Crep'eat

What Crep'eat does

Crep'eat is a French fast-casual restaurant chain founded in 2011 by Axel Le Pomellec that has built a crêpe-and-galette concept around authentic Breton ingredients. The menu centers on sweet crêpes, savory buckwheat galettes (using gluten-free flour from Moulin de Carmenais in Morbihan), waffles, salads prepared on-site, and fresh-squeezed juices, with Breton caramel from Maison d'Armorine and IGP cider from Val de Rance featured as signature inputs. The company operates three differentiated real-estate formats: full-size Restaurants (50–150 m²) in city centers and shopping malls, compact Kiosques (40–100 m²) for high-traffic retail concourses, and Roller Crêp'eat, a custom-made mobile module for highway service areas and gas stations.

The business is organized as a hybrid franchise-and-branch model: the company operates 29 owned succursales and licenses the brand to franchisees who pay a €35,000 entrance fee (covering three weeks of training and opening support) and a recurring 6% royalty on turnover, with additional architectural, financial, and operational support bundled into the multi-year franchise contract. The network comprises over 50 restaurants across mainland France (predominantly in shopping centers such as La Part-Dieu, Toison d'Or, and Val d'Europe) plus locations in Guadeloupe (forthcoming) and Nouméa, New Caledonia. Distribution is supplemented by third-party delivery partnerships with Uber Eats, Deliveroo, and Order.store.

Unit economics disclosed on the franchise disclosure average €475,000+ in turnover per restaurant with a 79% network margin figure. The company has no app, no public API, and no external institutional or private equity backing on record beyond a 2014 seed from Starquest Capital. Customer composition is split between end-consumers at point-of-sale (shopping-center visitors, highway travelers) and B2B franchisees purchasing the franchise license and ongoing support.

Name

Crep'eat

Legal name

CRÊP'EAT

Website

https://crepeat.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Crep'eat is a French fast-casual chain specializing in crêpes, galettes, and Breton-sourced fast food across mainland France, Guadeloupe, and New Caledonia. It operates 50+ restaurants in three formats (Restaurant, Kiosque, Roller mobile) primarily via franchise.

Ownership category

akta.pro rank

Product category

Fast-casual restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Bubble Waffle, Crepe & Specialty Dessert Kiosks (THAFAGAK)

akta.pro secondary industry

Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Fast-casual restaurants
• Crepes and galettes
• Franchise restaurant network
• Breton food service
• Quick-service dining

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices51 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Franchise royalties: Ongoing royalty fees at 6% of franchisee turnover, providing recurring revenue based on restaurant performance.
2. Franchise entrance fee: One-time entrance fee of €35,000 including 3 weeks of training and opening support, plus opening communication kit.
3. Direct restaurant sales: Revenue from direct sales of crêpes, galettes, salads, waffles, and beverages to end consumers at company-owned and franchise locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Crep'eat operates a French fast-casual restaurant chain built around Breton crêpes, galettes, waffles, salads, and freshly squeezed juices, with three physical formats — full restaurants, mall kiosks, and mobile Roller units. The company also runs a franchise program (€35k entrance fee plus 6% royalty) offering entrepreneurs an established brand, training, operational support, and access to Breton ingredient supply relationships.

Product overview

Crêp'eat is a French fast-casual restaurant chain built around crêpes and galettes, founded in 2011 by Axel Le Pomellec. The brand operates three distinct restaurant formats: full-service Restaurants (50-150m²) in city centers and shopping malls, Kiosques (40-100m²) as compact mall units, and Roller Crêp'eat mobile modules for service stations. The core menu features sweet crêpes (salted butter, Nutella), savory galettes made with gluten-free Breton buckwheat flour, waffles, fresh salads prepared on-site, and freshly squeezed juices. The company also offers a franchise program with architectural, financial, and operational support. As of the source date, over 50 restaurants exist including 29 company-owned branches, with presence across mainland France, Guadeloupe, and New Caledonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Crêp'eat Restaurant Full-service fast-casual restaurant format (50-150 m²) offering the complete Crep'eat menu of crêpes, galettes, salads, waffles, and freshly squeezed juices. Located in city centers and shopping malls.
• Crêp'eat Kiosque Compact retail kiosk format (40-100 m²) offering the full Crêp'eat menu of crêpes, galettes, salads, waffles, and beverages in high-traffic shopping mall locations.
• Roller Crêp'eat Tailor-made mobile nomadic module for service stations and high-traffic transit areas, with a reduced menu of crêpes and galettes enabling on-the-go fast-casual service. Deployed at French highway rest areas and gas stations.
• Crêpes (sweet) Sweet crêpes including traditional salted butter caramel and Nutella varieties, made with batter prepared fresh each morning. Core menu item for individual consumers at all Crep'eat locations.
• Galettes Bretonnes Savory buckwheat galettes made with gluten-free, pesticide-free flour from Moulin de Carmenais in Brittany. Offer complete balanced meal options alongside lighter alternatives. Core menu item.
• Gaufres (Waffles) Waffles complementing the crêpe and galette menu selections at all Crep'eat restaurant locations.
• Salades Fresh salads washed and prepared on-site daily, offering lighter meal alternatives alongside traditional crêpe dishes at all Crep'eat locations.
• Jus de Fruits Frais Freshly squeezed fruit juices offered as beverages, complementing the food menu at Crep'eat restaurant locations.
• Crêp'eat Franchise Program Franchise program licensing the Crep'eat brand and operating model to entrepreneurs, with €35,000 entrance fee (including 3 weeks training and opening support), 6% ongoing royalty on turnover, architectural/financial/operational accompaniment, and communication budget participation.

