative providing premium whey protein isolate raw material (nzmp™) for HSN's Evolate and 100% Whey Protein Isolate products. Protein sourced from grass-fed cows.
- Alzchem Trostberg GmbH (Creapure®)coreGerman company providing Creapure® patented creatine monohydrate used in HSN's Creatina Excell product line, recognized as the world's #1 supplement with the most internationally known patent.
- Nolüru Systems (Element Logic)minorAutomation partner for HSN's new warehouse in Granada using AutoStore system, as reported by SportLife magazine.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Hsn Store competitors and assessment
Company assessmentDirect peers
- MyProtein: THG-owned global online sports nutrition brand selling protein, creatine, amino acids, vitamins, and healthy foods via multi-country DTC sites. Closest direct competitor to HSN in the European DTC sports supplements space with overlapping product range, customer profile, and country-by-country localization model.
- Prozis: Portuguese vertically-integrated DTC sports nutrition and healthy food company headquartered in Maia. Highly comparable to HSN in business model (own brand, in-house production, Iberian origin, multi-country EU e-commerce, similar price-positioning) and the most relevant peer given overlapping Iberian heritage and category.
- Bulk Powders: UK-based DTC sports nutrition brand (rebranded as Bulk) selling protein, creatine, vitamins, and activewear across Europe. Direct competitor in protein/creatine/amino acid categories with similar value-positioning and multi-country European shipping footprint.
- Foodspring: Berlin-based DTC sports nutrition and functional food company selling protein, vitamins, and superfoods across Europe. Comparable as a digitally-native European sports nutrition brand with similar target segments (athletes, health-conscious consumers) and content-led marketing approach.
- Nutrimuscle: French sports nutrition brand specializing in protein, creatine, amino acids, and recovery supplements sold DTC across France and Europe. Comparable as a European specialist DTC competitor with similar product range and emphasis on premium raw materials.
- Yamamoto Nutrition: Italian sports nutrition company manufacturing and selling its own line of supplements (protein, amino acids, creatine) across European markets. Comparable vertically-integrated peer with overlapping categories, premium positioning, and southern European heritage similar to HSN.
Broad incumbents
- Optimum Nutrition: Glanbia-owned global sports nutrition brand (Gold Standard Whey, Serious Mass) sold via gyms, specialty retail, and online. Broad incumbent competing with HSN across protein and pre-workout categories but distributed through third-party retail channels rather than HSN's pure-play DTC.
- Bodybuilding.com: Large US/global online retailer of sports nutrition supplements and accessories offering multi-brand inventory alongside proprietary lines. Broad incumbent in the same online sports supplements retail category though primarily North American.
- Decathlon: Global sporting goods retailer with own-brand nutrition line sold across physical stores and online. Broad incumbent that overlaps with HSN in sporting goods, accessories (shakers, bottles), and nutrition though its primary business is general sporting goods rather than dedicated supplements.
Others
- Element Logic (Nölüru Systems): AutoStore automation provider that has been deployed in HSN's new Granada warehouse. Included as an adjacent/ecosystem participant (technology supplier) given its disclosed partnership supporting HSN's logistics scaling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hsn Store social profiles
Digital presenceHsn Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hsn Store leadership team
Management profileNumber of profiles
Profiles3 records
Hsn Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hsn Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hsn Store
What does Hsn Store do?
HSN Store (Harrison Sport Nutrition S.L.) is a Spanish direct-to-consumer e-commerce retailer that develops and manufactures its own sports nutrition products, dietary supplements, healthy food, and sports accessories. The company operates an in-house production facility in Granada, Spain (inaugurated January 2018) certified under IFS Food, GMP, and HACCP standards, and sells directly to consumers through country-specific websites across Europe.
Is Hsn Store a public or private company?
Hsn Store is a private company. It is classified as unknown and is currently operating.
When was Hsn Store founded?
Hsn Store was founded in 2007. It employs 51 to 100 people.
Where is Hsn Store based?
Hsn Store is headquartered in Granada, Spain, in the Europe region.
How does Hsn Store make money?
One revenue line is on record: direct E-commerce Product Sales.
Who are Hsn Store's main competitors?
Direct peers on record are MyProtein, Prozis, Bulk Powders, Foodspring, Nutrimuscle and Yamamoto Nutrition. Broad incumbents are Optimum Nutrition, Bodybuilding.com and Decathlon. Element Logic (Nölüru Systems) is listed as an others.
Does Hsn Store have an API?
No public API is recorded for Hsn Store.
What industry is Hsn Store in?
Hsn Store's product category is Sports Nutrition Supplements. Its primary akta.pro industry code is CRADAGAA, Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout), with a secondary code of CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers. Its NAICS code is 45911 and its SIC code is 2000.