KASKI CREATIVE AGENCY

What KASKI CREATIVE AGENCY does

Kaski Creative Agency Oy is a Helsinki-based, full-service marketing communications and creative agency operating in Finland as part of Salomaa Group, Finland's largest marketing communications conglomerate. Founded in 2016, the firm employs approximately 15-16 professionals across three offices in Helsinki (headquarters), Tampere, and Turku, with the Turku presence added in September 2022 through the acquisition of Uusi Studio Oy. Its service portfolio spans brand design and visual identity development, marketing communication campaigns, content production (including video and photography), website and UX/UI design, and social media management, executed on a project-based, relationship-driven B2B professional services model for Finnish enterprises, public sector bodies, and nonprofit organizations.

The agency's customer base is notably cross-sector, spanning enterprises such as Nokia Arena, Eckes-Granini Finland, Valmet, Helkama, Saldo Bank, and Garantia, municipal clients such as the City of Kokkola, and nonprofits such as MIELI ry and the CMI Martti Ahtisaari Peace Foundation. Work is delivered through direct client engagement by Business Unit Directors and account managers, supported by Salomaa Group affiliate capabilities in media (Dagmar), analytics (Quru), and technology (RADLY), as well as international reach through the Gray Global network.

Revenue is generated primarily through project-based professional services fees; no public pricing exists and no SaaS, platform, or productized offering has been disclosed. There is no external funding, the company is privately held by the Salomaa family through Salomaa Group, and no patents, proprietary technology platforms, or AI/ML products are evidenced. Recent strategic activity includes the 2022 Uusi Studio acquisition, the 2022 appointment of CEO Petri Uusitalo, and the August 2025 transition to CEO Sari Heinilä.

Name

KASKI CREATIVE AGENCY

Legal name

Kaski Creative Agency Oy

Website

https://kaskiagency.fi

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kaski Creative Agency is a Helsinki-based, full-service marketing communications and brand design agency serving Finnish enterprises, public sector bodies, and nonprofits from offices in Helsinki, Tampere, and Turku, operating as part of Salomaa Group.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Brand design services
• Marketing communications
• Visual identity design
• Content production
• Creative advertising agency

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional services fees: Kaski Creative Agency operates as a full-service marketing communications agency providing custom creative and strategic services to clients. Revenue is generated through professional services fees for brand design, visual identity creation, marketing campaigns, content production, web development, and related communications services. As a B2B service provider, engagements are project-based and relationship-driven.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

KASKI Creative Agency is a full-service marketing communications and creative agency that designs brand identities, develops marketing campaigns, produces multimedia content, builds websites, and manages social media channels for Finnish enterprises, public sector organizations, and nonprofits. Its integrated offering combines brand strategy, campaign execution across digital and traditional channels, video and photography production, and UX/UI web design under one roof. The agency operates as a one-stop shop with offices in Helsinki, Tampere, and Turku, and is part of Finland's largest marketing communications group, Salomaa Group.

Product overview

KASKI Creative Agency is a full-service marketing communications and creative agency offering a comprehensive suite of brand design, marketing communication, content production, web development, and social media services. The agency operates as a single unified service offering rather than a modular platform—they provide end-to-end creative and strategic services including brand identity development, campaign design and execution across digital and traditional channels, video and multimedia content production, website design and coding, and social media strategy and management. Their work is showcased through selected client case studies spanning brand renewals, recruitment marketing campaigns, nonprofit fundraising initiatives, product launches, and corporate rebranding projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Design Services Comprehensive brand identity development including visual identity systems, logo design, brand strategy, and messaging frameworks for corporate and organizational clients.
• Marketing Communication Services Campaign development and execution across multiple channels including TV, digital, social media, print, and outdoor advertising to drive brand awareness and business results.
• Content Production Video production, photography, copywriting, and multimedia content creation for marketing campaigns and brand storytelling.
• Website Design and Development UX/UI design and web development services including landing pages, corporate websites, and campaign microsites.
• Social Media Services Social media channel strategy, content creation, community management, and paid social advertising campaigns.

Quantifiable outcome

• Kokkola Works campaign increased recruitment website traffic by 2000% and job applications by 37%
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Salomaa GroupcoreStrategic or Co-development PartnerKaski Agency is part of Salomaa, Finland's largest group of companies in the marketing industry. This provides access to shared resources, cross-selling opportunities, and the ability to serve clients with integrated marketing communications and technology services. Salomaa's other companies include SEK, Dagmar, Quru, and RADLY.
• Gray GlobalminorStrategic or Co-development PartnerInternational network available through Salomaa Group partnership, enabling access to global marketing communication and technology experts for international marketing projects.
• Karu FilmsminorImplementation/ SI/ Consulting PartnerProduction company partner for video content creation. Collaborated on Nokia Arena opening video and Tampereen Yliopisto researcher video series.
• Elias KoskinenminorImplementation/ SI/ Consulting PartnerPhotographer/cinematographer for Marli Vital Light campaign production.
• ValmetminorStrategic or Co-development PartnerLong-term client relationship including branding for Valmet Services and Valmet Press Felt product marketing. Strategic partnership for industrial marketing communications.
• Tonto HelsinkiminorImplementation/ SI/ Consulting PartnerFilm production company for Masku campaign, directed by Tuukka Harala.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Dagmar: Finnish media and marketing communications agency under Salomaa Group. Provides media buying and planning services that complement (and overlap with parts of) Kaski's marketing communications offering.
• SEK & Grey: Finnish creative agency within the same Salomaa Group as Kaski, offering brand, campaign, and broader advertising services. Operates as a sibling brand within the parent group, serving as both a resource-sharing partner and a sibling competitor for larger integrated accounts.

Direct peers

• Wörks: Finland-based creative and brand agency offering strategic brand development, design, and marketing communications to B2B and consumer clients. Comparable in scale and scope to Kaski within the domestic market.
• 358: Helsinki-based independent creative agency with similar size and service breadth, providing brand, campaign, content, and digital services to Finnish enterprise and public-sector clients.
• Valve Helsinki: Finnish creative agency providing brand, advertising, content, and digital services. Competes with Kaski for similar Finnish enterprise and consumer mandates and offers a comparable integrated creative offering.
• TBWA\Helsinki: Finnish full-service creative agency of comparable scale operating in the same Helsinki market with similar enterprise, government, and consumer brand clients. New Kaski CEO Sari Heinilä is a former TBWA Helsinki leader, underscoring direct comparability.
• Bob the Robot Helsinki: Finnish independent creative agency offering brand strategy, creative campaigns, and digital design to Nordic clients. Directly competes with Kaski for mid-market and enterprise creative mandates in Finland.
• hasan & partners: Finnish creative agency offering brand strategy, campaign development, and integrated communications to enterprise clients. Competes with Kaski for the same Finnish B2B and consumer mandates, and is a former employer of Kaski's current CEO.
• Great Mondays: Finnish creative agency specializing in brand strategy, design, and digital experiences for Nordic enterprise clients. Directly comparable to Kaski's brand and digital service offering.

Emerging players

• Folk Finland: Finnish creative agency with historical ties to Kaski Creative Director Leena Periaho (founding member). Operates in adjacent space within the Finnish creative market, relevant for talent and award-ecosystem comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KASKIagency
• LinkedInlinkedin.com/company/kaski-agency
• Instagraminstagram.com/kaskiagency
• Xx.com/kaskiagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KASKI CREATIVE AGENCY