Quantifiable outcome

• Average turnover per restaurant exceeds €475,000
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Lazare AssociationminorOthers · 1 March 2023Crêp'eat supports the Lazare association, which creates solidarity and innovative shared accommodation between young working people and people who have experienced hardship. Founded in 2006, Lazare now has over 250 members sharing coliving arrangements in France and abroad.
• Moulin de CarmenaiscoreOthersBreton flour supplier providing buckwheat flour ground in Brittany (Morbihan region). The flour is pesticide-free, gluten-free, and rich in magnesium, calcium, and iron.
• Maison d'ArmorinecoreOthersCaramel supplier from Quiberon, providing traditional Breton caramel for Crêp'eat products.
• IGP Val de RancecoreOthersCider supplier from Côtes d'Armor region, providing IGP (Indication Géographique Protégée) certified cider.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform partner enabling delivery from Crêp'eat locations.
• DeliveroominorChannel Partner/ Reseller/ DistributorThird-party food delivery platform partner enabling delivery from Crêp'eat locations.
• Order.storeminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform partner enabling delivery from Crêp'eat locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pokawa: Fast-growing French healthy fast-casual chain specializing in poké bowls. Competes for the same health-conscious, quality-seeking consumer in shopping center locations and represents the rising 'fast-good' segment Crêp'eat competes within.

Broad incumbents

• Exki: Belgian-origin healthy fast-casual chain with French presence focused on fresh, seasonal, quality-sourced food. Comparable positioning on ingredient quality and ethical sourcing in shopping center and transit locations.
• Subway: Global franchise QSR leader with significant French presence. Competes directly for franchisees, shopping center real estate, and the value-conscious lunchtime customer.
• McDonald's France: Dominant French QSR incumbent. Competes for franchisee capital, shopping center and highway real estate, and the value-conscious fast food customer across all meal occasions.
• Paul: Historic French bakery-café chain with strong nationwide presence in train stations, malls, and high streets. Competes for breakfast/lunch QSR occasions with broader bakery and sandwich offerings.
• Brioche Dorée: Established French bakery-café QSR chain with a much larger footprint (~250+ locations in France). Competes with Crêp'eat for shopping center breakfast/lunch occasions with broader viennoiserie and savory offerings.
• Class Croute: French fast-casual franchise chain offering sandwiches, salads, and hot dishes in shopping centers and business districts. Competes for the same lunch QSR occasions and franchise entrepreneur pool.

Direct peers

• Bagelstein: French-born fast-casual franchise concept around bagels, operating in similar shopping center real estate with comparable franchise economics and target customer. Direct comparable in franchise QSR scale and concept positioning.
• La Crêpe de Bretagne: Direct French crêpe-focused restaurant chain. Most direct competitor in the same product category serving crêpes and galettes to French consumers in similar shopping center and high-street locations.

Regional players

• Crêperie Lebret: Traditional Breton crêperie concept with regional concentration. Comparable as a direct product-category peer in the crêpe/galette segment but with more traditional sit-down positioning rather than fast-casual.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crepeatworld/?fref=ts
• LinkedInfr.linkedin.com/company/cr%C3%AAp-eat
• Instagraminstagram.com/crepeatworld
• TikToktiktok.com/@crepeatworld

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crep'eat